Associate Professor Guilherme Pires
Honorary Associate Professor
Newcastle Business School (Marketing)
- Email:guilherme.pires@newcastle.edu.au
- Phone:(02) 4921 8698
One of the few
Appreciating multiculturalism and the buying power of growing minority groups around the world, Associate Professor Guilherme Pires is seeking to prove one size does not fit all when it comes to luring and securing audiences.
As Australia’s population continues to diversify, so too must models of consumer behaviour. This is the argument of Associate Professor Guilherme Pires, who concedes businesses can no longer afford to neglect some of the smaller but highly lucrative customer segments that are beginning to rival what’s become known as the ‘mainstream.’ Indeed, racially and linguistically varied groups contribute heavily to our demographic makeup, each with their own voice to be heard, volition to be valued and values to be taken into account.
“I’ve been studying ethnic marketing for the last 20 years,” he states.
“The basic idea is to understand the desires of consumer groups defined by their unique ethnicity outside of a particular nation’s majority culture.”
“I consider how marketers communicate to them as well.”
A minority himself, Guilherme arrived in this country from Portugal 35 years ago. Feeling that the resident Portuguese community was not being as well looked after as it could and perhaps should have been, the bilinguist looked to develop this fledgling research area, reconciling its theories and common practices.
“I’ve assumed a cognitive approach, which means the impetus of my work has been on examining the relevancy of ethnic groups for marketing purposes,” he explains.
“I completed my PhD in 2001 and have published a large number of articles and two books in this area, with a third on the way.”
Show them you know them
Guilherme is currently focused on weighing up the pros and cons of what he terms “aggregative practices.”
“Governments and marketers tend to aggregate minority groups because of critical mass – many are perceived to be small or not big enough to be a sole target for businesses,” he elaborates.
“To do this, they create multicultural clusters, drawing on what they theoretically have in common.”
“Hispanics and Latinos in the United States are perceived to share a language, for instance.”
Tackling the larger research problem by going after some of the narrower questions that need answering, Guilherme is incrementally adding to a vast knowledge base in this niche area of marketing.
“It’s a major interest of mine,” he comments.
“I’ve so far investigated research methodology issues, the impacts of time, income and language, acculturation issues and expatriate experiences, just to mention some aspects.”
“These efforts have culminated in the development of a three-dimensional analytical framework for ethnicity and a theory of group sustainability based on ethnic resource creation.”
Many roles, many responsibilities
Guilherme has incorporated several administrative duties into his masterful balancing act. The multiple award winner is currently head of the discipline of marketing and the Doctor of Business Administration convenor. Prior to this he was the Deputy Head of the Newcastle Business School, Director of postgraduate studies and Director of the city campus. During these roles Guilherme developed several management programs for the city campus.
“Course enrolments comprise an increasing percentage of international students, so I was accountable for creating and implementing preventative or remedial plans to address skill and socialisation gaps,” he comments.
“My Postgraduate Mentoring Program is just one example.”
One of the few
Appreciating multiculturalism and the buying power of growing minority groups around the world, Associate Professor Guilherme Pires is seeking to prove one size
Career Summary
Biography
Associate Professor Guilherme Dias Pires, Ph.D. (Newcastle, Australia) is currently the DBA Program Convenor at the Newcastle Business School, Faculty of Business & Law, University of Newcastle, Australia. Previously, he was Head of the Newcastle Graduate School of Business with the title of Director, Director of Postgraduate Studies and Deputy Head of the Newcastle Business School. He was the Head of Marketing discipline from 2010 to 2018 and a Visiting Scholar at Universidade do Minho (Portugal), Universidade Nova de Lisboa (Portugal), ISCTE (Portugal), Concordia University (Canada) and Harvard Business School (USA).
He is a Trustee for the Business & Economics Society International (BESI) and an advisor to the Board of Eurasia Business and Economics Society (EBES). He is also the Associate Editor of the International Journal of Behavioural and Health Research (IJBHR), Book Reviews Editor for the Global Businesses and Economics Review (GBER) and a member of the editorial board of the International Journal of Integrated Supply Management (IJISM), Global Businesses and Economics Review (GBER), Advances in Doctoral Research in Management (ADRM) and Journal of Business Research (JBR). He was the Chair for the ACCD Conference: Accepting the Challenge of Cultural Diversity, 2005, University of Newcastle, Australia.
Research Expertise
Primary research focus has been the study of ethnic marketing, involving issues of ethnicity, minority ethnic groups and ethnic entrepreneurship (with a focus on ethnic minority business (within culturally diverse countries, such as Australia. Ethnic marketing was also a major focus of my doctoral work, completed in 2000. Other foci of my research activity include the impact of information and communications technology on business-to-business marketing, electronic procurement, consumer empowerment, foreign direct investment, local government reporting and behaviour and health research. Distinct from most marketing research dealing with cultural groups, which is mostly value based, my research assumes a cognitive approach. Hence, the impetus of my research in the ethnic marketing area has been on examining the relevancy of ethnicity and entrepreneurship for marketing purposes.
One major area of interest is to investigate whether current aggregative practices (commonly characterised by the aggregation of minority ethnic groups largely based on language or race) is theoretically defensible, hence contributing to the creation of marketing knowledge relative to culturally diverse societies. In a major research program conceived to incrementally add to knowledge in this area of marketing, the strategy has been to conduct a variety of small projects looking at narrow aspects within the larger research problem. This has produced studies examining ethnic market segmentation within culturally diverse societies (including the development of acculturation perspectives of ethnicity, culminating in the development of a three dimensional analytical framework for ethnicity), ethnic marketing etics, ethnic networks, research methodology issues, impact of income and language proficiency, consumer decision processes, link to expatriate experiences, strategic issues for suppliers to minority ethnic groups, implications for health research and the development of a theory of group sustainability based on ethnic resource creation.
While issues related to cultural diversity are gaining in attention in Australia and internationally, ethnic marketing is an area of research that remains relatively undeveloped and to which I continue to make significant contributions. Illustrative of my international standing in the discipline, these contributions have been recognised by peers internationally, as reflected in publications (three books with Routledge with a fourth forthcoming in July 2021) and a large number of journal articles) and in a continuous stream of requests for peer reviewing of papers dealing with culture related issues by international academic journals.
