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Dr Philip Rosenberger III

Lecturer

Newcastle Business School (Marketing)

Career Summary

Biography

I am a mid-career researcher based at the Ourimbah (Central Coast) campus. In terms of research areas, I have published in a number of new or emerging areas, such as group travel to major events and co-authored one of the earlier articles discussing the use of VR (virtual reality) for NPD. As I move into the mid-career phase, I am actively pursuing opportunities for grants and international research collaborations. I often work in multidisciplinary research teams, as problems typically benefit from bringing knowledge from more than one area to bear.

I am also on the lookout for opportunities to engage with industry (both for-profit and not-for-profit). I do this by way of guest speakers for the classroom and looking for ways to engage in research projects that have benefits both for industry and scholarly outputs. This has so far led to some Faculty Industry Matched-funds Grant projects, and we are eager to work with more organisations.

I have also sought to publish in areas of social or public-policy significance (such as social and environmental marketing), particularly through the use of end-of-chapter case studies in textbooks to reach future marketing students.

I have also encouraged undergraduate students to publish research (and been part of that) as a way to involve them further in the research process and encourage them in considering honours and other higher degrees.

Research Expertise
I have experience in conducting quantitative research (e.g. survey design, multivariate and univariate analysis techniques, such as multiple regression, SmartPLS [PLS-SEM], MANOVA and ANOVA, along with non-parametric techniques) and qualitative research (e.g. interviews, content analysis). I have successfully supervised Honours, DBA and PhD students and am currently involved in supervising several PhD students.

My focal research areas include: Sports marketing (e.g. fan loyalty) - Retail - New product development (NPD) - Innovation - Teleworking (includes telecommuting) - Retail innovation - Tourism (including periodic hallmark/major events and group travel). My broader research interests also include: - Green (eco) marketing - Social/Non-profit marketing - Brand management - SMEs.

More recently, in 2018, working with colleagues here and at TU Dortmund University in Germany, we received a Faculty Industry Matched Funding grant for a football fan engagement study that featured industry partners of the Newcastle Jets and Borussia Dortmund (BVB). The project included an industry-academia symposium kindly hosted by BVB at Signal Iduna Park in Dortmund.

The success of this project led to a 2019 extension with the Newcastle Jets focused on understanding drivers of W-League (professional women's football/soccer league) engagement. Our TU Dortmund University colleagues are continuing the women's football focus looking at the Frauen-Bundesliga in 2020.

Teaching Expertise
My teaching expertise/experience includes the following areas: - Principles of Marketing - Market research (including survey design, analysis techniques and using SPSS for quantitative analysis) - Retail marketing - New product development (NPD) and Product & brand management - Advertising & Promotions Management (Integrated Marketing Communications) - Strategic Marketing - Dogital & Social Media Marketing - Consumer Behaviour.

Administrative Expertise
I have served as course co-ordinator in each teaching area listed, as well as serving on Faculty Ethics and School Assessment committees in the past. I am a long-standing member of the Faculty of Business & Law's Health & Safety Committee. I am currently serving as the Chair of Peer Review, Faculty of Business & Law, which is the first stage of the University's Ethics Approval process.

Collaborations
My current research-collaboration projects include the following areas: Fan loyalty (sports marketing) - Presenteeism - Telework (i.e. telecommuting). Other research-collaboration efforts have included the following areas: - Product and Retail Innovation - Retailing - Sales Management - Product Development - Green Marketing/Product Development - Brand management.


Qualifications

  • PhD (Management), University of Newcastle
  • Master of Business Administration, Erasmus University - Rotterdam
  • Bachelor of Science, Florida State University
  • Master of Science (Marketing), Georgia State University
  • Associate in Arts, University of North Florida

Keywords

  • Advertising & Promotions Management (IMC)
  • Brand management
  • Fan loyalty
  • Green (eco) marketing
  • Group travel
  • Innovation
  • Market research
  • Marketing
  • New product development (NPD)
  • Product & brand management
  • Retail
  • Retail innovation
  • SMEs
  • SmartPLS
  • Sports marketing
  • Structural equation modelling
  • Telecommuting
  • Telework
  • Tourism

Languages

  • English (Fluent)
  • German (Working)
  • Dutch (Working)

Fields of Research

Code Description Percentage
150307 Innovation and Technology Management 20
150599 Marketing not elsewhere classified 70
150699 Tourism not elsewhere classified 10

Professional Experience

UON Appointment

Title Organisation / Department
Lecturer University of Newcastle
Newcastle Business School
Australia

Awards

Research Award

Year Award
2014 Best Paper in Track: Not for Profit & Social Marketing
Unknown
2014 Best Paper in Track: Sports Marketing
Unknown

Teaching

Code Course Role Duration
mktg3004 Advertising and Marketing Communications Strategy
Faculty of Business & Law, The University of Newcastle
Business and marketing objectives define effective communications strategy. The nature and design of communication strategies in terms of customer-marketer interaction is examined with the traditional theories and the future implications of emerging technologies considered. Wherever appropriate, the content is international in its perspective. Students engage in independent and collaborative work processes to design and communicate strategies reflective of authentic practice in advertising and promotion.
Lecturer 24/2/2020 - 24/7/2020
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Chapter (2 outputs)

Year Citation Altmetrics Link
2019 Cheung ML, Pires G, Rosenberger III P, de Oliveira MJ, 'Issues in consumer-based brand equity and agenda for future research', The Driving Trends of International Business in the 21st Century, Cambridge Scholars Publishing, Newcastle upon Tyne, United Kingdom 67-110 (2019) [B1]
Co-authors Guilherme Pires
2003 Carlson JL, Rosenberger III PJ, Paynter J, 'Super 12 rugby union: Comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website', Cross-Cultural Marketing, Thomson Nelson, South Melbourne 354-361 (2003) [B1]
Co-authors Jamie Carlson

Journal article (38 outputs)

Year Citation Altmetrics Link
2020 Yun JH, Rosenberger III PJ, Sweeney K, 'Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement', Asia Pacific Journal of Marketing and Logistics, ahead-of-print (2020)
DOI 10.1108/apjml-07-2019-0444
2020 Keogh C, Kriz A, Barnes L, Rosenberger III P, 'Exploring destination engagement of sharing economy accommodation: Case of Australian second-homes', Current Issues in Tourism, (2020)
DOI 10.1080/13683500.2020.1769572
Citations Scopus - 1
Co-authors Lisa Barnes
2020 Cheung ML, Pires G, Rosenberger III PJ, 'The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge', Asia Pacific Journal of Marketing and Logistics, 32 695-720 (2020) [C1]
DOI 10.1108/APJML-04-2019-0262
Citations Scopus - 10Web of Science - 6
Co-authors Guilherme Pires
2020 Cheung ML, Pires GD, Rosenberger III PJ, Jose de Oliveira M, 'Driving consumer-brand engagement and co-creation by brand interactivity', Marketing Intelligence & Planning, 38 523-541 (2020) [C1]
DOI 10.1108/MIP-12-2018-0587
Citations Scopus - 7Web of Science - 4
Co-authors Guilherme Pires
2020 Cheung ML, Pires GD, Rosenberger PJ, 'Exploring synergetic effects of social-media communication and distribution strategy on consumerbased brand equity', Asian Journal of Business Research, 10 126-149 (2020) [C1]

© 2020, Asia Business Research Corporation. All rights reserved. This study examines the effectiveness of social-media brand communication and intensive-distribution strategy on t... [more]

© 2020, Asia Business Research Corporation. All rights reserved. This study examines the effectiveness of social-media brand communication and intensive-distribution strategy on the consumer-based brand equity dimensions, also accounting for the moderating effect of product involvement. The theoretical framework is tested using data collected from 210 consumers who shopped in electronic-appliance stores (high involvement) or sports-apparel stores (low involvement) in a shopping mall in Hong Kong. Data analysis used partial least squares ¿ structural equation modelling (PLS-SEM). The results show that firmcreated social-media brand communication and distribution intensity are key factors influencing consumer-based brand equity, with the moderating effect of product involvement also confirmed. However, inconsistent with previous studies, there is only partial support for the impact of user-generated social-media brand communication on consumer-based brand equity dimensions for both high-and lowinvolvement products. This study enables managers and academics to better understand the combined effectiveness of social media marketing and distribution intensity, as well as the moderating effect of product-involvement level for better resource allocation.

