Dr Ameet Pandit
Newcastle Business School (Marketing)
- Phone:(02) 4921 6758
I have obtained my PhD from the University of Melbourne in 2010. I have been teaching undergraduate and post graduate students since 2005. My previous job was with Northumbria University in the UK and I was a program leader for the Business with Marketing students at that university. Currently, I am lecturing at the University of Newcastle, NSW and am teaching primarily post graduate students.
My research expertise lies in consumer behavior, specifically, the adoption of high tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.
I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.
I have been a program leader for business with marketing students at Northumbria University. This student cohort consisted of 360 students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.
I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in Northumbria University, UK.
- Doctor of Philosophy, University of Melbourne
- Bachelor of Engineering, University of Pune - India
- Master of Business Administration, University of Texas
- Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK)
- Brand Management
- Consumer Behavior
- Green Marketing
- Marketing Principles
- Hindi (Fluent)
- Marathi (Fluent)
Fields of Research
|150501||Consumer-Oriented Product or Service Development||90|
|Title||Organisation / Department|
|Senior Lecturer||University of Newcastle
Newcastle Business School
|Dates||Title||Organisation / Department|
|1/09/2009 - 1/09/2012||Project Manager||Tata Information Systems
|2016||PHD||Business||Impact Of Celebrity Advertisement On Shopping Mall Consumers- A Study with Reference to Chennai City|
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (10 outputs)
Pandit A, Dey B, Balmer J, Saren M, 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media', Information Technology & People, (2018)
Vilches-Montero S, Nik Hashim NMH, Pandit A, Bravo-Olavarria R, 'Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumersÂ¿ goals', Journal of Retailing and Consumer Services, 40 82-90 (2018)
Â© 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppersÂ¿ responses at the point of sale. We advance and test a more integrati... [more]
Â© 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppersÂ¿ responses at the point of sale. We advance and test a more integrative approach in which not only the sensory evaluations of the aesthetic product, but also the shoppersÂ¿ personal goals affect their purchase responses. Study 1 uses a lab setting to reveal that shoppersÂ¿ sensory evaluations of a new apartment elicit feelings of attachment, which mediate the effect of the apartment's aesthetic features on shoppersÂ¿ purchase responses. Further, shoppers assess the extent to which the product will contribute to attaining personal goals, which moderates the effect of emotional attachment on purchase responses. Study 2 replicates these findings using a field-study approach. In contrast to prior research, our results show that affective processing is not the sole driver of shoppersÂ¿ responses to aesthetic products, as its effect is moderated by cognitive evaluations of whether social status and materialistic goals will be attained through the acquisition of the aesthetic product. We discuss how both retailers and manufacturers who market aesthetic products can benefit from appealing to the personal goals of their shoppers.
Dey BL, Balmer JT, Ameet Pramod P, Saren M, Binsardi B, 'A quadripartite approach to analysing young British South Asian adults' dual cultural identity', Journal of Marketing Management, 33 789-816 (2017) [C1]
Pandit A, Vilches-Montero S, 'Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty', Journal of Retailing and Consumer Services, 31 355-360 (2016) [C1]
Dey Bidit, Pandit Ameet, Saren Mike, Bhowmick Sanjay, Woodruffe-Burton Helen, 'Co-creation of value at the bottom of thepyramid:Analysing Bangladeshi farmers' use of mobile telephony', Journal of Consumer and Retailing Services, 29 40-48 (2016) [C1]
Ameet Pramod P, Hazrul NM, 'Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions', Journal of Developing Areas, 50 389-405 (2016) [C1]
Hashim NMHN, Pandit A, Alam SS, Manan RA, 'Why resist? examining the impact of technological advancement and perceived usefulness on MalaysiansÂ¿ switching intentions: The moderators', The Journal of Developing Areas, 49 65-80 (2015) [C1]
Pandit A, Yeoh K, 'Psychological Tendencies in an Emerging Capital Market: A Study of Individual Investors in India', The Journal of Developing Areas, 48 129-148 (2014) [C1]
|Show 7 more journal articles|
Conference (12 outputs)
Pandit A, Hazrul NM, Vilches-Montero SN, 'Being Emotional: Building store loyalty through the long-term effect of loyalty cards', Academy of Marketing, AMA, Northumbria University, Newcastle, UK. (2016)
|2016||Dey Bidit, Balmer John, Ameet Pramod P, 'A quadripartite perspective to analysing British South Asian young adultsÂ¿ acculturation strategies', Newcastle upon Tyne (2016)|
|2015||Paladino Angela, Ameet Pramod P, 'Why Pay? Examining the Impact on Ecologically Sound Electricity.', Hong Kong (2015)|
|Show 9 more conferences|
Grants and Funding
|Number of grants||2|
Click on a grant title below to expand the full details for that specific grant.
20141 grants / $5,000
Funding body: University of Newcastle
20131 grants / $5,000
Socio-culturally determined âTechnological Appropriationâ as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000
Funding body: University of Newcastle
Number of supervisions
|Commenced||Level of Study||Research Title||Program||Supervisor Type|
|2016||PhD||The Relationship Between Impulse Buying Behaviour and Brand Loyalty to Manufacturer Brands and Private-Label Brands - The Case of Retail Supermarkets||Marketing, University of Newcastle||Co-Supervisor|
|Year||Level of Study||Research Title||Program||Supervisor Type|
|2017||PhD||Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective||PhD (Management), Faculty of Business and Law, The University of Newcastle||Co-Supervisor|