Campuses and locations
The University of Newcastle is a multi-campus institution offering programs in a number of locations.
I am a prospective
student, looking to study at
Duration1.5 years full-time or part-time equivalent up to 5 years maximum.1.5 years full-time.
Mode of deliveryFace to Face, Online
Start datesTrimester 1 (29 Jan 2024), Trimester 2 (13 May 2024), Trimester 3 (26 Aug 2024)Trimester 1 (29 Jan 2024), Trimester 3 (26 Aug 2024)Trimester 1 (29 Jan 2024), Trimester 2 (13 May 2024), Trimester 3 (26 Aug 2024)Trimester 1 (29 Jan 2024), Trimester 3 (26 Aug 2024)
FeesFind information about indicative course and program fees.AUD 42,695 (indicative annual fee, 2024)
Indicative annual fees are based on a full year full time load (80 units). Find out more about feesAUD 42,695 (indicative annual fee, 2024)
Indicative annual fees are based on a full year full time load (80 units). Find out more about fees
Indicative annual fees are based on a full year full time load (80 units). Find out more about feesAUD 42,695 (indicative annual fee, 2024)
Indicative annual fees are based on a full year full time load (80 units). Find out more about fees
Program Code40135
Study Marketing
A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. The program is comprehensive, contemporary and practical, developing your professional expertise in the processes and application of modern marketing.
The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. Allowing you to balance your professional and personal life and study at a time and pace that suits you.
Why study with us?
- Gain credit for professional experience - the Master of Marketing recognises relevant professional learning for up to four courses meaning you could complete your degree in just eight courses.
- Become an industry leader - a Master of Marketing will equip you with a strategic capability in digital marketing, market research, brand development and global marketing, an invaluable skill-set to build a successful and rewarding career.
- Access our Marketing Technology Lab - there you can explore a range of digital analytics, content creation and promotional tools used in the marketing profession. Get hands on with cutting edge virtual and augmented reality technologies to explore how they can enhance customer experiences.
- Study anywhere, anytime - the Master of Marketing has flexible online learning options and also gives you the opportunity to study full-time or part-time to suit your professional and personal needs.
- Study at NUspace - NUspace, located in Newcastle’s CBD, provides the optimum environment for you to excel in your studies.
- AMI Accreditation - this program is accredited through the Australian Marketing Institute (AMI).
- Become a Certified Practising Marketer (CPM) in less time - through AMI accreditation, you can gain 2 years credit towards the CPM program.
Rebecca's Story: The thirst for a new challenge sparks career growth
Take the first step with a Grad Cert in Marketing
AACSB & EQUIS
?
accredited business school
World top 175
?
for business and economics
94.4% employed
?
within four months of graduating
What you will study
The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the academics, with focus placed on
- marketing communications
- brand management
- services and relationship marketing
- global marketing
- digital marketing
- marketing research
The program offers students the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.
Study options
Typically the full 12 course program will be completed over 5 trimesters full-time (approximately 1 year 7 months).
Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.
The 12-course program can be completed over 3 trimesters full-time (1 year) or a maximum of 5 years part-time. Depending upon your professional experience you could reduce the amount of courses you study and the time taken to complete your masters.
Entry options and duration
There are a number of entry pathways into our Master of Marketing program with various professional credit options outlined below. If you do not meet our minimum entry requirements, you may wish to enter via our Graduate Certificate in Marketing. Click here to learn more.
Professional credit
Do you have qualifications or experience beyond the minimum entry requirements for a Masters Degree? If so, you may be able to complete your degree in reduced time and at reduced cost. Select from the options below to have your professional qualifications and/or work experience considered.
| Units required to complete Master degree | Credit |
|---|---|
| 80 units | 10 units specified credit for each of GSBS6005 PLUS 30 units additional specified credit (if mapped to a specific course) OR 30 units unspecified credit |
| Units required to complete Master degree | Credit |
|---|---|
| 80 units | 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit |
| Units required to complete Master degree | Credit |
|---|---|
| 80 units | 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit |
| Units required to complete Master degree | Credit |
|---|---|
| 100 units | 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit |
| Units required to complete Master degree | Credit |
|---|---|
| 80 units | 10 units specified credit for GSBS6005 PLUS 30 units additional specified credit (if mapped to specific courses) OR 30 units unspecified credit |
| Units required to complete Master degree | Credit |
|---|---|
| 100 units | 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit |
| Units required to complete Master degree | Credit |
|---|---|
| 80 units | 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit |
My 3-5 Year Bachelor degree is in a non-related field of study (eg. engineering, nursing, arts, law)
| Units required to complete Master degree | Credit |
|---|---|
| 120 units | Normal credit procedure, that is, RPL may be sought for individual courses |
| Units required to complete Master degree | Credit |
|---|---|
| 100 units | 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit |
| Number of years relevant organisational experience | Units required to complete Master degree | Credit |
|---|---|---|
| Seven years (including at least two years in a management position) | 120 units | Normal credit procedure, that is, RPL may be sought for individual courses |
| Units required to complete Master degree | Credit |
|---|---|
| 80 units | 40 units unspecified credit (NOTE: can apply for up to 60 units of which 20 units must be specified, with evidence) |
Career
Career opportunities
The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. The skills and knowledge you will acquire underpin many senior roles including:
- Marketing Coordinator
- Market Research Officer
- Media Analyst
- Marketing Manager
- Brand Manager
Professional recognition
The Master of Marketing is accredited through the Australian Marketing Institute (AMI).
The University of Newcastle’s Newcastle Business School is in the top 3 business schools in NSW, accredited by both EQUIS and AACSB.
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Listen to our students talk about their degree and life at the University of Newcastle.
Application info
Applying for Master of Marketing
Ok, great, let's go!
Applications to study are now open. Submit your application now.
Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.
Apply to study in Australia
Applications to study are now open. Submit your application now.
Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.
Apply to study online
This program is open to online international students. Applications to study online are now open.
Before you get started
To ensure that the process goes smoothly for you, you should complete the following steps before applying:
- Review the program that you wish to apply for. Note the admission criteria, admission instructions, requirements & structure and any additional information listed.
- Review the program fees and costs.
- Check whether your postgraduate program has a Semester or a Trimester closing date. Please view the application closing date.
- If you are from a non-English-speaking background, you need to satisfy the University's English language requirements and ensure that you can provide evidence of your English proficiency if required.
You will be considered for entry based on criteria such as your undergraduate studies and/or equivalent prior learning and/or relevant work experience.
Postgraduate application process
Other things to consider
Make sure you double check the special entry requirements, assumed knowledge or recommended studies for the degree:
Entry into the Master of Marketing will be available for applicants who have:
- Bachelor (Honours) Degree, or an equivalent or higher qualification; or
- Bachelor Degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
- Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
- At least 7 years' relevant organisational experience, including 2 years in a management position; or
- Successful completion of 75% (30 units) of one of the following University of Newcastle programs:
- Graduate Certificate in Business Administration
- Graduate Certificate in Applied Finance
- Graduate Certificate in Human Resource Management
- Graduate Certificate in Marketing
- Graduate Certificate in Professional Accounting
You can look at Uni prep for options to brush up on knowledge before you start.
The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs. AACSB is the premier, and longest-standing, international accrediting body for business programs and is the international benchmark for excellence in business education.
The Newcastle Business School is EQUIS accredited. The EQUIS accreditation measures our performance against rigorous international standards which validates the high quality and professional relevance of our education programs and research.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.