Administrative Expertise
Administration activity since 2008 includes the roles of HoS/Director for the Newcastle Graduate School of Business (NGSB) until its integration into the newly formed Newcastle Business School (NBS); Director of Postgraduate Studies, Deputy HoS for the NBS, Dirtector of the DBA program, and Head of the marketing discipline. Duties included the development, submission and implementation of a strategic plan for the delivery of postgraduate coursework education. Program enrolments comprise an increasing percentage of international students embodying a variety of skills and socialisation gaps that need to be effectively addressed to ensure the achievement of the outcomes sought by the FBL and University. Activity in these areas involved [1] the detection and analysis of skills gaps and the development and implementation of preventive/remedial programs to address those gaps (e.g. Skills Enhancement Program and Postgraduate Mentoring Program, both under the umbrella of the Striving for Excellence Program) and [2] the improvement of socialisation programs (e.g. orientation) and the development and implementation of new ones (e.g. Program for Student Social Engagement). It is important to note that all these programs have been successfully implemented and have become factors of continued distinction for the FBL and the University. For example, in its fourth operating trimester the Skills Enhancement Program already provides invaluable written English support to over 50 percent of all new postgraduate students, including those in the City Precinct, Sydney, Singapore, Hong Kong and Gradschool.com. While overall impact is still to be conclusively assessed, early anecdotal evidence support the importance of the program.
Another clearly successful program that I have designed and implemented is the Postgraduate Mentoring Program. Currently in its 10th year, the program has formed a large number of professionally trained mentors who have assisted and continue to assist a very large number of students. This is a program that has been clearly embraced by students and staff alike. It has been implemented at University of Newcastle (Singapore) in trimester 1, 2009. Socialisation programs were developed to combine a reduction in students' cultural shock with effective measures to improve student experiences (involving student Orientation, leisure activities, multicultural celebrations, celebration of graduating students), and professional success (e.g the Employment Skills Program sought to provide all graduating students with job search and and the Alumni Program. Finally contributions were made as a member of the following committees at the University level (AUQA Audit Working Group 2), FBL level (Executive, Board, Teaching & Learning, International Consultative) and NBS level (Executive, Board). Externally, I have become a Consultant to the Hong Kong Institute of Education (HKIE).
Qualifications
- PhD, University of Newcastle
- Licenciatura in Economics (equiv Bachelor), Universidade Nova de Lisboa - Portugal
- Bachelor of Economics (Honours), University of Newcastle
- Master of Commerce, University of Newcastle
Keywords
- Business to Business Marketing
- Electronic Commerce
- Electronic Procurement
- Ethnic Marketing
- Literature Review
- Marketing Concepts
- Marketing Strategy
- Professional Practice in Design
- Relationship Marketing
- Research proposal
- Services Marketing
- Strategic Marketing Management
Languages
- Portuguese (Fluent)
Fields of Research
Code | Description | Percentage |
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350605 | Marketing management (incl. strategy and customer relations) | 100 |
Professional Experience
Academic appointment
Dates | Title | Organisation / Department |
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Book Reviews Editor - Global Business & Economics Review | Global Business & Economics Review Australia |
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1/1/2000 - | Editor - European Marketing Association (EMAC) | European Marketing Association (EMAC) Australia |
1/11/1992 - 1/12/1998 | Managing Director | Ozitrade Pty Ltd Australia |
Membership
Dates | Title | Organisation / Department |
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Member - Chartered Institute Of Marketing (CIM) | Chartered Institute Of Marketing (CIM) Australia |
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Member - American Marketing Society (AMS) | American Marketing Society (AMS) Australia |
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Member - Literati Club | Literati Club Australia |
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Member - International Journal of Integrated Supply Management (IJISM) | International Journal of Integrated Supply Management (IJISM). Australia |
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Member - Advances in Doctoral Research in Management (ADRM) | Advances in Doctoral Research in Management (ADRM). Australia |
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Member - Business & Economics Society International | Business & Economics Society International Australia |
Awards
Recognition
Year | Award |
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2002 |
Outstanding Conference Participant Business and Economics Society International |
Research Award
Year | Award |
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2005 |
Awards for Excellence Literati Club |
2004 |
'Best Paper' Award International Business Information Management Conference (IBIM) |
2004 |
Highly Commended Award Literati Club |
1982 |
A.J.Day Memorial Prize University of Newcastle |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Book (3 outputs)
Year | Citation | Altmetrics | Link | ||
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2019 | Pires G, Stanton J, Ethnic Marketing - Theory, Practice and Entrepreneurship, Routledge, New Yoork and London, 357 (2019) [A1] | Nova | |||
2015 |
Pires G, Stanton J, Ethnic Marketing: Culturally Sensitive Theory and Practice, Routledge, Oxford, UK, 364 (2015) [A1]
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2005 | Pires G, Stanton PJ, Ethnic Marketing - Accepting the Challenge of Cultural Diversity, Thomson Learning, Southbank, Victoria, 274 (2005) [A1] | Nova |
Chapter (5 outputs)
Year | Citation | Altmetrics | Link | |||||
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2024 |
Cheung ML, Pires GD, Rosenberger III P, Leung WKS, Lee KY, 'Driving destination-based brand equity: The role of tourists interaction in social-media destination brand communities', Brand Co-creation Tourism Research: Contemporary Issues and Challenge, Apple Academic Press, Palm Bay, FL, USA 79-96 (2024) [C1]
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2019 |
Cheung ML, Pires G, Rosenberger III P, de Oliveira MJ, 'Issues in consumer-based brand equity and agenda for future research', The Driving Trends of International Business in the 21st Century, Cambridge Scholars Publishing, Newcastle upon Tyne, UK 67-110 (2019) [B1]
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2015 |
Pires G, Al Shibley H, Aisbett J, 'A characterisation of consumer empowerment drawn from three views of power', Revolution in Marketing: Market Driving Changes, Springer, London 208-213 (2015)
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2015 |
Pires GD, Stanton J, 'Revisiting ethnic marketing ethics', The Routledge Companion to Ethnic Marketing, Routledge, London 327-342 (2015) [B1]
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2003 | Pires G, Stanton PJ, 'Marketing services across cultures', Cross-cultural Marketing, Thomson Learning, South Melbourne Victoria 183-208 (2003) [B2] | |||||||
Show 2 more chapters |
Journal article (65 outputs)
Year | Citation | Altmetrics | Link | ||||||||
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2023 |
Moro S, Pires G, Rita P, Cortez P, Ramos RF, 'Discovering ethnic minority business research directions using text mining and topic modelling', Journal of Research in Marketing and Entrepreneurship, 25 83-102 (2023) [C1] Purpose: This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context. De... [more] Purpose: This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context. Design/methodology/approach: An automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic modelling. Findings: The results show a lack of framing of ethnic entrepreneurship literature outside the narrower scope of migration. Some core themes were found (e.g. network, diversity) around which several other themes orbit, including both related issues to the ethnic factor (e.g. barriers and minorities) and managerial issues (e.g. marketing and production). Originality/value: Ethnic minority business and small business marketing research has seen a growing number of publications. However, a careful review of existing work is missing.
