Dr Simone O'Callaghan

Dr Simone O'Callaghan

Senior Lecturer

School of Creative Industries

Designing for good

Dr Simone O’Callaghan is passionate about using design to make people’s lives better, through human centred design practices.

Dr Simone O'Callaghan

Dr Simone O’Callaghan’s research in design is focused on people and their experiences. With an eye for aesthetics and a highly structural mind, Simone puts her creative skills to use to examine ‘wicked problems’ related to culture, society, sustainability and the environment through understanding people’s experiences.

“It’s all about making people’s lives better and changing the world through good design,” she said

Simone came into design research with an industry background in interaction design and user experience. She’s currently working collaboratively with Dr Bernadette Drabsch on a project lead by conservation scientist Dr Alex Callen and involving psychologist Dr Michelle Kelly, which culminates in the Biomes 2020 exhibition in September 2020.

Biomes will form part of the international Ars Electronica arts festival which is traditionally held in Linz Austria, however due to the corona virus pandemic is being held online in 120 countries with the School of Creative Industries’ FASTLab a partner for 2020.

Simone is the Exhibition Designer for Biomes which will use artistic and participatory design approaches to inspire dialogue and leadership in innovation around biodiversity conservation.

“The objective of Biomes is to provide an engaging and immersive experience to empower the local community to take their own action and to see their region as a living, sustainable and diverse community. We’re encouraging people to think about their own impact on the local environment. The exhibition be online so that people can join in via various technologies,” Simone said.

“People can participate in eco-anxiety workshops run by psychology researchers. I’m supporting them with this activity which will involve participants creating a collaborative artwork which visitors can contribute to over the period of the exhibition. This ties in with my own ethos of listening to others with the goal of understanding many different people’s approaches, thoughts and perspectives in the round.”

Biomes is unique in that it addresses the human issues causing today’s climate emergency and biodiversity crisis by celebrating stories that bring biodiversity back from the brink of extinction.

“Mental and physical human health is inextricably linked to our connection with the natural world and we’ve seen how during the pandemic crisis people have relied upon their connection with nature as well as art, film and culture and to get them through such challenging times. We hope that by highlighting our own unique coastal community at this exhibition during the Australian National Biodiversity month we will inspire a new discourse for the future.”

Studio Zed – creating valuable work experiences for students

Simone runs Studio Zed, a design studio that provides students the opportunity to work in a creative studio environment, getting first-hand experience with real live clients on a wide variety of professional design jobs. It is run each summer as a pop-up studio and takes on 4 - 5 clients, turning around industry level jobs in 4 - 6 weeks.

“With Newcastle being a regional area there are limited design studios locally for our students to undertake work placement. By setting up Studio Zed we allow students to do their placement in a local, supportive environment. Carl Morgan, our Industry Associate Lecturer, co-directs Studio Zed with me so between us we have a lot of industry experience for the students to draw on.”

Over the three years that Studio Zed has been running, student designers have worked on and run many exciting projects, including web design, exhibition design, illustration, wayfinding, branding and visual identity, print design and the creation of a number of printed books.

In summer 2019-20 one of the studio’s clients was a collaboration between Hunter Water and the University of Newcastle’s School of Education who asked the students to design, illustrate and produce a children’s story that focused on water conservation.

“Working with Aboriginal students from Newcastle High and with educators from The Wollotuka Institute our colleagues in the School of Education facilitated the creation of a story ‘Where’s Our Water’ that was based on aboriginal cultural values,” Simone said. “We worked very closely with the Awabakal and Worimi people to produce two versions of the book, where each is written in English but also has word substitutions in language. Depending on what land a school sits, either an Awabakal or Worimi version of the book will be distributed to all primary schools in the Hunter.

“The project came about through research done by Hunter Water which produced evidence suggesting that people would respond more to cultural messages than STEM based messages, and so this book is an embodiment of that,” Simone said.

Unravelling dark patterns

Over her 24-year career she has tapered her research focus to groups of people who she has observed to be passed over and not designed for. One of her current research projects focuses on user experience dark patterns. These are deliberate attempts by web designers to make the online experience difficult.

“Dark patterns are online designs that deliberately take advantage of the web user or make steps harder. For example, Amazon’s website design deliberately makes it very difficult to delete your account. And the Hello Fresh website won’t let you see a week’s menu to work out if what they have on offer is what you would like, without first subscribing to their service,” Simone said.

“People who are time poor with competing demands, such as parents with young children, are being taken advantage of by these dark patterns. They have become such standards in design that whilst some dark patterns are used knowingly, there are also many that are implemented because naïve, inexperienced designers don’t know any better. Therefore, we have the added problem now of dark patterns being perpetuated by designers who don’t realise they are doing it.”