DOI 10.14707/ajbr.200078
Citations Scopus - 3
Co-authors Guilherme Pires
2020 Lee YLA, Malik A, Rosenberger PJ, Sharma P, 'Demystifying the differences in the impact of training and incentives on employee performance: Mediating roles of trust and knowledge sharing', Journal of Knowledge Management, 24 1987-2006 (2020) [C1]
DOI 10.1108/JKM-04-2020-0309
Co-authors Ashish Malik
2020 Cheung ML, Pires GD, Rosenberger PJ, Leung WKS, Ting H, 'Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong', Australasian Marketing Journal, (2020)

© 2020 Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marke... [more]

© 2020 Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (SMM) activities in strengthening consumers¿ intention for value co-creation and CBE is limited. SMM is conceptualised as a hierarchical construct with five dimensions: entertainment, customisation, interaction, electronic-word-of-mouth (EWOM) and trendiness. This study examines the role of SMM in building value co-creation and CBE, as well as repurchase intention and on-going search behaviour as behavioural responses. Based on primary data from a survey of 392 smartphone users in China and Hong Kong, we use partial least squares ¿ structural equation modelling (PLS-SEM) to test the hypotheses. The findings show that effective SMM strategies lead to the strengthening of value co-creation, CBE, repurchase intention and on-going search behaviour. It is also found that there is a significant difference in the impact of CBE on repurchase intention between China and Hong Kong consumers. These findings contribute to the marketing literature by empirically validating the five elements in the SMM construct, providing intelligence on how SMM can drive value co-creation and CBE. The findings also enrich the marketing literature by showing that value co-creation acts as an antecedent of CBE, driving consumers¿ behavioural intention, reflected by on-going search behaviour and repurchase intention.

DOI 10.1016/j.ausmj.2020.03.006
Citations Scopus - 2
Co-authors Guilherme Pires
2020 Cheung ML, Pires GD, Rosenberger PJ, 'Exploring consumer brand engagement: a holistic framework', European Business Review, (2020)

© 2020, Emerald Publishing Limited. Purpose: This paper aims to investigate the causal relationships between constructs related to consumer¿brand engagement (CBE), including consu... [more]

© 2020, Emerald Publishing Limited. Purpose: This paper aims to investigate the causal relationships between constructs related to consumer¿brand engagement (CBE), including consumers¿ enduring involvement, ongoing information search behaviour, online engagement behaviour and brand attitude in Hong Kong. Design/methodology/approach: The theoretical framework is tested using data from 302 customers of a durable technology product, a smartphone, in Hong Kong, collected using a self-administered online survey. Partial least squares-structural equation modelling was used to analyse the data. Findings: The results reveal that consumers¿ enduring involvement and ongoing information search behaviour are key drivers of CBE, ultimately enhancing customers¿ brand attitude. The importance of enduring involvement in strengthening ongoing search behaviour, online engagement behaviour and CBE is confirmed, together with the importance of ongoing search behaviour in strengthening CBE. Further analysis demonstrated the full mediating role of ongoing search behaviour in the relationship between enduring involvement and online engagement behaviour, such that CBE fully mediates the impact of ongoing search behaviour on brand attitude. Research limitations/implications: The research contributes to the extant literature by providing an understanding of how to strengthen CBE for durable technology products, such as smartphones. However, this study is cross-sectional in nature, focusing on smartphones in Hong Kong only. Thus, future research should consider comparisons between countries with diverse cultures as well as other industries, such as the service sector, to enhance the generalisability of the study¿s findings. Practical implications: Marketers should seek to heighten customers¿ involvement levels by encouraging customer¿brand interactions, which is not only useful in encouraging customers¿ ongoing search and online engagement behaviour but also critical in strengthening CBE. Additionally, marketers are recommended to encourage customers¿ ongoing search behaviour (at the category level), which is useful in encouraging consumers¿ online engagement behaviour as well as strengthening CBE. Originality/value: The role of ongoing search behaviour in brand building has received little attention in the branding literature. This paper makes a noteworthy contribution to CBE research by empirically testing a holistic framework, confirming that enduring involvement and ongoing search behaviour are critical drivers in the process of strengthening CBE. This paper also demonstrates the mediation roles of ongoing search behaviour and CBE in the holistic framework.

DOI 10.1108/EBR-10-2019-0256
Co-authors Guilherme Pires
2020 Cheung ML, Pires GD, Rosenberger III PJ, De Oliveira MJ, 'Driving COBRAs: the power of social media marketing', Marketing Intelligence & Planning, ahead-of-print (2020)
DOI 10.1108/mip-11-2019-0583
Co-authors Guilherme Pires
2019 Cheung ML, Pires G, Rosenberger III PJ, 'Developing A Conceptual Model for Examining Social Media Marketing Effects on Brand Awareness', International Journal of Economics and Business Research, 17 243-261 (2019) [C1]
DOI 10.1504/IJEBR.2019.098874
Citations Scopus - 13
Co-authors Guilherme Pires
2019 Rosenberger III PJ, Yun JH, Rahman MM, Köcher S, de Oliveira M, 'GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil', Brazilian Journal of Marketing (BJM), 18 116-136 (2019)
DOI 10.5585/remark.v18i4.16386
Citations Scopus - 1
2018 Cheung ML, Pires G, Rosenberger III PJ, 'Exploring the effect of social media marketing on consumer-brand engagement', Global Business & Economics Anthology, I 1-15 (2018)
Co-authors Guilherme Pires
2017 Lee HCW, Pires GD, Rosenberger PJ, 'The moderating effect of cost orientation on RMO adoption in the hospitality industry 57-71 (2017) [C1]

© Copyright 2017 Inderscience Enterprises Ltd. This study explores insights on the effect of relationship marketing orientation (RMO) implementation in the hotel industry when com... [more]

© Copyright 2017 Inderscience Enterprises Ltd. This study explores insights on the effect of relationship marketing orientation (RMO) implementation in the hotel industry when competitive pressures compel hotels to trade off longer-Term gains from relational strategies for transactional profit measures aligned to a cost-orientation (CO) implementation. When relational practices succumb to price/cost-based competitive pressures, a focus on cost cutting moderates the importance afforded by business to service quality and customer satisfaction. Developing theory to examine CO's moderating effect on RMO implementation for enhanced business performance can clarify RMO adoption efficacy. This study contributes to enhancing understanding of the essentiality of long-Term consistency of RMO strategies implementation in the hotel industry, and how these can be compromised by temporary adoption of CO.

