Mrs Andrea Cassin

Mrs Andrea Cassin

Lecturer

School of Creative Industries

Career Summary

Biography

Andrea Cassin, MA Communication and Media Research, BA Media Managment, is a Lecturer at the School of Creative Industries and has been teaching communication at the University of Newcastle since 2007. Her research interests center around public relations, audience studies and the influence of new technologies on creative communication. Andrea's PhD investigates community engagement for renewable and low carbon emission technologies through the lens of public relations theory. She has presented my research at international conferences including the Annual International Communication Association (ICA) Conference, the Barcelona PR Meeting and BledCom in Slovenia. Both her research and teaching are supported by ten years practical experiences in the media and communication industries in Australia and Germany. Her industry experiences include a leading Australian member-based organization, an international media corporation based in Germany, a German commercial television channel and a small public relations and events management agency.


Qualifications

  • Masters in Media Science and Applied Communication, Universitat Hannover
  • Certiificate 1V in Assessment and Worklace Training BZ401698, Sydney Community College - RTO
  • Cert 1V in Training and asessment TA40104, TAFE

Keywords

  • audience studies
  • community engagement
  • environmental communication
  • public relations
  • strategic communication

Languages

  • English (Fluent)
  • German (Mother)

Fields of Research

Code Description Percentage
200101 Communication Studies 40
200104 Media Studies 20
200105 Organisational, Interpersonal and Intercultural Communication 40

Professional Experience

UON Appointment

Title Organisation / Department
Lecturer University of Newcastle
School of Creative Industries
Australia

Academic appointment

Dates Title Organisation / Department
1/2/2016 - 31/12/2017 Lecturer Univerisity of Newcastle
School of Design, Communication and Information Technology
Australia
1/1/2018 -  Lecturer Faculty of Education and Arts, The University of Newcastle, Australia
School of Creative Industries
Australia
1/1/2020 - 31/12/2020 Faculty Board Member Faculty of Education and Arts, The University of Newcastle, Australia
Australia

Professional appointment

Dates Title Organisation / Department
1/4/2000 - 31/7/2001 Corporate Communication Consultant Bertelsmann AG
Corporate Communication
Germany
2/8/1999 - 31/3/2000 Projectmanager Media and PR Klußmann Communications
Germany
4/8/1997 - 27/11/1998 Management Consultancy Internship and Contract Project Work Roland Berger & Partner GmbH
Competence Centre Multimedia/Media
Germany
1/8/2002 - 30/6/2005 Product Manager and Channel Communication Specialist NRMA Motoring & Services
Travel Department
Australia
1/7/1992 - 30/9/1993 Personal Assistant of TV Show Producer RTL Television
Germany

Teaching appointment

Dates Title Organisation / Department
1/7/2007 - 31/12/2015 Sessional Academic Faculty of Science and Information Technology The University of Newcastle
School of Design, Communication and IT
Australia
1/1/2010 - 31/12/2012 Casual Teacher for Marketing, Communication and Events Hunter Institute TAFE
Australia

Awards

Award

Year Award
2019 Faculty Excellence Award - Festival X Team
FEDUA, University of Newcastle

Research Award

Year Award
2013 Outstanding Postgraduate (Research) Student Achievement Award in 2013
Faculty of Science and Information Technology The University of Newcastle

Teaching Award

Year Award
2019 Teaching and Learning Excellence 2018
Office of the DVC(A), The University of Newcastle, Australia

