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Dr Sonia Vilches-Montero

Senior Lecturer

Newcastle Business School (Marketing)

Exploring behavioural responses to marketing strategy

Sonia is currently a Senior Lecturer in Marketing and the Program Convenor of the MBA and WiMBA programs at the University of Newcastle.

Sonia Vilches-Montero at NUSpace

Using a combination of qualitative and quantitative research methods, Sonia conducts studies that identify the drivers of consumers’ decisions and behavioural responses to marketing strategy. Her current research examines the factors that influence: i) water conservation behaviours in regional Australia, ii) shoppers’ responses to omnichannel and social media strategies, and iii) how consumers’ process and respond to a range of branding, packaging and advertising strategies.

Sonia’s growing interest for consumer information-processing and behaviour.

Sonia began her research interest in consumer behaviour and cognition after her graduation with a bachelor’s in business degree. She decided to continue with an honours in consumer behaviour, and later on she earned a master’s degree through coursework and research components. Both her honours’ and master’s dissertations focused on the effect that varied types of socio-economic environments exert on how individuals perceive and evaluate marketing mix strategy.

Finally, Sonia became passionate about consumer information processing through her doctoral dissertation at Bond University. She successfully combined a series of follow-up experiments to show that consumers’ subjective perception of time spent waiting (e.g., waiting in line, file downloading time, etc) is driven by how the waiting time is filled with different events, which in turn can either increase or reduce their perceptions of time passing, as well as their level of satisfaction/dissatisfaction while waiting.

Retailing, Omnichannel and Social Media Research

Sonia’s research interests comprise shoppers’ cognition and behaviours across retailing and omnichannel environments. In this domain, she has studied how shoppers’ impulsive buying behaviours are triggered by processing the aesthetic features of products and packages. She has also shown how specific characteristics of loyalty cards can positively affect loyalty to a store. Currently, Sonia studies the effect that varied types of consumers’ psychological mindsets exert on the use of and satisfaction with contemporary omnichannel designs. In the social media domain, her work focuses on identifying the design factors that maximise the impact of social media campaigns, and provide a unique experience to the users.

Social Marketing Research with Impact

A second area of Sonia’s research expertise is social marketing. Social marketing is designed to create social change and achieve social good. It is focused on behaviours. Its goal is to change and maintain how people behave rather than just what they feel or believe about an issue. Using traditional marketing techniques, social marketing raises awareness of a given problem or cause and aims to persuade a community to change their behaviours. This way, it ensures that policy is based on an understanding of people’s lives, making policy goals realistic and achievable.

Sonia’s work on social marketing research has focused on how to encourage a range of water conservation behaviours in regional Australia. The challenges imposed by unprecedented draughts and lowering water reserves require the design of effective social marketing campaigns that elicit a positive response by the affected community. Joining forces with local a water corporation, Sonia has combined focus groups, surveys and quasi-experimental studies to identify the underlying factors that elicit sustainable water conservation behaviours in the Hunter Region. She has achieved this through theme identification, concept testing and campaign evaluations. The findings of her research have reported several successful campaigns that have conjunctively reduced the amount of water that is consumed and required to serve the Lower Hunter’s needs.

Branding, Packaging and Advertising Research

Finally, Sonia studies the effect of sensory marketing on consumers’ perception of and attitudes towards a brand. For example, brand and package design elements such as colour, texture, proportions, background and foreground designs can exert a series of influences on how the products and brand are seen by individuals. Sonia has shown that aesthetically pleasing product designs accelerate choice decisions in retail environments. Her recent research findings also point to the key role of package designs to promote healthy eating choices. She recently partnered with international collaborators Leslier Valenzuela (University of Chile) and Enrique Marinao (USACH) to conduct a series of follow-up experiments aiming to show the effect of different brand designs on individuals’ cognitive, affective and behavioural responses.

Sonia Vilches-Montero

Exploring behavioural responses to marketing strategy

Sonia is currently a Senior Lecturer in Marketing and the Program Convenor of the MBA and WiMBA programs at the University of Newcastle.

