Dr Ameet Pandit
Senior Lecturer
Newcastle Business School (Marketing)
- Email:ameet.pandit@newcastle.edu.au
- Phone:(02) 4921 6758
Career Summary
Biography
I have obtained my PhD from the University of Melbourne in 2010. I have been teaching undergraduate and postgraduate students since 2005.
Research Expertise
My research expertise lies in consumer behavior, specifically, the adoption of high-tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.
Teaching Expertise
I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.
Administrative Expertise
Currently, I am the Program Convener for the Master of Marketing program for postgraduate students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.
Collaborations
I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in UK.
Qualifications
- Doctor of Philosophy, University of Melbourne
- Bachelor of Engineering, University of Pune - India
- Master of Business Administration, University of Texas
- Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK)
Keywords
- Brand Management
- Consumer Behavior
- Green Marketing
- Marketing Principles
Languages
- Hindi (Fluent)
- Marathi (Fluent)
Fields of Research
Code | Description | Percentage |
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350601 | Consumer behaviour | 40 |
350607 | Marketing technology | 30 |
350608 | Marketing theory | 30 |
Professional Experience
UON Appointment
Title | Organisation / Department |
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Senior Lecturer | University of Newcastle Newcastle Business School Australia |
Academic appointment
Dates | Title | Organisation / Department |
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1/9/2009 - 1/9/2012 | Lecturer | Northumbria University Newcastle |
Professional appointment
Dates | Title | Organisation / Department |
---|---|---|
1/1/2004 - 1/1/2005 | Project Manager | Tata Information Systems Australia |
Thesis Examinations
Year | Level | Discipline | Thesis |
---|---|---|---|
2016 | PHD | Business | Impact Of Celebrity Advertisement On Shopping Mall Consumers- A Study with Reference to Chennai City |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (15 outputs)
Year | Citation | Altmetrics | Link | ||||||||
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2023 |
Sepehr S, Carlson J, Rosenberger P, Pandit A, 'Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia', Journal of Consumer Marketing, 40 136-149 (2023) [C1] Purpose: Social media has transformed communication possibilities for immigrant consumers with their home country in their acculturation efforts. However, the acculturative outcom... [more] Purpose: Social media has transformed communication possibilities for immigrant consumers with their home country in their acculturation efforts. However, the acculturative outcomes of consumer interactions with the home country through social media are largely overlooked in previous research. This study aims to investigate the acculturative processes and outcomes resulting from interacting with the home country through social media. Design/methodology/approach: A netnographic approach is used to collect data from a social media platform that provides an interactive social context in which Iranian immigrants in Australia share their experiences of immigration with non-immigrants who are considering and planning to migrate to Australia. Findings: Findings show how both immigrants and non-immigrant users via social media reflexively contribute to the formation of two competing collective narratives, namely, the dominant, romanticizing narrative and counter, pragmatic narratives. Findings highlight how notions of the home and host countries, and the idea of migrating from home to host, are constructed as the result of the circulation of the dominant and counter narratives. Further findings include how these two collective narratives come into play in the formation of three acculturative outcomes, namely, self-validating, ordinary experts and wellbeing. These insights extend consumer acculturation theory through highlighting the acculturative processes and outcomes of interactions with the home country via a social media platform. This includes, for example, how interacting with the home culture can take on assimilationist properties through the construction of a romanticized representation of the hosting society (i.e. Australia) in the dominant collective narrative. Practical implications: Implications for ethnic marketing practice, policymakers and non-governmental organisations are advanced, especially regarding using social media as a channel to communicate with current and potential immigrant consumers. Notably, policymakers can use social media to engage with immigrants before and after migration to reduce the potential for cognitive dissonance in recent arrivals. Managerially, brands can advertise on Web-based forums, independent websites and social media platforms to target potential immigrants to sell relevant products immigrants needs after migrating to the host country. Social implications: Findings broaden the understanding of the potential acculturative outcomes on social media by moving away from the traditional outcomes, which are restricted to the dichotomy between the home and host cultures. Originality/value: Scholarly attention is deficient on the role of direct interaction with the home country in immigrant consumer acculturation, especially through social media, which is the focus of this study.