DOI 10.1504/IJEBR.2017.081774
Co-authors Guilherme Pires
2016 Malik A, Rosenberger PJ, Fitzgerald M, Houlcroft L, 'Factors affecting smart working: evidence from Australia', International Journal of Manpower, 37 1042-1066 (2016) [C1]

© 2016, © Emerald Group Publishing Limited. Purpose: The purpose of this paper is to analyse data from the New South Wales Government¿s Pilot Programme of establishing Smart Work ... [more]

© 2016, © Emerald Group Publishing Limited. Purpose: The purpose of this paper is to analyse data from the New South Wales Government¿s Pilot Programme of establishing Smart Work Hubs (SWHs) for enabling teleworking in two busy commuter corridors. The paper analyses the relationships between various firm, job and personal factors and the perceived value, attitudes and expected usage by users of the SWHs. Design/methodology/approach: Employing a cross-sectional survey design, the characteristics, values and attitudes of 117 SWH users were analysed using partial least squares (PLS) method of structural equation modelling (SEM). SEM-PLS approach is considered appropriate especially in prediction-based studies and to estimate an endogenous target construct. Findings: Results revealed that perceived SWH value significantly influenced attitude towards the SWH, which then had a significant influence on SWH usage intentions, with personal, job and firm factors also playing a role. Further analysis revealed four variables that significantly influenced the perception of family-value benefits (age, income, hub commute distance, work commute distance), however, there were none that significantly influenced the perception of work benefits. Research limitations/implications: The small sample size limits statistical inferences and generalisations to be drawn. Further, this paper also discusses how the low and uneven uptake of teleworking at a SWH raises several managerial and policy implications needing attention. Originality/value: To the best of the authors¿ knowledge, this is the first empirical study analysing the expected values, attitudes and usage intentions of teleworkers in a SWH context. This study adds to the emerging body of human resource management studies on an outward-looking approach. The novel context will provide a useful base for subsequent studies.

DOI 10.1108/IJM-12-2015-0225
Citations Scopus - 2Web of Science - 3
Co-authors Ashish Malik
2016 Carlson JL, Rahman M, Rosenberger III P, Holzmüller HH, 'Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective', Journal of Marketing Management, 32 900-925 (2016) [C1]
DOI 10.1080/0267257X.2016.1181099
Citations Scopus - 13Web of Science - 14
Co-authors Jamie Carlson
2016 Carlson J, Rosenberger PJ, Rahman MM, 'A Hierarchical Model of Perceived Value of Group-Oriented Travel Experiences to Major Events and its Influences on Satisfaction and Future Group-Travel Intentions', Journal of Travel and Tourism Marketing, 33 1251-1267 (2016) [C1]

© 2015 Taylor & Francis. This study seeks a deeper understanding of the forms of value that travel consumers derive from a group-travel experience to a major event. We focus... [more]

© 2015 Taylor & Francis. This study seeks a deeper understanding of the forms of value that travel consumers derive from a group-travel experience to a major event. We focus on specific group-travel value dimensions of social, hedonic, monetary, functional ¿ major event, functional ¿ event-destination tourism infrastructure, epistemic, and convenience. A sample of 389 consumers is used to substantiate our framework. We also empirically examine this model with satisfaction and future group-travel intentions ¿ with satisfaction found to fully mediate the relationship between the perceived value of the group-travel experience and future group-travel intentions. This framework can serve to advance further theory development in this domain.

DOI 10.1080/10548408.2015.1117407
Citations Scopus - 6Web of Science - 6
Co-authors Jamie Carlson
2016 Pires G, Lee HCW, Rosenberger III PJ, 'The Moderating Effect of Cost Orientation on RMO Adoption in the pp 68-78 Hospitality Industry.', Global Business and Economics Anthology, I 68-78 (2016)
Co-authors Guilherme Pires
2015 Wyllie J, Carlson J, Rosenberger PJ, 'Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective', Australasian Marketing Journal, 23 188-195 (2015) [C1]
DOI 10.1016/j.ausmj.2015.06.004
Citations Scopus - 8Web of Science - 8
Co-authors Jessica Wyllie, Jamie Carlson
2015 Chow CLJ, Pires GD, Rosenberger III PJ, 'Towards a rigorous conceptual framework for examining international medical travel', International Journal of Behavioural and Healthcare Research, 5 88-103 (2015) [C1]
DOI 10.1504/IJBHR.2015.071476
Co-authors Guilherme Pires
2015 Carlson J, Rosenberger PJ, Rahman MM, 'Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination', Journal of Marketing Management, 31 1065-1089 (2015) [C1]
DOI 10.1080/0267257X.2015.1035309
Citations Scopus - 13
Co-authors Jamie Carlson
2014 Wyllie J, Carlson J, Rosenberger PJ, 'Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness', Journal of Marketing Management, 30 697-718 (2014) [C1]
DOI 10.1080/0267257X.2013.838988
Citations Scopus - 15
Co-authors Jamie Carlson, Jessica Wyllie
2013 Leung SYF, Pires G, Rosenberger III PJ, 'Ethical Business Practices and Consumers' Purchase Intentions for a Fast Moving Consumer Good in Hong Kong', Global Business & Economics Anthology 2013, 2 220-228 (2013) [C1]
Co-authors Guilherme Pires
2012 Regan N, Carlson JL, Rosenberger III PJ, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]
Citations Scopus - 29Web of Science - 26
Co-authors Jamie Carlson
2012 Stevens SD, Rosenberger III PJ, 'The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective', International Journal of Sports Marketing & Sponsorship, 13 220-234 (2012) [C1]
Citations Scopus - 35
2012 Stevens S, Rosenberger PJ, 'The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective', INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 13 220-234 (2012)
Citations Web of Science - 13
2012 Tong TM, Rosenberger III PJ, Pires G, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]
Co-authors Guilherme Pires
2008 Rosenberger III PJ, Donahay B, 'Brand personality differentiation in Formula One motor racing: An Australian view', Marketing Bulletin, 19 1-14 (2008) [C1]
2007 Donahay B, Rosenberger III PJ, 'Using brand personality to measure the effectiveness of image transfer in Formula One Racing', Marketing Bulletin, 18 1-15 (2007) [C1]
2006 Lysaght T, Rosenberger III PJ, Kerridge I, 'Australian undergraduate biotechnology student attitudes towards the teaching of ethics', International Journal of Science Education, 28 1225-1239 (2006) [C1]
DOI 10.1080/09500690600560803
Citations Scopus - 10Web of Science - 10
2006 Buresti F, Rosenberger III PJ, 'Brand Personality Differentiation in the Australian Action-Sports Clothing Market', Marketing Bulletin, 17 (2006) [C1]
2004 Baxter SM, Rosenberger III PJ, Hementera V, 'Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability', Marketing Bulletin, 15 1-16 (2004) [C1]
Co-authors Stacey Baxter
2004 Hart AE, Rosenberger III PJ, 'The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication', Australasian Marketing Journal, 12 88-96 (2004) [C1]
DOI 10.1016/S1441-3582(04)70109-3
Citations Scopus - 36
2003 Carlson JL, Rosenberger III PJ, Muthaly S, 'Nothing but Net! A Study of the Information Content in Australian Professional Basketball Websites', Sport Marketing Quarterly, 12 184-189 (2003) [C1]
Co-authors Jamie Carlson
2001 Rosenberger III PJ, Polonsky MJ, 'Reevaluating Green Marketing: A Strategic Approach', Business Horizons, 44 21-30 (2001) [C1]
Citations Scopus - 145
2001 Rosenberger III PJ, Merrilees WJ, Miller D, 'A New Retail Concept Taxonomy', International Journal of New Product Development & Innovation Management, 1 79-91 (2001) [C1]
1998 Polonsky MJ, Rosenberger PJ, Ottman J, 'Developing green products: Learning from stakeholders', Asia Pacific Journal of Marketing and Logistics, 10 22-43 (1998)

The complexities of environmental issues require that when developing new green products marketers have to seek-out, involve and learn from stakeholders with environmental experti... [more]

