Marketing

Marketing in the Newcastle Business School is renowned for innovation; our marketing courses are continuously evolving to provide the most up-to-date marketing programs.

We are recognised for our:

  • Unique combination of breadth in knowledge, varied international research perspectives, and diverse industry experience
  • International high-calibre research
  • Innovative research-based teaching and learning.

Marketing is critical to the success of organisations including profit companies and non-profit organisations. It provides an interesting, intellectually challenging and exciting career for graduates in the business world.

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Discipline Academics

Jamie Carlson - Head of Discipline(02) 4921 5578
Stacey Baxter(02) 4921 6279
Fred (Chih-Wei) Chao(02) 4921 6389
Tom Chen(02) 4921 5047
Kym Cowley(02) 4921 7471
Alicia Kulczynski(02) 4921 6758
Ameet Pandit(02) 4921 6758
Guilherme Pires(02) 49218698
PJ Rosenberger III(02) 4921 8996
Sonia Vilches-Montero(02) 4921 8985
Jessica Wyllie(02) 4921 6725

The Tourism Discipline in the Newcastle Business School actively engages in research and teaching in a number of areas, including tourism management, sports management, events, and hospitality. Academics in the Discipline are committed to sustainability as a concept, practice, and guiding principle through high quality research. Each individual works closely with industry and the wider community to enhance community resiliency through conducting research, facilitating learning, building new knowledge, solving complex problems, and improving practice. The Discipline as a whole also engages industry in creating and servicing more vibrant and sustainable communities.

The Tourism Discipline is a nationally award winning group as recognised by a Tourism Training Australia National Award in 2010. Sustainability is embedded in the courses that underpin the majors of Tourism Management and Sports Management in the Bachelor of Business, Bachelor of Social Science, and Bachelor of Aboriginal Professional Practice degrees. Tourism and Sports Management courses are designed to nurture global citizenry and cultural competencies in our students through experiential education, work integrated learning, and outbound mobility programs, which also ensure that our graduates are well prepared to work in the global leisure, tourism, and sport industries. These courses are taught at our Newcastle and Central Coast campuses.

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Discipline Academics

Po-Hsin Lai(02) 4921 6787
Anne Buchmann(02) 4921 7234
Patti Johnson(02) 4921 5546
Kevin Lyons(02) 4921 7979
Paul Stolk(02) 4921 7729
Michael Tarrant 
Stephen Wearing 
Tamara Young(02) 4921 5804