The high-level goal of Simone’s work is to make people aware of such issues and get them thinking. She is passionate about promoting ethical design practices that are mindful of the many ways in which design has the power to enhance or hinder people’s lives. Her research is amplified through her teaching by taking what she has discovered through her research and passing that onto her students, multiplying the effects of developing and maintaining ethical design practices, particularly in digital environments.

“A lot of my teaching is informed by my research. I encourage students to think about how to create good design for others and where we need to improve our practices as human beings. As creative academics we have the ability to gain critical mass and through the power of art and design we can achieve higher impact and engagement by reaching wider audiences, more so than if we were to solely rely on publications to share our research.”

Designing for good

Dr Simone O’Callaghan is passionate about using design to make people’s lives better, through human centred design practices.

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Career Summary

Biography

Dr Simone O’Callaghan is a creative practice-based academic who draws from her extensive industry experience as a User Experience (UX) Designer to inform her research, supervision, creative practice and teaching. Simone's research is driven by participatory methods that are interdisciplinary, focusing on people’s experiences and contexts, particularly "wicked” problems in relation to culture, society, sustainability and environmental issues. Informed by practices in Human Computer Interaction (HCD), Visual Sociology and Ethnography, Simone's research is situated within the fields of Human Centred Design(HCD), Participatory Design, UX and Interactive Media to understand people’s experiences, often with, and mediated by, technology

Simone’s creative work is experimental, combining new technologies with analogue artforms, and in 2012, she was awarded an art practice-based PhD at Duncan of Jordanstone College of Art & Design, University of Dundee, UK. Through engaging with people’s experiences and making creative works for exhibition in both conventional galleries and less conventional public spaces, she takes a meta-cognitive approach, reflecting on creative practice-based research methods and HCD approaches as rigorous academic inquiry in the context of, and to challenge, more traditional research cultures. As a practicing artist she has exhibited internationally in the UK, Australia, China and Canada.

Simone has successfully been awarded funding, both in group bids such as £1.39M from the UK Research Council's Digital Economy fund for the three year TOTeM Research project (group of 6) and as an individual artist from bursaries such as the William Sangster Fund and the Scottish Arts Council.  She has  presented her work to audiences at international events such as Europrix, the European Academy of Design (EAD) and the International Symposium for Art & Design (ISEA).

Simone came to academia from industry where she held roles as Senior UX & UI Designer, Art Director and Creative Lead for interactive and print projects with clients such as Novell (Australia), The Australian Tourist Commission, Teletext UK, and Young Scot. She currently leads the Interaction Design and UX Major in B Visual Communication Design, teaching at undergraduate levels as well as supervising Honours and PhD candidates. She is also founder and Co-Director of Studio Zed, the School of Creative Industries Design Studio.

 

Qualifications

  • Doctor of Philosophy, University of Dundee
  • Bachelor of Arts, University of Sydney
  • Master of Interactive Multimedia, University of Technology Sydney

Keywords

  • Co-Design
  • Design
  • Design Thinking
  • Digital Art
  • Ethnography
  • Exhibition Design
  • Human Centred Design (HCD)
  • Human Computer Interaction (HCI)
  • Interaction Design
  • Mobile Media
  • Participatory Design
  • Practice-based Research
  • UI Design
  • User Experience (UX)
  • Visual Communication
  • Visual Storytelling

Fields of Research

Code Description Percentage
120304 Digital and Interaction Design 40
190203 Electronic Media Art 30
120307 Visual Communication Design (incl. Graphic Design) 30

Professional Experience

UON Appointment

Title Organisation / Department
Senior Lecturer University of Newcastle
School of Creative Industries
Australia
Senior Lecturer University of Newcastle
School of Design Communication and IT
Australia

Academic appointment

Dates Title Organisation / Department
6/10/2008 - 27/12/2012 Researcher Co-Investigator, TOTeM Project

Funded by the AHRC and EPSRC: Project  exploring attaching memories and stories to objects using tagging technologies such as QR-codes. The proposal to use tagging technologies in this project came directly from work in my PhD.

  • Member of the DDW (Design for the Digital World) Digital Economy Network
  • Member of the EPSRC Culture & Communities Network +

Duncan of Jordanstone College of Art & Design (DJCAD), Unviersity of Dundee
United Kingdom
9/9/2003 - 31/8/2006 Senior Lecturer, Creative Digital Design Bournemouth University
Bournemouth Media School
United Kingdom
7/8/2006 - 28/2/2010 Photography /Art & Design Lecturer Stevenson College Edinburgh, now Edinburgh College
Creative Industries
United Kingdom
4/9/2012 - 29/3/2013 MSc Product Design, Programme Leader (Acting) Duncan of Jordanstone College of Art & Design (DJCAD), Unviersity of Dundee
Product Design
United Kingdom
4/2/2014 - 29/2/2016 Lecturer, Digital Interactive Art Unversity of Abertay
School of Arts, Computer Games and Media
United Kingdom
8/1/2007 - 8/1/2011 External Examiner MA New Media Art & Design

