
Dr Ameet Pandit
Senior Lecturer
Newcastle Business School (Marketing)
- Email:ameet.pandit@newcastle.edu.au
- Phone:(02) 4921 6758
Career Summary
Biography
I have obtained my PhD from the University of Melbourne in 2010. I have been teaching undergraduate and postgraduate students since 2005.
Research Expertise
My research expertise lies in consumer behavior, specifically, the adoption of high-tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.
Teaching Expertise
I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.
Administrative Expertise
Currently, I am the Program Convener for the Master of Marketing program for postgraduate students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.
Collaborations
I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in UK.
Qualifications
- Doctor of Philosophy, University of Melbourne
- Bachelor of Engineering, University of Pune - India
- Master of Business Administration, University of Texas
- Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK)
Keywords
- Brand Management
- Consumer Behavior
- Green Marketing
- Marketing Principles
Languages
- Hindi (Fluent)
- Marathi (Fluent)
Professional Experience
UON Appointment
Title | Organisation / Department |
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Senior Lecturer | University of Newcastle Newcastle Business School Australia |
Senior Lecturer | University of Newcastle Newcastle Business School Australia |
Academic appointment
Dates | Title | Organisation / Department |
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1/9/2009 - 1/9/2012 | Lecturer | Northumbria Univeristy Newcastle |
Professional appointment
Dates | Title | Organisation / Department |
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1/1/2004 - 1/1/2005 | Project Manager | Tata Information Systems Australia |
Thesis Examinations
Year | Level | Discipline | Thesis |
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2016 | PHD | Business | Impact Of Celebrity Advertisement On Shopping Mall Consumers- A Study with Reference to Chennai City |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (14 outputs)
Year | Citation | Altmetrics | Link | ||||||||
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2019 |
Dey BL, Sarma M, Pandit A, Sarpong D, Kumari S, Punjaisri K, 'Social media led co-creation of knowledge in developing societies: SME s roles in the adoption, use and appropriation of smartphones in South Asia', Production Planning and Control, 30 1019-1031 (2019) [C1] © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. Social media supports the creative economy through its involvement in the adoption and appropriation of... [more] © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analyzing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.
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2019 |
Paladino A, Pandit A, 'Black or green? Exploring the drivers and roadblocks behind renewable electricity consumption', Australasian Journal of Environmental Management, 26 43-62 (2019) [C1]
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2018 |
Pandit A, Dey B, Balmer J, Saren M, 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media', Information Technology & People, 31 482-506 (2018) [C1]
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2018 |
McLeay F, Yoganathan V, Osburg V-S, Pandit A, 'Risks and Drivers of Hybrid Car Adoption: A Cross-Cultural Segmentation Analysis', JOURNAL OF CLEANER PRODUCTION, 189 519-528 (2018) [C1]
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2018 |
Vilches-Montero S, Nik Hashim NMH, Pandit A, Bravo-Olavarria R, 'Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers goals', Journal of Retailing and Consumer Services, 40 82-90 (2018) [C1] © 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative... [more] © 2017 Elsevier Ltd In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative approach in which not only the sensory evaluations of the aesthetic product, but also the shoppers¿ personal goals affect their purchase responses. Study 1 uses a lab setting to reveal that shoppers¿ sensory evaluations of a new apartment elicit feelings of attachment, which mediate the effect of the apartment's aesthetic features on shoppers¿ purchase responses. Further, shoppers assess the extent to which the product will contribute to attaining personal goals, which moderates the effect of emotional attachment on purchase responses. Study 2 replicates these findings using a field-study approach. In contrast to prior research, our results show that affective processing is not the sole driver of shoppers¿ responses to aesthetic products, as its effect is moderated by cognitive evaluations of whether social status and materialistic goals will be attained through the acquisition of the aesthetic product. We discuss how both retailers and manufacturers who market aesthetic products can benefit from appealing to the personal goals of their shoppers.