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Career Summary

Biography

Sonia is a Senior Lecturer in Marketing and Program Director of the MBA suite of programs at the Newcastle Business School. Her research interests focus on consumer cognition and behaviour across a variety of marketing settings including retailing, tourism, and advertising. She teaches Marketing Management and Planning, Brand Development and Marketing and Consumer Behaviour at the postgraduate level. She also supervises PhD, DBA and Honours students within the Faculty of Business and Law.

Research Expertise

Sonia’s research interests focus on consumer behaviour and retailing. Her research assists marketers in enhancing the impact of their branding and retailing strategies. She has published her most recent research in the European Journal of Marketing, Marketing Letters, Journal of Retailing and Consumer Services and the International Journal of Retail and Distribution Management. Sonia regularly presents her work at recognised international conferences such as the Association for Consumer Research (ACR), the European Marketing Academy (EMAC), the Australian and New Zealand Marketing Academy (ANZMAC), International Conference on Internet Marketing and Advertising International (ICIMA), Conference on Business, Marketing and Tourism (ICBMT) and the Latin-American and European Council of Business Schools (CLADEA). She has been the recipient of several Best Paper Awards in Consumer Behaviour tracks.


Teaching Expertise

Sonia has taught a range of subjects to both undergraduate and postgraduate students in face-to-face and online delivery modes. At UoN, she specializes in the development and delivery of Marketing Management and Planning (GSBS6005), Customer Decision Making and Behaviour (GSBS6013) and Brand Development and Management (GSBS6301).

In 2019, Sonia was awarded the Vice-Chancellor Merit List for Teaching and Learning Excellence. This award was given in recognition of outstanding overall course performance in Marketing, postgraduate coursework teaching. 

Additionally, she has been awarded the Faculty Excellence in Teaching Award both in 2018 and 2014 by the Faculty of Business and Law, University of Newcastle. This award is granted for outstanding teaching and learning contributions in post-graduate coursework teaching.

Before joining the University of Newcastle, Sonia worked at Bond University (Australia) and at the Catholic University of Concepcion (Chile), where she taught undergraduate and post-graduate students within the marketing discipline. 


Qualifications

  • PhD, Bond University

Keywords

  • Brand and Product Category Management
  • Consumer Decision-Making
  • Marketing Management and Planning
  • Marketing Research

Fields of Research

Code Description Percentage
350601 Consumer behaviour 40
350605 Marketing management (incl. strategy and customer relations) 30
350699 Marketing not elsewhere classified 30

Professional Experience

UON Appointment

Title Organisation / Department
Senior Lecturer University of Newcastle
Newcastle Business School
Australia

Academic appointment

Dates Title Organisation / Department
1/1/2009 - 1/8/2012 Senior Research and Teaching Fellow Bond University
Marketing Department
Australia
1/3/2000 - 1/12/2008 Assistant Professor Catholic University of Concepcion
Marketing Department
Chile

Awards

Award

Year Award
2020 Deputy Vice-Chancellor (Academic) Merit List for Learning and Teaching Excellence Award
Faculty of Business & Law, The University of Newcastle
2019 Deputy Vice-Chancellor (Academic) Merit List for Teaching and Learning Excellence.
Office of the DVC (A), The University of Newcastle, Australia
2018 Faculty Excellence in Teaching Award. For development and use of innovative in-class learning materials and approach to teaching that enhances students’ engagement and motivation to learn within a master-degree marketing class.
Faculty of Business and Law, The University of Newcastle
2014 Faculty Excellence in Teaching Award. University of Newcastle. The award was presented for outstanding contributions to teaching and learning within the Faculty of Business' postgraduate programs
University of Newcastle
2009 Dean’s list of Academic Excellence Award in PhD Coursework Component.
Bond University

Distinction

Year Award
2014 Best Overall Poster Award in the Faculty of Business and Law’s Research Showcase.
Unknown