External examiner for modules:  Computer Principles for Artists, Creative Applications for Audio & Video, Interactive & Immersive Virtual Artworks, Experimental Digital Media, Research Project

Thames Valley Unviersity, now Unviersity of West London
London School of Film, Media and Design
United Kingdom

Awards

Award

Year Award
2016 Dundee Visual Artists Award
Dundee Visual Artists Award
2008 Orange (UK) Corporate Sponsorship
Orange (UK) Corporate Sponsorship
2001 Dundee Contemporary Arts Print Studio CATS Award
Scottish Arts Council

Scholarship

Year Award
2007 William S Phillips Award
Duncan of Jordanstone College of Art & Design (DJCAD), Unviersity of Dundee

Invitations

External Examiner

Year Title / Rationale
2007 MA New Media Art & Design

University of West London (Thames Valley University)

Modules: Computer Principles for Artists, Creative Applications for Audio & Video, Interactive & Immersive Virtual Artworks, Experimental Digital Media, Research Project

External Reviewer - Programs

Year Title / Rationale
2006 BA 3 Dimensional Design
External Validator for new degree BA 3Dimensional Design at Reading Campus. 

Organiser

Year Title / Rationale
2012 From the Bay of Bengal to the Western Arctic
Curated exhibition at the Scottish Fisheries Museum From the Western Arctic to the Bay of Bengal disseminating research outputs of the TOTeM project. Through the tagging of cultural and creative artefacts using mobile technologies, communities from India, Portugal, Scotland and the North West Territories of Canada were brought together.

Panel Participant

Year Title / Rationale
2016 The Creative Practice & Motherhood: A Global Perspective
As a part of The Mother Load: Dundee, a symposium was hosted to bring together artists and ideas around the topic of motherhood and the creative practice. It was an opportunity to gain further insight in to the creative practice of the exhibiting artists and to discuss the mechanisms that support the balancing act between artistic careers and motherhood. It was also an opportunity for the audience to share their experience (both their creative practice and how this intertwines with their roles as carers), discussing the challenges, ways of working and supporting. To broaden the conversation,  international mothers/artists to joined in via video link.

Speaker

Year Title / Rationale
2011 From First Stories to First Nations
Invited guest speaker: Dundee Science Festival, Sensation Science Centre, 19th November 2011   presentation: From First Stories to First Nations presentation on collaborating with a First Nation Dene Community, Sambaa K’e, NW Canada, tagging creative and cultural artefacts with stories.
2008 From Daguerreotype to Keiti

Invited guest speaker: Signals in the City Symposium, Hannah McLure Centre, Abertay, University, presentation: From Daguerreotype to Keiti: presentation on mobile digital culture

2006 Design Across Platforms

Teaching

Code Course Role Duration
DESN3411 Creative Studio Placement
School of Creative Industries | University of Newcastle
This course prepares students for the careers in the creative industries by providing opportunities to undertake a professional placement in an internal university-run studio. During the placement they will develop professional skills and practices appropriate to their chosen profession and experience the dynamics, discourses, practices and realities of working in a professional environment. Direction is provided onsite by a placement supervisor
Course Co-ordinator and Tutor 9/1/2018 - 12/4/2021
DESN2002 Design Thinking
School of Creative Industries | University of Newcastle
Design Thinking is a Human Centered Design approach to solving problems across a wide range of sectors and disciplines using creative methods that foster innovation and empathy based on critically and creatively informed research. In this course, students will learn the stages of Design Thinking from ideation through to inspiration and implementation, and gain the practical tools that enable them to apply Design Thinking methods in their own disciplinary practices in ways that respond to, and are focused on, the needs of end users and multiple stakeholders. Projects run in this course may involve exploring opportunities, problems and pain points with external stakeholders such as the not for profit sector, social enterprises, small medium or large commercial enterprises, public sector agencies and the like.
Coures Co-ordinator and Lecturer 1/6/2018 - 31/7/2019
DESN1610 Screen Design and Prototyping Across Platforms
School of Creative Industries | University of Newcastle
This course explores different methods for evaluating user experiences and requirements of interactive media platforms to inform the design, prototyping, and testing of interactive screen outputs. It covers both paper and digital prototyping to examine functionality and refine interaction design outputs. Different screen formats are examined to identify the most appropriate output platform for an interactive project taking into consideration functionality and target user requirements.
Course Co-ordinator and Lecturer 1/6/2020 - 31/12/2022
DESN1111 Design Imaging 1: Seeing Photo-based and handmade images
The University of Newcastle
This course introduces students to the idea of seeing as an active process of observation and the role this plays in visual communication design. It explores the relationship between observation and a variety of image based / mark making media in documenting observations and communicating meaning.
Course Leader 4/4/2016 - 22/10/2016
AG0851A Transmedia Narratives
Unversity of Abertay
Module Leader 4/2/2013 - 29/2/2016
AG0812A Information Design
Unversity of Abertay
Module Leader 4/2/2013 - 30/5/2013
AG1087A Research Methods and Dissertation
Unversity of Abertay
Module Leader 9/9/2013 - 29/2/2016
DESN1002 Design Contexts 2: When - Histories of Visual Communication Design
The University of Newcastle

This course introduces students to a variety of theories, definitions and histories of design. It will explore key historical moments and people in the development of the specific design practice of visual communication in relation to broader historical events. This examines the manner in which ideologies presented during those events are embodied in the visual language and messages of the day.