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2021 |
Cheung ML, Pires GD, Rosenberger III PJ, 'Exploring consumer brand engagement: a holistic framework', European Business Review, 33 80-103 (2021) [C1]
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2021 |
Cheung ML, Pires G, Rosenberger III PJ, Leung WKS, Chang MK, 'The role of social media elements in driving co-creation and engagement', ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 33 1994-2018 (2021) [C1]
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2021 |
Cheung ML, Pires GD, Rosenberger PJ, Leung WKS, Ting H, 'Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong', Australasian Marketing Journal, 29 118-131 (2021) [C1] Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (S... [more] Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (SMM) activities in strengthening consumers¿ intention for value co-creation and CBE is limited. SMM is conceptualised as a hierarchical construct with five dimensions: entertainment, customisation, interaction, electronic-word-of-mouth (EWOM) and trendiness. This study examines the role of SMM in building value co-creation and CBE, as well as repurchase intention and on-going search behaviour as behavioural responses. Based on primary data from a survey of 392 smartphone users in China and Hong Kong, we use partial least squares - structural equation modelling (PLS-SEM) to test the hypotheses. The findings show that effective SMM strategies lead to the strengthening of value co-creation, CBE, repurchase intention and ongoing search behaviour. It is also found that there is a significant difference in the impact of CBE on repurchase intention between China and Hong Kong consumers. These findings contribute to the marketing literature by empirically validating the five elements in the SMM construct, providing intelligence on how SMM can drive value co-creation and CBE. The findings also enrich the marketing literature by showing that value co-creation acts as an antecedent of CBE, driving consumers¿ behavioural intention, reflected by on-going search behaviour and repurchase intention.
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2021 |
Cheung ML, Pires GD, Rosenberger PJ, Leung WKS, Salehhuddin Sharipudin MN, 'The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions', Journal of Retailing and Consumer Services, 61 (2021) [C1] Grounded on service-dominant logic (S-D logic), a vital issue for marketers is to understand how the multiple approaches encouraging consumer participation (CP), as manifested by ... [more] Grounded on service-dominant logic (S-D logic), a vital issue for marketers is to understand how the multiple approaches encouraging consumer participation (CP), as manifested by consumer-consumer interaction (CCI) and consumer-brand interaction (CBI), reflect on the extent of consumer-brand engagement (CBE). This study examines the role of CCI and CBI in driving the CBE's cognitive, emotional and behavioral dimensions, and their effect on consumers' behavioral intentions based on repurchase intention and ongoing search behavior. Data collected from 316 Malaysian consumers using a self-administrated online survey was analyzed using Partial Least Square ¿ Structural Equation Modelling (PLS-SEM). The findings demonstrate the importance of the two forms of CP in strengthening the CBE dimensions, revealing that the cognitive engagement is an influential driver of consumers' ongoing search behavior, while emotional engagement and behavioral engagement are significant predictors of consumers' repurchase intention. We provide meaningful implications for marketers to manage CP on social-media platforms.
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2021 |
Suetrong P, Pires GD, 'Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention', International Journal of Economics and Business Research, 21 458-480 (2021) [C1] This paper extends understanding of consumer-brand love relationships by examining the effects of brand likeability and consumer gratitude, as antecedents of brand love, on brand ... [more] This paper extends understanding of consumer-brand love relationships by examining the effects of brand likeability and consumer gratitude, as antecedents of brand love, on brand love creation and consumer repurchase intention. This is examined for service-products characterised relative to the dominance of their intangible elements, hence accounting for their search, experience and credence qualities. Using PLS-SEM and empirical data from an online survey, results indicate that brand likeability and consumer gratitude are directly related, and both constructs are positively associated with brand love for the three types of service-products, such that consumer gratitude is a significant mediator in the relationship between brand likeability and brand love. Examining brand likeability and gratitude effects on brand love narrows the knowledge gap in the brand love literature leading to important managerial implications, allowing for the development of effective brand strategies for strengthening consumer repurchase intention.
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2021 |
Cheung ML, Pires GD, Rosenberger III PJ, De Oliveira MJ, 'Driving COBRAs: the power of social media marketing', Marketing Intelligence & Planning, 39 361-376 (2021) [C1]
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2020 |
Cheung ML, Pires G, Rosenberger III PJ, 'The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge', Asia Pacific Journal of Marketing and Logistics, 32 695-720 (2020) [C1]
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2020 |
Moro S, Pires G, Rita P, Cortez P, 'A cross-cultural case study of consumers' communications about a new technological product', Journal of Business Research, 121 438-447 (2020) [C1]
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2020 |
Cheung ML, Pires GD, Rosenberger III PJ, Jose de Oliveira M, 'Driving consumer-brand engagement and co-creation by brand interactivity', Marketing Intelligence & Planning, 38 523-541 (2020) [C1]
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2020 |
Cheung ML, Pires GD, Rosenberger PJ, 'Exploring synergetic effects of social-media communication and distribution strategy on consumerbased brand equity', Asian Journal of Business Research, 10 126-149 (2020) [C1] This study examines the effectiveness of social-media brand communication and intensive-distribution strategy on the consumer-based brand equity dimensions, also accounting for th... [more] This study examines the effectiveness of social-media brand communication and intensive-distribution strategy on the consumer-based brand equity dimensions, also accounting for the moderating effect of product involvement. The theoretical framework is tested using data collected from 210 consumers who shopped in electronic-appliance stores (high involvement) or sports-apparel stores (low involvement) in a shopping mall in Hong Kong. Data analysis used partial least squares ¿ structural equation modelling (PLS-SEM). The results show that firmcreated social-media brand communication and distribution intensity are key factors influencing consumer-based brand equity, with the moderating effect of product involvement also confirmed. However, inconsistent with previous studies, there is only partial support for the impact of user-generated social-media brand communication on consumer-based brand equity dimensions for both high-and lowinvolvement products. This study enables managers and academics to better understand the combined effectiveness of social media marketing and distribution intensity, as well as the moderating effect of product-involvement level for better resource allocation.
