The University of Newcastle, Australia
Not currently offered
Course code



10 units


1000 level

Course handbook


This course introduces students to the idea of seeing as an active process of observation and the role this plays in visual communication design. It explores the relationship between observation and a variety of image based / mark making media in documenting observations and communicating meaning.


Not currently offered.

This Course was last offered in Semester 1 - 2016.

Learning outcomes

On successful completion of the course students will be able to:

1. Frame their observations through appropriate visual media - including but not limited to - still photography, drawing, moving image, mark making etc;

2. Demonstrate an understanding of the role of observation in design ideation, through the use of relevant visual / mark making media;

3. Experiment with a variety of forms of visual / mark making media;

4. Communicate effectively with a variety of visual / mark making media.


Topics will include:

  1. Observation as an active form of seeing;
  2. The relationship between imaging and imagination;
  3. The affect of hand generated and lense media imagery on observation;
  4. Observation and the frame;
  5. The role of hand generated and lense media imagery in visually communicating ideas.  


This course replaces DESN1311. If you have successfully completed DESN1311 you cannot enrol in this course.

Assessment items

Presentation: Assignment 1 - Journal and Presentation

Presentation: Assignment 2 - Journal and Presentation