Course Co-ordinator and lecturer 1/8/2017 - 31/12/2019
DESN1001 Design Contexts 1: Definitions
The University of Newcastle
Course Co-ordinator and lecturer 28/2/2017 - 2/8/2018
AG0730a Dynamic Communications
Unversity of Abertay
Module Leader 14/9/2015 - 29/2/2016
DESN1112 Design Imaging 2: Designing Photo-based handmade images
The University of Newcastle
This course introduces students to the process of creating and designing visual narratives / stories through their use and understanding of a variety of image based media. It explores the relationship between the active process of observation and the production of the visible image as a designed construct.
Course Leader 25/7/2016 - 22/10/2016
DESN1600 Interaction & UX Fundamentals
School of Creative Industries | University of Newcastle
This course introduces students to the fundamentals of interaction design, examining the structures, content and behaviours of interactive systems with a focus on user experience. Students learn how interactive design elements can be arranged to optimise people’s experiences of interactive media including games, apps and websites.
Course Co-ordinator and Lecturer 1/1/2020 - 31/12/2022
DESN2041 Design Projects 4: Designing for Screen and Movement
The University of Newcastle
his course introduces students to a variety of design for screen based moving and interactive media applications through a series of practical and experimental project briefs. It will cover key professional applications of design for screen based moving and interactive visual media as well as enabling opportunities for more experimental approaches to their use. It will explore the relationship between content generation and image, type and graphic interplay with particular emphasis on layout design for screen based moving and interactive media.
Course Leader 25/7/2016 - 22/10/2016
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Chapter (1 outputs)

Year Citation Altmetrics Link
2012 O'Callaghan SP, 'Tagged at Dundee Contemporary Arts: How your mobile phone can demystify print-based artworks', Intersections and Counterpoints, Monash University Publishing, Melbourne (2012)

Journal article (5 outputs)

Year Citation Altmetrics Link
2013 O'Callaghan SP, 'Seductive Technologies and Inadvertent Voyeurs', Without Sin: Taboo and Freedom within Digital Media: Leonardo Electronic Almanac,, 19 162-198 (2013)
2013 O'Callaghan SP, Burke ME, Quigley M, 'The business of digital storytelling: Augmenting information systems with QR codes', Journal of Systems and Information Technology, 15 347-367 (2013)
DOI 10.1108/JSIT-04-2013-0009
2010 O'Callaghan SP, Speed C, Leder K, Bourke M, Hudson-Smith A, Karpovich A, 'Tagging is Connecting: Shared Object Memories as Channels for Sociocultural Cohesion', M/C Journal, 13 (2010)
2009 O'Callaghan S, 'Public art: Theory, practice and populism', VISUAL STUDIES, 24 184-184 (2009)
DOI 10.1080/14725860903106245
2009 O'Callaghan S, 'Reading boyishly - Roland Barthes, J. M. Barrie, Jacques Henri Lartigue, Marcel Proust and D. W. Winnicott', VISUAL STUDIES, 24 279-280 (2009)
DOI 10.1080/14725860903309278
Show 2 more journal articles

Conference (14 outputs)

Year Citation Altmetrics Link
2020 O'Callaghan S, 'The Pram in the Hall: Motherhood and Creative Practice in Academia', Gender and Sexuality at Work A Multidisciplinary Research and Engagement Conference, University of Melbourne (2020) [E1]
2020 Cruz C, O'Callaghan S, Rxoburgh M, 'Censorship on creative practices: how communication design may bring new perspectives and provoke awareness', Proceedings of DRS 2020 International Conference, Griffith University, Brisbane (2020)
2017 O'Callaghan SP, 'Sleep While the Baby Sleeps; Snatched reprieves, secret moments & candid disclosures', Sleep While the Baby Sleeps; Snatched reprieves, secret moments & candid disclosures, Montreal (2017)
2016 O'Callaghan SP, 'Nurturing Reflective Art and Design Practitioners', Abertay University (2016)
2015 O'Callaghan SP, 'Interdisciplinarity and Innovation; The Artist in the Room', Manchester, UK (2015)
2013 O'Callaghan SP, 'A Medium in the Liminal Zone: Exploring New Territories for Printmaking', Dundee, Scotland (2013)
2011 O'Callaghan SP, 'Tales of the Maker; Using tagging technologies to create digital makers' marks.', Porto, Portugal (2011)
2011 O'Callaghan SP, 'Code the Print \ Print the Code; Creating art at the cusp of printmaking & mobile media.', Melbourne, Australia (2011)
2011 O'Callaghan SP, Speed C, 'The Hidden Histories of Objects: Provenance, Storytelling and Tagging Technologies', Istanbul (2011)
2011 O'Callaghan SP, Speed C, Burke M, Hudson-Smith A, Rogers J, Karpovich A, 'Disrupting the Internet of Things', Aberdeen (2011)
2010 O'Callaghan SP, Speed C, Burke M, Hudson-Smith A, Karpovich A, Simpson M, 'The Internet of old things', The Internet of old things, Swindon (2010)
2009 O'Callaghan SP, 'Art & Mobile Augmentation: The Brave New World of Graphical Tagging', Belfast, Northern Ireland (2009)
2008 O'Callaghan SP, 'Visual Conversations: The semiotics of intimacy in phonecam images', Barcelona (2008)
2006 O'Callaghan SP, 'Design Across Platforms', Vienna (2006)
Show 11 more conferences