Research Award

Year Award
2014 Best Paper Award, 49th CLADEA Annual Conference. Barcelona, Spain.
Unknown
2011 Best Paper Award. Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference.
Unknown
2005 Best Paper Award. International Conference on Business, Administration and Information, BAI.
Unknown
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Chapter (1 outputs)

Year Citation Altmetrics Link
2012 Vilches-Montero S, Spence M, 'Reconstructing time: Do the parts add up to the whole?', AP Advances in Consumer Research, Academy for Consumer Research, Duluth, MN 296-298 (2012) [E3]
Co-authors Sonia Vilches-Montero

Journal article (12 outputs)

Year Citation Altmetrics Link
2018 Vilches-Montero S, Nik Hashim NMH, Pandit A, Bravo-Olavarria R, 'Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers goals', Journal of Retailing and Consumer Services, 40 82-90 (2018) [C1]

In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative approach in which n... [more]

In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative approach in which not only the sensory evaluations of the aesthetic product, but also the shoppers¿ personal goals affect their purchase responses. Study 1 uses a lab setting to reveal that shoppers¿ sensory evaluations of a new apartment elicit feelings of attachment, which mediate the effect of the apartment's aesthetic features on shoppers¿ purchase responses. Further, shoppers assess the extent to which the product will contribute to attaining personal goals, which moderates the effect of emotional attachment on purchase responses. Study 2 replicates these findings using a field-study approach. In contrast to prior research, our results show that affective processing is not the sole driver of shoppers¿ responses to aesthetic products, as its effect is moderated by cognitive evaluations of whether social status and materialistic goals will be attained through the acquisition of the aesthetic product. We discuss how both retailers and manufacturers who market aesthetic products can benefit from appealing to the personal goals of their shoppers.

DOI 10.1016/j.jretconser.2017.09.008
Citations Scopus - 7
Co-authors Ameet Pandit, Sonia Vilches-Montero
2018 Vilches-Montero S, Pandit A, Bravo-Olavarria R, Chih-Wei (Fred) C, 'What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty', Journal of Retailing and Consumer Services, 44 64-70 (2018) [C1]
DOI 10.1016/j.jretconser.2018.06.003
Citations Scopus - 7
Co-authors Fred Chao, Ameet Pandit, Sonia Vilches-Montero
2016 Vilches-Montero S, 'Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences', Marketing Letters, 27 499-510 (2016) [C1]

Consumers use affective evaluations of past hedonic experiences in their future decision-making. However, past evaluations such as how enjoyable the experience was may be hard to ... [more]

Consumers use affective evaluations of past hedonic experiences in their future decision-making. However, past evaluations such as how enjoyable the experience was may be hard to retrieve, and consumers tend to recall what they did (i.e. the constituent activities of the prior experience) in order to reconstruct them. It is proposed here that recalling these constituent activities in a packed versus unpacked fashion will distort both the reconstruction process and its outcome. Results from two experiments show that mental unpacking interacted with experience enjoyment to alter past evaluations in two ways: if the enjoyment of the experience was high, unpacked recalls increased remembered enjoyment, but unpacking decreased remembered enjoyment if the experience enjoyment was low. Finally, mediation analysis indicated that the unpacking by enjoyment interaction distorted future preferences through the mediating role of remembered enjoyment.

DOI 10.1007/s11002-015-9367-9
Citations Scopus - 3Web of Science - 3
Co-authors Sonia Vilches-Montero
2016 Pandit A, Vilches-Montero S, 'Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty', Journal of Retailing and Consumer Services, 31 355-360 (2016) [C1]
DOI 10.1016/j.jretconser.2016.05.001
Citations Scopus - 11
Co-authors Ameet Pandit, Sonia Vilches-Montero
2015 Vilches-Montero SN, Spence MT, 'The effect of construal level on time perceptions, confidence in judgements and future preferences', European Journal of Marketing, 49 782-805 (2015) [C1]

Purpose ¿ This paper aims to examine how activating an abstract versus concrete construal as a retrieval cue ¿ prior to providing estimates but after exposure to the stimulus ¿ af... [more]

