94.4%% employed within four months of graduating.
Graduate Outcomes Survey 2020-2022
Degree overview
Enhance your strategic capabilities in the marketing field
Marketing is a dynamic, challenging and fast paced business function. Professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. This programs equips you with essential skills for today’s evolving business sectors, blending marketing principles with advanced digital strategies. This program provides a foundation in marketing theory, covering the principles of strategy, consumer psychology and behaviour, and digital marketing strategy.
This program offers a pathway to the Master of Marketing and Digital Strategy for students wanting to deepen their expertise and enhance their strategic capabilities in the marketing field.
AACSB & EQUIS
?
accredited business school
World top 175
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for business and economics
Career opportunities
This program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
If you are looking to further expand your career opportunities or a career change, this program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:
- Marketing Coordinator
- Market Research Officer
- Media Analyst
- Marketing Manager
- Brand Manager.
What you will study
Students can choose to specialise in an area that complements their career objectives, choosing from:
- Data-Driven Marketing Research
- Media and Advertising Strategy
- Marketing Analytics and Emerging Technologies
- Customer Experience Management
- Content Creation and Storytelling
- Social Media and Mobile Marketing
- Brand Value Creation.
How to apply
How to apply
Apply as a domestic student
Before you get started
To ensure a smooth application process, please complete the following steps before applying:
- Review the Program Handbook.
- Review the Admission Requirements.
- Review the Program fees and costs.
- Decide on your preferred commencement date.
Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.
You are a domestic student if you are:
- An Australian or New Zealand citizen (including dual citizens)
- A permanent resident of Australia
- A holder of a permanent Australian visa.
Apply as an international student
Before you get started
To ensure a smooth application process, please complete the following steps before applying:
- Review the Program Handbook.
- Review the Admission Requirements.
- Review the Program fees and costs.
- Decide on your preferred commencement date.
Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.
English proficiency requirements
Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy.
- IELTS overall minimum - 6.5
- IELTS section minimum - 6.0
- About English Language Pathways
Apply to the University via our online application portal.
In the application portal, you can enter the program you wish to study and upload relevant documents needed as part of your application. It is recommended you submit your application a minimum of 12 weeks before your intended semester of trimester start date.
If you are applying through an education agent, they can also apply through the application portal. Ensure your agent is contracted to the University to avoid delays with your application.
Once you have started your application you will be provided with a reference number. You or your education agent will be able to track your application as it progresses.
Scholarships
Scholarships
If you are a current student, or planning to study with us, we encourage you to apply for all scholarships you meet the criteria for.
Scholarships are available for current, future and international students, Asylum seekers, Graduate research, abroad and exchange study and opportunities with external providers.
Similar degrees
Master of Business Administration (MBA)
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Master of Marketing and Digital Strategy
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1 Indicative annual fees are based on a full year full time load (80 units). Learn more.
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The EQUIS accreditation measures our performance against rigorous international standards which validates the high quality and professional relevance of our education programs and research.
The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs.
Disclaimer Every effort has been made to ensure the accuracy of the information on this website. However, changes to courses and programs may occur. The University accepts no responsibility for any information supplied on this web site or any actions taken on the basis of the information. Users are advised to seek confirmation of the information from the relevant area of the University.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.