Miss Shea Calvin

Miss Shea Calvin

Associate Lecturer

Newcastle Business School

Career Summary

Biography

Shea Calvin is an Associate Lecturer in Marketing at the University of Newcastle, and a proud Birpai and Worimi woman.

Research

Specialising in marketing communications, consumer behaviour, and Indigenous perspectives, Shea's doctoral research examines Aboriginal community perspectives in place promotion and develops a story-led research framework to support culturally safe community consultation. She is passionate about empowering Aboriginal communities through inclusive and authentic marketing strategies, ensuring that First Nations voices are not only included, but prioritised in the representation of their lands, communities, and cultures. Shea’s research is deeply grounded in Indigenist and decolonial methodologies, engaging with creative approaches to platforming voices that are often unheard within research. 

Teaching

Shea is also a dedicated educator, currently teaching MKTG1001 Foundations of Marketing. She is committed to mentoring students, particularly supporting and enriching the journeys of Aboriginal and Torres Strait Islander students in their degrees. 


Qualifications

  • Bachelor of Business (Honours) with Honours Class 1, University of Newcastle
  • Bachelor of Business, University of Newcastle

Keywords

  • Creative Methodologies
  • Indigenist Research
  • Indigenous Perspectives
  • Marketing Communications
  • Place Promotion
  • Storytelling
  • Tourism Marketing

Fields of Research

Code Description Percentage
350604 Marketing communications 50
450507 Aboriginal and Torres Strait Islander community-based research 25
350601 Consumer behaviour 25

Professional Experience

UON Appointment

Title Organisation / Department
Casual Academic University of Newcastle
Newcastle Business School
Australia
Associate Lecturer University of Newcastle
Newcastle Business School
Australia

Professional appointment

Dates Title Organisation / Department
9/10/2020 -  Research Assistant Newcastle Business School | University of Newcastle | Australia
Australia

Awards

Award

Year Award
2024 Commendation for HDR Excellence
Newcastle Business School | University of Newcastle | Australia
2023 Commendation for Teaching and Learning Excellence (Sessional)
College of Human and Social Futures | University of Newcastle
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Chapter (1 outputs)

Year Citation Altmetrics Link
2025 Calvin S, Young T, Hook M, 'Seeing, Reflecting, Empowering: The Impact of Participatory Indigenous Research on Peer-Researcher' (2025)
DOI 10.1079/tourism.2025.0018
Co-authors Margurite Hook, Tamara Young

Conference (1 outputs)

Year Citation Altmetrics Link
2021 Calvin S, Young T, Hook M, 'Between a rock and a hard place: Tourism and contested sites' (2021)
Co-authors Margurite Hook, Tamara Young

Journal article (3 outputs)

Year Citation Altmetrics Link
2025 Calvin S, Young T, Hook M, 'Seeing, Reflecting, Empowering: The Impact of Participatory Indigenous Research on Peer-Researcher' (2025)
DOI 10.1079/tourism.2025.0018
Co-authors Margurite Hook, Tamara Young
2024 Calvin S, Young T, Hook M, 'Between a rock and a hard place: Gazing upon Uluru', ANNALS OF TOURISM RESEARCH EMPIRICAL INSIGHTS, 5 (2024) [C1]
DOI 10.1016/j.annale.2024.100128
Citations Scopus - 4Web of Science - 1
Co-authors Margurite Hook, Tamara Young
2024 Calvin S, Young T, Hook M, Nielsen N, Wilson E, 'Are our voices now heard? Reflections on Indigenous tourism research', JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 59, 81-85 (2024) [C1]

More than a decade ago, Nielsen and Wilson (2012) developed the 'Critical Typology of Indigenous Tourism Research' in this very publication, the Journal of Ho... [more]

More than a decade ago, Nielsen and Wilson (2012) developed the 'Critical Typology of Indigenous Tourism Research' in this very publication, the Journal of Hospitality and Tourism Management. They argued that Indigenous voices are rarely heard in tourism research that is dominated by White, western academics. Critical tourism scholars are still echoing this sentiment today, calling attention to the need for Indigenous tourism research to be led by Indigenous peoples. This research commentary rethinks and reframes the typology, presenting an Indigenised model, the 'Spectrum of Indigenous Engagement'. This contemporary model presents four approaches: blind, superficial, collaborative and Indigenist, illustrated by recent examples of Indigenous tourism research. The paper draws attention to scholars who are effectively implementing innovation and inclusive methods of Indigenous engagement, and identifies barriers to the widespread adoption of Indigenist research approaches. Above all, this paper seeks to provoke increased reflexivity and critical dialogue within the Indigenous tourism research community.

DOI 10.1016/j.jhtm.2024.03.010
Citations Scopus - 4
Co-authors Margurite Hook, Tamara Young
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Miss Shea Calvin

Positions

Associate Lecturer
Newcastle Business School
College of Human and Social Futures

Casual Academic
Newcastle Business School
College of Human and Social Futures

Contact Details

Email shea.calvin@newcastle.edu.au

Office

Room X738A
Building NUspace
Location Newcastle City Campus

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