The complexities of environmental issues require that when developing new green products marketers have to seek-out, involve and learn from stakeholders with environmental expertise. These stakeholders have information that lies outside the organisation's main area of expertise and can assist the firm in developing less environmentally harmful products. This article examines US and Australian markets¿ perceptions of stake-holders¿ potential to influence the green new product development (NPD) process and what strategies can be used to involve stakeholders in this process. The findings suggest that marketers believe some stakeholders with ¿high¿ influencing abilities should be involved in the green NPD process, although it appears that in practice, firms use very basic methods to include these stakeholders. It also appears that there is limited formal interaction between the firm and its stakeholders and that respondents are not engaging and learning from others with green product expertise. © 1998, MCB UP Limited

DOI 10.1108/13555859810764454
Citations Scopus - 18
1998 Polonsky MJ, Rosenberger PJ, Ottman J, Ottman J, 'Developing green products: Learning from stakeholders', Qualitative Research in Organizations and Management, 10 22-43 (1998)

© 1998, Emerald Group Publishing Ltd. All Rights Reserved. The complexities of environmental issues require that when developing new green products mar keters have to seek-out, in... [more]

© 1998, Emerald Group Publishing Ltd. All Rights Reserved. The complexities of environmental issues require that when developing new green products mar keters have to seek-out, involve and learn from stakeholders with environmental expertise. These stakeholders have in -formation that lies outside the organisation¿s main area of expertise and can assist the firm in developing less environmentally harmful products. This article ex amines US and Australian markets¿ per ceptions of stake -holders¿ potential to in fluence the green new product de vel op ment (NPD) process and what strategies can be used to involve stake hold ers in this pro cess. The findings suggest that marketers believe some stakeholders with ¿high¿ influencing abilities should be in volved in the green NPD pro cess, al though it ap pears that in practice, firms use very basic meth ods to include these stakeholders. It also ap pears that there is limited formal in ter ac tion between the firm and its stake hold ers and that respondents are not en gag ing and learning from others with green prod uct expertise.

Citations Scopus - 12
1998 Polonsky MJ, Rosenberger III PJ, Ottman JA, 'Developing green products: learning from stakeholders', Journal of Sustainable Product Design, 5 7-21 (1998) [C1]
Show 35 more journal articles

Conference (91 outputs)