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2019 |
Cheung ML, Pires G, Rosenberger III PJ, 'Developing A Conceptual Model for Examining Social Media Marketing Effects on Brand Awareness', International Journal of Economics and Business Research, 17 243-261 (2019) [C1]
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2019 |
Moro S, Pires G, Rita P, Cortez P, 'A text mining and topic modelling perspective of ethnic marketing research', Journal of Business Research, 103 275-285 (2019) [C1] This study presents an enhanced automated approach based on literature analysis and synthesis for establishing the dimensions of the ethnic marketing literature, covering a set of... [more] This study presents an enhanced automated approach based on literature analysis and synthesis for establishing the dimensions of the ethnic marketing literature, covering a set of 239 journal articles published by nine major publishers. The approach reported is enhanced by two novel procedures to address previously identified limitations, namely: definition of a relevant dictionary based on both a sufficient lexicon extracted from a definition of the core theme and a conditional dictionary, with related but non-core terms; and a visually appealing pictorial representation to summarize the discovered topics. The application of the method to ethnic marketing indicates that ethnic marketing research is characterized by high conceptual heterogeneity, although a clear definition of ¿ethnic marketing¿ is imperative for research development. Overall, the paper advances an approach with considerable scalability advantages when compared with extant approaches, an important issue to consider when textual sources become big data.
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2019 |
Jeffrey R, Pires G, Rosenberger III P, 'Examining the consumption of financial products by Muslim consumers in Australia', Global Business & Economics Anthology, 2 100-112 (2019) [C1]
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2019 |
Lau T, Cheung ML, Pires GD, Chan C, 'Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong', International Journal of Wine Business Research, 31 532-554 (2019) [C1] Purpose: The abolishment of the wine tax in Hong Kong has led to increased wine consumption and increased demand for wine-related professionals, such as sommeliers. Yet the import... [more] Purpose: The abolishment of the wine tax in Hong Kong has led to increased wine consumption and increased demand for wine-related professionals, such as sommeliers. Yet the importance of sommeliers¿ value-adding performance in the context of upscale Chinese restaurants has not been examined. To address this gap, the SERVQUAL framework is adopted to examine the influence of sommeliers¿ service quality (SQ) on customer satisfaction (CS) and loyalty in the context of upscale Chinese restaurants in Hong Kong. Design/methodology/approach: The survey method is used to collect data from 302 units of the population of interest, partial least square-structural equation modelling (PLS-SEM) is used to test the links between constructs. Findings: Four of the seven dimensions of sommeliers¿ service quality, namely, empathy, tangibles, credibility and assurance, have a significant positive impact on customer satisfaction and customer loyalty, whereas the impact of perceived value and responsiveness on customer satisfaction and customer loyalty is positive but only marginally significant. Reliability has a weak and non-significant impact on customer satisfaction and customer loyalty. Research limitations/implications: Examining a small number of upscale Chinese restaurants in Hong Kong limits generalisation of the findings to other contexts. Replication of the research in different contexts will enhance generalizability. In terms of implications, the discussion highlights the importance of sommeliers¿ service performance on customers¿ SQ perceptions SQ, CS and loyalty, all of which are important variables for restaurateurs. Originality/value: To the best of the authors¿ knowledge, this is the first study of the influence of the quality of sommelier¿s SQ on CS and loyalty in upscale Chinese restaurants in Hong Kong. Given the lack of attention to this service role in the literature, the study contributes theory from which further understanding can develop.
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2018 |
Cheung ML, Pires G, Rosenberger III PJ, 'Exploring the effect of social media marketing on consumer-brand engagement', Global Business & Economics Anthology, I 1-15 (2018) [C1]
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2018 |
Suetrong P, Pires GD, Chen T, 'Conceptualising the effect of brand love on consumers repurchase intentions for consumer products', Global Business and Economics Review, 20 213-230 (2018) [C1]
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2016 | Komutanont WP, Pires G, 'Insights of Resilience to Crisis in the Airline Industry', Global Business and Economics Anthology, I 51-67 (2016) [C1] | Nova | |||||||||
2015 |
Pires GD, Dean A, Rehman M, 'Using service logic to redefine exchange in terms of customer and supplier participation', Journal of Business Research, 68 925-932 (2015) [C1] Service logic emphasises value co-creation, although mostly contending that the customer alone creates actual value. Value co-creation and co-production imply customer and supplie... [more] Service logic emphasises value co-creation, although mostly contending that the customer alone creates actual value. Value co-creation and co-production imply customer and supplier participation, but the literature mostly omits participation issues. This paper disentangles notions of production and co-production from the creation and co-creation of value propositions, and from the assumptions underlying value-in-use. The focus is on participation in exchange by customers and suppliers and their contributions at various stages of the value creation process. The paper uses service logic to develop a process model of customer and supplier participation in exchange with three phases (production, negotiation and usage), explores why suppliers allow customer participation in value proposition creation, and the motivations compelling customers to participate. Understanding how supplier and customer participation impact on value proposition creation and on value-in-use, provides an impetus for improved targeting practices, enhanced supplier ability to compete, and more focused research.
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2015 |
Cheung RSY, Pires GD, 'The role of power distance in the application of relationship marketing orientation to the internal business environment', Global Business and Economics Review, 17 330-343 (2015) [C1] This paper examines managerial perceptions of the role of power distance as a moderator of the perceived impact of the targeting of employees with relational strategies on perceiv... [more] This paper examines managerial perceptions of the role of power distance as a moderator of the perceived impact of the targeting of employees with relational strategies on perceived business performance. The study examines data collected from managers in selected industries in Hong Kong, a country identified by Hofstede (1984) as characterised by high power-distance. The rationale for the application of RMO theory to businesses' internal environment, or IRMO, is discussed using the virtuous cycle conceptualisation and marketing orientation theory. Discussion of the link between IRMO adoption and business performance suggests that justification for IRMO adoption may depend on organisational structure, with particular prominence for cultural aspects associated with power-distance conditions. A view of power-distance as a moderator in the adoption of IRMO strategies is justified. It is concluded that power-distance holds a moderating effect on managerial perceptions of the impact of trust, one of six dimensions that were examined, on business performance. This finding suggests that businesses considering the adoption of IRMO may benefit from examining how success may depend on managing power distance within the firm.
