Campuses and locations
The University of Newcastle is a multi-campus institution offering programs in a number of locations.
Face to Face, Online
0.5 years full-time or part-time equivalent up to 3 years maximum.
0.5 years full-time.
Face to Face, Online
Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.
The Graduate Certificate in Marketing is tailored toward individuals working in Marketing with no degree qualification to further expand their career options, or, professional looking for a career change and provides a pathway into the Master of Marketing as all subjects successfully completed will be credited.
The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. With a strategically based focus on business marketing capabilities, this program will provide you with the know-how to efficiently and effectively communicate with consumers by understanding their behaviour and decision making process.
You have the flexibility to choose one course from a list of directed courses in areas such as digital marketing, brand development and integrated marketing communications depending on your area of interest. You will graduate with a comprehensive understanding of the marketing process and have the ability to plan and implement successful marketing campaigns.
Download a program plan for further details on your degree's structure and what courses you will study.
These program plans are applicable to new students. Current students should refer to the program handbook to access the plan relevant to the year they commenced.
The program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations, and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
If you are looking to further expand your career opportunities or a career change, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:
The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs. AACSB is the premier, and longest-standing, international accrediting body for business programs and is the international benchmark for excellence in business education.