Dr Lizette Olivier
Lecturer in Tourism and Career Ready Graduates Lead
Newcastle Business School
Career Summary
Biography
Dr Lizette Olivier is a education focused academic at the University of Newcastle, where she is the Director of Work Integrated Learning (WIL) in the Business School's Career Ready Graduate Program. In this pivotal role, Dr Olivier is managing the entire upscale of the WIL project, making significant contributions to the university's strategic goals and student employability.
Dr Olivier teaches across disciplines focusing on management and leadership in the fields of international management, management, events, tourism, and marketing studies. Her academic career is underpinned by extensive industry experience, including 16 years in Australian export and research and development of international trade. Before moving to Australia, Dr Olivier was the founding director of the National Arts Festival in South Africa, bringing over 20 years of international business experience in advertising, marketing, tourism, and festival management.
Her research focuses on consumer behaviour in event tourism and marketing. She is particularly interested in how consumers behave in tourism contexts, as well as event management and the marketing of tourism, hospitality, business events, and event tourism. Dr Olivier's comprehensive background in both academia and industry positions her uniquely to provide valuable insights and leadership in her field.
Qualifications
- Doctor of Philosophy in Management, University of Newcastle
- National Diploma Public Relations, Technikon - South Africa
Keywords
- Customer behaviour
- Destination development
- Entrepreneurship and Innovation
- Events tourism
- Experience design
- Leadership
- Management
- Managing under Uncertainty
- Marketing
Languages
- Afrikaans (Fluent)
- English (Mother)
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 350706 | International business | 33 |
| 350803 | Tourism management | 33 |
| 350605 | Marketing management (incl. strategy and customer relations) | 34 |
Professional Experience
UON Appointment
| Title | Organisation / Department |
|---|---|
| Lecturer in Tourism and Career Ready Graduates Lead | University of Newcastle Newcastle Business School Australia |
Teaching appointment
| Dates | Title | Organisation / Department |
|---|---|---|
| 1/11/2020 - 31/12/2020 | Course Development | Faculty of Business & Law, The University of Newcastle Australia |
Awards
Prize
| Year | Award |
|---|---|
| 2018 |
SMAANZ-CAUTHE Bursary to attend HDR Conference SMAANZ-CAUTHE |
Professional
| Year | Award |
|---|---|
| 2020 |
Student Engagement Award - outstanding contribution to improved student engagement Student Central, The University of Newcastle |
Research Award
| Year | Award |
|---|---|
| 2022 |
CAUTHE Early Career Researcher Bursary Council for Australasian Tourism and Hospitality Education (CAUTHE) |
| 2022 |
Philip Pearce Best Overall Paper CAUTHE Council for Australasian Tourism and Hospitality Education (CAUTHE) |
| 2018 |
CAUTHE Award for Best PhD Paper Council for Australasian Tourism and Hospitality Education (CAUTHE) |
Teaching
| Code | Course | Role | Duration |
|---|---|---|---|
| MKTG2101 |
Consumer Behaviour University of Newcastle Understanding how and why consumers behave in a given way enables marketers to design and implement better marketing strategies. Consumer Behaviour focuses upon understanding consumer decision-making processes and the various factors that influence these processes. Collaborative work processes, inquiry and communication skills within marketing contexts are focused upon for student attribute development. |
Course Coordinator | 29/1/2021 - 31/12/2021 |
| IRHR3035 |
Managing Diversity Faculty of Business & Law, The University of Newcastle Management of diversity impacts both organizational performance and environment. This course aims to introduce you to a range of theoretical and applied approaches from various disciplines, so you can analyse workforce diversity in modern organisations and then design, evaluate and implement strategies to manage workforce diversity. Federal and state interventions which address labour market inequality and issues of gender, culture, disability, age and work/life balance etc, especially in Australia, are analysed. How diversity is managed at an organisational-level is the principal focus of the course. The social, legal and equity issues relevant to managing diversity in enterprises from both a national and international perspective will be addressed. |
