Dr Ameet Pandit

Senior Lecturer

Newcastle Business School (Marketing)

Career Summary


I have obtained my PhD from the University of Melbourne in 2010. I have been teaching undergraduate and post graduate students since 2005. My previous job was with Northumbria University in the UK and I was a program leader for the Business with Marketing students at that university. Currently, I am lecturing at the University of Newcastle, NSW and am teaching primarily post graduate students.

Research Expertise

My research expertise lies in consumer behavior, specifically, the adoption of high tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.

Teaching Expertise
I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.

Administrative Expertise
I have been a program leader for business with marketing students at Northumbria University. This student cohort consisted of 360 students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.

I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in Northumbria University, UK.


  • Doctor of Philosophy, University of Melbourne
  • Bachelor of Engineering, University of Pune - India
  • Master of Business Administration, University of Texas
  • Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK)


  • Brand Management
  • Co-Creation
  • Consumer Behavior
  • Green Marketing
  • Marketing Principles


  • Hindi (Fluent)
  • Marathi (Fluent)

Fields of Research

Code Description Percentage
150506 Marketing Theory 10
150501 Consumer-Oriented Product or Service Development 90

Professional Experience

UON Appointment

Title Organisation / Department
Senior Lecturer University of Newcastle
Newcastle Business School

Academic appointment

Dates Title Organisation / Department
1/09/2009 - 1/09/2012 Project Manager Tata Information Systems

Thesis Examinations

Year Level Discipline Thesis
2016 PHD Business Impact Of Celebrity Advertisement On Shopping Mall Consumers- A Study with Reference to Chennai City


For publications that are currently unpublished or in-press, details are shown in italics.

Journal article (10 outputs)

Year Citation Altmetrics Link
2018 Pandit A, Dey B, Balmer J, Saren M, 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media', Information Technology & People, (2018)
DOI 10.1108/ITP-08-2016-0178
2018 Vilches-Montero S, Nik Hashim NMH, Pandit A, Bravo-Olavarria R, 'Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers¿ goals', Journal of Retailing and Consumer Services, 40 82-90 (2018)

© 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrati... [more]

© 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative approach in which not only the sensory evaluations of the aesthetic product, but also the shoppers¿ personal goals affect their purchase responses. Study 1 uses a lab setting to reveal that shoppers¿ sensory evaluations of a new apartment elicit feelings of attachment, which mediate the effect of the apartment's aesthetic features on shoppers¿ purchase responses. Further, shoppers assess the extent to which the product will contribute to attaining personal goals, which moderates the effect of emotional attachment on purchase responses. Study 2 replicates these findings using a field-study approach. In contrast to prior research, our results show that affective processing is not the sole driver of shoppers¿ responses to aesthetic products, as its effect is moderated by cognitive evaluations of whether social status and materialistic goals will be attained through the acquisition of the aesthetic product. We discuss how both retailers and manufacturers who market aesthetic products can benefit from appealing to the personal goals of their shoppers.

DOI 10.1016/j.jretconser.2017.09.008
Co-authors Sonia Vilches-Montero
2017 Dey BL, Balmer JT, Ameet Pramod P, Saren M, Binsardi B, 'A quadripartite approach to analysing young British South Asian adults' dual cultural identity', Journal of Marketing Management, 33 789-816 (2017) [C1]
DOI 10.1080/0267257X.2017.1324896
2016 Pandit A, Vilches-Montero S, 'Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty', Journal of Retailing and Consumer Services, 31 355-360 (2016) [C1]
DOI 10.1016/j.jretconser.2016.05.001
Citations Scopus - 3
Co-authors Sonia Vilches-Montero
2016 Dey Bidit, Pandit Ameet, Saren Mike, Bhowmick Sanjay, Woodruffe-Burton Helen, 'Co-creation of value at the bottom of thepyramid:Analysing Bangladeshi farmers' use of mobile telephony', Journal of Consumer and Retailing Services, 29 40-48 (2016) [C1]
DOI 10.1016/j.jretconser.2015.10.009
Citations Scopus - 6
2016 Ameet Pramod P, Hazrul NM, 'Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions', Journal of Developing Areas, 50 389-405 (2016) [C1]
DOI 10.1353/jda.2016.0007
2015 Hashim NMHN, Pandit A, Alam SS, Manan RA, 'Why resist? examining the impact of technological advancement and perceived usefulness on Malaysians¿ switching intentions: The moderators', The Journal of Developing Areas, 49 65-80 (2015) [C1]
DOI 10.1353/jda.2015.0172
2014 Pandit A, Yeoh K, 'Psychological Tendencies in an Emerging Capital Market: A Study of Individual Investors in India', The Journal of Developing Areas, 48 129-148 (2014) [C1]
DOI 10.1353/jda.2014.0049
2012 Paladino A, Pandit AP, 'Competing on service and branding in the renewable electricity sector', ENERGY POLICY, 45 378-388 (2012) [C1]
DOI 10.1016/j.enpol.2012.02.046
Citations Scopus - 14Web of Science - 11
2012 Nagpal A, Khare A, Chowdhury T, Labrecque L, Ameet Pramod P, 'The Impact of the Amount of Available Information on Decision Delay: The Role of Common Features', Marketing Letters, 22 405-421 (2012) [C1]
DOI 10.1007/s11002-010-9132-z
Citations Scopus - 10Web of Science - 9
Show 7 more journal articles