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2019 |
Dey BL, Sarma M, Pandit A, Sarpong D, Kumari S, Punjaisri K, 'Social media led co-creation of knowledge in developing societies: SME s roles in the adoption, use and appropriation of smartphones in South Asia', Production Planning and Control, 30 1019-1031 (2019) [C1] Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands o... [more] Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analyzing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.
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2019 |
Paladino A, Pandit A, 'Black or green? Exploring the drivers and roadblocks behind renewable electricity consumption', Australasian Journal of Environmental Management, 26 43-62 (2019) [C1]
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2018 |
Pandit A, Dey B, Balmer J, Saren M, 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media', Information Technology & People, 31 482-506 (2018) [C1]
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2018 |
McLeay F, Yoganathan V, Osburg V-S, Pandit A, 'Risks and Drivers of Hybrid Car Adoption: A Cross-Cultural Segmentation Analysis', JOURNAL OF CLEANER PRODUCTION, 189 519-528 (2018) [C1]
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2018 |
Vilches-Montero S, Nik Hashim NMH, Pandit A, Bravo-Olavarria R, 'Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers goals', Journal of Retailing and Consumer Services, 40 82-90 (2018) [C1] In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative approach in which n... [more] In this research, we expand our understanding of how aesthetic products induce shoppers¿ responses at the point of sale. We advance and test a more integrative approach in which not only the sensory evaluations of the aesthetic product, but also the shoppers¿ personal goals affect their purchase responses. Study 1 uses a lab setting to reveal that shoppers¿ sensory evaluations of a new apartment elicit feelings of attachment, which mediate the effect of the apartment's aesthetic features on shoppers¿ purchase responses. Further, shoppers assess the extent to which the product will contribute to attaining personal goals, which moderates the effect of emotional attachment on purchase responses. Study 2 replicates these findings using a field-study approach. In contrast to prior research, our results show that affective processing is not the sole driver of shoppers¿ responses to aesthetic products, as its effect is moderated by cognitive evaluations of whether social status and materialistic goals will be attained through the acquisition of the aesthetic product. We discuss how both retailers and manufacturers who market aesthetic products can benefit from appealing to the personal goals of their shoppers.
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2018 |
Vilches-Montero S, Pandit A, Bravo-Olavarria R, Chih-Wei (Fred) C, 'What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty', Journal of Retailing and Consumer Services, 44 64-70 (2018) [C1]
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2017 |
Dey BL, Balmer JT, Ameet Pramod P, Saren M, Binsardi B, 'A quadripartite approach to analysing young British South Asian adults' dual cultural identity', Journal of Marketing Management, 33 789-816 (2017) [C1]
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2016 |
Pandit A, Vilches-Montero S, 'Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty', Journal of Retailing and Consumer Services, 31 355-360 (2016) [C1]
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2016 |
Dey Bidit, Pandit Ameet, Saren Mike, Bhowmick Sanjay, Woodruffe-Burton Helen, 'Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony', Journal of Consumer and Retailing Services, 29 40-48 (2016) [C1]
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2016 |
Ameet Pramod P, Hazrul NM, 'Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions', Journal of Developing Areas, 50 389-405 (2016) [C1]
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2015 |
Hashim NMHN, Pandit A, Alam SS, Manan RA, 'Why resist? examining the impact of technological advancement and perceived usefulness on Malaysians switching intentions: The moderators', The Journal of Developing Areas, 49 65-80 (2015) [C1]
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2014 |
Pandit A, Yeoh K, 'Psychological Tendencies in an Emerging Capital Market: A Study of Individual Investors in India', The Journal of Developing Areas, 48 129-148 (2014) [C1]