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2018 |
Vilches-Montero S, Pandit A, Bravo-Olavarria R, Chih-Wei (Fred) C, 'What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty', Journal of Retailing and Consumer Services, 44 64-70 (2018) [C1]
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2017 |
Dey BL, Balmer JT, Ameet Pramod P, Saren M, Binsardi B, 'A quadripartite approach to analysing young British South Asian adults' dual cultural identity', Journal of Marketing Management, 33 789-816 (2017) [C1]
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2016 |
Pandit A, Vilches-Montero S, 'Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty', Journal of Retailing and Consumer Services, 31 355-360 (2016) [C1]
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2016 |
Dey Bidit, Pandit Ameet, Saren Mike, Bhowmick Sanjay, Woodruffe-Burton Helen, 'Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony', Journal of Consumer and Retailing Services, 29 40-48 (2016) [C1]
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2016 |
Ameet Pramod P, Hazrul NM, 'Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions', Journal of Developing Areas, 50 389-405 (2016) [C1]
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2015 |
Hashim NMHN, Pandit A, Alam SS, Manan RA, 'Why resist? examining the impact of technological advancement and perceived usefulness on Malaysians switching intentions: The moderators', The Journal of Developing Areas, 49 65-80 (2015) [C1]
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2014 |
Pandit A, Yeoh K, 'Psychological Tendencies in an Emerging Capital Market: A Study of Individual Investors in India', The Journal of Developing Areas, 48 129-148 (2014) [C1]
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Show 11 more journal articles |
Conference (17 outputs)
Year | Citation | Altmetrics | Link | ||
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2020 |
Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Understanding Women s Football Motivations and COBRAs: Preliminary Australian Findings', 13th Annual Conference of the EuroMed Academy of Business Conference Readings Book Proceedings: Business Theory and Practice Across Industries and Markets, Virtual (online) (2020)
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2020 |
Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Football Member Satisfaction: Preliminary Australian Findings', 13th Annual Conference of the EuroMed Academy of Business Conference Readings Book Proceedings: Business Theory and Practice Across Industries and Markets, Virtual (online) (2020)
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2019 |
Keogh C, Rosenberger III PJ, Pandit A, Holzmuller HH, 'Exploring Football Fan Engagement: A Case study in Customer Experience Innovation', Academy of Marketing Conference 2019, 52nd Annual Conference Proceedings 2 4 July 2019, London (2019)
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Show 14 more conferences |
Other (1 outputs)
Year | Citation | Altmetrics | Link | ||
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2018 |
Rosenberger III P, Holzmüller PH, 'Research Consultancy - Football Fan and Stakeholder (Community) Engagement An Australian-German Exchange', (2018)
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Report (2 outputs)
Year | Citation | Altmetrics | Link | ||
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2019 |
Rosenberger III P, Keogh C, Pandit A, 'Exploring Football Fan Engagement: The Newcastle Jets Case Study', The Newcastle Jets, 55 (2019)
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2010 | McLeay F, Pandit A, 'Community IT Academy : Customer Needs analysis and Marketing Research Report', Community IT Academy (CITA) (2010) |
Grants and Funding
Summary
Number of grants | 3 |
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Total funding | $20,559 |
Click on a grant title below to expand the full details for that specific grant.
20181 grants / $10,559
Football Fan and Stakeholder (Community) Engagement – An Australian-German Exchange$10,559
Funding body: Newcastle Jets Club Pty Ltd
Funding body | Newcastle Jets Club Pty Ltd |
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Project Team | Doctor Philip Rosenberger III, Doctor Philip Rosenberger III, Doctor Ameet Pandit, Professor Hartmut H Holzmuller, Professor Hartmut H Holzmuller |
Scheme | Research Grant |
Role | Investigator |
Funding Start | 2018 |
Funding Finish | 2019 |
GNo | G1801091 |
Type Of Funding | C3111 - Aust For profit |
Category | 3111 |
UON | Y |
20132 grants / $10,000
Socio-culturally determined “Technological Appropriation” as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
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Project Team | Doctor Ameet Pandit, Dr Bidit Dey, Doctor Sonia Vilches-Montero |
Scheme | New Staff Grant |
Role | Lead |
Funding Start | 2013 |
Funding Finish | 2013 |
GNo | G1300976 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Underlying mechanisms of time perceptions in Consumer behaviour settings$5,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
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Project Team | Doctor Sonia Vilches-Montero, Doctor Ameet Pandit |
Scheme | New Staff Grant |
Role | Investigator |
Funding Start | 2013 |
Funding Finish | 2013 |
GNo | G1301055 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Research Supervision
Number of supervisions
Current Supervision
Commenced | Level of Study | Research Title | Program | Supervisor Type |
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2019 | PhD | Factors Affecting Branding of National Products and Their Impact on Competitive Advantage: An Applied Study on Industrial Foods in KSA | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2019 | PhD | Consumer Gift-Giving Culture in Saudi Arabia | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2018 | PhD | The Influence of Religion on Consumers Purchase Decision | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2018 | Honours | Solar for strata: motivations and barriers | Marketing, Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
2018 | PhD | The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2016 | PhD | The Relationship Between Impulse Buying Behaviour and Brand Loyalty to Manufacturer Brands and Private-Label Brands - The Case of Retail Supermarkets | Marketing, University of Newcastle | Co-Supervisor |
2016 | PhD | Examining the Drivers of Customer Responses to Social Media Experiences | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
Past Supervision
Year | Level of Study | Research Title | Program | Supervisor Type |
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2017 | PhD | Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
Dr Ameet Pandit
Position
Senior Lecturer
Newcastle Business School
College of Human and Social Futures
Focus area
Marketing
Contact Details
ameet.pandit@newcastle.edu.au | |
Phone | (02) 4921 6758 |
Office
Room | NewSpace |
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Building | NewSpace |
Location | Newcastle , |