I am a prospective
student, looking to study at
Duration1.5 years full-time or part-time equivalent up to 5 years maximum.1.5 years full-time.
Mode of deliveryFace to Face, Online
Start datesTrimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021)Trimester 1 (25 Jan 2021), Trimester 3 (23 Aug 2021)Trimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021)Trimester 1 (25 Jan 2021), Trimester 3 (23 Aug 2021)
FeesFind information about indicative course and program fees.
English proficiencyIELTS overall minimum - 6.5, IELTS section minimum - 6.0 Find out more about IELTS.
CRICOS Code CRICOS code: 102241A
CRICOS code: 083522J
Program Code40135

Study Marketing

A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. The program is comprehensive, contemporary and practical, developing your professional expertise in the processes and application of modern marketing.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. Allowing you to balance your professional and personal life and study at a time and pace that suits you.

Why study with us?

  • Gain credit for professional experience - the Master of Marketing recognises relevant professional learning for up to four courses meaning you could complete your degree in just eight courses.
  • Become an industry leader - a Master of Marketing will equip you with a strategic capability in digital marketing, market research, brand development and global marketing, an invaluable skill-set to build a successful and rewarding career.
  • Access our Marketing Technology Lab - There you can explore a range of digital analytics, content creation and promotional tools used in the marketing profession. Get hands on with cutting edge virtual and augmented reality technologies to explore how they can enhance customer experiences.
  • Study anywhere, anytime - the Master of Marketing has flexible online learning options and also gives you the opportunity to study full-time or part-time to suit your professional and personal needs.
  • Study at NUspace - NUspace, located in Newcastle’s CBD, provides the optimum environment for you to excel in your studies.
  • AMI Accreditation - this program is accredited through the Australian Marketing Institute (AMI).
  • AACSB Accreditation - the Newcastle Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than five percent of the world's business programs.

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AACSB ? accredited business school Find out more
World top 175 ? for business and economics
Top 5 in Australia ? for business administration
World top 150 ? for business administration
Global Leaders Scholarship

Global Leaders Scholarship

Study with us in 2021 – you could be eligible for
a scholarship valued up to AU$12,500
towards your studies

Learn more

What you will study

The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the academics, with focus placed on

  • marketing communications
  • brand management
  • services and relationship marketing
  • global marketing
  • digital marketing
  • marketing research

The program offers students the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.

Study options



Typically the full 12 course program will be completed over 5 trimesters full-time (approximately 1 year 7 months).

Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.


The 12-course program can be completed over 3 trimesters full-time (1 year) or a maximum of 5 years part-time. Depending upon your professional experience you could reduce the amount of courses you study and the time taken to complete your masters.

Entry options and duration

There are a number of entry pathways into our Master of Marketing program with various professional credit options outlined below. If you do not meet our minimum entry requirements, you may wish to enter via our Graduate Certificate in Marketing. Click here to learn more.

Professional credit

Do you have qualifications or experience beyond the minimum entry requirements for a Masters Degree? If so, you may be able to complete your degree in reduced time and at reduced cost. Select from the options below to have your professional qualifications and/or work experience considered.

Units required to complete Master degreeCredit
80 units10 units specified credit for each of GSBS6005 PLUS 30 units additional specified credit (if mapped to a specific course) OR 30 units unspecified credit
Units required to complete Master degreeCredit
80 units40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degreeCredit
80 units40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degreeCredit
100 units20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Units required to complete Master degreeCredit
80 units10 units specified credit for GSBS6005 PLUS 30 units additional specified credit (if mapped to specific courses) OR 30 units unspecified credit
Units required to complete Master degreeCredit
100 units20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Units required to complete Master degreeCredit
80 units40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degreeCredit
120 unitsNormal credit procedure, that is, RPL may be sought for individual courses
Units required to complete Master degreeCredit
100 units20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Number of years relevant organisational experienceUnits required to complete Master degreeCredit
Seven years (including at least two years in a management position)120 unitsNormal credit procedure, that is, RPL may be sought for individual courses
Units required to complete Master degreeCredit
80 units40 units unspecified credit (NOTE: can apply for up to 60 units of which 20 units must be specified, with evidence)

Program plans

Download a program plan for further details on your degree's structure and what courses you will study.

These program plans are applicable to new students. Current students should refer to the program handbook to access the plan relevant to the year they commenced.

View the full course list

Career

Career opportunities

The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. The skills and knowledge you will acquire underpin many senior roles including:

  • Marketing Coordinator
  • Market Research Officer
  • Media Analyst
  • Marketing Manager
  • Brand Manager

How to apply

Applying for Master of Marketing

I am a prospective
student, looking to study at

Before you get started

To ensure that the process goes smoothly for you, you should complete the following steps before applying:

  1. Review the program that you wish to apply for. Note the admission criteria, admission instructions, requirements & structure and any additional information listed.
  2. Review the program fees and costs.
  3. Check whether your postgraduate program has a Semester or a Trimester closing date. Please view the application closing date.
  4. If you are from a non-English-speaking background, you need to satisfy the University's English language requirements and ensure that you can provide evidence of your English proficiency if required.

You will be considered for entry based on criteria such as your undergraduate studies and/or equivalent prior learning and/or relevant work experience.

Postgraduate application process

Other things to consider

Make sure you double check the special entry requirements, assumed knowledge or recommended studies for the degree:

Entry into the Master of Marketing will be available for applicants who have:

  • Bachelor (Honours) Degree, or an equivalent or higher qualification; or
  • Bachelor Degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
  • Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
  • At least 7 years' relevant organisational experience, including 2 years in a management position; or
  • Successful completion of 75% (30 units) of one of the following UoN programs:
    • Graduate Certificate in Business Administration
    • Graduate Certificate in Applied Finance
    • Graduate Certificate in Human Resource Management
    • Graduate Certificate in Marketing
    • Graduate Certificate in Professional Accounting

Students seeking Recognition of Prior Learning (RPL) must apply to the Program Convenor. RPL applications will be considered on a case-by-case basis.

All Applicants must demonstrate that they meet the University’s English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy here.

You can look at Uni prep for options to brush up on knowledge before you start.

View University key dates

Ok, great, let's go!

Applications to study are now open. Submit your application now.

Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

Apply to study in Australia

Applications to study are now open. Submit your application now.

Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

Apply to study online

This program is open to online international students. Applications to study online are now open.

Assocation to Advance Collegiate Schools of Business

The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs. AACSB is the premier, and longest-standing, international accrediting body for business programs and is the international benchmark for excellence in business education.

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.