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2015 |
Chow CLJ, Pires GD, Rosenberger III PJ, 'Towards a rigorous conceptual framework for examining international medical travel', International Journal of Behavioural and Healthcare Research, 5 88-103 (2015) [C1]
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2013 |
Leung SYF, Pires G, Rosenberger III PJ, 'Ethical Business Practices and Consumers' Purchase Intentions for a Fast Moving Consumer Good in Hong Kong', Global Business & Economics Anthology 2013, 2 220-228 (2013) [C1]
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2013 | Pires G, 'On the need for research that provides reliable insights into the future', Global business & Economics Anthology, II 102-109 (2013) [C1] | Nova | |||||||||
2012 |
Tong TM, Rosenberger III PJ, Pires G, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]
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2012 | Pires G, Cheung SYR, 'Conceptualising the application of relationship marketing orientation to the internal business environment', Global Business & Economics Anthology, 2 22-30 (2012) [C1] | Nova | |||||||||
2012 |
Rehman M, Dean AM, Pires G, 'A research framework for examining customer participation in value co-creation: Applying the service dominant logic to the provision of living support services to oncology day-care patients', International Journal of Behavioural and Healthcare Research, 3 226-243 (2012) [C1]
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2011 |
Pires G, Stanton J, Stanton PA, 'Revisiting the substantiality criterion: From ethnic marketing to market segmentation', Journal of Business Research, 64 988-996 (2011) [C1]
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2010 | Lai CSK, Pires G, 'Influences on Macao's E-government portal adoption', Global Business & Economics Anthology, 1 201-212 (2010) [C1] | Nova | |||||||||
2010 | Pires G, Rita P, Stanton J, 'Assessing relevancy of ICT driven consumer empowerment for business', Global Business & Economics Anthology, II 293-302 (2010) [C1] | Nova | |||||||||
2010 | Narwani S, Pires G, 'Relationship quality and continuous education: A study of fee-paying students in Hong Kong', Global Business & Economics Anthology, 1 127-145 (2010) [C1] | Nova | |||||||||
2010 | Lai CSK, Pires G, 'Testing of a model evaluating e-government portal acceptance and satisfaction', Electronic Journal Information Systems Evaluation, 13 35-46 (2010) [C1] | Nova | |||||||||
2010 |
Pires G, Stanton J, Salavrakos I-D, 'The interaction of foreign direct investment with electronic commerce in less developed countries', Forum for Social Economics, 39 127-143 (2010) [C1]
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2009 |
Stanton J, Pires G, 'Need for a linked-emic approach in domestic marketing', International Journal of Economics and Business Research, 1 359-368 (2009) [C1]
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2008 |
Gordon TLO, Pires G, Stanton J, 'The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance', Journal of Financial Services Marketing, 13 193-203 (2008) [C1]
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2008 |
Pires G, Stanton J, Stanton PA, 'The relevance of minority ethnic groups for marketing: A research framework', Global Business & Economics Anthology, II 161-169 (2008) [C1]
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2008 |
Pires G, Stanton J, 'Marketing issues in healthcare research', International Journal of Behavioural and Healthcare Research, 1 38-60 (2008) [C1]
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2007 | Pires G, Stanton J, 'The use of ethnicity in marketing: Reconciling theory and practice', Global Business & Economics Anthology, 2 333-344 (2007) [C1] | ||||||||||
2007 | Pires G, Stanton PJ, 'Macro issues in electronic commerce and foreign direct investment', Global Business & Economics Anthology, 2 1-12 (2007) [C1] | Nova | |||||||||
2006 |
Pires G, Stanton J, Rita P, 'The internet, consumer empowerment and marketing strategies', European Journal of Marketing, 40 936-949 (2006) [C1]
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Nova | |||||||||
2006 |
Pires G, Stanton J, Ostenfeld SA, 'Improving expatriate adjustment and effectiveness in ethically diverse countries: Marketing insights', Cross Cultural Management: An international Journal, 13 156-170 (2006) [C1]
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2005 |
Aisbett J, Lasch R, Pires G, 'A decision-making framework for adoption of e-procurement', International Journal of Integrated Supply Management, 1 278-293 (2005) [C1]
|
Nova | |||||||||
2005 | Pires G, Stanton J, 'Cultural Diversity and the Expatriate Adjustment Process', Global Business & Economics Anthology, 520-529 (2005) [C1] | ||||||||||
2005 |
Pires G, Stanton J, Stanton PA, 'Market Oriented Service Delivery Design: Incorporating Customer Perspectives of Customer Experiences', Global Business & Economics Anthology, 502-510 (2005) [C1]
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2005 | Pires G, Stanton J, 'A Research Framework for the Electronic Procurement Adoption Process: Drawing from Australian Evidence', Journal of Global Business and Technology, 1 12-20 (2005) [C1] | ||||||||||
2004 | Pires G, Stanton J, 'Modelling Service Provider: Selection by Ethnic Minority Consumers', Revista Portuguesa de Marketing, 8 25-34 (2004) [C1] | ||||||||||
2004 |
Stanton PA, Stanton PJ, Pires G, 'Impressions of an Annual Report: an experimental study', Corporate Communations: an international journal, 9 57-69 (2004) [C1]
|
Nova | |||||||||
2004 | Pires G, Stanton J, Eckford A, 'Influences on the perceived risk of purchasing online', Journal of Consumer Behaviour: an international research review, 4 118-131 (2004) [C1] | Nova | |||||||||
2004 |
Pires G, Stanton J, Stanton PA, 'Tangibility Consequences for Ethnic Marketing Strategy', Global Business & Economics Review, 6 38-54 (2004) [C1]
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2003 |
Pires G, Stanton PJ, Cheek BR, 'Identifying and reaching an ethnic market: methodological issues', Qualitative Market Research, 6 224-235 (2003) [C1]
|
Nova | |||||||||
2003 |
Pires G, Aisbett J, 'The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce', Industrial Marketing Management, 32 291-300 (2003) [C1]
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Nova | |||||||||
2003 |
Aisbett J, Pires G, 'Macro Issues in Electronic Commerce: The Cultural Divide', Global Business & Economic Review, 5 369-390 (2003) [C1]
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2002 |
Pires G, Stanton J, 'Ethnic Marketing Ethics', Journal of Business Ethics, 36 1-2 111-118 (2002) [C1]
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Nova | |||||||||