Design (1 outputs)

Year Citation Altmetrics Link
2020 O'Callaghan S, Callen A, Kelly M, Drabsch B, Biomes 2020 website, Virtual (2020)
Co-authors Bernadette Drabsch, Michelle Kelly

Creative Work (10 outputs)

Year Citation Altmetrics Link
2020 Kelly M, O'Donnell L, Sailer P, O'Callaghan S, Callen A, Drabsch B, Biomes 2020 exhibition, Online via Virtual Gallery (2020)
Co-authors Bernadette Drabsch, Michelle Kelly, Prue Sailer
2017 O'Callaghan SP, IVSA Montreal, Framing and Reframing, Concordia University Montreal (2017)
2016 O'Callaghan SP, Sleep While the Baby Sleeps, Hannah Maclure Centre, Abertay University (2016)
2016 O'Callaghan SP, The Motherload, Hannah Maclure Centre (2016)
2016 O'Callaghan SP, Robertson L, Maciello N, Brennan C, Irvine Z, Spence P, et al., The Mother Load, Dundee, Hannah Maclure Centre, Abertay University Dundee, Dundee, Scotland (2016)
2016 Brooker CJ, O'Callaghan SP, Shadbolt J, Brollo D, Catanzaro M, Sandbach K, et al., Techne: Crafting Technology Exhibition, University of Newcastle Gallery (2016)
Co-authors Caelli Brooker, Jane Shadbolt
2011 O'Callaghan SP, Coded Moments @ The Small Society Lab, Visual Research Centre, Dundee Contemporary Arts (2011)
2011 O'Callaghan SP, Coded Moments, Foyer Gallery, Victoria University, Foyer Gallery, Univeristy of Victoria, Melbourne (2011)
2008 O'Callaghan SP, Signals in the City, Hannah Maclure Centre, Scotland (2008)
2005 O'Callaghan SP, Icon and Interior, Gallery 152, Dundee Contmeporary Arts, Dundee, Scotland (2005)
Show 7 more creative works

Report (1 outputs)

Year Citation Altmetrics Link
2017 O'Callaghan SP, White A, 'Comparative Analysis of Cancer Information; UX and Heuristic Evaluation for Cancer Council Australia', Cancer Council Australia, 37 (2017)
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Grants and Funding

Summary

Number of grants 12
Total funding $2,811,000

Click on a grant title below to expand the full details for that specific grant.


20202 grants / $80,000

Media and Entertainment Research Centre (MERCury) establishment program$70,000

Funding body: Faculty of Education and Arts, The University of Newcastle, Australia

Funding body Faculty of Education and Arts, The University of Newcastle, Australia
Project Team

Dr Simon Weaving (Lead); A/Prof Craig Hight; Dr Simone O'Callaghan; Dr Jane Shadbolt; Dr Ben Matthews; Dr Stuart McBratney; Mr Jack McGrath; Dr Zi Siang See; Claire Pasvolsky; Karen Nobes, Prof Richard Vella.

Scheme Research Programs Pilot Scheme
Role Investigator
Funding Start 2020
Funding Finish 2021
GNo
Type Of Funding Internal
Category INTE
UON N

Biodiversity Education and Engagement Network$10,000

Funding body: Faculty of Education and Arts, University of Newcastle

Funding body Faculty of Education and Arts, University of Newcastle
Project Team

A/Prof Craig Hight (Lead), Dr Bernadette Drabsch, Dr Simone O'Callaghan, A/Prof Matthew Hayward, Dr Andrea Griffin, Dr Kaya Klop-Toker and Dr Alexandra Callen

Scheme Strategic Network and Pilot Project Grants Scheme
Role Investigator
Funding Start 2020
Funding Finish 2020
GNo
Type Of Funding Internal
Category INTE
UON N

20191 grants / $6,000

2019 International Research Collaboration Scheme$6,000

International Visitor Emeritus Professor Alan Male

Funding body: Faculty of Education and Arts, University of Newcastle

Funding body Faculty of Education and Arts, University of Newcastle
Scheme FEDUA IRCS
Role Lead
Funding Start 2019
Funding Finish 2019
GNo
Type Of Funding Internal
Category INTE
UON N

20174 grants / $96,500

Early Career Researcher (ECR) Higher Degree by Research (HDR) Scholarships$78,000

This programme supports the University’s commitment to fostering and developing Early Career Researchers’ research and research leadership through the provision of fully funded Higher Degree by Research scholarships.

