Dr Ameet Pandit
Senior Lecturer
Newcastle Business School (Marketing)
- Email:ameet.pandit@newcastle.edu.au
- Phone:(02) 4921 6758
Career Summary
Biography
I have obtained my PhD from the University of Melbourne in 2010. I have been teaching undergraduate and postgraduate students since 2005.
Research Expertise
My research expertise lies in consumer behavior, specifically, the adoption of high-tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.
Teaching Expertise
I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.
Administrative Expertise
Currently, I am the Program Convener for the Master of Marketing program for postgraduate students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.
Collaborations
I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in UK.
Qualifications
- Doctor of Philosophy, University of Melbourne
- Bachelor of Engineering, University of Pune - India
- Master of Business Administration, University of Texas
- Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK)
Keywords
- Brand Management
- Consumer Behavior
- Green Marketing
- Marketing Principles
Languages
- Hindi (Fluent)
- Marathi (Fluent)
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 150506 | Marketing Theory | 10 |
| 150501 | Consumer-Oriented Product or Service Development | 90 |
Professional Experience
UON Appointment
| Title | Organisation / Department |
|---|---|
| Senior Lecturer | University of Newcastle Newcastle Business School Australia |
| Casual Academic | University of Newcastle Newcastle Business School Australia |
Academic appointment
| Dates | Title | Organisation / Department |
|---|---|---|
| 1/09/2009 - 1/09/2012 | Project Manager | Tata Information Systems Australia |
Thesis Examinations
| Year | Level | Discipline | Thesis |
|---|---|---|---|
| 2016 | PHD | Business | Impact Of Celebrity Advertisement On Shopping Mall Consumers- A Study with Reference to Chennai City |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (13 outputs)
| Year | Citation | Altmetrics | Link | ||||||||
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| 2018 |
Pandit A, Dey B, Balmer J, Saren M, 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media', Information Technology & People, 31 482-506 (2018) [C1]
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| 2018 |
Paladino A, Pandit A, 'Black or green? Exploring the drivers and roadblocks behind renewable electricity consumption', Australasian Journal of Environmental Management, (2018) © 2018, © 2018 Environment Institute of Australia and New Zealand Inc. This article explores the nature of the green power market (households) in Australia and identifies the moti... [more] © 2018, © 2018 Environment Institute of Australia and New Zealand Inc. This article explores the nature of the green power market (households) in Australia and identifies the motivations behind the household purchase of green electricity. Attribution theory has shed new light on consumer processes and the interpretation of information that informs brand and service development strategies. Our study highlights how organisational image and perception of prices plays a significant role in either assisting or impeding sustainable consumption behaviours. This article uses survey data to improve understanding of Australian household norms and attitudes that drive green electricity purchase behaviours. In doing so, it presents the options that would be available to renewable electricity providers to increase their appeal to the consumer. The study suggests that the government should be clear in disseminating relevant and factual information information to consumers, while organisations should focus on product differentiation, value-added services and customer orientation to increase the adoption level of renewable electricity. We leverage off attribution theory and attitudinal frameworks to understand these insights. These are imperative to inform appropriate sustainable brands and innovations in the renewable power sector, and government environmental policy.
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| 2018 |
McLeay F, Yoganathan V, Osburg V-S, Pandit A, 'Risks and Drivers of Hybrid Car Adoption: A Cross-Cultural Segmentation Analysis', JOURNAL OF CLEANER PRODUCTION, 189 519-528 (2018) [C1]
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| 2018 |
Vilches-Montero S, Nik Hashim NMH, Pandit A, Bravo-Olavarria R, 'Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers¿ goals', Journal of Retailing and Consumer Services, 40 82-90 (2018) [C1] © 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative... [more] © 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative approach in which not only the sensory evaluations of the aesthetic product, but also the shoppers¿ personal goals affect their purchase responses. Study 1 uses a lab setting to reveal that shoppers¿ sensory evaluations of a new apartment elicit feelings of attachment, which mediate the effect of the apartment's aesthetic features on shoppers¿ purchase responses. Further, shoppers assess the extent to which the product will contribute to attaining personal goals, which moderates the effect of emotional attachment on purchase responses. Study 2 replicates these findings using a field-study approach. In contrast to prior research, our results show that affective processing is not the sole driver of shoppers¿ responses to aesthetic products, as its effect is moderated by cognitive evaluations of whether social status and materialistic goals will be attained through the acquisition of the aesthetic product. We discuss how both retailers and manufacturers who market aesthetic products can benefit from appealing to the personal goals of their shoppers.
