Dr Shea Calvin

Shea Calvin is a Lecturer in Marketing at the University of Newcastle, and a proud Birpai and Worimi woman.

Research

Shea’s research examines Indigenous perspectives in marketing, with a particular focus on storytelling, representation, and the role of marketing in shaping relationships between people, place and culture. Her work critically explores how Aboriginal and Torres Strait Islander voices are engaged within marketing contexts, and how these spaces can be reimagined through Indigenist and decolonial approaches.

Shea is particularly interested in story sovereignty, Indigenous-led branding, and the ways marketing communications can foster meaningful, culturally grounded connections. Her research draws on creative and community-engaged methodologies, including story-led and dialogic approaches, to ensure that research is conducted with, rather than on, community. Across her work, she seeks to challenge extractive practices and instead prioritise relational accountability, authenticity, and Indigenous self-determination in how stories are shared and represented.

Teaching

Shea is a dedicated educator teaching into MKTG1001 Foundations of Marketing and MKTG3040 Services Marketing. Her teaching is grounded in real-world application, critical thinking and inclusive practice, bringing diverse perspectives into the marketing classroom.

She is deeply committed to mentoring students and is particularly passionate about supporting Aboriginal and Torres Strait Islander students throughout their university journey. Through her teaching, Shea aims to create engaging, supportive learning environments that encourage students to think critically about the role of marketing in society.