Year Citation Altmetrics Link
2020 Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Understanding Women s Football Motivations and COBRAs: Preliminary Australian Findings', 13th Annual Conference of the EuroMed Academy of Business Conference Readings Book Proceedings: Business Theory and Practice Across Industries and Markets, Virtual (online) (2020)
Co-authors Ameet Pandit
2020 Yun JH, Sweeney K, Rosenberger III PJ, 'Football Fan Loyalty: Influence of Motivation, Involvement, Following Sport and Satisfaction', 13th Annual Conference of the EuroMed Academy of Business Conference Readings Book Proceedings: Business Theory and Practice Across Industries and Markets, Virtual (online) (2020)
2020 Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Football Member Satisfaction: Preliminary Australian Findings', 13th Annual Conference of the EuroMed Academy of Business Conference Readings Book Proceedings: Business Theory and Practice Across Industries and Markets, Virtual (online) (2020)
Co-authors Ameet Pandit
2020 Peyrovian B, Rosenberger III PJ, Cunneen D, 'Impacts of Product Advantage and Newness on the NPP Relationship: An Empirical Model', 13th Annual Conference of the EuroMed Academy of Business Conference Readings Book Proceedings: Business Theory and Practice Across Industries and Markets, Virtual (online) (2020)
Co-authors David Cunneen
2019 De Silva M, Malik A, Rosenberger III P, 'Advancing a conceptual framework for understanding the influence of talent management practices on employee responses: The mediation role of individual self-concept of talent', Proceeding of 33rd Annual Australian & New Zealand Academy of Management Conference, Cairns, Queensland, Australia (2019)
Co-authors Ashish Malik
2019 Behmanesh I, Rosenberger III P, Cunneen D, Malik A, 'Service innovation and public sector performance: An employee perspective', Academy of Marketing Conference 2019: When you tire of marketing you tire of life - 52nd Annual Conference Proceedings, Regent's University, London, UK (2019)
Co-authors David Cunneen, Ashish Malik
2019 Cheung ML, Pires G, Rosenberger III P, De Oliveira MJ, 'Exploring the value co-creation and engagement process in China: The role of social media marketing', Academy of Marketing Conference 2019: When you tire of marketing you tire of life - 52nd Annual Conference Proceedings, Regent's University, London, UK (2019)
Co-authors Guilherme Pires
2019 Keogh C, Rosenberger III PJ, Pandit A, Holzmuller HH, 'Exploring Football Fan Engagement: A Case study in Customer Experience Innovation', Academy of Marketing Conference 2019, 52nd Annual Conference Proceedings 2 4 July 2019, London (2019)
Co-authors Ameet Pandit
2019 Yun JH, Rosenberger III P, Sweeney K, 'The Influence of Team Brand Image, Fan Engagement, Satisfaction and Fanship in Australian Soccer Fan Loyalty', 2019 AMA Summer Academic Conference Proceedings, Chicago, IL, USA (2019)
2019 Cheung ML, Pires G, Rosenberger III P, de Oliveira MJ, 'Examining the effects Social media marketing efforts on value co-creation and engagement: Evidence in Brazil and China', 2019 AMA Summer Academic Conference Proceedings, Chicago, IL, USA (2019)
Co-authors Guilherme Pires
2019 Blaga S, Cunneen D, Rosenberger III P, 'Social entrepreneurship in Romania opportunities and a research agenda', CIRIEC 2019 Social and Solidarity Economy: Moving Towards a New Economic System, Bucharest, Romania (2019)
Co-authors David Cunneen
2018 Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Joint University of Newcastle/ TU Dortmund University Research on Fan Engagement Goals, Agenda, Preliminary Findings, and Outlook', Signal-Iduna Park, Dortmund, Germany (2018)
Co-authors Ameet Pandit
2018 Behmanesh I, Rosenberger III P, Malik A, Cunneen D, 'Public Health-Care Innovation: An Employee Perspective', 2018 ANZMAC Conference Proceedings, Adelaide, Australia (2018)
Co-authors Ashish Malik, David Cunneen
2018 Keogh C, Kriz A, Barnes L, Rosenberger III PJ, 'Sharing economy impact on regional tourism systems: Case study of micro accommodation operators in regional Australia', Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, Newcastle (2018) [E1]
Co-authors Lisa Barnes
2017 Rosenberger III PJ, Brunner CB, 'An Accessibility Perspective on Multiple Brand Sponsorships: A Conceptual Framework', Hull, UK (2017)
2017 Holzmüller HH, Guercini S, Heix S, Rosenberger III PJ, Runfola A, Shu C, 'To pimp up or not to pimp up your local product with a second language? Effects of dual-language labelling on product attractiveness', Florence, Italy (2017)
2016 Cullen A, Rosenberger III PJ, Malik A, Fitzgerald M, Kriz A, 'The Attractiveness of Telework in Employer of Choice Branding for Generation Y', Proceedings of 2016 Academy of Marketing Conference: Radical Marketing, Northumbria University, Newcastle Business School, Newcastle-upon-Tyne, UK (2016)
Co-authors Ashish Malik
2016 Carlson J, Rahman MM, Rosenberger III PJ, 'Understanding event tourism behaviour of group travel consumers through travel motivation and destination image', Proceedings of 2016 Academy of Marketing Conference: Radical Marketing, Newcastle-upon-Tyne, UK (2016)
Co-authors Jamie Carlson
2016 Peyrovian B, Kriz A, Cunneen D, Rosenberger III PJ, 'Innovation activities during the NPD process of independent entrepreneurs and the relationship with new-firm outcomes', University of Newcastle, Sydney campus, Australia (2016)
Co-authors David Cunneen
2016 Autmaring T, Köcher S, Holzmüller HH, Rosenberger III PJ, 'The Numerosity-Effect in Unit-Pricing', University of Newcastle, Sydney campus, Australia (2016)
2016 Malik A, Fitzgerald M, Rosenberger III PJ, 'Smart Working for Multi-level Impacts: Adapting Global Design for Local Solutions.', Professional Development Workshop (PDW) In Program Handbook, Anaheim (2016)
Co-authors Ashish Malik
2016 Fitzgerald M, Malik A, Rosenberger III PJ, 'Australian smart work hubs and sustainable regional economic development: the role of smart space design, actor interaction and digital communication technologies in the innovation process.', Dresden, Germany (2016)
Co-authors Ashish Malik
2016 Malik A, Rosenberger III P, Fitzgerald M, 'Transformative co-creation of value: the case of smart work hubs', Proceedings of the 6th ISPIM Innovation Symposium: Innovation in the Asian Century, Porto, Portugal (2016) [E1]
Co-authors Ashish Malik
2016 Dotterweich C, Rosenberger III PJ, Holzmüller HH, 'Evaluation of Big Social Innovation Projects: The Case of a Citywide German Start-up Initiative', Proceedings of the 11th International Forum on Knowledge Asset Dynamics: Towards a New Architecture of Knowledge: Big Data, Culture and Creativity, Dresden, Germany (2016) [E1]
2016 Brunner CB, Rosenberger III PJ, 'A Project Investigating the Positive and Negative Effects of Multiple Brand Sponsorships for Events', Newcastle-upon-Tyne (2016)
2016 Küsgen S, Holzmüller HH, Rosenberger III PJ, 'Stimulation of workplace attractiveness through company-school collaboration', 2nd International Research Symposium: Social Identity in the Workplace and Employee Engagement, Centre for Sustainable HRM & Wellbeing, Australian Catholic University, North Sydney, Australia (2016)
2016 Malik A, Rosenberger III PJ, Fitzgerald M, 'Factors influencing the adoption of a flexible work practice', 2nd International Research Symposium: Social Identity in the Workplace and Employee Engagement, Centre for Sustainable HRM & Wellbeing, Australian Catholic University, North Sydney, Australia (2016)
Co-authors Ashish Malik
2016 Leembruggen R, Cunneen D, Rosenberger III PJ, Kriz A, 'Product innovation in the Australian defence industry An exploratory study of success factors and constraints in high technology defence innovations', University of Newcastle, Sydney campus, Australia (2016)
Co-authors David Cunneen
2016 Fitzgerald M, Malik A, Rosenberger III PJ, 'Smart Work Hubs: A 21st century opportunity for multi-level impact', British Academy of Management, Newcastle, UK (2016)
Co-authors Ashish Malik
2016 Watts M, Fitzgerald M, Malik A, Rosenberger iii PJ, 'The location and benefits of smart work hubs in Sydney', The location and benefits of smart work hubs in Sydney, London, UK (2016)
Co-authors Ashish Malik, Martin Watts
2016 Rahman MM, Rosenberger III PJ, Yun JH, Köcher S, de Oliveira M, 'An empirical examination of Chinese basketball fan engagement behaviour', China University of Petroleum, Qingdao, China (2016)
2016 Wyllie J, Carlson J, Rosenberger III P, 'Antecedents of Transformative Service Adoption: Implications for the Mental Health Service Sector', Proceedings of 2016 Academy of Marketing Conference: Radical Marketing, Newcastle, England (2016)
Co-authors Jamie Carlson
2015 Carlson J, Rosenberger III PJ, Rahman MM, 'Modelling value drivers of group oriented travel experiences to major events and its influences on satisfaction and future travel intentions', Proceedings of 2015 Academy of Marketing Conference: The Magic in Marketing, Limerick, Ireland (2015) [E1]
Co-authors Jamie Carlson
2015 Fitzgerald M, Malik A, Rosenberger III PJ, 'SPECIAL SESSION: Innovative Work and Product Designs. The Pilot Smart Work Hubs Project in NSW' (2015)
Co-authors Ashish Malik
2015 Malik A, Fitzgerald M, Rosenberger III PJ, Houlcroft L, 'The NSW Smart Work Hub Pilot: Preliminary findings on anticipated and actual well- being benefits', 2015 Sustainable HRM and Employee Well-Being: An International Research Symposium Book of Abstracts, North Sydney (2015) [O1]
Co-authors Ashish Malik
2015 Cullen A, Rosenberger III PJ, Malik A, Fitzgerald M, Kriz A, 'Understanding the Influence of Workplace Values on Generation Y s Attitude Towards Teleworking', 2015 ANZMAC Conference Proceedings, Sydney, Australia (2015) [E3]
Co-authors Ashish Malik
2015 Rosenberger III PJ, Yun JH, Rahman MM, Köcher S, de Oliveira M, 'Off the Pitch: A Cross-Country Investigation of the Determinants of Engagement Behaviour and its Effect on Football Fan Loyalty in Germany and China', ANZMAC 2015 Conference Proceedings, Sydney, Australia (2015) [E3]
2015 Rosenberger III PJ, Rahman MM, Carlson J, 'An Examination of the Moderating Effects in the Group Travel Satisfaction Loyalty Relationship', Proceedings of 2015 Academy of Marketing Conference: The Magic in Marketing, Limerick, Ireland (2015) [E2]
Co-authors Jamie Carlson
2015 Rosenberger III PJ, Yun JH, Rahman MM, Köcher S, de Oliveira M, 'Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China', Proceedings of 2015 Academy of Marketing Conference: The Magic in Marketing, Limerick, Ireland (2015) [E1]