Conference (12 outputs)

Year Citation Altmetrics Link
2016 Pandit A, Hazrul NM, Vilches-Montero SN, 'Being Emotional: Building store loyalty through the long-term effect of loyalty cards', Academy of Marketing, AMA, Northumbria University, Newcastle, UK. (2016)
Co-authors Sonia Vilches-Montero
2016 Dey Bidit, Balmer John, Ameet Pramod P, 'A quadripartite perspective to analysing British South Asian young adults¿ acculturation strategies', Newcastle upon Tyne (2016)
2015 Paladino Angela, Ameet Pramod P, 'Why Pay? Examining the Impact on Ecologically Sound Electricity.', Hong Kong (2015)
2015 Dey Bidit, Saren Mike, Ameet Pramod P, 'From selfie to Syria: use and socio-cultural appropriation of smartphones by British South Asian young adults', Limerick, Ireland (2015)
2014 Paladino Angela, Ameet Pramod P, 'Assessing the Willingness to Pay More for Ecologically Sound Electricity', Valencia, Spain (2014)
2013 Ameet Pramod P, Nik M Hazrul, 'Perceived Risk and Consumer Decision Making: Examining the Moderating Influence of Cultural Dimensions', Auckland, New Zealand (2013)
2010 Pandit A, McLeay F, Wesson D, 'Marketing, Branding and Information Communication Technology Support Needs for SMEs in the Third Sector', London (2010)
2009 Nagpal A, Khare A, Chowdhury T, Pandit A, 'The Role of Common Features in Decision Conflict Resolution', ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, San Francisco, CA (2009) [E3]
2009 Pandit A, Josiassen A, 'Exploring The Role Of Income on Consumers¿ Use Of Product-Country Image', Melbourne (2009)
2008 Pandit A, Karpen I, Josiassen A, 'New Product Preannouncements And Consumer Purchase Postponement: The Moderating Role Of Product Familiarity', Nantes, France (2008)
2008 Pandit A, Karpen I, Josiassen A, '¿Impact of Perceived Risk on Consumer Purchase Postponement ¿,', Sydney (2008)
2008 Pandit A, Josiassen A, Karpen I, 'Does Product Origin Congruency Moderate the Country-of-Origin ¿ Product Evaluation Relationship?', Sydney (2008)
Show 9 more conferences

Grants and Funding


Number of grants 2
Total funding $10,000

Click on a grant title below to expand the full details for that specific grant.

20141 grants / $5,000

Underlying mechanisms of time perceptions in Consumer behaviour settings$5,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Sonia Vilches-Montero, Doctor Ameet Pandit
Scheme New Staff Grant
Role Investigator
Funding Start 2014
Funding Finish 2014
GNo G1301055
Type Of Funding Internal
Category INTE

20131 grants / $5,000

Socio-culturally determined “Technological Appropriation” as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Ameet Pandit, Dr Bidit Dey, Doctor Sonia Vilches-Montero
Scheme New Staff Grant
Role Lead
Funding Start 2013
Funding Finish 2013
GNo G1300976
Type Of Funding Internal
Category INTE

Research Supervision

Number of supervisions


Current Supervision

Commenced Level of Study Research Title Program Supervisor Type
2016 PhD The Relationship Between Impulse Buying Behaviour and Brand Loyalty to Manufacturer Brands and Private-Label Brands - The Case of Retail Supermarkets Marketing, University of Newcastle Co-Supervisor

Past Supervision

Year Level of Study Research Title Program Supervisor Type
2017 PhD Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective PhD (Management), Faculty of Business and Law, The University of Newcastle Co-Supervisor

Dr Ameet Pandit


Senior Lecturer
Newcastle Business School
Faculty of Business and Law

Focus area


Contact Details

Email ameet.pandit@newcastle.edu.au
Phone (02) 4921 6758


Room SRS120
Location Callaghan
University Drive
Callaghan, NSW 2308