Entrepreneurship for Startups critically analyses the processes of creating and developing a substantial, new growth startup. Central to these processes are independent entrepreneurs, who seek to find and commercialise new opportunities, both for their own benefit and for the benefit of their communities, regions and countries. Independent entrepreneurship plays a major role in regional and national economic growth and development globally. Successful independent entrepreneurship is not just about luck and money, but is a complex, cohesive set of processes involving creativity, idea generation, idea innovation, development and commercialisation, planning, securing needed resources and mitigating uncertainties and risk. This course seeks to provide a deep understanding of this independent entrepreneurial behaviour. It examines the nature of independent entrepreneurship, the key stages involved in starting a new growth startup, sources of funds and management of the new growth startup, once started.
Not currently offered.
This Course was last offered in Trimester 1 - 2020.
On successful completion of the course students will be able to:
1. Critically evaluate relevant theories, concepts and models of independent entrepreneurship;
2. Strategically assess major emerging trends that may impact entrepreneurial success;
3. Demonstrate advanced understanding and application of entrepreneurial creativity, innovation, planning, decision-making and communication behaviour appropriate to turbulent environments;
4. Critically apply leadership skills and ethical practices essential for sustainable, responsible entrepreneurial success;
5. Demonstrate an advanced ability to create, implement and evaluate entrepreneurial strategies to complex, real-world case studies and a major project.
Topics will include a selection from:
- Theory of independent entrepreneurship
- The independent entrepreneur
- The independent entrepreneurial process
- Practice of independent entrepreneurship around the globe: The rules of the game
- Creativity and sources of ideas for a startup
- Innovation and initial strategic competitive advantage for a startup
- Preliminary startup evaluation
- Startup entry strategies
- Startup feasibility analysis
- Crafting a business plan for a startup
- Financing a startup
- Growing, developing and managing a startup
- Harvesting a startup.
Written Assignment: Individual written creativity and startup design brief
Written Assignment: Written Group Business Plan
Presentation: Presentation of Group Business Plan
Formal Examination: Final examination