2014 Wyllie J, Rosenberger III PJ, Carlson J, 'To seek help or not? Young consumers willingness to undertake formal help-seeking behaviours', Proceedings of the AASM 2014 Biennial International Social Marketing Conference, Frankston, Victoria, Australia (2014) [E3]
Co-authors Jessica Wyllie, Jamie Carlson
2014 Yun JH, Rosenberger III PJ, 'Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
2014 Carlson J, Rosenberger III PJ, Rahman M, 'Cultivating group oriented travel behaviour to major events: Assessing the importance of customer perceived value, enduring event involvement and destination image', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
Citations Web of Science - 10
Co-authors Jamie Carlson
2014 Wyllie J, Carlson JL, Rosenberger III PJ, 'Should I or Shouldn t I...Help-Seeking for my Mental Wellbeing', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
Co-authors Jessica Wyllie, Jamie Carlson
2014 Cullen A, Rosenberger III PJ, Malik A, Fitzgerald M, Kriz A, 'Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y s attitude towards teleworking', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1]
Co-authors Ashish Malik
2014 Hook M, Rosenberger III PJ, Baxter S, 'Examining the Automaticity of Product Placement Effects', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1]
Co-authors Stacey Baxter, Margurite Hook
2014 Ngie KL-M, Rosenberger III PJ, George A, 'A New Service-Quality Model to Enhance Customer Retention in the Hong Kong Fast-Food Restaurant Industry', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
2013 Carlson J, Rosenberger III PJ, Rahman M, 'Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
Co-authors Jamie Carlson
2013 Hernandez J, Carlson J, Rosenberger III PJ, 'Towards a Framework for Understanding Enduring Transformational Consumption Choices: A Mental Health Perspective', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
Co-authors Jamie Carlson, Jessica Wyllie
2012 Rosenberger III PJ, Pond A, Andrews N, Hetherington K, 'Drills and whisks: Product placement within Australian lifestyle-reality television', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E3]
2012 Regan N, Rosenberger III PJ, Carlson JL, 'Modelling the effects of group-travel motivations and destination image for major social-oriented events', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
Co-authors Jamie Carlson
2012 Rosenberger III PJ, Pires G, Merrilees B, 'Driving the SME shopfront retail innovation development process', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
Co-authors Guilherme Pires
2011 Hernandez JK, Carlson JL, Rosenberger III PJ, 'Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of female consumers: A conceptual framework', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]
Co-authors Jamie Carlson, Jessica Wyllie
2010 Regan N, Rosenberger III PJ, Carlson JL, 'An analysis of group-travel motivations for major social-orientated events', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]
Co-authors Jamie Carlson
2009 Rosenberger III PJ, 'Brand trust: An Australian replication of a two-factor structure', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009 Regan N, Carlson JL, Rosenberger III PJ, 'Examining the antecedents of group-oriented travel behaviour to large-scale events: A conceptual model and propositions', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
Co-authors Jamie Carlson
2009 Rosenberger III PJ, 'Increasing interaction in marketing courses: A hands-on experiment', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2009 Rosenberger III PJ, Buresti F, 'Exploring Aaker's (1997) brand personality structure in the Australian action-sports clothing market', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2003 Perdedjian T, Micevski L, Cother EM, Poole RJ, Vojdanoski I, Rosenberger III PJ, 'The Communication Habits of Generation Y: An Exploratory Study', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003 Baxter SM, Rosenberger III PJ, 'The Development of Children's Brand Knowledge and Brand Preferences: A Conceptual Exploration and Research Agenda', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
Co-authors Stacey Baxter
2003 Baxter SM, Rosenberger III PJ, 'An Exploratory Investigation into Consumer Characterisitics and their Impact on Online Shopping Behaviour in the Hunter Valley', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
Co-authors Stacey Baxter
2003 Rosenberger III PJ, Stevens SD, 'The Influence of Sports Involvement and Fan Identification on Sports Loyalty: An Exploratory Investigation', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
2003 McPhee BJ, White JA, Rosenberger III PJ, Baxter SM, Wales JR, Scott SR, Booth EJ, 'An Exploratory Investigation into Parental Concerns of Advertising to Children', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
Co-authors Stacey Baxter
2002 Carlson JL, Voola R, Rosenberger III PJ, Paynter JS, 'A Descriptive Framework for Website Assessment:Opportunities and Considerations for Sport Marketers', International Conference, Indian Institute of Management, Bangalore (2002) [E1]
Co-authors Jamie Carlson
2002 Carr L, Harvey B, Hogbin L, Paskin A, Pickles T, Rosenberger Iii PJ, 'A Societal Perspective on Advertising to Children in Australia : Preliminary Results', Newcastle, Australia (2002) [E3]
2002 Bailey J-A, Chard M, Mayne A, Smith G, Wharton J, Rosenberger Iii PJ, 'A Comparison of Attitudes of Port Stephens Residents and Tourists towards the Environment', Newcastle, Australia (2002) [E3]
2002 Byrne M, Rosenberger III PJ, Nicolson J, Romcke-Jones JT, Brockman SL, Hargen I, McMaugh SK, 'An Exploratory Investigation into Consumer Adoption of Water-Efficient Showerheads', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002 Rosenberger III PJ, Merrilees B, Miller D, 'Exploring the Retail Makeover Typology', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002 Rosenberger III PJ, Eggins A, Byrne M, Brashear T, 'Modelling Factors Influencing the Likelihood of Adoption of a New Energy Audit', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E1]
2002 Walsh R, Franco EN, Harrison L, Highfield NL, Keevers A, Rosenberger III PJ, Rugimbana RO, 'Trends in Eating Out:Cafe'-Society Mentality in Newcastle', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E3]
2002 Rosenberger III PJ, Merriless B, Miller D, 'Factors Influencing the Development of a New Retail Concept:The Case of a Fashion+Cafe' Combination', Proceedings of Fourth Australiasian Services Research Workshop, Monash University, Victoria, Australia (2002) [E1]
2002 Lysaght T, Rosenberger III PJ, 'Student Perceptions on the Teaching of Bioethics in Undergraduate Biology Degrees:An Australian Perspective', The Proceedings of the 27th Annual Macromarketing Conference, The University of New South Wales, Sydney, Australia (2002) [E1]
2002 Baxter SM, Hementera V, Herbert D, Harvey M, Rosenberger III PJ, 'Australian Consumers' Attitudes to product Placement in Film', The Proceedings of the 27th Annual Macromarketing Conference, University of New South Wales, Sydney, Australia (2002) [E3]
Co-authors Stacey Baxter
2002 Rosenberger III PJ, Brashear T, 'Promotion and the Innovator:The Case of Argos Louspeakers', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Ram R, Rosenberger III PJ, 'Novacastrian Retail Electiricity Consumers:A Preliminary look at their Supplier Switching Intentions', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Yikong M, Rosenberger III PJ, Truong T, Gardener F, Hardy K, Mooy AC, 'Novacastrian Women's Attitudes Towards Sex Appeal Advertisments:Preliminary Findings', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 McPhee BJ, Wales J, White J, Scott S, Booth E, Rosenberger III PJ, 'An Investigation into Parental responses and concerns of Commercial Advertising to Children:Preliminary Finding', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Beiger RG, Cosstick JY, Lea D, Leighton EL, Rosenberger III PJ, 'Animal Welfare and Advertising Appeals', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Cother EM, Micevski L, Perdedijan T, Poole R, Vojdanoski I, Rosenberger III PJ, 'Attitudes and Perceptions of Generation Y towards Viral Marketing', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Carlson JL, Rosenberger III PJ, Voola R, ''GAME ON! Battle of the Footy Codes:A Study of the Information Content of Australian Rules Football and Rugby League Professional Sport Websites'', Proceedings of the Doing Business Across Borders Conference 2002, Newcastle, Australia (2002) [E1]
Co-authors Jamie Carlson
2001 Rosenberger III PJ, Brashear TG, 'An Exploratory Humanistic Inquiry into Factors Influencing Organisational Purchases of Recycled-Content Paper', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001 Rosenberger III PJ, Carlson JL, Muthaly S, 'Goal!: An Exploratory study of the information content in the Australian national soccer league websites', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
Co-authors Jamie Carlson
2001 Lonergan KC, Gosevski B, Gemma P, Loli B, Rosenberger Iii P, 'Socially Conscious Packaging and Brand Image: A Conceptual Model', Auckland, NZ (2001) [E1]
2001 Byrne M, Rosenberger Iii P, 'Perceived Consumer Effectiveness and Water Quality in Newcastle', Auckland, NZ (2001) [E1]
2001 Carlson J, Rosenberger Iii P, 'Splitting the Uprights!: An Exploratory Study of the Information Content of Australian Professional Rugby League and Australian Rules Football Websites', Washington, USA (2001) [E1]
2001 Carlson J, Rosenberger Iii PJ, Paynter J, 'Super 12s Rugby : A Comparison of Information Content and Infotainment Usage in Rugby Union Websites"', Newcastle, Australia (2001) [E3]
2001 Carlson J, Rosenberger Iii PJ, 'Branding Considerations in a Changing Environment : Issues for Formula One Official Team Websites', Newcastle, Australia (2001) [E3]
2000 Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of the Group-Values Justice Model in a Salesforce Setting', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000 Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of Retail Salesforce Turnover in Romania', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000 Polonsky MJ, Rosenberger III PJ, 'Re-Evaluating Green Marekting - A Sophisticated Strategic Marketing Approach', Proceedings of 2000 AMA Summer Educators Conference, Chicago, Illinois, USA (2000) [E1]
1999 Merrilees WJ, Rosenberger III PJ, Miller D, 'Toward Developing a new retail concept taxonomy', Proceedings of The Australian and New Zealand Marketing Academy Conference, UNSW Sydney (1999) [E1]
1997 Bardzil JR, Rosenberger III PJ, 'Atmosphere: Does it Provide Central or Peripheral Cues?', Asia Pacific Advances in Consumer Research, Perth, WA (1997)
Show 88 more conferences

