Career Summary
Biography
Shea Calvin is an Associate Lecturer in Marketing at the University of Newcastle, and a proud Birpai and Worimi woman.
Research
Specialising in marketing communications, consumer behaviour, and Indigenous perspectives, Shea's doctoral research examines Aboriginal community perspectives in place promotion and develops a story-led research framework to support culturally safe community consultation. She is passionate about empowering Aboriginal communities through inclusive and authentic marketing strategies, ensuring that First Nations voices are not only included, but prioritised in the representation of their lands, communities, and cultures. Shea’s research is deeply grounded in Indigenist and decolonial methodologies, engaging with creative approaches to platforming voices that are often unheard within research.
Teaching
Shea is also a dedicated educator, currently teaching MKTG1001 Foundations of Marketing. She is committed to mentoring students, particularly supporting and enriching the journeys of Aboriginal and Torres Strait Islander students in their degrees.
Qualifications
- Bachelor of Business (Honours) with Honours Class 1, University of Newcastle
- Bachelor of Business, University of Newcastle
Keywords
- Creative Methodologies
- Indigenist Research
- Indigenous Perspectives
- Marketing Communications
- Place Promotion
- Storytelling
- Tourism Marketing
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 350604 | Marketing communications | 50 |
| 450507 | Aboriginal and Torres Strait Islander community-based research | 25 |
| 350601 | Consumer behaviour | 25 |
Professional Experience
UON Appointment
| Title | Organisation / Department |
|---|---|
| Casual Academic | University of Newcastle Newcastle Business School Australia |
| Associate Lecturer | University of Newcastle Newcastle Business School Australia |
Professional appointment
| Dates | Title | Organisation / Department |
|---|---|---|
| 9/10/2020 - | Research Assistant | Newcastle Business School | University of Newcastle | Australia Australia |
Awards
Award
| Year | Award |
|---|---|
| 2024 |
Commendation for HDR Excellence Newcastle Business School | University of Newcastle | Australia |
| 2023 |
Commendation for Teaching and Learning Excellence (Sessional) College of Human and Social Futures | University of Newcastle |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Chapter (1 outputs)
| Year | Citation | Altmetrics | Link | |||||
|---|---|---|---|---|---|---|---|---|
| 2025 |
Calvin S, Young T, Hook M, 'Seeing, Reflecting, Empowering: The Impact of Participatory Indigenous Research on Peer-Researcher' (2025)
|
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Conference (1 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2021 |
Calvin S, Young T, Hook M, 'Between a rock and a hard place: Tourism and contested sites' (2021)
|
Journal article (3 outputs)
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 |
Calvin S, Young T, Hook M, 'Seeing, Reflecting, Empowering: The Impact of Participatory Indigenous Research on Peer-Researcher' (2025)
|
Open Research Newcastle | |||||||||
| 2024 |
Calvin S, Young T, Hook M, 'Between a rock and a hard place: Gazing upon Uluru', ANNALS OF TOURISM RESEARCH EMPIRICAL INSIGHTS, 5 (2024) [C1]
|
Open Research Newcastle | |||||||||
| 2024 |
Calvin S, Young T, Hook M, Nielsen N, Wilson E, 'Are our voices now heard? Reflections on Indigenous tourism research', JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 59, 81-85 (2024) [C1]
More than a decade ago, Nielsen and Wilson (2012) developed the 'Critical Typology of Indigenous Tourism Research' in this very publication, the Journal of Ho... [more] More than a decade ago, Nielsen and Wilson (2012) developed the 'Critical Typology of Indigenous Tourism Research' in this very publication, the Journal of Hospitality and Tourism Management. They argued that Indigenous voices are rarely heard in tourism research that is dominated by White, western academics. Critical tourism scholars are still echoing this sentiment today, calling attention to the need for Indigenous tourism research to be led by Indigenous peoples. This research commentary rethinks and reframes the typology, presenting an Indigenised model, the 'Spectrum of Indigenous Engagement'. This contemporary model presents four approaches: blind, superficial, collaborative and Indigenist, illustrated by recent examples of Indigenous tourism research. The paper draws attention to scholars who are effectively implementing innovation and inclusive methods of Indigenous engagement, and identifies barriers to the widespread adoption of Indigenist research approaches. Above all, this paper seeks to provoke increased reflexivity and critical dialogue within the Indigenous tourism research community.
|
Open Research Newcastle | |||||||||
Miss Shea Calvin
Positions
Associate Lecturer
Newcastle Business School
College of Human and Social Futures
Casual Academic
Newcastle Business School
College of Human and Social Futures
Contact Details
| shea.calvin@newcastle.edu.au |
Office
| Room | X738A |
|---|---|
| Building | NUspace |
| Location | Newcastle City Campus , |