Purpose ¿ This paper aims to examine how activating an abstract versus concrete construal as a retrieval cue ¿ prior to providing estimates but after exposure to the stimulus ¿ affects retrospective duration estimates of a hedonic experience, the kind of experience one might wish to repeat. Recent research has examined the effect of construal mindsets on prospective time perceptions (Hans and Trope, 2013) as well as the prediction of future durations (Kanten, 2011; Siddiqui et al., 2014). Design/methodology/approach ¿ Two experiments are presented to test four hypotheses. The effect of construal level on time perceptions, confidence in duration judgments and future preferences using two different construal level manipulation techniques and a range of measures for the dependent variables is demonstrated. Findings ¿ This research found that compared to a neutral experience, time perceptions of an enjoyable event are not explained by differences in the level of attention paid to the stimuli; that duration estimates elicited under abstract construals are shorter than those produced by concrete construals; and regardless of construal mindset, memory decay due to time delay appears to be at work. Hence duration estimates shorten. Moreover, abstract construals decrease confidence in duration judgments, but positively affect future preferences compared to a concrete mindset. Originality/value ¿ This paper expands current knowledge by showing that construal mindsets can be used as retrieval cues to affect evaluations of past experiences and consumers¿ experience-based future preferences.

DOI 10.1108/EJM-04-2014-0232
Citations Scopus - 12
Co-authors Sonia Vilches-Montero
2015 Marinao Artigas E, Vilches-Montero S, Chasco Yrigoyen C, 'Antecedents of tourism destination reputation: The mediating role of familiarity', Journal of Retailing and Consumer Services, 26 147-152 (2015) [C1]
DOI 10.1016/j.jretconser.2015.06.005
Citations Scopus - 26
Co-authors Sonia Vilches-Montero
2012 Vilches-Montero SN, Spence M, 'Reconstructing time: Do the parts add up to the whole?', AP Advances in Consumer Research, 10 296-298 (2012)
Co-authors Sonia Vilches-Montero
2010 Jones MY, Vilches-Montero S, Spence MT, Eroglu SA, Machleit KA, 'Do Australian and American consumers differ in their perceived shopping experiences?: A bi-cultural analysis', International Journal of Retail and Distribution Management, 38 578-596 (2010) [C1]

Purpose: The purpose of this paper is to present findings from an experiment designed to test the impact of crowding perceptions (both human and spatial), emotions (positive and n... [more]

Purpose: The purpose of this paper is to present findings from an experiment designed to test the impact of crowding perceptions (both human and spatial), emotions (positive and negative) and shopping values (utilitarian and hedonic) on shopper satisfaction. Culture is explored as a moderating variable with the expectation that it systematically affects perceptions and values, which, in turn, influence the shopper's experience with the store. Design/methodology/approach: Data were collected via a 2×2×2 full factorial between subjects design with two variables, one manipulated and one measured. The two manipulated variables were spatial density (high versus low) and human density (high versus low). The measured variable was country of origin, where subjects were coded as either American or Australian. Findings: Culture moderates the effects of perceived spatial crowding as well as both hedonic and utilitarian shopping values on shopper satisfaction. Specifically, the adverse effect of perceived spatial crowding on shopper satisfaction is less pronounced for Australians than is the case for Americans. With respect to both utilitarian and hedonic shopping values, the positive relationship between shopping values and shopper satisfaction is greater for Australians than for Americans. Originality/value: Shopping has been generally described by Rintamaki et al. as "relativistic, because it involves preferences among objects, it varies among people, and it is specific to the context". This paper demonstrates that culture clearly affects shopper's perceptions and shopping values, which in turn affect shopper satisfaction. It is reasonable to speculate that these effects would be even more pronounced had countries with greater cultural distance been examined. © Emerald Group Publishing Limited.

