Indicative annual fees are based on a full year full time load (80 units). Find out more about feesAUD 40,275 (indicative annual fee, 2021)
Indicative annual fees are based on a full year full time load (80 units). Find out more about fees
This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.
The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today’s managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.
The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
Program learning outcomes
On successful completion of the program students will have:
- Effective oral and written skills to communicate complex business management information to a variety of audiences
|Information correct as at||12 Apr 2021 3:44 am|
Level 9 Masters Degree (Coursework)
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|Mode of delivery|
|Relevant University rules and policies|
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Entry into the Master of Business Administration/Master of Marketing will be available for applicants who have:
- Bachelor (Honours) Degree, or an equivalent or higher qualification; or
- Bachelor Degree, or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, marketing; or
- Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
- At least 7 years' organisational experience, including 2 years in a management position; or
- Successful completion of 75% (30 units) of one of the following UoN programs:
- Graduate Certificate in Business Administration
- Graduate Certificate in Applied Finance
- Graduate Certificate in Human Resource Management
- Graduate Certificate in Marketing
- Graduate Certificate in Professional Accounting
Students seeking Recognition of Prior Learning (RPL) must apply to the Program Convenor. RPL applications will be considered on a case-by-case basis.
Minimum English language proficiency requirements
All Applicants must demonstrate that they meet the University’s English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy here.
If you wish to apply for credit for studies completed at another institution, or if you are changing programs within the University and wish to transfer your credit to the new program, visit the University's credit website for more information on applying for credit.
Academic requirements for program completion
Total units required
2 years full-time or part-time equivalent up to 6 years maximum.
International students studying this program on campus are required to enrol full time to comply with their student visa requirements and complete their study in the standard minimum program duration. International students requiring enrolment advice should review the program plan corresponding to the semester and year of commencement and can contact their Program Advisor at ProgramAdvice@newcastle.edu.au
Students are required to complete 160 units (sixteen courses) of courses comprising all of the core courses (130 units) and 30 units of directed courses.
Grading of Degree
A Master degree shall be conferred as an Ordinary Degree, except that, in cases where a candidate has achieved a Grade Point Average of 6.0 or above, the degree will be conferred ‘With Distinction’.
Download a program plan for further details on what you will study. Please refer to the program plan for the year that you commenced or transitioned into this program.
- MBA M Marketing 2018 1011.4 KB
- MBA M Marketing 2019 412.3 KB
- MBA M Marketing 2020 195.8 KB
- MBA M Marketing 2021 97.8 KB
Students wishing to transfer to this program from Program 12400 should contact a Program Advisor by email at: firstname.lastname@example.org
Students are advised to read their program handbook information in conjunction with the program plans for course sequence/enrolment advice. Please refer to the Program Plan for the year that you commenced, or transitioned into, this program - Program Plans are available above.
Advanced course filters
Courses that are currently unavailable are hidden by default. You can show them by adjusting the advanced course filters above, or clicking the 'show all' links below each section.
Students must complete all of the core courses
|Code||Title||Term / Location||Units|
|GSBS6004||Organisational Behaviour and Design||10 units|
|GSBS6005||Marketing Management and Planning||10 units|
|GSBS6013||Customer Decision Making and Behaviour||10 units|
|GSBS6014||Digital Marketing||10 units|
|GSBS6015||Services and Relationship Marketing Management||10 units|
|GSBS6041||Global Marketing Strategy and Planning||10 units|
|GSBS6060||Strategic Management||10 units|
|GSBS6200||Financial and Management Accounting||10 units|
|GSBS6300||Integrated Marketing Communications||10 units|
|GSBS6301||Brand Development and Marketing||10 units|
|GSBS6484||Corporate Governance and Social Responsibility||10 units|
|GSBS6505||Marketing Research in Practice||10 units|
|GSBS6514||Leadership in Contemporary Organisations||10 units|
Students must complete 30 units of directed courses
|Code||Title||Term / Location||Units|
|GSBS6001||Managing Under Uncertainty||10 units|
|GSBS6007||Managing Human Resources in International Organisations||10 units|
|GSBS6012||Entrepreneurship and Innovation||10 units|
|GSBS6040||Human Resource Management||10 units|
|GSBS6100||Negotiation and Conflict Resolution||10 units|
|GSBS6130||Corporate Finance||10 units|
|GSBS6150||Individual Financial Planning||Not currently offered||10 units|
|GSBS6190||Human Resource and Organisational Development||10 units|
|GSBS6410||Economics of Competitive Advantage||10 units|
|GSBS6411||Introduction to Co-operative Organisation and Management: the Co-operative Advantage||Not currently offered||10 units|
|GSBS6412||Social Enterprises and Co-operative Innovation||Not currently offered||10 units|
|GSBS6508||Enterprise Development and Growth||Not currently offered||10 units|
|GSBS6509||Entrepreneurship for Startups||Not currently offered||10 units|
|GSBS6510||Global Innovation Management||Not currently offered||10 units|
|GSBS6511||Creativity and Design Thinking for Enterprise||Not currently offered||10 units|
|GSBS6516||Ethics in Financial Services||Not currently offered||10 units|
|GSBS6517||Behavioural Finance and Client Relationships||Not currently offered||10 units|
|INFO6050||Process Analysis and Problem Solving||10 units|
|INFO6090||Business Intelligence for the Enterprise||10 units|
|INFT6009||Cloud Computing and Mobile Applications for the Enterprise||10 units|
|INFT6060||The Digital Economy||10 units|
|INFT6201||Big Data||10 units|
|INFT6304||Project Planning and Management||10 units|
|LAWS6106||Advanced Communication Skills||10 units|
|LAWS6114||Negotiation in a Legal Context||Not currently offered||10 units|
|LEGL6006||Financial Service Regulations and Law||Not currently offered||10 units|
All students can access free academic skills and support provided by Academic Learning Support through the Pathways and Academic Learning Support Centre.
Aboriginal and Torres Strait Islander students can draw on the assistance and support provided by the Indigenous Student Support and Development service through the Wollotuka Institute.
All International Students enrolled in the program will be provided with an orientation to familiarise them with the rules, expectations, facilities and services offered by the University. Please visit our International Students website to find out more about the support services available to international students.
AccessAbility provides advice and reasonable adjustments to Students with a medical or health condition or disability. If you require adjustments to undertake your program, contact the Student Support Advisors - AccessAbility before semester or early in the semester. They will work with the Faculty or School to ensure that this happens in a timely manner.
Please note: All students must fulfil the inherent requirements of the programs and courses they are undertaking. While reasonable adjustments can be made, these adjustments cannot compromise academic integrity. It is the student's responsibility to check all the requirements of courses, and consider the effects of any medical condition or disability on their ability to complete course requirements. More information is available online.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.