Other (11 outputs)

Year Citation Altmetrics Link
2020 Owen C, Manning L, Malik A, Rosenberger III PJ, Cunneen D, Holzmüller H, 'Cyferlinx for coders: Hiring and performance assessment using an artificial intelligence tool.', Human resource management: Strategic and international perspectives. UK: Sage Publications Ltd (2020)
Co-authors David Cunneen, Ashish Malik
2019 Rosenberger III P, 'I ll Rate That: A Multidimensional Model of Football Fan Satisfaction', (2019) [O1]
2018 Rosenberger III P, Holzmüller PH, 'Research Consultancy - Football Fan and Stakeholder (Community) Engagement An Australian-German Exchange', (2018)
Co-authors Ameet Pandit
2016 Autmaring T, Köcher S, Holzmüller HH, Rosenberger III PJ, 'The Numerosity-Effect in Unit-Pricing', (2016)
2016 Rosenberger III PJ, Kessenbrock A, Holzmüller HH, 'Online or Offline... that s not the Question!', German-Australian Business News ( issue.No. 1 Jan - March pp.20-20). Sydney, NSW: German-Australian Chamber of Industry and Commerce (2016)
2015 Rosenberger III PJ, 'T-O-O-O-R-R-R!!! A Cross-Country Research Program on Football Fan Loyalty in Germany, Brazil, China, South Korea and Australia', . Ourimbah, NSW (2015)
2015 Rosenberger III PJ, 'G-O-O-O-O-L!!! Investigating the Determinants of Football Fan Loyalty in Germany, Brazil and China', . Newcastle, NSW (2015)
2015 Rosenberger III PJ, 'Today s Degustation Menu: Deconstructing my Research into Four Streams', . Sydney (2015)
2015 Rosenberger III PJ, 'T-O-O-O-R-R-R!!! Investigating the Determinants of Football Fan Loyalty in Germany, Brazil and China', (2015)
2014 Haworth GW, Rosenberger III PJ, Merrilees B, Kriz A, 'Advancing a model of adaptive strategic behaviour', ( pp.1-6). Sydney: UTS Business School (2014) [O1]
2014 Hook M, Rosenberger III PJ, 'Lovedale Long Lunch', Marketing, 3rd Edition ( pp.553-555). Brisbane, QLD: John Wiley & Sons (2014) [O1]
Co-authors Margurite Hook
Show 8 more others

Report (6 outputs)

Year Citation Altmetrics Link
2019 Rosenberger III P, Keogh C, Pandit A, 'Exploring Football Fan Engagement: The Newcastle Jets Case Study', The Newcastle Jets, 55 (2019)
Co-authors Ameet Pandit
2017 Fitzgerald M, Malik A, Rosenberger III PJ, 'Smart Work Hubs: The benefits, potential demand and possible models: NSW Smart Work Hub Pilot Program: Final Report prepared by the UON Central Coast Smart Work Research Team, The University of Newcastle, New South Wales, for the NSW Department of Industry.', NSW Department of Industry, 33 (2017)
Co-authors Ashish Malik
2017 Fitzgerald M, Malik A, Rosenberger III PJ, 'NSW Smart Work Hub Pilot Program: Interim Report Four, Report on the analysis of Australian Bureau of Statistics data and the cumulative survey data collected in the data collection periods to 30 June 2016', NSW Department of Industry, 51 (2017)
Co-authors Ashish Malik
2015 Fitzgerald MG, Malik A, Rosenberger III P, 'NSW Smart Work Hub Program: Interim Report', NSW Trade & Investment, 27 (2015) [O1]
Co-authors Ashish Malik
2015 Fitzgerald MG, Malik A, Rosenberger III PJ, 'NSW Smart Work Hub Pilot Program: Interim Report Three', NSW Department of Industry, 67 (2015)
Co-authors Ashish Malik
2015 Fitzgerald MG, Malik A, Rosenberger III PJ, 'NSW Smart Work Hub Pilot Program: Interim Report Two', NSW Department of Industry, 27 (2015)
Co-authors Ashish Malik
Show 3 more reports
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Grants and Funding

Summary

Number of grants 7
Total funding $220,993

Click on a grant title below to expand the full details for that specific grant.


20181 grants / $10,559

Football Fan and Stakeholder (Community) Engagement – An Australian-German Exchange$10,559

Funding body: Newcastle Jets Club Pty Ltd

Funding body Newcastle Jets Club Pty Ltd
Project Team Doctor Philip Rosenberger III, Doctor Philip Rosenberger III, Doctor Ameet Pandit, Professor Hartmut H Holzmuller, Dr Hartmut Holzmuller
Scheme Research Grant
Role Lead
Funding Start 2018
Funding Finish 2019
GNo G1801091
Type Of Funding C3111 - Aust For profit
Category 3111
UON Y

20152 grants / $10,917

2015 International Visitor from TU Dortmund University Germany$9,917

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III, Dr Hartmut Holzmuller
Scheme International Research Visiting Fellowship
Role Lead
Funding Start 2015
Funding Finish 2016
GNo G1401322
Type Of Funding Internal
Category INTE
UON Y

2014 Vice Chancellors Award for Supervision Excellence - Faculty of Business and Law$1,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Award for Supervision Excellence
Role Lead
Funding Start 2015
Funding Finish 2015
GNo G1401493
Type Of Funding Internal
Category INTE
UON Y

20141 grants / $190,092

Smart Work Hub Pilot Program – Research services$190,092

Funding body: NSW Trade & Investment

Funding body NSW Trade & Investment
Project Team Associate Professor Martin Fitzgerald, Doctor Philip Rosenberger III, Associate Professor Ashish Malik
Scheme Research Project
Role Investigator
Funding Start 2014
Funding Finish 2016
GNo G1400931
Type Of Funding C2210 - Aust StateTerritoryLocal - Own Purpose
Category 2210
UON Y

20041 grants / $7,500

Investigating Retail Innovations: Identifying the Steps, People and Key Success Factors Involved in Bringing a Retail Innovation to life$7,500

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Early Career Researcher Grant
Role Lead
Funding Start 2004
Funding Finish 2004
GNo G0184145
Type Of Funding Internal
Category INTE
UON Y

20031 grants / $940

2003 Australian and New Zealand Marketing Academy Conference 1 to 4 December 2003$940

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Travel Grant
Role Lead
Funding Start 2003
Funding Finish 2003
GNo G0183785
Type Of Funding Internal
Category INTE
UON Y

20021 grants / $985

2002 ANZMAC Conference, Melbourne 2-4 December 2002$985

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Travel Grant
Role Lead
Funding Start 2002
Funding Finish 2002
GNo G0182669
Type Of Funding Internal
Category INTE
UON Y
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Research Supervision