2002 | Eckford AW, Pires G, Stanton J, 'Influences on Consumer Perceived Risk Twoards Online Purchasing', Global Business & Economics Review - Anthology 2002, Anthology 96-106 (2002) [C1] | ||||||||||
2001 | Pires G, Stanton J, 'Targeting Ethnic Groups in Developed, Culturally Diverse Countries: Reconsidering the Acculturation Process', Global Business & Economic Review - Anthology 2001, 1 28-35 (2001) [C1] | ||||||||||
2000 | Pires G, 'Review of 'Business communication across borders: a study of language use and practice in European companies'', Journal of Multicultural and Multilingual Development, 21 348-350 (2000) [C3] | ||||||||||
2000 |
Stanton J, Pires G, 'Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Market Segments', Journal of Multilingual and Multicultural Development, 21 (1) 42-57 (2000) [C1]
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2000 |
Stanton J, Pires G, 'Marketing Services to Ethnic Consumers in Culturally Diverse Markets: Issues and Implications', Journal of Services Marketing, 14 (6 & 7) 607-618 (2000) [C1]
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1999 | Pires G, 'Domestic cross cultural marketing in Australia: A critique of the segmentation rationale', Journal of Marketing Theory and Practice, 7 33-44 (1999) [C1] | ||||||||||
1999 | Stanton J, Pires G, 'The Substantiality Test: Meaning and Application in Market Segmentation', Journal of Segmentation in Marketing, 3,2 36-44 (1999) [C1] | ||||||||||
1999 | Stanton J, Pires G, 'Ethnic consumers in culturally diverse markets: challenges and opportunities for services marketing', Business and Economics for the 21st Century, III 152-161 (1999) [C1] | ||||||||||
Show 62 more journal articles |
Conference (59 outputs)
Year | Citation | Altmetrics | Link | ||
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2021 |
Cheung ML, Pires G, Rosenberger III P, Leung WKS, Attia S, 'Exploring the antecedents and consequences of social-media interactions: Evidence from Egypt', Proceedings of Academy of Marketing 2021 Annual Conference: Reframing Marketing Priorities, Online/Virtual (2021)
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2019 |
Cheung ML, Pires G, Rosenberger III P, De Oliveira MJ, 'Exploring the value co-creation and engagement process in China: The role of social media marketing', Academy of Marketing Conference 2019: When you tire of marketing you tire of life - 52nd Annual Conference Proceedings, Regent's University, London, UK (2019)
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2019 |
Cheung ML, Pires G, Rosenberger III P, de Oliveira MJ, 'Examining the effects Social media marketing efforts on value co-creation and engagement: Evidence in Brazil and China', 2019 AMA Summer Academic Conference Proceedings, Chicago, IL, USA (2019)
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2012 |
Rosenberger III PJ, Pires G, Merrilees B, 'Driving the SME shopfront retail innovation development process', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
|
Nova | |||
2010 | Pires G, Rita P, Stanton J, 'Assessing connectivity in ICT-driven consumer empowerment', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1] | Nova | |||
2009 | Pires G, Stanton J, 'Consumer empowerment: A conceptual process model', EMAC 2009 38th Conference, Audencia Nantes, France (2009) [E1] | Nova | |||
2009 |
Lai CSK, Pires G, 'Testing of a model evaluating e-Government portal acceptance and satisfaction', Proceedings of the 3rd European Conference on Information Management and Evaluation, Gothenburg, Sweden (2009) [E1]
|
Nova | |||
2009 | Pires G, Stanton J, 'Revisiting the substantiality test: From ethnic marketing to market segmentation', Proceedings: The Fifth Royal Bank International Research Seminar, Montreal, ONT (2009) [E1] | Nova | |||
2008 | Stanton J, Pires G, 'Cross-cultural issues in domestic ethnic marketing: An approach to address a research gap', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1] | Nova | |||
2007 | Gordon LOT, Pires G, Stanton J, 'Relationship marketing orientation and business performance in the financial services industry of Hong Kong', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1] | ||||
2007 | Stanton J, Pires G, 'Ethnic marketing research and practice: A framework for analysing the gap', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1] | ||||
2006 | Pires G, Stanton J, 'Preferred service suppliers to the Portuguese community in Sydney: Understanding their success', Global Business & Economics Anthology, Florence, Italy (2006) [E1] | ||||
2006 | Pires G, Stanton J, 'Preferred Service Providers to Minority Ethnic Groups: A Case Study of the Portuguese Community in Sydney', ANZMAC 2006 Conference Proceedings, Brisbane, Qld Australia (2006) [E1] | ||||
2006 | Pires G, Stanton J, 'A Comparison of Mainstream and Ethnic Users' Perceived Costs of Switching Telephone Service Providers', ANZMAC 2006 Conference Proceedings, Brisbane Qld Australia (2006) [E1] | ||||
2006 |
Stanton J, Pires G, Stanton PA, 'The case for Incorporating Network Theory into Ethnic Marketing', Academy of Marketing Conference 2006 Proceedings, London (2006) [E1]
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2006 | Pires G, Stanton J, Yoo J, 'From ethnic to network marketing', 2006 Academy of Marketing Science/Korean Academy of Marketing Science Conference Proceedings, Seoul, Korea (2006) [E1] | ||||
2005 | Pires G, Stanton J, 'Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1] | ||||
2005 |
Pires G, Stanton J, Stanton PA, 'A Network Theory Approach to Ethnic Marketing', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]
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2005 |
Pires G, Stanton J, Stanton PA, 'Towards a Preliminary Model of Consumer Empowerment', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]
|
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2005 |
Pires G, Stanton J, Stanton PA, 'Customers' Perceptions Within Service Delivery System Design', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1]
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2005 | Pires G, Stanton J, 'The Electronic Procurement Adoption Process: A Research Framework Drawing from Australian Evidence', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1] | ||||
2004 | Al Shibly H, Aisbett J, Pires G, 'Customer Empowerment and Electronic Commerce Success', Information Technology and Organizations in the 21st Century: Challenges and Solutions, Amman, Jordan (2004) [E1] | ||||
2004 | Aisbett J, Pires G, 'Shared Meaning in the Electronic Marketplace', IADIS International Conference e-Commerce 2004, Lisbon, Portugal (2004) [E1] | ||||
2004 | Pires G, Stanton J, 'Developing Ethnicity as a Segmentation Criterion: An Alternative Approach', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1] | ||||
2004 |
Pires G, Stanton PA, 'The Role of Customer Experiences in the Development of Service Blueprints', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1]
