Dr Pandit Ameet Pramod
Lecturer
Newcastle Business School (Marketing)
- Email:ameet.pandit@newcastle.edu.au
- Phone:(02) 4921 6758
Career Summary
Biography
I have obtained my PhD from the University of Melbourne in 2010. I have been teaching undergraduate and post graduate students since 2005. My previous job was with Northumbria University in the UK and I was a program leader for the Business with Marketing students at that university. Currently, I am lecturing at the University of Newcastle, NSW and am teaching primarily post graduate students.
Research Expertise
My research expertise lies in consumer behavior, specifically, the adoption of high tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.
Teaching Expertise
I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.
Administrative Expertise
I have been a program leader for business with marketing students at Northumbria University. This student cohort consisted of 360 students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.
Collaborations
I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in Northumbria University, UK.
Qualifications
- Doctor of Philosophy, University of Melbourne
- Bachelor of Engineering, University of Pune - India
- Master of Business Administration, University of Texas
- Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK)
Keywords
- Brand Management
- Co-Creation
- Consumer Behavior
- Green Marketing
- Marketing Principles
Languages
- Hindi (Fluent)
- Marathi (Fluent)
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 150506 | Marketing Theory | 10 |
| 150501 | Consumer-Oriented Product or Service Development | 90 |
Professional Experience
UON Appointment
| Title | Organisation / Department |
|---|---|
| Casual Academic | University of Newcastle Newcastle Business School Australia |
| Casual Web Learn Tutor Newcastle Business School | University of Newcastle Newcastle Business School Australia |
| Lecturer | University of Newcastle Newcastle Business School Australia |
Academic appointment
| Dates | Title | Organisation / Department |
|---|---|---|
| 1/09/2009 - 1/09/2012 | Project Manager | Tata Information Systems Australia |
Thesis Examinations
| Year | Level | Discipline | Thesis |
|---|---|---|---|
| 2016 | PHD | Business | Impact Of Celebrity Advertisement On Shopping Mall Consumers- A Study with Reference to Chennai City |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (8 outputs)
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017 |
Dey BL, Balmer JT, Ameet Pramod P, Saren M, Binsardi B, 'A quadripartite approach to analysing young British South Asian adults' dual cultural identity', Journal of Marketing Management, (2017)
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| 2016 |
Pandit A, Vilches-Montero S, 'Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty', Journal of Retailing and Consumer Services, 31 355-360 (2016) [C1]
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| 2016 |
Dey Bidit, Pandit Ameet, Saren Mike, Bhowmick Sanjay, Woodruffe-Burton Helen, 'Co-creation of value at the bottom of thepyramid:Analysing Bangladeshi farmers' use of mobile telephony', Journal of Consumer and Retailing Services, 29 40-48 (2016) [C1]
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| 2016 |
Ameet Pramod P, Hazrul NM, 'Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions', Journal of Developing Areas, 50 389-405 (2016) [C1]
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| 2015 |
Hashim NMHN, Pandit A, Alam SS, Manan RA, 'Why resist? examining the impact of technological advancement and perceived usefulness on Malaysians¿ switching intentions: The moderators', The Journal of Developing Areas, 49 65-80 (2015) [C1]
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| 2014 |
Pandit A, Yeoh K, 'Psychological Tendencies in an Emerging Capital Market: A Study of Individual Investors in India', The Journal of Developing Areas, 48 129-148 (2014) [C1]
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| Show 5 more journal articles | |||||||||||
Conference (12 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2016 |
Pandit A, Hazrul NM, Vilches-Montero SN, 'Being Emotional: Building store loyalty through the long-term effect of loyalty cards', Academy of Marketing, AMA (2016)
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| 2016 | Dey Bidit, Balmer John, Ameet Pramod P, 'A quadripartite perspective to analysing British South Asian young adults¿ acculturation strategies' (2016) | ||||
| 2015 | Paladino Angela, Ameet Pramod P, 'Why Pay? Examining the Impact on Ecologically Sound Electricity.' (2015) | ||||
| Show 9 more conferences | |||||
Grants and Funding
Summary
| Number of grants | 2 |
|---|---|
| Total funding | $10,000 |
Click on a grant title below to expand the full details for that specific grant.
20141 grants / $5,000
Underlying mechanisms of time perceptions in Consumer behaviour settings$5,000
Funding body: University of Newcastle
| Funding body | University of Newcastle |
|---|---|
| Project Team | Doctor Sonia Vilches-Montero, Doctor Pandit Ameet Pramod |
| Scheme | New Staff Grant |
| Role | Investigator |
| Funding Start | 2014 |
| Funding Finish | 2014 |
| GNo | G1301055 |
| Type Of Funding | Internal |
| Category | INTE |
| UON | Y |
20131 grants / $5,000
Socio-culturally determined âTechnological Appropriationâ as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000
Funding body: University of Newcastle
| Funding body | University of Newcastle |
|---|---|
| Project Team | Doctor Pandit Ameet Pramod, Dr Bidit Dey, Doctor Sonia Vilches-Montero |
| Scheme | New Staff Grant |
| Role | Lead |
| Funding Start | 2013 |
| Funding Finish | 2013 |
| GNo | G1300976 |
| Type Of Funding | Internal |
| Category | INTE |
| UON | Y |
Research Supervision
Number of supervisions
Total current UON EFTSL
Current Supervision
| Commenced | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2016 | PhD | The Relationship Between Impulse Buying Behaviour and Brand Loyalty to Manufacturer Brands and Private-Label Brands - The Case of Retail Supermarkets | Marketing, University of Newcastle | Co-Supervisor |
| 2013 | PhD | Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective | PhD (Management), Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
Dr Pandit Ameet Pramod
Positions
Lecturer
Newcastle Business School
Faculty of Business and Law
Casual Academic
Newcastle Business School
Faculty of Business and Law
Casual Web Learn Tutor Newcastle Business School
Newcastle Business School
Faculty of Business and Law
Focus area
Marketing
Contact Details
| ameet.pandit@newcastle.edu.au | |
| Phone | (02) 4921 6758 |
Office
| Room | SRS120 |
|---|---|
| Location | Callaghan University Drive Callaghan, NSW 2308 Australia |
Connect with me
