Dr Margurite Hook
Education Focussed Academic
Newcastle Business School
- Email:margurite.hook@newcastle.edu.au
- Phone:(02) 4055 3119
Career Summary
Biography
Margurite is an Education Focused Academic in Marketing at the Newcastle Business School and teaches in the areas of Marketing Research, Integrated Marketing Communications and Services Marketing at both the undergraduate and postgraduate levels. Margurite's research centres around the area of branding and branded communities, in particular child-oriented brand communities. She has an interest in experimental research design methods, however, has also published a literature review on brand communities. Her research is published in top-ranking journals in the field of marketing including: Journal of Brand Management, International Journal of Consumer Studies, Journal of Retailing and Consumer Studies and Journal of Marketing Behavior.
Qualifications
- Doctor of Philosophy in Management, University of Newcastle
- Bachelor of Commerce, University of Newcastle
- Bachelor of Business, University of Newcastle
Keywords
- Brand Communities
- Branding
- Children
- Group Dynamics
- Social Identity
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 150599 | Marketing not elsewhere classified | 100 |
Professional Experience
UON Appointment
| Title | Organisation / Department |
|---|---|
| Casual Academic | University of Newcastle Newcastle Business School Australia |
Awards
Award
| Year | Award |
|---|---|
| 2018 |
Best Paper in Track, Product and Brand Management ANZMAC |
| 2016 |
Best RHD Poster Faculty of Business & Law, The University of Newcastle |
| 2015 |
Best Poster Faculty of Business & Law, The University of Newcastle |
Research Award
| Year | Award |
|---|---|
| 2019 |
Higher Degree by Research Excellence Award Faculty of Business & Law, The University of Newcastle |
| 2017 |
Best Paper Award, 3rd HDR Colloquium Faculty of Business & Law, The University of Newcastle |
Teaching Award
| Year | Award |
|---|---|
| 2018 |
Sessional Teaching Award Faculty of Business & Law, The University of Newcastle |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (4 outputs)
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 |
Hook M, Baxter S, Kulczynski A, ' I'm like you, you're like me, we make a great brand community! Similarity and children's brand community participation.', Journal of Retailing and Consumer Services, 52 1-9 (2020) [C1]
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| 2018 |
Hook M, Baxter S, Kulczynski A, 'Antecedents and consequences of participation in brand communities: A literature review', Journal of Brand Management, 25 277-292 (2018) [C1] © 2017 Macmillan Publishers Ltd., part of Springer Nature. With hundreds of articles dedicated to investigating brand communities, there is now a need to consolidate the literatur... [more] © 2017 Macmillan Publishers Ltd., part of Springer Nature. With hundreds of articles dedicated to investigating brand communities, there is now a need to consolidate the literature. This review addresses the need to reconcile the findings of brand community participation literature through undertaking a literature review. Over 1900 articles were examined, 41 in detail. Findings reveal that three forms of brand community participation have been studied: offline, online, and social-media-based, each uncovering the antecedents and consequences of brand community participation. Antecedents were grouped into five categories (self-related, social-related, information-related, entertainment-related and technology-related) and consequences into three categories (brand-related, brand community-related, and social-related). From the review, several future research directions are uncovered, including 16 specific research questions. By scrutinising the vast literature on brand community participation, and presenting multiple avenues for future research, this review presents findings useful for academics and practitioners alike.
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| 2017 |
Hook M, Baxter S, Kulczynski A, 'Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study', Journal of Marketing Behavior, 3 63-72 (2017)
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| 2016 |
Hook M, Baxter SM, Kulczynski A, 'Children's participation in brand-based social networks: Examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend', International Journal of Consumer Studies, 40 552-561 (2016) [C1]
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Conference (4 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2018 | Hook M, Baxter S, Kulczynski A, 'Homophily s Influence on Child-Oriented Brand Community Identification', Adelaide, Australia (2018) | ||||
| 2017 | Hook M, Baxter S, Kulczynski A, ' You re like me . Children s brand community participation', Melbourne, Australia (2017) | ||||
| 2016 | Hook M, Baxter S, Kulczynski A, 'Understanding the Complex Interplay Between Evaluative Social Identity, Negative Anticipated Emotions and Self-Esteem on a Child s Commitment to Brand Communities', Oslo, Norway (2016) | ||||
| 2014 |
Hook M, Rosenberger III PJ, Baxter S, 'Examining the Automaticity of Product Placement Effects', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1]
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Other (1 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2014 |
Hook M, Rosenberger III PJ, 'Lovedale Long Lunch', Marketing, 3rd Edition ( pp.553-555). Brisbane, QLD: John Wiley & Sons (2014) [O1]
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Dr Margurite Hook
Positions
Education Focussed Academic
Newcastle Business School
Faculty of Business and Law
Casual Academic
Newcastle Business School
Faculty of Business and Law
Contact Details
| margurite.hook@newcastle.edu.au | |
| Phone | (02) 4055 3119 |
| Mobile | n/a |
| Fax | n/a |
Office
| Room | NewSpace Level 7 |
|---|---|
| Building | NewSpace |
| Location | NewSpace , |