DOI 10.1108/09590551011057417
Citations Scopus - 27
Co-authors Sonia Vilches-Montero
2006 Valenzuela F, Vasquez-Parraga AZ, Llanos O, Vilches S, 'The influence of service recovery evaluation on customer post-complaint behavior', International Journal of Business and Information, 1 53-74 (2006)
Co-authors Sonia Vilches-Montero
2005 Vilches-Montero SN, Llanos O, Valenzuela F, 'Explanatory factors of profitability: a disaggregate study of the traditional theoretical models', Revista Alcance, 12 335-352 (2005)
Co-authors Sonia Vilches-Montero
2005 Valenzuela F, Pearson D, Epworth R, Llanos O, Vilches S, 'Consumer complaining behaviour: The case of a South American country, Chile', Contemporary Management Research: an international journal, 1 3-12 (2005)
Co-authors Sonia Vilches-Montero
1999 Vilches-Montero SN, 'Income distribution inequality in the Bio Bio Region: a breakdown of the Gini coefficient', Panorama Socioeconómico, 17 23-30 (1999)
Co-authors Sonia Vilches-Montero
Show 9 more journal articles

Conference (16 outputs)

Year Citation Altmetrics Link
2021 Vilches-Montero S, Jones K, Baxter S, 'What Motivates customers to change? Researching customer attitudes to water conservation in the Hunter', Adelaide, Australia (2021)
Co-authors Sonia Vilches-Montero
2019 Vilches-Montero S, Bravo_Olavarria R, 'Women, men and loyalty programs', Proceedings of the 48th European Marketing Academic Conference (EMAC), Hamburg, Germany (2019)
Co-authors Sonia Vilches-Montero
2019 Vilches-Montero S, Thi Minh HN, Pandit A, 'Exploring how customer experiences take place in social media', ANZMAC 2019 Winds of Change. Wellington, New Zealand, Wellington, New Zealand (2019)
Co-authors Ameet Pandit, Sonia Vilches-Montero
2017 Baxter S, Kulczynski A, Illicic J, Vilches-Montero SN, James E, 'Kid s Tell All: Designing Healthy Eating Campaigns.', Melbourne, Australia. (2017)
Co-authors Alicia Kulczynski, Sonia Vilches-Montero, Stacey Baxter, Erica James
2017 Vilches-Montero SN, Zlatevska N, 'Consumers interpretation of nutrition labels', Venice, Italy (2017)
Co-authors Sonia Vilches-Montero
2017 Vilches-Montero S, 'Love at First Sight? The Effect of Product Aesthetics on Consumers' Immediate Attachment to Brands', Proceedings of the International Conference on Business, Marketing and Tourism (ICBMT), 19th Annual Conference. April 18th to 19th 2017., Paris, France (2017)
Co-authors Sonia Vilches-Montero
2016 Pandit A, Hazrul NM, Vilches-Montero SN, 'Being Emotional: Building store loyalty through the long-term effect of loyalty cards', Academy of Marketing, AMA, Northumbria University, Newcastle, UK. (2016)
Co-authors Sonia Vilches-Montero, Ameet Pandit
2015 Vilches-Montero SN, Zlatevska N, 'The Effect of Complex Nutrition Key Labels on Processing Fluency and Evaluations of Reliability', ANZMAC c/o School of Marketing UNSW, Sydney, Australia (2015)
Co-authors Sonia Vilches-Montero
2014 Vilches-Montero SN, 'Effect of partonomic reconstruction of experiences on consumers evaluation judgment', CLADEA 49th Annual Conference, Barcelona, Spain (2014)
Co-authors Sonia Vilches-Montero
2013 Vilches-Montero SN, 'Packing or unpacking? The effect of partonomic reconstruction on viewers time perceptions', Auckland, New Zealand (2013)
Co-authors Sonia Vilches-Montero
2011 Vilches-Montero SN, Spence M, 'Switching channels? How enjoyment, dual-tasking and memory affect viewers time perceptions and confidence in judgements', Australian and New Zealand Marketing Academy Conference, Perth, Australia (2011)
Co-authors Sonia Vilches-Montero
2005 Vilches-Montero SN, 'Decisiones estratégicas de localización (Strategic Decisions of Location)', Latin American Conference of Business Strategy (SLADE), Santa Cruz de la Sierra, Bolivia (2005)
Co-authors Sonia Vilches-Montero
2005 Vilches-Montero SN, '"Caso Versluys: Enfrentando un nuevo escenario competitivo" (Case of Versluys: Facing a new competitive scenario).', Proceedings of CLADEA, Santiago, Chile (2005)
Co-authors Sonia Vilches-Montero
2005 Valenzuela F, Vasquez-Parraga A, Llanos O, Vilches-Montero SN, 'The influence of service recovery evaluation on customer post-complaint behavior', Proceedings of the International Conference on Business, Administration and Information, BAI, Hong Kong (2005)
Co-authors Sonia Vilches-Montero
2004 Vilches-Montero SN, 'Modelo desagregado de determinantes de rentabilidad (Disaggregate model of factors explaining profitability)', Proceedings of the 17th Latin American Conference in Strategy (SLADE)., Itapema, Brazil. (2004)
Co-authors Sonia Vilches-Montero
2004 Vilches-Montero SN, 'Factores explicativos de rentabilidad de PYMES en la region del BioBio (Factors which explain the profitability of small and medium-sized enterprises in the Bío Bío Region)', Temuco, Chile (2004)
Co-authors Sonia Vilches-Montero
Show 13 more conferences
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Grants and Funding

