94.4% employed within four months of graduating.
Graduate Outcomes Survey 2021-2023
Degree overview
Business Leadership Meets Marketing Innovation
This combined program allows students to broaden their business expertise while gaining specialist skills in marketing and digital strategy. Students will develop high-level leadership, strategic and analytical capabilities through the MBA, alongside targeted knowledge in marketing, branding, digital platforms and consumer engagement.
Ideal for aspiring managers and marketing professionals, the program blends core business foundations with cutting-edge digital marketing strategies—preparing graduates to lead, innovate and succeed in a rapidly evolving global business landscape.
AACSB & EQUIS
?
accredited business school
World top 200
?
for business and economics
Career opportunities
Career opportunities in Marketing exist across all industries. Roles can span areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability.
The skills and knowledge you will gain in this program underpin many senior roles including:
- Marketing Manager
- Strategic Planning Manager
- Business Management Consultant
- Marketing Communications Director
- Business Development Director.
What you will study
This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:
- Media and advertising strategy
- Brand value creation
- Customer experience management
- Digital marketing
- Data-driven marketing research
- Marketing analytics
- Social media marketing
- Content creation and storytelling.
How to apply
How to apply
Apply as a domestic student
Before you get started
To ensure a smooth application process, please complete the following steps before applying:
- Review the Program Handbook.
- Review the Admission Requirements.
- Review the Program fees and costs.
- Decide on your preferred commencement date.
Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.
You are a domestic student if you are:
- An Australian or New Zealand citizen (including dual citizens)
- A permanent resident of Australia
- A holder of a permanent Australian visa.
Apply as an international student
Before you get started
To ensure a smooth application process, please complete the following steps before applying:
- Review the Program Handbook.
- Review the Admission Requirements.
- Review the Program fees and costs.
- Decide on your preferred commencement date.
Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.
English proficiency requirements
Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy.
- IELTS overall minimum - 6.5
- IELTS section minimum - 6.0
- About English Language Pathways
Apply to the University via our online application portal.
In the application portal, you can enter the program you wish to study and upload relevant documents needed as part of your application. It is recommended you submit your application a minimum of 12 weeks before your intended semester of trimester start date.
If you are applying through an education agent, they can also apply through the application portal. Ensure your agent is contracted to the University to avoid delays with your application.
Once you have started your application you will be provided with a reference number. You or your education agent will be able to track your application as it progresses.
Scholarships
Scholarships
If you are a current student, or planning to study with us, we encourage you to apply for all scholarships you meet the criteria for.
Scholarships are available for current, future and international students, Asylum seekers, Graduate research, abroad and exchange study and opportunities with external providers.
Similar degrees
Master of Marketing and Digital Strategy
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Master of Business Administration (MBA)
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Graduate Certificate in Marketing and Digital Strategy
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1 Indicative annual fees are based on a full year full time load (80 units). Learn more.
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Ask a question
Call +61 2 4913 8300
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Disclaimer Every effort has been made to ensure the accuracy of the information on this website. However, changes to courses and programs may occur. The University accepts no responsibility for any information supplied on this web site or any actions taken on the basis of the information. Users are advised to seek confirmation of the information from the relevant area of the University.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.