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Show 12 more journal articles |
Conference (23 outputs)
Year | Citation | Altmetrics | Link | ||
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2023 |
Tavakoli A, Thorsten A, Rosenberger III P, Keogh C, Pandit A, Holzmüller HH, Oliveira MD, 'Understanding Women s Football Motivations and COBRAs: Preliminary German Findings', Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, Birmingham, UK (2023)
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2022 | Pandit AP, McLeay F, Olya H, Lichy J, 'New horizons in customer resistance: Exploring consumer difficulties in adopting Autonomous Vehicles (AV) from a marketing perspective', Virtual (2022) | ||||
2022 |
Al Mursalin J, Pandit A, Zaveri M, McLeay F, Rosenberger III P, 'Sensory brand experience and continual engagement: The context of social media influencer', ANZMAC 2022 Conference Proceedings: RECONNECT & REIMAGINE, Perth, Western Australia (2022)
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Show 20 more conferences |
Other (1 outputs)
Year | Citation | Altmetrics | Link | ||
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2018 |
Rosenberger III P, Holzmüller PH, 'Research Consultancy - Football Fan and Stakeholder (Community) Engagement An Australian-German Exchange', (2018)
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Presentation (1 outputs)
Year | Citation | Altmetrics | Link | ||
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2019 |
Keogh C, Pandit A, Rosenberger III P, 'UoN Industry Matched Funding Research Project Football Fan Engagement: The Newcastle Jets Borussia Dortmund'', (2019)
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Report (3 outputs)
Year | Citation | Altmetrics | Link | ||
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2020 |
Rosenberger III P, Keogh C, Pandit A, 'Exploring Football Fan Engagement: The Newcastle Jets Women s W-League Team', The Newcastle Jets, 75 (2020)
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2019 |
Rosenberger III P, Keogh C, Pandit A, 'Exploring Football Fan Engagement: The Newcastle Jets Case Study', The Newcastle Jets, 55 (2019)
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2010 | McLeay F, Pandit A, 'Community IT Academy : Customer Needs analysis and Marketing Research Report', Community IT Academy (CITA) (2010) |
Grants and Funding
Summary
Number of grants | 8 |
---|---|
Total funding | $75,794 |
Click on a grant title below to expand the full details for that specific grant.
20231 grants / $4,969
Are Autonomous Service Robots (ASRs) Enhancing the Experience of Consumers? A Consumer-Centric View$4,969
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Ameet Pandit, Prof Fraser McLeay |
Scheme | Pilot Funding Scheme |
Role | Lead |
Funding Start | 2023 |
Funding Finish | 2023 |
GNo | G2300455 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20222 grants / $3,500
CHSF Conference Travel Grant$2,500
Funding body: College of Human and Social Futures | University of Newcastle
Funding body | College of Human and Social Futures | University of Newcastle |
---|---|
Scheme | Conference Travel Scheme |
Role | Lead |
Funding Start | 2022 |
Funding Finish | 2022 |
GNo | |
Type Of Funding | Internal |
Category | INTE |
UON | N |
Investigating retention in elite-player pathways amongst women footballers$1,000
Funding body: College of Human and Social Futures | University of Newcastle
Funding body | College of Human and Social Futures | University of Newcastle |
---|---|
Project Team | Dr Philip J. Rosenberger III (lead), Mr Bradley Jones, A/Prof Ashish Malik, Dr Ameet Pandit, Dr Clare Keogh, Mr Peter Haynes (Northern NSW Football), Prof Hartmut H. Holzmüller (Dortmund Uni), A/Prof Mohammad Rahman (Shippensburg Uni) |
Scheme | CHSF - Pilot Research Scheme: Projects, Pivots, Partnerships |
Role | Investigator |
Funding Start | 2022 |
Funding Finish | 2022 |
GNo | |
Type Of Funding | Internal |
Category | INTE |
UON | N |
20211 grants / $3,000
CHSF Working Parents Research Relief Scheme$3,000
Funding body: College of Human and Social Futures | University of Newcastle
Funding body | College of Human and Social Futures | University of Newcastle |
---|---|
Scheme | CHSF - Working Parents Research Relief Scheme |
Role | Lead |
Funding Start | 2021 |
Funding Finish | 2021 |
GNo | |
Type Of Funding | Internal |
Category | INTE |