Summary

Number of grants 10
Total funding $245,340

Click on a grant title below to expand the full details for that specific grant.


20211 grants / $14,500

Social media marketing for the regional tourism operator$14,500

Funding body: University of Melbourne

Funding body University of Melbourne
Project Team Doctor Sonia Vilches-Montero, Mr Wei Yao
Scheme AMSI Australian Postgraduate Research Internships
Role Lead
Funding Start 2021
Funding Finish 2021
GNo G2100229
Type Of Funding Scheme excluded from IGS
Category EXCL
UON Y

20201 grants / $43,766

The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values$43,766

Funding body: M&S Global Pty Ltd

Funding body M&S Global Pty Ltd
Project Team Doctor Sonia Vilches-Montero, Doctor Ameet Pandit, Doctor Philip Rosenberger III, Mr Wei Yao
Scheme Research Grant
Role Lead
Funding Start 2020
Funding Finish 2021
GNo G2100384
Type Of Funding C3100 – Aust For Profit
Category 3100
UON Y

20192 grants / $142,474

Attitude Formation, Similarity and Framing Effects: Identifying Explanatory Factors of Conservation Behaviours$122,474

Funding body: Hunter Water Corporation

Funding body Hunter Water Corporation
Project Team Doctor Sonia Vilches-Montero, Doctor Stacey Baxter
Scheme Research Consultancy
Role Lead
Funding Start 2019
Funding Finish 2020
GNo G1900356
Type Of Funding Other Public Sector - State
Category 2OPS
UON Y

Industry Matching Grant: Explanatory and facilitating factors of water conservation behaviour in the Hunter Region$20,000

 FBL Industry Matching Research Scheme

Funding body: Faculty of Business and law, The University of Newcastle

Funding body Faculty of Business and law, The University of Newcastle
Scheme Priority Research Initiative
Role Lead
Funding Start 2019
Funding Finish 2019
GNo
Type Of Funding Internal
Category INTE
UON N

20162 grants / $24,600

Priority Research Initiative: Social Marketing Research Team for Youth (SMRTY)$20,000

Funding body: Faculty of Business and law, The University of Newcastle

Funding body Faculty of Business and law, The University of Newcastle
Project Team

Stacey Baxter (UoN), Jasmina Ilicic(Monash), Associate Professor Erica James (UoN), Alicia Kulczinsky (UoN) and Sonia Vilches-Montero (UoN)

Scheme Priority Research Initiative
Role Investigator
Funding Start 2016
Funding Finish 2017
GNo
Type Of Funding Internal
Category INTE
UON N

T&L Seed Grant: Enriching business students’ learning environments through the implementation of BSGs$4,600

Funding body: Faculty of Business and law, The University of Newcastle

Funding body Faculty of Business and law, The University of Newcastle
Project Team

