Dr Jessica Wyllie

Dr Jessica Wyllie

Lecturer

Newcastle Business School

Career Summary

Biography

Jessica is a lecturer in Marketing at the Newcastle Business School and teaches in the areas of Services and Relationship Marketing at both the undergraduate and postgraduate levels. Jessica's research is guided by the pursuit of activities that seek to enhance the well being of individuals, communities and ecosystems. Her research interests focus on behaviour change and the optimisation of health and eHealth service adoption, design and delivery to multiple stakeholders. Jessica is also a mixed methodologist, utilising a variety of qualitative and quantitative research techniques.


Qualifications

  • Doctor of Philosophy, University of Newcastle
  • Bachelor of Business (Honours), University of Newcastle

Keywords

  • Consumer Behaviour
  • Health Services
  • Social Marketing
  • Technology in Marketing

Fields of Research

Code Description Percentage
150599 Marketing not elsewhere classified 100

Professional Experience

UON Appointment

Title Organisation / Department
Lecturer University of Newcastle
Newcastle Business School
Australia
Casual Academic University of Newcastle
Newcastle Business School
Australia

Awards

Research Award

Year Award
2017 Best paper in Non-profit Marketing and Social Marketing Track. Toward an Understanding of Mental Health Service Adoption: A Mixed Method Approach (w/ Jamie Carlson)
Academy of Marketing
2014 Best in Non-profit Marketing Track. Should I or Shouldnt I…Help-Seeking for my Mental Well-being (w/ Jamie Carlson, PJ Rosenberger)
Academy of Marketing
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Journal article (7 outputs)

Year Citation Altmetrics Link
2018 Voola AP, Voola R, Wyllie J, Carlson J, Sridharan S, 'Families and food: exploring food well-being in poverty', European Journal of Marketing, 52 2423-2448 (2018)

© 2018, Emerald Publishing Limited. Purpose: This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food ... [more]

© 2018, Emerald Publishing Limited. Purpose: This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework. Design/methodology/approach: The research design used semi-structured interviews with 25 women and constructivist grounded theory to explore food consumption practices of poor families in rural South India. Findings: Poor families¿ everyday interactions with food reveal the relational production of masculinities and femininities and the power hegemony that fixes men and women into an unequal status quo. Findings provides critical insights into familial arrangements in absolute poverty that are detrimental to the task of achieving FWB. Research limitations/implications: The explanatory potential of FWB in Poverty framework is limited to a gender (women) and a specific country context (India). Future research can contextualise the framework in other developing countries and different consumer segments. Practical implications: The FWB in Poverty framework helps identify, challenge and transform cultural norms, social structures and gendered stereotypes that perpetuate power hegemonies in poverty. Policymakers can encourage men and boys to participate in family food work, as well as recognise and remunerate women and girls for their contribution to maintaining familial units. Originality/value: This paper makes an original contribution to the relevant literature by identifying and addressing the absence of theoretical understanding of families, food consumption and poverty. By contextualising the FWB framework in absolute poverty, the paper generates novel understandings of fluidity and change in poor families and FWB.

DOI 10.1108/EJM-10-2017-0763
Co-authors Jamie Carlson
2018 Carlson J, Wyllie J, Rahman MM, Voola R, 'Enhancing brand relationship performance through customer participation and value creation in social media brand communities', Journal of Retailing and Consumer Services, (2018)

© 2018 Extant research highlights novel opportunities in co-opting customers to co-create value through their participation in the brand experience. However, relatively little is ... [more]

© 2018 Extant research highlights novel opportunities in co-opting customers to co-create value through their participation in the brand experience. However, relatively little is known about how customer participation (CP) affects value creation and brand relationship performance outcomes in social media brand communities in the retailing sector. This study applies Service Dominant Logic and the consumption value theory to examine how retail customers derive value from CP in social media brand communities. Empirical results from 584 consumers confirm the CP influence on functional value, emotional value, relational value and entitativity value, which translate to brand relationship performance outcomes. The theoretical framework provides novel insights to marketing managers in understanding how CP can contribute to a retail brand's value creation efforts, and how these value creating efforts contribute to brand building for retailers.