Course Coordinator | 29/1/2021 - 31/12/2021 |
| GSBS6001 |
Negotiation and Conflict Resolution Faculty of Business and Law, University of Newcastle, Australia Using a workplace and organisational perspective, this course analyses the nature of conflict and how it is "resolved" from a variety of theoretical and applied perspectives. Students will be able to describe and apply a range of conflict resolution methods including mediation, negotiation, and advocacy. The course is practically oriented. Students develop conflict resolution skills particularly through group-based formal negotiations within the general context of business organisations and the specific context of employment relations law and practice. Adopting a problem based learning approach, the course emphasises the importance of student’s communication skills as an essential attribute in effective conflict resolution. |
Course Coordinator and Lecturer | 10/5/2021 - 31/12/2021 |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Highlighted Publications
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 |
Olivier L, Carlson J, Rahman SM, Rosenberger III PJ, 'Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model', Journal of Travel Research, 62, 1530-1549 (2023) [C1]
|
Open Research Newcastle | |||||||||
Conference (5 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2024 | Olivier L, Holmes K, Jarman D, Ali-Knight J, 'The anatomy of a festival: A social network exploration of fringe world in Perth.', The anatomy of a festival: A social network exploration of fringe world in Perth., 350-350 (2024) | ||||
| 2022 | Olivier L, 'Towards a conceptual model of expected perceived value in hallmark events in a'post-Covid-19'marketplace.', Handbook of Abstracts of the 31st Annual Conference: Handbook of Abstracts of the 31st Annual Conference, Online (2022) | ||||
| 2019 |
Olivier L, Carlson J, 'Customer perceived value in periodic hallmark events: Conceptualisation and impacts', Cairns, Australia (2019)
|
||||
| 2018 |
Olivier LL, Carlson J, 'Examining the antecedents and consequences of customer perceived value of periodic hallmark events', CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, 294-305 (2018) [E1]
|
Open Research Newcastle | |||
| 2018 |
Olivier LL, Carlson J, Lyons K, 'Towards a conceptualisation of customer perceived value in periodic hallmark events', CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, 756-765 (2018) [E1]
|
Open Research Newcastle | |||
| Show 2 more conferences | |||||
Journal article (1 outputs)
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 |
Olivier L, Carlson J, Rahman SM, Rosenberger III PJ, 'Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model', Journal of Travel Research, 62, 1530-1549 (2023) [C1]
|
Open Research Newcastle | |||||||||
Report (6 outputs)
| Year | Citation | Altmetrics | Link |
|---|---|---|---|
| 2024 | Olivier L, 'Ngarrama 2024. An indigenous Lens to Event Management Consumer Behaviours, Societal Perceptions and Management Implications', 1-20 (2024) | ||
| 2024 | Olivier L, 'Newcastle Writers Festival Consumer Behaviour and Event Management: Continuing the Narrative: Insights and Evolutions at the Newcastle Writers Festival 2024', Newcastle Writers Festival, 6 (2024) | ||
| 2024 | Olivier L, 'Clippers Round the World Yacht Race; Newcastle Yacht Club 2024. Consumer Behaviours, Societal Perceptions and Management Implications', 1-6 (2024) | ||
| Show 3 more reports | |||
Thesis / Dissertation (1 outputs)
| Year | Citation | Altmetrics | Link |
|---|---|---|---|
| 2022 | Olivier L, 'Customer Perceived Value in Periodic Hallmark Events: Conceptualisation and Impacts on Customer Outcomes' (2022) |
Grants and Funding
Summary
| Number of grants | 4 |
|---|---|
| Total funding | $20,500 |
Click on a grant title below to expand the full details for that specific grant.