The scholarship provides the HDR candidate with:

  1. Living allowance scholarship at the Australian Postgraduate Award rate for an initial period of three years (a six month extension may be granted at the Dean of Graduate Studies’ discretion); and
  2. Relocation allowance - up to $1,520; and
  3. Establishment allowance – up to $500; and
  4. Where an international HDR candidate has been identified, overseas health cover.

Funding body: The University of Newcastle

Funding body The University of Newcastle
Project Team

Simone O'Callaghan, Mark Roxburgh

Scheme Early Career Researcher (ECR) Higher Degree by Research (HDR) Scholarships
Role Lead
Funding Start 2017
Funding Finish 2020
GNo
Type Of Funding Internal
Category INTE
UON N

Comparative Analysis of Online Cancer information$8,500

Funding body: Cancer Council Australia

Funding body Cancer Council Australia
Project Team Doctor Simone O'Callaghan, Ms Alyssa White, Ms Jane Roy
Scheme Project Grant
Role Lead
Funding Start 2017
Funding Finish 2017
GNo G1700163
Type Of Funding C3112 - Aust Not for profit
Category 3112
UON Y

Starting up a Design and Research Studio: Finding a viable studio model within HE$5,000

Outside the Design discipline, there is little understanding of what design research is, and this often gets mistaken for “making things pretty”, when it actually encompasses a much broader remit. One aim of the studio is to make the clear distinction between Visual Communication Design Services and Design Research. The design discipline has been approached by external potential collaborators for both Design services and research, however the procurement procedures of the University, long and slow ethics approval processes, and the convoluted contract processes mean that many collaborations have not taken place, because each of these adds a level of bureaucracy which outside agencies find confusing and negatively impact timelines to the extent that projects are no longer viable because clients have specified timelines.

In setting up the Design and Research studio, the aim is to streamline these processes, and facilitate smoother collaboration between the Design discipline and clients, so that projects actually take place. This is a seeding project to devise a studio model that can work within an HE environment and on completion of this initial research, recommendations will be made for implantation and maintenance of a sustainable studio model.

Funding body: Centre for 21st Century Humanities, University of Newcastle

Funding body Centre for 21st Century Humanities, University of Newcastle
Project Team

Simone O'Callaghan, Caelli Jo Booker, Jane Shadbolt, Bettina Hodegeson, and Ralph Kenke

Scheme Humanities Startups
Role Lead
Funding Start 2017
Funding Finish 2017
GNo
Type Of Funding Internal
Category INTE
UON N

IVSA Montreal Exhibition$5,000

Exhibition of artwork: Sleep While the Baby Sleeps and IVSA conference paper

Project summary: The accepted paper explores the everyday experiences, internalized monologues and images created by primary caregivers - most often mothers -  in moments of “downtime”. As part of The Mother Load, a research project collaboration between Abertay University Dundee (Scotland), the University of Dundee and the University of Northern Texas, a participatory photographic installation, Sleep While the Baby Sleeps was created by artist-academic Simone O’Callaghan. It was then used to elicit data from participants in the gallery space, during the international exhibition The Mother Load: Dundee at the Hannah Maclure Centre in Scotland from February to April 2015. During this time, the project sought to unpack ideas around what mothers/ primary caregivers perceive as the main pressures in their lives; and the roles that digital networks and social media play in the generating of support systems for specific groups of caregivers.

With reference to content generated during the exhibition, this paper illustrates how artworks in a public gallery space can be used in elicitation techniques to engage participants, in ways which are more self-directed and often lead to greater candor, using the “opt-in” nature of social media. Using Sleep While the Baby Sleeps as a case study, the collection of the image-based data via an artwork is discussed, followed by insights into the project’s early content analysis explored within the context of Erving Goffman’s Impression Management.

Funding body: FEDUA

Funding body FEDUA
Project Team

Simone O'Callaghan

Scheme New Staff Grant
Role Lead
Funding Start 2017
Funding Finish 2017
GNo
Type Of Funding Internal
Category INTE
UON N

20161 grants / $1,500

Sleep While the Baby Sleeps$1,500

£750 for the production of artworks for The Mother Load Dundee Exhibition, February – May 2016, Hannah MaClure Centre, Abertay University, Dundee.

