The University of Newcastle, Australia
Location

Online

Newcastle City

Sydney CBD

Start dates
  • Trimester 1 - 4 Feb 2019
  • Trimester 2 - 20 May 2019
  • Trimester 3 - 2 Sep 2019
  • Trimester 1 - 4 Feb 2019
  • Trimester 2 - 20 May 2019
  • Trimester 3 - 2 Sep 2019
  • Trimester 1 - 4 Feb 2019
  • Trimester 2 - 20 May 2019
  • Trimester 3 - 2 Sep 2019
Mode of delivery

Face to Face, Online

Duration

1.5 years full-time or part-time equivalent up to 5 years maximum.

Location

Online

Newcastle City

Sydney CBD

Start dates
  • Trimester 1 - 4 Feb 2019
  • Trimester 2 - 20 May 2019
  • Trimester 3 - 2 Sep 2019
  • Trimester 1 - 4 Feb 2019
  • Trimester 2 - 20 May 2019
  • Trimester 3 - 2 Sep 2019
  • Trimester 1 - 4 Feb 2019
  • Trimester 2 - 20 May 2019
  • Trimester 3 - 2 Sep 2019
Duration

1.5 years full-time.

Mode of delivery

Face to Face, Online

English language proficiency
  • IELTS overall minimum - 6.5
  • IELTS section minimum - 6.0

Find out more about IELTS.

UON program code: 40135
CRICOS code: 083522J

Study Marketing

A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. The program is comprehensive, contemporary and practical, developing your professional expertise in the processes and application of modern marketing.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. Allowing you to balance your professional and personal life and study at a time and pace that suits you.

Why study with us?

  • Gain credit for professional experience - The Master of Marketing  is one of the few programs that recognises relevant professional experience and may result in credit being granted for some courses.
  • AACSB Accreditation - The University of Newcastle's Business School (NBS) has received AACSB Accreditation, earned by fewer than 5% of the world's business programs.
  • Become an industry leader - a Masters in Marketing will equip you with a strategic capability in digital marketing, market research, brand development and global marketing, an invaluable skill-set to build a successful and a rewarding career.

What you will study

The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the academics, with focus placed on

  • marketing communications
  • brand management
  • services and relationship marketing
  • global marketing
  • digital marketing
  • marketing research

The program offers students the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.

Study options



Typically the full 12 course program will be completed over 5 trimesters full-time (approximately 1 year 7 months).

Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.


The 12-course program can be completed over 3 trimesters full-time (1 year) or a maximum of 5 years part-time. Depending upon your professional experience you could reduce the amount of courses you study and the time taken to complete your masters.

Entry options and duration

Professional credit

Do you have qualifications or experience beyond the minimum entry requirements for a Masters Degree? If so, you may be able to complete your degree in reduced time and at reduced cost. Select from the options below to have your professional qualifications and/or work experience considered.

Units required to complete Master degreeCredit
80 units10 units specified credit for each of GSBS6005 PLUS 30 units additional specified credit (if mapped to a specific course) OR 30 units unspecified credit
Units required to complete Master degreeCredit
80 units40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degreeCredit
80 units40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degreeCredit
100 units20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Units required to complete Master degreeCredit
80 units10 units specified credit for GSBS6005 PLUS 30 units additional specified credit (if mapped to specific courses) OR 30 units unspecified credit
Units required to complete Master degreeCredit
100 units20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Units required to complete Master degreeCredit
80 units40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit
Units required to complete Master degreeCredit
120 unitsNormal credit procedure, that is, RPL may be sought for individual courses
Units required to complete Master degreeCredit
100 units20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit
Number of years relevant organisational experienceUnits required to complete Master degreeCredit
Seven years (including at least two years in a management position)120 unitsNormal credit procedure, that is, RPL may be sought for individual courses
Units required to complete Master degreeCredit
80 units40 units unspecified credit (NOTE: can apply for up to 60 units of which 20 units must be specified, with evidence)

Learn more about professional credit.


Program plans

Download a program plan for further details on your degree's structure and what courses you will study.

These program plans are applicable to new students. Current students should refer to the program handbook to access the plan relevant to the year they commenced.

View the full course list

Career opportunities

The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability.  The skills and knowledge you will acquire underpin many senior roles including:

  • marketing manager
  • brand manager
  • marketing communications specialist
  • market research analyst
  • media analyst
  • marketing operations specialist
Assocation to Advance Collegiate Schools of Business

The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs. AACSB is the premier, and longest-standing, international accrediting body for business programs and is the international benchmark for excellence in business education.