Marketing Technology Lab

Located on level 6 of the NUSpace CBD campus, the Marketing Technology Lab is a dedicated space to develop the skills of the next generation of marketing professionals.

Through exposure to emerging state of the art hardware and software, the Marketing Technology Lab shapes students’ understanding of the role of technology in marketing and society more broadly.

The interactive learning environment provides opportunities to get ‘hands on’ with the marketing and analytical tools which are used in industry to better engage customers and grow strong brands.

Students are empowered to explore a range of digital analytics, content creation and promotion tools used in the marketing profession, as well as Virtual and Augmented Reality technologies to enhance customer experiences. This brings about exciting opportunities to analyse, evaluate and create in small learner-centred teams.

person in vr headset

The Marketing Technology Lab also houses cutting edge marketing and multi-disciplinary research projects for students and staff in understanding consumer behaviour and is embedded within our region’s marketing industry network. The lab also hosts industry engagement workshops for students and work integrated learning student projects. In addition, the lab is home to the marketing student society which is the student representative body of the Marketing major in the Bachelor of Business program.

people in marketing lab

Developed in consultation with the Newcastle’s Business School’s External Advisory Board, the Marketing Technology Lab aims to provide industry standard learning experiences infused by research to help shape future marketing leaders.

For more information about the Marketing Technology Lab, contact
Alex Taylor –
Academic lead – Associate Professor Jamie Carlson -

Further information

Bachelor of Business (major in marketing)

Master of Marketing

MBA / Master of Marketing

Graduate Certificate in Marketing

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.