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2004 |
Pires G, Stanton PA, 'Income and English Language Proficiency Differences in an Ethnic Community and Effects on Consumer Behaviour', Global Business & Economics Review - Anthology 2004, Rhodes, Greece (2004) [E1]
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2004 | Pires G, Stanton J, 'Prioritising Opportunities for Ethnic Marketing Segmentation', Global Business & Economics Review - Anthology 2005, Rhodes, Greece (2004) [E1] | ||||
2004 | Al Shibly H, Aisbett J, Pires G, 'Customer empowerment and the evaluation of the effectiveness of information systems which support electronic commerce', The 2004 International Business Information Management Conference Proceedings, Amman, Jordan (2004) [E3] | ||||
2004 | Al Shibly H, Pires G, Aisbett J, 'Exploring the impact of customer empowerment on marketing strategy and information systems effectiveness', The 2004 International Business Information Management Conference Proceedings, Edinburgh (2004) [E1] | ||||
2003 | Pires G, 'Service classifications and marketing strategy', Proceedings, Sydney (2003) [E3] | ||||
2003 | Pires G, Stanton J, 'Information sources and selection criteria used by ethnic minority consumers t ochoose service providers: does the service classification matter?', Proceedings, Global Business and Technology Association Conference 2003, Budapest, Hungary (2003) [E3] | ||||
2003 | Baker N, Pires G, Stanton J, 'Impediments to Small Business Web Site Adoption', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1] | ||||
2003 | Pires G, Stanton J, 'Service-Provider Retention and Switching Behaviour by Ethnic Minority Consumers: the Portuguese Community in Sydney', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1] | ||||
2003 | Lingaiah NA, Pires G, Stanton J, 'An Evaluation of Marketing Issues in Sales Force Automation', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1] | ||||
2003 |
Pires G, Stanton PA, Stanton PJ, 'Criteria Used By Minority Ethnic Consumers To Choose Service Providers', Challenging The Frontiers In Global Business And Technology: Implementation Of Changes In Values, Strategy and Policy, Budapest Hungary (2003) [E1]
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2003 |
Baker N, Pires G, Stanton PA, Stanton PJ, 'Web Site Adoption by Small Business in Australia: Evidence From Two Service Activities', Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy, Budpest Hungary (2003) [E1]
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2002 | Pires G, Aisbett J, 'Cultural influences in electronic commerce', Proceedings, Doing business Across Borders Conference, Newcastle, NSW (2002) [E3] | ||||
2002 | Pires G, Stanton J, 'Issues in E-Procurement Adoption in B2B Markets', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1] | ||||
2002 |
Lenthen SR, Pires G, Stanton PJ, Stanton PA, 'Intangibility Issues in the Marketing of', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1]
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2002 | Pires G, Stanton J, 'A Framework for Targeting Small Ethnic Minorities in Advanced Economies', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1] | ||||
2002 | Pires G, Stanton PJ, 'Differences in Services:Effects on Ethnic Minority Consumers' Search and Selection Processes', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1] | ||||
2002 | Eckford AW, Pires G, Stanton J, 'Consumer Perceived Risk Towards Online Purchasing:Framework and Measurement', Marketing in a Changing World Scope, Opportunities and Challenges, Braga - Portugal (2002) [E1] | ||||
2001 | Pires G, Aisbett J, 'Impact of E-Commerce on Business Strategy', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1] | ||||
2001 | Pires G, Aisbett J, 'A Dual Marketing and Informational Perspective to E-Commerce Adoption', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1] | ||||
2001 | Pires G, Stanton J, 'Marketing to Ethnic Groups in Advances Economies and the Adjustment Process', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1] | ||||
2001 | Pires G, Ostenfeld SA, Stanton J, 'Expatriate Labour and Ethnic Group Affiliation: Applying Market Segmentation Theory to Acculturation in International Human Resource Management Practice', Employment Relations in the New Economy, Singapore (2001) [E1] | ||||
2001 | Pires G, Ostenfeld SA, Stanton J, 'The cultural adjustment process of expatriate labour: an integrated acculturation perspective', Proceedings, Doing Business Across Borders Conference, Newcastle, NSW (2001) [E3] | ||||
2000 | Pires G, Stanton J, Stanton P, 'The Future of Ethnic Marketing', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1] | ||||
2000 | Pires G, Stanton J, 'Targeting Intra-National Ethnic Market Segments: An Appraisal of the Ethics Issues', Proceedings of Seventh Annual International Conference Promoting Business Ethics, St. John's University, New York, US (2000) [E1] | ||||
2000 | Pires G, Stanton J, 'Service Provider Selection by Ethnic Minority Consumers', Proceedings of 2000 Multicultural Marketing Conference, Hong Kong (2000) [E1] | ||||
1999 | Pires G, Stanton J, 'Ethnic Consumers in Culturally diverse markets: Challenges and Opportunities for Services Marketing', Proceedings of 1999 Business 7 Economics Society International Conference, Las Palmas - Canary Islands (1999) [E1] | ||||
1999 | Pires G, Stanton J, 'The U Curve theory and the targeting of ethnic groups', Proceedings of ANZMAC Conference, Sydney (1999) [E1] | ||||
1999 | Pires G, Stanton J, 'Explaining consumer selection of a service provider', Proceedings of ANZMAC Conference, Sydney (1999) [E1] | ||||
1999 | Pires G, Stanton J, 'Service Supplier Selection by Ethnic Minority Consumers (EMCS): Towards a theory of preferred supplier selection', Proceedings of ANZMAC Conference, Sydney (1999) [E1] | ||||
1998 | Stanton J, Pires G, 'The Meaning and Application of Substantiality in Market Segmentation', Marketing Connections, University of Otago, New Zealand (1998) [E1] | ||||
1998 | Pires G, 'Market Segmentation in Culturally Diverse Societies: The Marketing Significance of Ethnic Groups', Marketing Connections, Dunedin, New Zealand (1998) [E1] | ||||
1998 | Stanton J, Pires G, 'The Marketing Relevance of Cultural Diversity: A Framework for Understanding Ethnicity and Acculturation', Proceedings of the 1998 Multicultural Marketing Conference, Ottawa, Canada (1998) [E1] | ||||
Show 56 more conferences |
Other (1 outputs)
Year | Citation | Altmetrics | Link |
---|---|---|---|
2015 | Pires G, Stanton J, 'Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism', (2015) |
Grants and Funding
Summary
Number of grants | 15 |
---|---|
Total funding | $63,242 |
Click on a grant title below to expand the full details for that specific grant.