Sonia Vilches-Montero

Scheme Teaching and Learning Seed Grant
Role Lead
Funding Start 2016
Funding Finish 2016
GNo
Type Of Funding Internal
Category INTE
UON N

20134 grants / $20,000

Socio-culturally determined “Technological Appropriation” as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Ameet Pandit, Dr Bidit Dey, Doctor Sonia Vilches-Montero
Scheme New Staff Grant
Role Investigator
Funding Start 2013
Funding Finish 2013
GNo G1300976
Type Of Funding Internal
Category INTE
UON Y

Underlying mechanisms of time perceptions in Consumer behaviour settings$5,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Sonia Vilches-Montero, Doctor Ameet Pandit
Scheme New Staff Grant
Role Lead
Funding Start 2013
Funding Finish 2013
GNo G1301055
Type Of Funding Internal
Category INTE
UON Y

Underlying Mechanisms of Time Perceptions$5,000

Funding body: Faculty of Business and Law

Funding body Faculty of Business and Law
Project Team

Sonia Vilches-Montero and Ameet Pandit

Scheme Faculty Research Grant
Role Lead
Funding Start 2013
Funding Finish 2013
GNo
Type Of Funding Internal
Category INTE
UON N

Socio-culturally determined “Technological Appropriation” as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000

Funding body: Faculty of Business and Law

Funding body Faculty of Business and Law
Project Team

SoniaVilches-Montero and Ameet Pandit

Scheme Faculty Research Grant
Role Investigator
Funding Start 2013
Funding Finish 2013
GNo
Type Of Funding Internal
Category INTE
UON N
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Research Supervision

Number of supervisions

Completed4
Current6

Current Supervision

Commenced Level of Study Research Title Program Supervisor Type
2019 PhD Factors Affecting Branding of National Products and Their Impact on Competitive Advantage: An Applied Study on Industrial Foods in KSA PhD (Management), College of Human and Social Futures, The University of Newcastle Principal Supervisor
2019 PhD Decision-Making Styles in the Age of Omnichannel Retailing PhD (Management), College of Human and Social Futures, The University of Newcastle Principal Supervisor
2019 PhD The Effect of Electronic Word-of-Mouth (eWOM) Language on Purchase Persuasion PhD (Management), College of Human and Social Futures, The University of Newcastle Principal Supervisor
2018 PhD The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values PhD (Management), College of Human and Social Futures, The University of Newcastle Principal Supervisor
2018 PhD A marketing research approach to the effects of social media campaigns on consumer's decision making process PhD (Management), College of Human and Social Futures, The University of Newcastle Principal Supervisor
2018 PhD Consumers' assessment of and responses to high-tech products Marketing, The University of Queensland Co-Supervisor

Past Supervision

Year Level of Study Research Title Program Supervisor Type
2021 PhD Examining the Drivers of Customer Responses to Social Media Experiences PhD (Management), College of Human and Social Futures, The University of Newcastle Principal Supervisor
2017 Honours An empirical study on the relationships between customers’ mindset, customers’ effort and brand personality transfer effect Marketing, Faculty of Business and Law, The University of Newcastle Sole Supervisor
2015 Professional Doctorate Antecedents of consumers’ brand loyalty for high-technology products Marketing, Faculty of Business and Law, The University of Newcastle Principal Supervisor
2015 Professional Doctorate Factors that affect Hong-Kong consumers’ purchase decisions of function-oriented products Marketing, Faculty of Business and Law, The University of Newcastle Principal Supervisor
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News

Award-winning Paper: How Memory Affects Marketing

October 23, 2014

How Memory Affects Marketing

Winning Poster

August 21, 2014

2014 winners of the Faculty of Business & Law Research Poster Competition at the University Gallery until 23 August 2014

Dr Sonia Vilches-Montero

Position

Senior Lecturer
Newcastle Business School
College of Human and Social Futures

Focus area

Marketing

Contact Details

Email sonia.vilches-montero@newcastle.edu.au
Phone (02) 4921 8985
Mobile 0451460347

Office

Room X-720
Building NeW Space
Location City Campus

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