Dr Margurite Hook
Lecturer
Newcastle Business School
- Email:margurite.hook@newcastle.edu.au
- Phone:(02) 4055 3119
Career Summary
Biography
Margurite is a Lecturer in Marketing at the Newcastle Business School and teaches in the areas of Marketing Research, Integrated Marketing Communications and Services Marketing at both the undergraduate and postgraduate levels. She has also taught in the areas of Consumer Behaviour and International Marketing.
Research
Margurite's research focuses around the area of branding and branded communities. She has an interest in experimental research design methods, however, has also published research using other methodologies including literature review and SEM.
Margurite has published a range of papers on the area of child-oriented brand communities, examining the drivers of children's participation in these communities. Through her research the literature of child-oriented brand communities has grown substantially, incorporating knowledge from other fields of research including peer pressure, subjective group dynamics and developmental psychology.
Her research is published in top-ranking journals in the field of marketing including: Journal of Brand Management, Journal of Strategic Marketing, International Journal of Consumer Studies, Journal of Retailing and Consumer Studies, and the Journal of Marketing Behavior. In addition, Margurite has presented at numerous national and international marketing conferences such as ANZMAC and EMAC.
Qualifications
- Doctor of Philosophy in Management, University of Newcastle
- Bachelor of Business, University of Newcastle
- Bachelor of Commerce, University of Newcastle
Keywords
- Brand Communities
- Branding
- Children
- Group Dynamics
- Social Identity
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 350601 | Consumer behaviour | 30 |
| 350604 | Marketing communications | 50 |
| 350607 | Marketing technology | 20 |
Professional Experience
UON Appointment
| Title | Organisation / Department |
|---|---|
| Lecturer | University of Newcastle Newcastle Business School Australia |
| Lecturer | University of Newcastle Newcastle Business School Australia |
Awards
Award
| Year | Award |
|---|---|
| 2018 |
Best Paper in Track, Product and Brand Management ANZMAC |
| 2016 |
Best RHD Poster Faculty of Business & Law, The University of Newcastle |
| 2015 |
Best Poster Faculty of Business & Law, The University of Newcastle |
Research Award
| Year | Award |
|---|---|
| 2019 |
Higher Degree by Research Excellence Award Faculty of Business & Law, The University of Newcastle |
| 2017 |
Best Paper Award, 3rd HDR Colloquium Faculty of Business & Law, The University of Newcastle |
Teaching Award
| Year | Award |
|---|---|
| 2018 |
Sessional Teaching Award Faculty of Business & Law, The University of Newcastle |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Highlighted Publications
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018 |
Hook M, Baxter S, Kulczynski A, 'Antecedents and consequences of participation in brand communities: A literature review', Journal of Brand Management, 25 277-292 (2018) [C1] With hundreds of articles dedicated to investigating brand communities, there is now a need to consolidate the literature. This review addresses the need to reconcile the findings... [more] With hundreds of articles dedicated to investigating brand communities, there is now a need to consolidate the literature. This review addresses the need to reconcile the findings of brand community participation literature through undertaking a literature review. Over 1900 articles were examined, 41 in detail. Findings reveal that three forms of brand community participation have been studied: offline, online, and social-media-based, each uncovering the antecedents and consequences of brand community participation. Antecedents were grouped into five categories (self-related, social-related, information-related, entertainment-related and technology-related) and consequences into three categories (brand-related, brand community-related, and social-related). From the review, several future research directions are uncovered, including 16 specific research questions. By scrutinising the vast literature on brand community participation, and presenting multiple avenues for future research, this review presents findings useful for academics and practitioners alike.