DOI 10.1016/j.jretconser.2018.07.008
Citations Scopus - 2
Co-authors Jamie Carlson
2017 Carlson JL, Schmid B, Rezniczek G, Wyllie J, Jaaback K, Vencovsky F, 'Examining word association networks: A cross-country comparison of women¿s perceptions of HPV testing and vaccination', PLoS ONE, 12 1-24 (2017) [C1]
DOI 10.1371/journal.pone.0185669
Citations Scopus - 1
Co-authors Jamie Carlson
2016 Wyllie J, Lucas B, Carlson J, Kitchens B, Kozary B, Zaki M, 'An Examination of Not-For-Profit Stakeholder Networks for Relationship Management: A Small-Scale Analysis on Social Media', PLoS One, 11 (2016) [C1]
DOI 10.1371/journal.pone.0163914
Citations Scopus - 1
Co-authors Jamie Carlson
2015 Wyllie J, Baxter SM, Kulczynski A, 'Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions', Journal of Advertising, 44 140-150 (2015) [C1]
DOI 10.1080/00913367.2015.1018462
Citations Scopus - 5Web of Science - 5
Co-authors Stacey Baxter, Alicia Kulczynski
2015 Wyllie J, Carlson J, Rosenberger PJ, 'Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective', Australasian Marketing Journal, 23 188-195 (2015) [C1]
DOI 10.1016/j.ausmj.2015.06.004
Citations Scopus - 3Web of Science - 4
Co-authors Philip RosenbergeriII, Jamie Carlson
2014 Wyllie J, Carlson J, Rosenberger PJ, 'Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness', Journal of Marketing Management, 30 697-718 (2014) [C1]
DOI 10.1080/0267257X.2013.838988
Citations Scopus - 12
Co-authors Philip RosenbergeriII, Jamie Carlson
Show 4 more journal articles

Conference (4 outputs)

Year Citation Altmetrics Link
2014 Wyllie J, Rosenberger III PJ, Carlson J, 'To seek help or not? Young consumers¿ willingness to undertake formal help-seeking behaviours', Proceedings of the AASM 2014 Biennial International Social Marketing Conference, Frankston, Victoria, Australia (2014) [E3]
Co-authors Jamie Carlson, Philip RosenbergeriII
2014 Wyllie J, Carlson JL, Rosenberger III PJ, 'Should I or Shouldn¿t I...Help-Seeking for my Mental Wellbeing', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
Co-authors Philip RosenbergeriII, Jamie Carlson
2013 Hernandez J, Carlson J, Rosenberger III PJ, 'Towards a Framework for Understanding Enduring Transformational Consumption Choices: A Mental Health Perspective', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
Co-authors Jamie Carlson, Philip RosenbergeriII
2011 Hernandez JK, Carlson JL, Rosenberger III PJ, 'Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of female consumers: A conceptual framework', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]
Co-authors Jamie Carlson, Philip RosenbergeriII
Show 1 more conference
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Grants and Funding

Summary

Number of grants 3
Total funding $10,030

Click on a grant title below to expand the full details for that specific grant.


20183 grants / $10,030

#MentalHealthMatters: Navigating the Digital Awareness and Consumption of Health Services$4,800

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Scheme New Staff Grant
Role Lead
Funding Start 2018
Funding Finish 2018
GNo
Type Of Funding Internal
Category INTE
UON N

CBMHR Infrastructure Grant: Eye Tracking$4,027

Funding body: Centre for Brain and Mental Health Research

Funding body Centre for Brain and Mental Health Research
Scheme Equipment Grant
Role Lead
Funding Start 2018
Funding Finish 2019
GNo
Type Of Funding Internal
Category INTE
UON N

CBMHR Travel Support Grants$1,203

Funding body: Centre for Brain and Mental Health Research

Funding body Centre for Brain and Mental Health Research
Scheme Project Grant
Role Investigator
Funding Start 2018
Funding Finish 2018
GNo
Type Of Funding Internal
Category INTE
UON N
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Research Supervision

Number of supervisions

Completed0
Current4

Current Supervision

Commenced Level of Study Research Title Program Supervisor Type
2018 PhD Examining Knowledge Contribution Behaviour and Co-Shopping Intention among Online Shoppers in Australia PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2018 Honours Experiences Interactive In-Game Advertising: Impacts of Presence and Immersion on Brand Effectiveness in Gaming Virtual Environments Marketing, Faculty of Business and Law, The University of Newcastle Principal Supervisor
2018 PhD The Role of Social Media Marketing in Public Health Promotion to Create Behaviour Change: A Cross Country Assessment in Australia and Saudi Arabia PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor
2018 Honours Using the F-word: Hashtag semantics in the feminist movement. Marketing, The University of Newcastle Co-Supervisor
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Dr Jessica Wyllie

Positions

Lecturer
Newcastle Business School
Faculty of Business and Law

Casual Academic
Newcastle Business School
Faculty of Business and Law

Contact Details

Email jessica.wyllie@newcastle.edu.au
Phone (02) 4921 6725

Office

Room X-720
Building NeW Space
Location City Campus

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