I am a prospective
student, looking to study at
Duration0.5 years full-time or part-time equivalent up to 3 years maximum.0.5 years full-time.
Mode of deliveryFace to Face, Online
Start datesTrimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021), Trimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021), Trimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021), Trimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021), Trimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021), Trimester 1 (25 Jan 2021), Trimester 2 (10 May 2021), Trimester 3 (23 Aug 2021),
FeesFind information about indicative course and program fees.
English proficiencyIELTS overall minimum - 6.5, IELTS section minimum - 6.0 Find out more about IELTS.
CRICOS CodeCRICOS code: 027423K
Program Code40136

Study Marketing

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

The Graduate Certificate in Marketing is tailored toward individuals working in Marketing with no degree qualification to further expand their career options, or, professional looking for a career change and provides a pathway into the Master of Marketing as all subjects successfully completed will be credited.

Why study with us?

  • Flexible study options - at the University of Newcastle, you have the flexibility to tailor your study to suit your professional and personal life by studying online or face-to-face at your own pace.
  • Build your marketing career - by studying a Graduate Certificate in Marketing you will enhance your career opportunities and prospects in a dynamic and rewarding industry.
  • Become an industry leader - a Master of Marketing will equip you with a strategic capability in digital marketing, market research, brand development and global marketing, an invaluable skill-set to build a successful and a rewarding career.
  • Study at NUspace - in the heart of Newcastle’s CBD, NUspace provides the optimum environment for you to excel in your studies.
  • AACSB Accreditation - the Newcastle Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than five percent of the world's business programs.

Graduate Certificate in Marketing

AACSB ? accredited business school Find out more
World top 175 ? for business and economics
Top 5 in Australia ? for business administration
World top 150 ? for business administration

What you will study

The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. With a strategically based focus on business marketing capabilities, this program will provide you with the know-how to efficiently and effectively communicate with consumers by understanding their behaviour and decision making process.

You have the flexibility to choose one course from a list of directed courses in areas such as digital marketing, brand development and integrated marketing communications depending on your area of interest. You will graduate with a comprehensive understanding of the marketing process and have the ability to plan and implement successful marketing campaigns.

Program plans

Download a program plan for further details on your degree's structure and what courses you will study.

These program plans are applicable to new students. Current students should refer to the program handbook to access the plan relevant to the year they commenced.

View the full course list

Career

Career opportunities

The program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations, and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to further expand your career opportunities or a career change, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing Coordinator
  • Market Research Officer
  • Media Analyst
  • Marketing Operations Specialist
  • Marketing Manager
  • Brand Manager

How to apply

Applying for Graduate Certificate in Marketing

I am a prospective
student, looking to study at

Before you get started

To ensure that the process goes smoothly for you, you should complete the following steps before applying:

  1. Review the program that you wish to apply for. Note the admission criteria, admission instructions, requirements & structure and any additional information listed.
  2. Review the program fees and costs.
  3. Check whether your postgraduate program has a Semester or a Trimester closing date. Please view the application closing date.
  4. If you are from a non-English-speaking background, you need to satisfy the University's English language requirements and ensure that you can provide evidence of your English proficiency if required.

You will be considered for entry based on criteria such as your undergraduate studies and/or equivalent prior learning and/or relevant work experience.

Postgraduate application process

Other things to consider

Make sure you double check the special entry requirements, assumed knowledge or recommended studies for the degree:

Entry into the Graduate Certificate in Marketing (40 units) will be available for applicants who have:

  • 3 year Bachelors Degree not in a related field; or
  • 3 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
  • 3 year Diploma not in a related field + 1 year relevant organisational experience; or
  • 2 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; + 2 years relevant organisational experience; or
  • 2 year Diploma not in a related field + 3 years relevant organisational experience; or
  • At least 5 years relevant organisational experience.

Students will be required to successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.

Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. They will, however, receive 40 units credit by virtue of the studies they will have already completed. Therefore they will be required to do an additional 80 units to complete their Masters Degree.

 

All Applicants must demonstrate that they meet the University’s English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy here.

You can look at Uni prep for options to brush up on knowledge before you start.

View University key dates

Ok, great, let's go!

Applications to study are now open. Submit your application now.

Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

Apply to study in Australia

Applications to study are now open. Submit your application now.

Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.

Apply to study online

This program is open to online international students. Applications to study online are now open.

Assocation to Advance Collegiate Schools of Business

The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs. AACSB is the premier, and longest-standing, international accrediting body for business programs and is the international benchmark for excellence in business education.

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.