Study Marketing

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

The Graduate Certificate in Marketing is tailored toward individuals working in Marketing with no degree qualification to further expand their career options, or, professional looking for a career change and provides a pathway into the Master of Marketing as all subjects successfully completed will be credited.

Why study with us?

  • Flexible study options - at the University of Newcastle, you have the flexibility to tailor your study to suit your professional and personal life by studying online or face-to-face at your own pace.
  • Build your marketing career - by studying a Graduate Certificate in Marketing you will enhance your career opportunities and prospects in a dynamic and rewarding industry.
  • Become an industry leader - a Master of Marketing will equip you with a strategic capability in digital marketing, market research, brand development and global marketing, an invaluable skill-set to build a successful and a rewarding career.
  • Study at NUspace - in the heart of Newcastle’s CBD, NUspace provides the optimum environment for you to excel in your studies.
  • AMI Accreditation - this program is accredited through the Australian Marketing Institute (AMI).
  • Become a Certified Practising Marketer (CPM) in less time - through AMI accreditation, you can gain 6 months credit towards the CPM program.

Graduate Certificate in Marketing

AACSB & EQUIS ? accredited business school
World top 175 ? for business and economics
94.4% employed ? within four months of graduating

What you will study

The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. With a strategically based focus on business marketing capabilities, this program will provide you with the know-how to efficiently and effectively communicate with consumers by understanding their behaviour and decision making process.

You have the flexibility to choose one course from a list of directed courses in areas such as digital marketing, brand development and integrated marketing communications depending on your area of interest. You will graduate with a comprehensive understanding of the marketing process and have the ability to plan and implement successful marketing campaigns.

2024 Program Handbook

Refer to the program handbook for details of the complete program structure, course requirements and availability.

View program handbook

My Degree Planner

Use our degree planner to see what your study journey through the Graduate Certificate in Marketing might look like.

Prospective student planner Current student planner

Career

Career opportunities

The program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations, and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to further expand your career opportunities or a career change, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing Coordinator
  • Market Research Officer
  • Media Analyst
  • Marketing Operations Specialist
  • Marketing Manager
  • Brand Manager

Professional recognition

The Graduate Certificate in Marketing is accredited through the Australian Marketing Institute (AMI).

The University of Newcastle’s Newcastle Business School is in the top 3 business schools in NSW, accredited by both EQUIS and AACSB.

Application info

Applying for Graduate Certificate in Marketing

Ok, great, let's go!

Applications to study are now open. Submit your application now.

Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

Apply to study in Australia

Applications to study are now open. Submit your application now.

Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

Apply to study online

This program is open to online international students. Applications to study online are now open.

Before you get started

To ensure that the process goes smoothly for you, you should complete the following steps before applying:

  1. Review the program that you wish to apply for. Note the admission criteria, admission instructions, requirements & structure and any additional information listed.
  2. Review the program fees and costs.
  3. Check whether your postgraduate program has a Semester or a Trimester closing date. Please view the application closing date.
  4. If you are from a non-English-speaking background, you need to satisfy the University's English language requirements and ensure that you can provide evidence of your English proficiency if required.

You will be considered for entry based on criteria such as your undergraduate studies and/or equivalent prior learning and/or relevant work experience.

Postgraduate application process

Other things to consider

Make sure you double check the special entry requirements, assumed knowledge or recommended studies for the degree:

Entry into the Graduate Certificate in Marketing (40 units) will be available for applicants who have:

  • 3 year Bachelors Degree; or
  • 3 year Diploma in a related field; or
  • 3 year Diploma not in a related field + 1 year relevant organisational experience; or
  • 2 year Diploma in a related field + 2 years relevant organisational experience; or
  • 2 year Diploma not in a related field + 3 years relevant organisational experience; or
  • At least 5 years relevant organisational experience.

*related fields include accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing.

Only after the successful completion of the Graduate Certificate students will be eligible to formally enrol in the Masters Program. They will, however, receive 40 units credit by virtue of the studies they will have already completed. Therefore they will be required to do an additional 80 units to complete their Masters Degree.

You can look at Uni prep for options to brush up on knowledge before you start.

View University key dates

Assocation to Advance Collegiate Schools of Business

The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs. AACSB is the premier, and longest-standing, international accrediting body for business programs and is the international benchmark for excellence in business education.

EQUIS accredited

The Newcastle Business School is EQUIS accredited. The EQUIS accreditation measures our performance against rigorous international standards which validates the high quality and professional relevance of our education programs and research.