UON | N |
20201 grants / $43,766
The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values$43,766
Funding body: M&S Global Pty Ltd
Funding body | M&S Global Pty Ltd |
---|---|
Project Team | Doctor Sonia Vilches-Montero, Doctor Ameet Pandit, Doctor Philip Rosenberger III, Mr Wei Yao |
Scheme | Research Grant |
Role | Investigator |
Funding Start | 2020 |
Funding Finish | 2021 |
GNo | G2100384 |
Type Of Funding | C3100 – Aust For Profit |
Category | 3100 |
UON | Y |
20181 grants / $10,559
Football Fan and Stakeholder (Community) Engagement – An Australian-German Exchange$10,559
Funding body: Newcastle Jets Club Pty Ltd
Funding body | Newcastle Jets Club Pty Ltd |
---|---|
Project Team | Doctor Philip Rosenberger III, Doctor Philip Rosenberger III, Doctor Ameet Pandit, Professor Hartmut H Holzmuller, Professor Hartmut H Holzmuller |
Scheme | Research Grant |
Role | Investigator |
Funding Start | 2018 |
Funding Finish | 2019 |
GNo | G1801091 |
Type Of Funding | C3100 – Aust For Profit |
Category | 3100 |
UON | Y |
20132 grants / $10,000
Socio-culturally determined “Technological Appropriation” as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Ameet Pandit, Dr Bidit Dey, Doctor Sonia Vilches-Montero |
Scheme | New Staff Grant |
Role | Lead |
Funding Start | 2013 |
Funding Finish | 2013 |
GNo | G1300976 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Underlying mechanisms of time perceptions in Consumer behaviour settings$5,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Sonia Vilches-Montero, Doctor Ameet Pandit |
Scheme | New Staff Grant |
Role | Investigator |
Funding Start | 2013 |
Funding Finish | 2013 |
GNo | G1301055 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Research Supervision
Number of supervisions
Current Supervision
Commenced | Level of Study | Research Title | Program | Supervisor Type |
---|---|---|---|---|
2023 | PhD | Exploring Public Value Creation Through Big Data Analytics in Local Government | PhD (Business Systems & Analy), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2023 | PhD | Unveiling the Influence of AI-Generated Virtual Influencers on Luxury Brand Loyalty and Consumer Engagement | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2022 | PhD | Designing and Evaluating a Business Analytics Solution | PhD (Business Systems & Analy), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2019 | PhD | Value Co-Destruction: Exploring the Misintegration of Resources and its Effects on Firms’ Well-Being | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2019 | PhD | Consumer Gift-Giving Culture in Saudi Arabia | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2018 | PhD | EXAMINING CONSUMER MOTIVES THAT AFFECT CONSUMPTION INTENTIONS FOR RELIGIOUS RECOMMENDED FOODS | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2018 | Honours | Solar for strata: motivations and barriers | Marketing, Faculty of Business and Law, The University of Newcastle | Co-Supervisor |
2018 | PhD | The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2016 | PhD | The Relationship Between Impulse Buying Behaviour and Brand Loyalty to Manufacturer Brands and Private-Label Brands - The Case of Retail Supermarkets | Marketing, University of Newcastle | Co-Supervisor |
Past Supervision
Year | Level of Study | Research Title | Program | Supervisor Type |
---|---|---|---|---|
2024 | PhD | Drivers of Travellers’ Visiting Intentions to an Emerging Tourist Destination: The Case of Saudi Arabia | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2021 | PhD | Examining the Drivers of Customer Responses to Social Media Experiences | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2017 | PhD | Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2015 | Professional Doctorate | Antecedents of consumers’ brand loyalty for high-technology product | Marketing, Faculty of Business & Law, The University of Newcastle | Principal Supervisor |
2015 | Professional Doctorate | Factors that affect Hong-Kong consumers’ purchase decisions of function-oriented products | Marketing, Faculty of Business and Law, University of Newcastle | Principal Supervisor |
Dr Ameet Pandit
Position
Senior Lecturer
Newcastle Business School
College of Human and Social Futures
Focus area
Marketing
Contact Details
ameet.pandit@newcastle.edu.au | |
Phone | (02) 4921 6758 |
Office
Room | NewSpace |
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Building | NewSpace |
Location | Newcastle , |