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| 2020 |
Hook M, Kulczynski A, 'Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities', Journal of Strategic Marketing, 1-16 (2020)
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| 2020 |
Hook M, Baxter S, Kulczynski A, ' I'm like you, you're like me, we make a great brand community! Similarity and children's brand community participation.', Journal of Retailing and Consumer Services, 52 1-9 (2020) [C1]
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Journal article (5 outputs)
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 |
Hook M, Kulczynski A, 'Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities', Journal of Strategic Marketing, 1-16 (2020)
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| 2020 |
Hook M, Baxter S, Kulczynski A, ' I'm like you, you're like me, we make a great brand community! Similarity and children's brand community participation.', Journal of Retailing and Consumer Services, 52 1-9 (2020) [C1]
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| 2018 |
Hook M, Baxter S, Kulczynski A, 'Antecedents and consequences of participation in brand communities: A literature review', Journal of Brand Management, 25 277-292 (2018) [C1] With hundreds of articles dedicated to investigating brand communities, there is now a need to consolidate the literature. This review addresses the need to reconcile the findings... [more] With hundreds of articles dedicated to investigating brand communities, there is now a need to consolidate the literature. This review addresses the need to reconcile the findings of brand community participation literature through undertaking a literature review. Over 1900 articles were examined, 41 in detail. Findings reveal that three forms of brand community participation have been studied: offline, online, and social-media-based, each uncovering the antecedents and consequences of brand community participation. Antecedents were grouped into five categories (self-related, social-related, information-related, entertainment-related and technology-related) and consequences into three categories (brand-related, brand community-related, and social-related). From the review, several future research directions are uncovered, including 16 specific research questions. By scrutinising the vast literature on brand community participation, and presenting multiple avenues for future research, this review presents findings useful for academics and practitioners alike.
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| 2017 |
Hook M, Baxter S, Kulczynski A, 'Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study', Journal of Marketing Behavior, 3 63-72 (2017)
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| 2016 |
Hook M, Baxter SM, Kulczynski A, 'Children's participation in brand-based social networks: Examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend', International Journal of Consumer Studies, 40 552-561 (2016) [C1]
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Conference (6 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2021 |
Calvin S, Young T, Hook M, 'Between a rock and a hard place: Tourism and contested sites', Online (2021)
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| 2019 | Hook M, Kulczynski A, Baxter S, 'Under Pressure: Examining Children's Brand Community Participation', Wellington, New Zealand (2019) | ||||
| 2018 | Hook M, Baxter S, Kulczynski A, 'Homophily s Influence on Child-Oriented Brand Community Identification', Adelaide, Australia (2018) | ||||
| 2014 |
Hook M, Rosenberger III PJ, Baxter S, 'Examining the Automaticity of Product Placement Effects', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1]
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| Show 3 more conferences | |||||
Other (1 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2014 |
Hook M, Rosenberger III PJ, 'Lovedale Long Lunch', Marketing, 3rd Edition ( pp.553-555). Brisbane, QLD: John Wiley & Sons (2014) [O1]
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Grants and Funding
Summary
| Number of grants | 1 |
|---|---|
| Total funding | $5,000 |
Click on a grant title below to expand the full details for that specific grant.
20201 grants / $5,000
New Staff Grant $5,000
Funding body: Faculty of Business & Law, The University of Newcastle
| Funding body | Faculty of Business & Law, The University of Newcastle |
|---|---|
| Scheme | Faculty Research Project Grant |
| Role | Lead |
| Funding Start | 2020 |
| Funding Finish | 2021 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
Research Supervision
Number of supervisions
Current Supervision
| Commenced | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2021 | PhD | Between a Rock and a Hard Place: Tourism and Contested Sites | PhD (Leisure & Tourism), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
Past Supervision
| Year | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2020 | Honours | Between a Rock and a Hard Place: Tourism and Contested Sites | Tourism, Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
Dr Margurite Hook
Position
Lecturer
Newcastle Business School
College of Human and Social Futures
Contact Details
| margurite.hook@newcastle.edu.au | |
| Phone | (02) 4055 3119 |
| Mobile | n/a |
| Fax | n/a |
Office
| Room | NewSpace Level 7 |
|---|---|
| Building | NewSpace |
| Location | NewSpace , |