Highlighted grants and funding
Newcastle Writers Festival 2023 Consumer Behaviour, Perceptions and Outcomes$7,000
Funding body: Newcastle Writers Festival Incorporated
| Funding body | Newcastle Writers Festival Incorporated |
|---|---|
| Project Team | Doctor Lizette Olivier |
| Scheme | Research Grant |
| Role | Lead |
| Funding Start | 2023 |
| Funding Finish | 2025 |
| GNo | G2300241 |
| Type Of Funding | C3200 – Aust Not-for Profit |
| Category | 3200 |
| UON | Y |
20251 grants / $9,000
Newcastle Fringe Festival$9,000
Funding body: Newcastle Fringe Festival Inc
| Funding body | Newcastle Fringe Festival Inc |
|---|---|
| Project Team | Doctor Lizette Olivier |
| Scheme | Research Grant |
| Role | Lead |
| Funding Start | 2025 |
| Funding Finish | 2026 |
| GNo | G2500346 |
| Type Of Funding | C3200 – Aust Not-for Profit |
| Category | 3200 |
| UON | Y |
20241 grants / $2,000
The Clipper Race "Newcastle Stop Over": Consumer Behaviour, Perceptions and Outcomes 2024 Research Project$2,000
Funding body: Newcastle Cruising Yacht Club Limited
| Funding body | Newcastle Cruising Yacht Club Limited |
|---|---|
| Project Team | Doctor Lizette Olivier |
| Scheme | Research Grant |
| Role | Lead |
| Funding Start | 2024 |
| Funding Finish | 2024 |
| GNo | G2400495 |
| Type Of Funding | C3100 – Aust For Profit |
| Category | 3100 |
| UON | Y |
20232 grants / $9,500
Newcastle Writers Festival 2023 Consumer Behaviour, Perceptions and Outcomes$7,000
Funding body: Newcastle Writers Festival Incorporated
| Funding body | Newcastle Writers Festival Incorporated |
|---|---|
| Project Team | Doctor Lizette Olivier |
| Scheme | Research Grant |
| Role | Lead |
| Funding Start | 2023 |
| Funding Finish | 2025 |
| GNo | G2300241 |
| Type Of Funding | C3200 – Aust Not-for Profit |
| Category | 3200 |
| UON | Y |
CHSF Conference Travel Grant$2,500
Funding body: College of Human and Social Futures | University of Newcastle
| Funding body | College of Human and Social Futures | University of Newcastle |
|---|---|
| Project Team | Dr Lizette Olivier |
| Scheme | CHSF - Conference Travel Scheme |
| Role | Lead |
| Funding Start | 2023 |
| Funding Finish | 2023 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
Research Supervision
Number of supervisions
Current Supervision
| Commenced | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2025 | PhD | The Impact of Religiously Motivated Boycotts on Brand Equity | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
Research Projects
Hometown Holiday Newcastle 2020 - 2021
Research Assistant on Hometown Holiday Project
Event Operations Management 2020 - 2021
Event Operations Management Coursework Development
Event Strategy and Leadership 2020 - 2021
Event Strategy and Leadership Coursework Development
Newcastle Writers Festival - understanding consumer behaviour 2022 - 2023
Newcastle Writers Festival (NWF) has become one of the largest regional literary festivals in Australia. The Newcastle Writers Festival was first held in 2013 and since then has established itself as a significant event on the Newcastle Events Calendar. NWF will host the 10th annual writers festival in 2023.The festivals and event industry has become highly competitive both for consumers and grant funding.
The aim of this study is to gain understanding of the key factors that influence consumers attitudes, motivations, and behaviours in decision making of attendance or participation in a festival/event. This research data will support future festival/events grant applications by providing evidence of the festival's ability to design and adjust optimum experiential offerings as a result of understanding their attendees better and optimizing their resources.
Grants
Newcastle Writers Festival 2023 Consumer Behaviour, Perceptions and Outcomes
Funding body: Newcastle Writers Festival Incorporated
| Funding body | Newcastle Writers Festival Incorporated |
|---|---|
| Project Team | Doctor Lizette Olivier |
| Scheme | Research Grant |
Edit
Dr Lizette Olivier
Position
Lecturer in Tourism and Career Ready Graduates Lead
Business School
Newcastle Business School
College of Human and Social Futures
Contact Details
| lizette.olivier@newcastle.edu.au |