94.4% employed within four months of graduating.
(Graduate Outcomes Survey 2020-2022)
Degree overview
Become a leader in Marketing.
This program develops your skills to plan and execute marketing strategies and tactics for not-for-profit, government, and private organisations. It is comprehensive, contemporary, and practical in developing your skills in modern marketing.
Accredited through the Australian Marketing Institute (AMI), our program fast-tracks graduates to becoming Certified Practising Marketers. It also recognises relevant professional learning for up to four courses, which means you could reduce your study time by a third.
Choose our fully flexible online learning options to study at the time and pace that works for you. Or, make use of facilities like the Marketing Technology Lab through studying face-to-face at NuSpace in Newcastle CBD. A Graduate Certificate in Marketing is also available to study and can be used as a pathway into the masters program.
AACSB & EQUIS
?
accredited business school
World top 175
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for business and economics
Career opportunities
Career opportunities in Marketing exist across all industries. Roles can span areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability.
The skills and knowledge you will gain in this program underpin many senior roles including:
- Marketing Coordinator
- Market Research Officer
- Media Analyst
- Marketing Manager
- Brand Manager.
This program is accredited through the Australian Marketing Institute (AMI).
What you will study
The Master of Marketing focuses on developing your understanding of marketing principles, consumer decision making, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:
- Marketing communications
- Brand management
- Services and relationship marketing
- Global marketing
- Digital marketing
- Marketing research.
The program offers you the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.
Student experience
Studying a Master of Marketing 2:58
Learn more about student, academic and industry perspectives on our Master of Marketing qualification.
See our Marketing Technology Lab 1:12
In our Marketing Technology Lab, you can explore a range of digital analytics, content creation and promotional tools used in the marketing profession. Get hands on with cutting edge virtual and augmented reality technologies to explore how they can enhance customer experiences. Our lab plays host to regular industry engagement workshops providing networking opportunities.
Student showcase
Meet Bec, a Master of Marketing alumna 1:35
Hear from Bec, an alumna at the University of Newcastle as she explains why she chose to pursue a Master of Marketing.
How to apply
How to apply
Apply as a domestic student
Before you get started
To ensure a smooth application process, please complete the following steps before applying:
- Review the Program Handbook.
- Review the Admission Requirements.
- Review the Program fees and costs.
- Decide on your preferred commencement date.
Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.
You are a domestic student if you are:
- An Australian or New Zealand citizen (including dual citizens)
- A permanent resident of Australia
- A holder of a permanent Australian visa.
Apply as an international student
Before you get started
To ensure a smooth application process, please complete the following steps before applying:
- Review the Program Handbook.
- Review the Admission Requirements.
- Review the Program fees and costs.
- Decide on your preferred commencement date.
Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.
English proficiency requirements
Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy.
- IELTS overall minimum - 6.5
- IELTS section minimum - 6.0
- About English Language Pathways
Apply to the University via our online application portal.
In the application portal, you can enter the program you wish to study and upload relevant documents needed as part of your application. It is recommended you submit your application a minimum of 12 weeks before your intended semester of trimester start date.
If you are applying through an education agent, they can also apply through the application portal. Ensure your agent is contracted to the University to avoid delays with your application.
Once you have started your application you will be provided with a reference number. You or your education agent will be able to track your application as it progresses.
Scholarships
Scholarships
If you are a current student, or planning to study with us, we encourage you to apply for all scholarships you meet the criteria for.
Scholarships are available for current, future and international students, Asylum seekers, Graduate research, abroad and exchange study and opportunities with external providers.
Similar degrees
Master of Business Administration / Master of Marketing
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Graduate Certificate in Marketing
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Master of Business Administration (MBA)
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1 Indicative annual fees are based on a full year full time load (80 units). Learn more.
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The EQUIS accreditation measures our performance against rigorous international standards which validates the high quality and professional relevance of our education programs and research.
The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs.
Disclaimer Every effort has been made to ensure the accuracy of the information on this website. However, changes to courses and programs may occur. The University accepts no responsibility for any information supplied on this web site or any actions taken on the basis of the information. Users are advised to seek confirmation of the information from the relevant area of the University.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.