Funding body: Creative Scotland and Leisure & Culture Dundee

Funding body Creative Scotland and Leisure & Culture Dundee
Project Team

Simone O'Callaghan

Scheme Dundee Visual Artists Award Scheme
Role Lead
Funding Start 2016
Funding Finish 2016
GNo
Type Of Funding Other Public Sector - State
Category 2OPS
UON N

20151 grants / $5,000

Scottish Graduate School, Art and Design$5,000

£2,500 to run workshops for creative practice-based PhD researchers, in collaboration with the University of Western Scotland, University of Dundee and IDEEA Lab at Tokyo Metropolitan University

Funding body: Scottish Graduate School for Arts and Humanities

Funding body Scottish Graduate School for Arts and Humanities
Project Team

Simone O'Callaghan, Clare Brennan (Abertay Unviersity), Sarah Cook (University of Dundee), Katazyna Kosmala (Univeristy of Western Scotland),

Scheme Cohort Development Fund
Role Investigator
Funding Start 2015
Funding Finish 2015
GNo
Type Of Funding Grant - Aust Non Government
Category 3AFG
UON N

20111 grants / $20,000

EPSRC Tales of Engagement – TOTeM Project$20,000

£10,000 for dissemination, to fund major exhibition and symposium, called: I am Seeing Things at the Talbot Rice Gallery in Edinburgh, Oct – Dec 2012.

Funding body: EPSRC

Funding body EPSRC
Project Team

Simone O'Callaghan, Chris Speed (Edinburgh College of Art), Maria Burke (Salford University, Manchester), Andy Hudson-Smith (unviersity College, London), Angelina Karpovich (Brunel University), Jon Rogers (University of Dundee)

Scheme Digital Economy
Role Investigator
Funding Start 2011
Funding Finish 2015
GNo
Type Of Funding International - Competitive
Category 3IFA
UON N

20091 grants / $2,600,000

Tales of Things and Electronic Memories (TOTeM)$2,600,000

Funded by the AHRC and EPSRC: Project  exploring attaching memories and stories to objects using tagging technologies such as QR-codes. The proposal to use tagging technologies in this project came directly from work in my PhD.

  • Member of the DDW (Design for the Digital World) Digital Economy Network
  • Member of the EPSRC Culture & Communities Network +

Funding body: EPSRC, AHRC & TSB

Funding body EPSRC, AHRC & TSB
Project Team

Simone O'Callaghan, Chris Speed (Edinburgh College of Art), Maria Burke (Salford University, Manchester), Andy Hudson-Smith (University College, London), Angelina Karpovich (Brunel University), Jon Rogers (University of Dundee)

Scheme UKRC Digital Economy
Role Investigator
Funding Start 2009
Funding Finish 2013
GNo
Type Of Funding International - Competitive
Category 3IFA
UON N

20081 grants / $2,000

Signals in the City$2,000

£750 phone credit and 3x Nokia 6300 camera phones for experimental interaction with artworks for Signals in the City Exhibition, March – May 2008

Funding body: Orange UK (Mobile Network Operator)

Funding body Orange UK (Mobile Network Operator)
Project Team

Simone O'Callaghan

Scheme Corporate Sponsorship
Role Lead
Funding Start 2008
Funding Finish 2008
GNo
Type Of Funding External
Category EXTE
UON N
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Research Supervision

Number of supervisions

Completed13
Current1

Current Supervision

Commenced Level of Study Research Title Program Supervisor Type
2020 Honours Female Graphic Design graduates are under-represented in post-graduation employment in Australia. Graphic and Design Studies, The University of Newcastle Co-Supervisor

Past Supervision

Year Level of Study Research Title Program Supervisor Type
2020 Honours NIB Industry Partner Honours Graphic and Design Studies, The University of Newcastle Principal Supervisor
2018 Honours NIB Honours Projects Other Creative Arts, Univeristy of Newcastle Co-Supervisor
2017 Honours Branding and Symbolism Graphic and Design Studies, The University of Newcastle Principal Supervisor
2016 Honours Beyond Usability: User Experience Design for Experimental Games Communication & Media Studies, Unversity of Abertay Sole Supervisor
2015 Honours Re-designing a News App Communication & Media Studies, Unversity of Abertay Sole Supervisor
2015 Honours An investigation into the visual aesthetics of light art when influenced by colour and technology Fine Arts, Unversity of Abertay Sole Supervisor
2014 Honours Player autonomy in a non-textual environmental tutorial Communication & Media Studies, Univeristy of Abertay, Dundee Principal Supervisor
2014 Honours Finding the Future: Interaction Evolution Graphic and Design Studies, Univeristy of Abertay, Dundee Principal Supervisor
2014 Honours An Exploration into Fine Art Inspired 2D Video Game Asset Production Creative Arts, University of Abertay Principal Supervisor
2006 Masters Beauty and Colour in Interactive Media Communication & Media Studies, Bournemouth University Sole Supervisor
2006 Masters Graphic Design and Interactive Media Communication & Media Studies, Bournemouth University Sole Supervisor
2006 Honours Interactive Media Production Projects Communication & Media Studies, Bournemouth University Principal Supervisor
2006 Honours The Tale of the Little Badger
For BA Interactive Media Production. This was an interactive project examining games and digital storytelling for children. 
Communication & Media Studies, Bournemouth University Principal Supervisor
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Research Projects