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| 2018 |
Vilches-Montero S, Pandit A, Bravo-Olavarria R, Chih-Wei (Fred) C, 'What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty', Journal of Retailing and Consumer Services, 44 64-70 (2018) [C1]
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| 2017 |
Dey BL, Balmer JT, Ameet Pramod P, Saren M, Binsardi B, 'A quadripartite approach to analysing young British South Asian adults' dual cultural identity', Journal of Marketing Management, 33 789-816 (2017) [C1]
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| 2016 |
Pandit A, Vilches-Montero S, 'Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty', Journal of Retailing and Consumer Services, 31 355-360 (2016) [C1]
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| 2016 |
Dey Bidit, Pandit Ameet, Saren Mike, Bhowmick Sanjay, Woodruffe-Burton Helen, 'Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony', Journal of Consumer and Retailing Services, 29 40-48 (2016) [C1]
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| 2016 |
Ameet Pramod P, Hazrul NM, 'Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions', Journal of Developing Areas, 50 389-405 (2016) [C1]
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| 2015 |
Hashim NMHN, Pandit A, Alam SS, Manan RA, 'Why resist? examining the impact of technological advancement and perceived usefulness on Malaysians¿ switching intentions: The moderators', The Journal of Developing Areas, 49 65-80 (2015) [C1]
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| 2014 |
Pandit A, Yeoh K, 'Psychological Tendencies in an Emerging Capital Market: A Study of Individual Investors in India', The Journal of Developing Areas, 48 129-148 (2014) [C1]
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Conference (13 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2018 |
Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Joint University of Newcastle/ TU Dortmund University Research on Fan Engagement ¿ Goals, Agenda, Preliminary Findings, and Outlook', Signal-Iduna Park, Dortmund, Germany (2018)
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| 2016 |
Pandit A, Hazrul NM, Vilches-Montero SN, 'Being Emotional: Building store loyalty through the long-term effect of loyalty cards', Academy of Marketing, AMA, Northumbria University, Newcastle, UK. (2016)
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| 2016 | Dey Bidit, Balmer John, Ameet Pramod P, 'A quadripartite perspective to analysing British South Asian young adults¿ acculturation strategies', Newcastle upon Tyne (2016) | ||||
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Other (1 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2018 |
Rosenberger III P, Holzmüller PH, 'Research Consultancy - Football Fan and Stakeholder (Community) Engagement ¿ An Australian-German Exchange', (2018)
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Report (1 outputs)
| Year | Citation | Altmetrics | Link |
|---|---|---|---|
| 2010 | McLeay F, Pandit A, 'Community IT Academy : Customer Needs analysis and Marketing Research Report', Community IT Academy (CITA) (2010) |
Grants and Funding
Summary
| Number of grants | 2 |
|---|---|
| Total funding | $10,000 |
Click on a grant title below to expand the full details for that specific grant.
20132 grants / $10,000
Socio-culturally determined “Technological Appropriation” as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000
Funding body: University of Newcastle
| Funding body | University of Newcastle |
|---|---|
| Project Team | Doctor Ameet Pandit, Dr Bidit Dey, Doctor Sonia Vilches-Montero |
| Scheme | New Staff Grant |
| Role | Lead |
| Funding Start | 2013 |
| Funding Finish | 2013 |
| GNo | G1300976 |
| Type Of Funding | Internal |
| Category | INTE |
| UON | Y |
Underlying mechanisms of time perceptions in Consumer behaviour settings$5,000
Funding body: University of Newcastle
| Funding body | University of Newcastle |
|---|---|
| Project Team | Doctor Sonia Vilches-Montero, Doctor Ameet Pandit |
| Scheme | New Staff Grant |
| Role | Investigator |
| Funding Start | 2013 |
| Funding Finish | 2013 |
| GNo | G1301055 |
| Type Of Funding | Internal |
| Category | INTE |
| UON | Y |
Research Supervision
Number of supervisions
Current Supervision
| Commenced | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2019 | PhD | Factors Affecting Branding of National Products and Their Impact on Competitive Advantage: An Applied Study on Industrial Foods in KSA | PhD (Management), Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
| 2018 | PhD | The Influence of Religion on Consumers Purchase Decision | PhD (Management), Faculty of Business and Law, The University of Newcastle | Principal Supervisor |
| 2018 | Honours | Solar for strata: motivations and barriers | Marketing, Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
| 2018 | PhD | The Impact of Confucianism on Consumers' Brand Category Choice and Company's Brand Competitiveness in East Asia | PhD (Management), Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
| 2016 | PhD | The Relationship Between Impulse Buying Behaviour and Brand Loyalty to Manufacturer Brands and Private-Label Brands - The Case of Retail Supermarkets | Marketing, University of Newcastle | Co-Supervisor |
| 2016 | PhD | How do social media experiences influence behavioural responses? The role of brand concept and self-congruence. | PhD (Management), Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
Past Supervision
| Year | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2017 | PhD | Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective | PhD (Management), Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
Dr Ameet Pandit
Positions
Senior Lecturer
Newcastle Business School
Faculty of Business and Law
Casual Academic
Newcastle Business School
Faculty of Business and Law
Focus area
Marketing
Contact Details
| ameet.pandit@newcastle.edu.au | |
| Phone | (02) 4921 6758 |
Office
| Room | SRS120 |
|---|---|
| Location | Callaghan University Drive Callaghan, NSW 2308 Australia |
Connect with me