Number of supervisions

Completed13
Current11

Current Supervision

Commenced Level of Study Research Title Program Supervisor Type
2019 PhD The Narrative Theory for Integrated Marketing Communication: A Neuroscience-Inspired Approach PhD (Management), Faculty of Business and Law, The University of Newcastle Principal Supervisor
2019 PhD Mediating and moderating effects of social and relational factors on employee's attitudinal and behavioral loyalty PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2019 PhD Elucidating the influence of talent management practices on mixed talent outcomes through talent attributions and intra-personal factors: A psychological perspective PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2018 PhD The Influence of Religion on Consumers Purchase Decision PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2018 PhD The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2018 PhD Examining the Application of Relational Marketing Strategies to Businesses' Internal Environment in Hong Kong, PRC. PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2017 PhD Customer Perceived Value in Periodic Hallmark Events: Conceptualisation and Impacts on Customer Outcomes PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2017 PhD Examining the Relationship Between Contextual Ambidexterity and Innovation Performance in the Public Health-Care Sector: Considering the Role of Employees and their Innovative Behaviour PhD (Management), Faculty of Business and Law, The University of Newcastle Principal Supervisor
2017 PhD Understanding Consumer Behaviour in Islamic Life Insurance (Family Takaful) PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2014 PhD Exploring Regional Complex Adaptive Ecosystems (CAE): Case of Tourism Micro-Enterprise Engagement PhD (Management), Faculty of Business and Law, The University of Newcastle Principal Supervisor
2014 PhD Study of the Creative Processes that Lead to Emergence of New Gazelles PhD (Management), Faculty of Business and Law, The University of Newcastle Principal Supervisor

Past Supervision

Year Level of Study Research Title Program Supervisor Type
2019 PhD Developing a Lean Internationalisation Strategy Through Open Innovation, Entrepreneurship and Cross-Cultural Intelligence PhD (Management), Faculty of Business and Law, The University of Newcastle Principal Supervisor
2019 PhD Motivational Factors for Social Entrepreneurship: The Case of Romania PhD (Management), Faculty of Business and Law, The University of Newcastle Principal Supervisor
2017 PhD Understanding the Mechanisms Influencing the Adoption of Transformative Health Services: A Case in Mental Health PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2017 PhD Relationship between New Product Development Activities, Product Advantage, Product Newness and New Product Performance in Independent New Firms PhD (Management), Faculty of Business and Law, The University of Newcastle Principal Supervisor
2017 PhD Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2014 PhD Branding Processes and Brand / Marketing Strategy Alignment - The Case of Two B2B Industries in Australia PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2011 Honours An Examination of the Influence of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Australian Female Consumers Marketing, University of Newcastle Co-Supervisor
2006 Masters How does the Consulting Intervention Process Adapt to the Client Context? M Commerce (Management) [R], Faculty of Business and Law, The University of Newcastle Co-Supervisor
2004 Honours Fan Loyalty: The Influence of Sports Involvement and Fan Identification in Australian Sport Marketing, University of Newcastle Sole Supervisor
2003 Honours Measuring domestic/ retail consumers behavioural intentions in a deregulated electricity market Marketing, University of Newcastle Co-Supervisor
2002 Honours To ascertain the degree of congruence Between the Grace Bros Brand and its store operations Marketing, University of Newcastle Principal Supervisor
2002 Honours Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing Marketing, University of Newcastle Principal Supervisor
2001 Honours Brand Personality Differentiation in the Australian Action-Sports Branded Clothing Market Marketing, University of Newcastle Principal Supervisor
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Research Projects

Fan Engagement and Loyalty in Professional Football (Soccer) - A Joint Australian and German Project 2018 - 2019

Project Overview:

In an environment where there is increasing competition for consumers’ leisure time, there is a recognised need for football (soccer) clubs to engage with their fans to promote extrarole behaviours in nontransactional exchanges to benefit his or her favourite sport team, the team’s management and other fans (Yoshida et al., 2014). 

To investigate this situation, an industry partnership with the Newcastle Jets of the Hyundai A-League has been developed, resulting in a Faculty of Business and Law Matched Industry Project Grant. The project team includes: Dr. Philip J. Rosenberger III, Dr. Ameet Pandit and Clare Keogh from the University of Newcastle, along with Prof. Hartmut H. Holzmüller (Chair of the Department of Marketing at TU Dortmund University and Conjoint Professor of Marketing at the University of Newcastle). 

Drawing on the network of connections of the research team in Newcastle and Dortmund, Germany, a mixed-methods case-study approach is being used to investigate fan engagement and loyalty perceptions for fans of the Newcastle Jets and compare them with fans of Borussia Dortmund (BVB). Both Newcastle and Dortmund have a similar history of cities that have shifted away from a heavy-industry past and feature a primary sporting team with other codes fighting for the second spot. In Newcastle, the Knights (rugby league) dominate, whilst BVB (football) dominates in Dortmund. 

Achievements to Date:

The project has commenced data collection in both Australia and Germany. 

The project also featured a 'BVB learning exchange' and an industry-academic symposium on fan engagement in professional soccer in Dortmund, Germany, on 5 October 2018, 'Joint Australian-German Symposium on Fan Engagement in Professional Soccer'. 

The symposium was held at Signal-Iduna Park, home of Borussia Dortmund. Drawing upon the differences in where professional soccer currently sits in the national psyche and entertainment landscape in Australia and Germany, the symposium was designed to share industry perspectives on fan engagement between two leading professional clubs in Australia (Newcastle Jets) and Germany (Borussia Dortmund). Recent developments in scholarly research were covered, with academic speakers featuring from the University of Newcastle (Australia), TU Dortmund University and TU Braunschweig University (Germany).

Of special note, industry speakers at the symposium included Dennis C. Thom (Director Marketing, Borussia Dortmund GmbH & Co KGaA) and Lawrie McKinna (CEO, Newcastle Jets Inc.) on the challenges German and Australian professional soccer teams face and the practices they are using, along with very interesting insights about branding at Borussia Dortmund. Academic speakers included Prof. Hartmut H. Holzmüller (TU Dortmund University & Conjoint Professor of Marketing, University of Newcastle), Clare Keogh, Dr. Philip J. Rosenberger III and Dr. Ameet Pandit (Faculty of Business and Law, University of Newcastle) speaking on the joint University of Newcastle/TU Dortmund University study into fan engagement. Other academic speakers include Prof. David Woisetschläger and Dr. Jan Dreisbach (Carl-Friedrich-Gauß Faculty, TU Braunschweig University), who spoke about the drivers of club brand equity in the Bundesliga, along with the role of fan benefits in shaping responses to sponsorship activation.

Appreciation for our Industry Support:

The project team is excited about the opportunity to be working with the Newcastle Jets on this project. Their support for the project has been exceptional and we greatly appreciate the contribution of the Newcastle Jets in making the project a reality.

The project team would also like to acknowledge the generous support of Borussia Dortmund for hosting the symposium at Signal-Iduna Park and providing the opportunity for the learning exchange to place to gain an appreciation for the branding approach Borussia Dortmund takes and how the BVB fan experiences it. We also would like to acknowledge their support of the research of the BVB fans Professor Holzmüller's team in Dortmund is conducting. 

Keywords: 

Football, Fußball, soccer, branding, fan engagement, fan loyalty, sports marketing


Publications

Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Joint University of Newcastle/ TU Dortmund University Research on Fan Engagement Goals, Agenda, Preliminary Findings, and Outlook', Signal-Iduna Park, Dortmund, Germany (2018)


Central Coast Telework Research Team: NSW Smart Work Hub Pilot Program 2014 - 2016


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Dr Philip Rosenberger III

Positions

Lecturer
Marketing Group, Newcastle Business School
Newcastle Business School
Faculty of Business and Law

Casual Academic
Marketing Group, Newcastle Business School
Newcastle Business School
Faculty of Business and Law

Focus area

Marketing

Contact Details

Email philip.rosenbergeriii@newcastle.edu.au
Phone (02) 4921 8996
Fax (02) 4348 4101

Office

Room BO 1.08
Building Business Offices (BO)
Location Ourimbah
10 Chittaway Road
Ourimbah, NSW 2258
Australia
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