Comparative Analysis of Online Cancer information 2017

In response to a need to consolidate the Cancer Council’s delivery of existing online cancer information in Australia this research examines the ways in which existing content can be best delivered to the target audience. The aim of this evaluation is to do a comparative analysis of the existing information structures on a selection of Cancer Council sites, in order to identify the best way in which the content can be structured for a cohesive and empathetic user experience. It is based on comparative analysis of existing Cancer Council tumour information, to work out the preferred format of information delivery for people diagnosed with cancer.


Starting up a Design and Research Studio: Finding a viable studio model within HE 2016 - 2019

Outside the Design discipline, there is little understanding of what design research is, and this often gets mistaken for “making things pretty”, when it actually encompasses a much broader remit. One aim of the studio is to make the clear distinction between Visual Communication Design Services and Design Research. The design discipline has been approached by external potential collaborators for both Design services and research, however the procurement procedures of the University, long and slow ethics approval processes, and the convoluted contract processes mean that many collaborations have not taken place, because each of these adds a level of bureaucracy which outside agencies find confusing and negatively impact timelines to the extent that projects are no longer viable because clients have specified timelines.

In setting up the Design and Research studio, the aim is to streamline these processes, and facilitate smoother collaboration between the Design discipline and clients, so that projects actually take place. This is a seeding project to devise a studio model that can work within an HE environment and on completion of this initial research, recommendations will be made for implantation and maintenance of a sustainable studio model.

Funding body: Centre for 21st Century Humanities, University of Newcastle


Tales of Things and Electronic Memories (TOTeM) 2009 - 2012

Collaboration with 5 partner universities; Univeristy of Dundee (home insitution at the time), Edinburgh College of Art, University College London (UCL), Salforda nd Brunel Universities,  funded  to the value of £1.39M by the AHRC and EPSRC. This was a project  exploring attaching memories and stories to objects using tagging technologies such as QR-codes.


The Mother Load: Dundee 2015 - 2016

The Mother Load is a network of artists who are also mothers initiated by artist academics Lesli Robertson, University of North Texas, Denton; Natalie Macellaio, Brookhaven College, Farmers Branch, Texas. In February - May 2016, the Mother Load Dundee was an exhibition/ symposium colloboration with Simone O'Callaghan and Clare Brennan University of Abertay, Dundee; Pernille Spence, Duncan of Jordanstone School of Art and Design, University of Dundee and sound artist Zoe Irvine.

This has led to the collection and generation of data which explores how communities of support play a critical role in shaping artistic practice and parental capacities. In the broadest sense these caregivers are the ones who nurture the vulnerable members of our society, but who supports and nurtures these nurturers? Through a series of workshops, engagement activities, screenings and a public exhibition this project seeks to understand how networked communities can be built that are dynamic enough to support personal and public personas, compassionate enough to empathise and support, yet challenging enough to stimulate and invigorate.

Work for this project is ongoing.


The Liminal Medium 2007 - 2012

Funded by the Wiliam Sangster Fund and the University of Dundee: Art practice based PhD investigating the use of graphical tags (like QR codes) as a new creative medium. Research was underpinned by critical writing from the 1960’s and 70’s which served to inform debates today in digital cultures surrounding analogue and digital practices in mobile and social media. Artworks were created using traditional printmaking processes, and then augmented by content accessed via mobile phone. In depth analysis of audience interaction and reception of the works was done using HCI methods such as video cued recall in dedicated exhibitions in both the “white cube” gallery setting and public spaces.


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Research Collaborations

The map is a representation of a researchers co-authorship with collaborators across the globe. The map displays the number of publications against a country, where there is at least one co-author based in that country. Data is sourced from the University of Newcastle research publication management system (NURO) and may not fully represent the authors complete body of work.

Country Count of Publications
United Kingdom 4
Australia 3
Canada 1
Turkey 1
United States 1
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News

Humanities workshop kicks off design start-up

July 18, 2017

A Humanities Startup Workshop has assisted in the creation of a design service and research studio within the School of Creative Industries.

Dr Simone O'Callaghan

Position

Senior Lecturer
School of Creative Industries
College of Human and Social Futures

Contact Details

Email simone.ocallaghan@newcastle.edu.au
Phone (02) 4913 8096
Link Personal webpage

Office

Building University House
Location City Campus

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