Meet Alex Taylor, Lecturer in Digital Marketing & Marketing Technology Lab Manager -

Alex Taylor

Alex’s research interests focus on the use of emerging technologies to aid customers in making better consumption decisions. Seeking to understand how positive psychology outcomes, such as empowerment and inspiration, can be achieved through customer experiences, Alex’ doctoral thesis explores how brands can best leverage Virtual Reality and Augmented Reality technologies to enhance the customer experience. The findings from his PhD, currently being prepared for submission to marketing journals, point to the use of immersive technology as an effective means to enhance the customers sense of self-efficacy. By digitally simulating future consumption experiences, brands are equipping customers with the necessary embodied knowledge to confidently seek out and replicate such experiences in the real world.

Academic Staff Research Profiles:

Learn more about the research programs of academic staff below:

Associate Professor Jamie Carlson

Associate Professor Alicia Kulczynski

Associate Professor Tamara Young

Associate Professor Guil Pires

Dr P.J. Rosenberger

Dr Jessica Wyllie

Dr Margurite Hook

Dr Fred Chao

Dr Sonia Vilches-Montero

Dr Ameet Pandit

Dr Paul Stolk

Dr Patti Johnson

Dr Po-Hsin Li

Dr Kym Cowley

For more information about research, please contact Associate Professor Jamie Carlson or Alex Taylor

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