20151 grants / $1,000
2014 Vice Chancellors Award for Supervision Excellence - Faculty of Business and Law$1,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Award for Supervision Excellence |
Role | Lead |
Funding Start | 2015 |
Funding Finish | 2015 |
GNo | G1401492 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20081 grants / $2,500
2008 Business and Economics Society International Conference$2,500
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2008 |
Funding Finish | 2008 |
GNo | G0189006 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20071 grants / $2,500
2007 Business & Economics Society International, Antibes France, 16/7/2007 - 20/7/2007$2,500
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2007 |
Funding Finish | 2007 |
GNo | G0187810 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20062 grants / $32,409
Construction Industry Business Envnironment$30,009
Funding body: CRC for Construction Innovation
Funding body | CRC for Construction Innovation |
---|---|
Project Team | Conjoint Professor Kerry London, Conjoint Professor John Burgess, Associate Professor Guilherme Pires |
Scheme | Research Proposal |
Role | Investigator |
Funding Start | 2006 |
Funding Finish | 2007 |
GNo | G0185526 |
Type Of Funding | CRC - Cooperative Research Centre |
Category | 4CRC |
UON | Y |
2006 Business & Economics Society International Conference, 15-19 July 2006$2,400
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2006 |
Funding Finish | 2006 |
GNo | G0186744 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20052 grants / $5,400
Accepting the Challenge of Cultural Diversity: Marketing the Minority Ethnic Groups - 30 November to 8 December 2005$3,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Conference Establishment Grant |
Role | Lead |
Funding Start | 2005 |
Funding Finish | 2005 |
GNo | G0185206 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Global Business and Technology Association, 2005 International Conference, 12-16 July 2005$2,400
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2005 |
Funding Finish | 2005 |
GNo | G0185577 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20041 grants / $2,400
Business & Economics Society International - 2004 International Conference, 19-22 July 2004, Greece$2,400
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2004 |
Funding Finish | 2004 |
GNo | G0184064 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20031 grants / $2,400
Global Business and Technology Assoc. 2003, and Business and Economics Society International 2003 8 - 28 July, 2003$2,400
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2003 |
Funding Finish | 2003 |
GNo | G0183103 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20021 grants / $2,400
31 European Marketing Academy Conferency Braga, Portugal$2,400
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2002 |
Funding Finish | 2002 |
GNo | G0181829 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20011 grants / $2,500
Business & Economics Society International 2001 Conference, France 22-26 July 2001$2,500
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2001 |
Funding Finish | 2001 |
GNo | G0180930 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20001 grants / $2,400
2000 Multicultural Marketing Conference, Hong Kong 17-20 September 2000$2,400
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2000 |
Funding Finish | 2000 |
GNo | G0179713 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
19992 grants / $6,653
The Selection of Service Providers by Minority Ethnic Consumers in Culturally Divers Markets.$5,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | New Staff Grant |
Role | Lead |
Funding Start | 1999 |
Funding Finish | 1999 |
GNo | G0178700 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Business & Economics Society International, 1999 Conference Canary Islands, Spain.$1,653
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 1999 |
Funding Finish | 1999 |
GNo | G0180474 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
19981 grants / $680
1998 Multicultural Marketing Conference, Canada 17-20 September 1998$680
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Associate Professor Guilherme Pires |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 1998 |
Funding Finish | 1998 |
GNo | G0180396 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Research Supervision
Number of supervisions
Current Supervision
Commenced | Level of Study | Research Title | Program | Supervisor Type |
---|---|---|---|---|
2018 | PhD | Examining the Application of Relational Marketing Strategies to Businesses' Internal Environment in Hong Kong, PRC. | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2017 | PhD | Understanding Consumer Behaviour in Islamic Life Insurance (Family Takaful) | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2007 | Honours | Human Brands: Consumer attitudes towards multiple brand endorsements | Marketing, University of Newcastle | Principal Supervisor |
Past Supervision
Year | Level of Study | Research Title | Program | Supervisor Type |
---|---|---|---|---|
2018 | PhD | Examining the Effect of Brand Love on Consumers’ Repurchase Intentions for Consumer Products | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2015 | PhD | A Mixed Method Study for Examining Customer Participation in Value Co-Creation: Applying Service Dominant Logic to the Provision of Living Support Services to Day Care Oncology Patients in Pakistan | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2014 | PhD | Branding Processes and Brand / Marketing Strategy Alignment - The Case of Two B2B Industries in Australia | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2014 | PhD | Resource Based View on Tourism Development in Malaysia (1965-2010) | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2010 | PhD | The Shopfront Retail Innovation Development Process: An Empirically Grounded Approach | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2007 | PhD | Construction of a Measure of an Organizational Sensemaking System and its Consequences for Organizational Performance | PhD (Management), College of Human and Social Futures, The University of Newcastle | Sole Supervisor |
2007 | PhD | Customer Satisfaction and Empowerment as the Prerequisite for Web-Based Electronic Commerce Systems Success | Info Sys Not Elswhere Classifd, University of Newcastle | Co-Supervisor |
2002 | Honours | Influences on Consumer Perceived Risk Towards Online Purchasing | Marketing, University of Newcastle | Co-Supervisor |
2002 | Honours | Web-site Adoption by Small Business in Australia: Evidence from Two Service Activities | Marketing, University of Newcastle | Co-Supervisor |
Associate Professor Guilherme Pires
Positions
Honorary Associate Professor
Newcastle Business School
Newcastle Business School
College of Human and Social Futures
Casual Academic
Newcastle Business School
Newcastle Business School
College of Human and Social Futures
Focus area
Marketing
Contact Details
guilherme.pires@newcastle.edu.au | |
Phone | (02) 4921 8698 |
Fax | (02) 4921 7398 |
Office
Room | 7th floor |
---|---|
Building | NewSpace 409 Hunter Street Newcastle |
Location | 409 Hunter Street Newcastle , |