Teaching

Code Course Role Duration
CMNS3320 International Media Studies
School of Design, Communication & IT, University of Newcastle
This course examines global issues in communication and media industries. Students will deepen their understanding of international media practice and theory and develop skills to assist them in working in a global environment. They will learn the role of media professionals in society. The course examines variations in media systems around the world including how social, cultural, political, economic and historical contexts influence and impact media practice.
Tutor and Course Coordinator 1/1/2007 - 31/12/2011
CMNS2290 Public Relations Issues and Strategies
University of Newcastle
Tutor 1/1/2009 - 30/7/2010
CMNS3510 Advanced Public Relations
The University of Newcastle
This course contributes to the student's depth and breadth of knowledge of the evolving media landscape and the role traditional and emerging communication channels play in public relations. It is a detailed examination of the array of channels utilized by public relations professionals including traditional media, digital media, social media, earned and owned media. These are explored and assessed from a theoretical, strategic and tactical perspective. Knowledge and skills including the design, implementation and measurement of promotional, persuasive and social media engagement strategies are developed through case studies and projects. The course builds on previous courses at 1000 and 2000 level to further students’ understanding of public relations theory and practice, both in an Australian and in an international context.
Course Coordniator, Lecturer and Tutor 1/7/2008 - 31/12/2012
CMNS3540 Public Relations Campaigns
School of Creative Industries, Factulty of Education and Arts, University of Newcastle
This unit of study focuses on theory and management of public relations campaigns. Students will critically examine a range of campaigns and different strategies and theories of public relations campaigns. Ethical issues in campaigning will be a major consideration. Students will learn how to develop, manage and evaluate a public relations campaign. Students will also apply content production and media management skills developed throughout their degree to their campaigns in the context in which contemporary public relations is practiced.
Course Coordinator, Lecturer and Tutor 1/7/2019 - 31/7/2020
CMNS3530 Public Relations Strategy
University of Newcastle Singapore
This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin public relations strategy. The course focuses on strategic communication and positioning; risk, issues and crisis communication; organisational communication; community relations and government relations. Students will develop a strategic communication plan and responses to address contemporary public relations issues focusing on public consultation and community engagement.
Course Coordinator 1/1/2014 - 31/12/2019
CIND3000 Distribution, Markets, and Audiences
School of Creative Industries, Factulty of Education and Arts, University of Newcastle
This course focuses on frameworks for understanding different market sectors within the Creative Industries. Students will gain a deeper understanding of distribution as the basis for generating income from intellectual property, and the means to attract, generate and maintain an audience. Established distribution models for analogue and digital media will be introduced, discussed and problematised. Students will undertake a detailed study of a market sector, and the opportunities and challenges it represents for creative work. At the end of the course, students will pitch an outline of their major creative project.
Lecturer and Tutor 1/7/2019 - 31/12/2020
CMNS2600 Audience Studies
University of Newcastle, Australia
The onset of media convergence and the rapid uptake of new media platforms such as streaming services, has changed the way audiences interact with traditional media platforms such as television and radio. This course will examine the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs, and the needs of producers and the media industries. Students will also explore specific instances of text/reader relationships as they apply to film, radio, popular music, print media and television and the Internet.
Course Coordinator 1/7/2006 - 14/3/2012
CMNS2530 Strategic Communication
School of Creative Arts, University of Newcastle
This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin public relations strategy. The course focusses on organisational communication behaviour and strategic engagement with key publics, and the role of public relations within an organisation. Using a problem-based learning approach, students will work collaboratively with local organisations to identify, analyse and address real-world communication issues. Students will develop strategic responses that are underpinned by relevant theoretical, ethical and legal frameworks.
Course Coordinator, Lecturer and Tutor 1/7/2020 - 31/12/2020
CMNS1230 Introduction to Public Relations
The University of Newcastle
This course introduces students to the field of public relations and provides a foundational knowledge of public relations theory and practice. Students will begin to develop an understanding of professional practice, ethical issues, and role of communication strategies and tactics in public relations management. Students are encouraged to explore the different types of public relations practice and to begin positioning themselves to develop a career in the field.
Tutor & Course Coordinator 1/7/2007 - 31/12/2011
CMNS3550 PR Project
School of Creative Industries | University of Newcastle
This course is the capstone unit in the Public Relations and Strategic Communication Major. It provides students with the opportunity to draw on and assimilate the knowledge and skills they have developed throughout their major, while extending and refining these skills to provide strategic and tactical solutions for a real-world client-based campaign. Students will engage with and apply the theoretical, ethical and legal understandings that underpin public relations campaign practice. Working both independently and collaboratively, it will prepare students for professional practice through the delivery of well-researched and creative responses and materials, that practicably meet their client’s brief within allocated budgets and timeframes.
Course Coordinator, Lecturer and Tutor 1/7/2020 - 31/12/2020
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Conference (5 outputs)

Year Citation Altmetrics Link
2019 Cassin A, 'Getting the Green Light: Community Engagement for Renewable Energy and Low-carbon Emission Technologies in Australia', Bonn, Germany (2019)
2016 Cassin A, James M, 'Green community engagement do organisations actually listen?', https://www.bledcom.com/asset/tfyt5d6TmW66QZ8eJ, Bled, Slovenia (2016)
2013 Balnaves M, Cassin A, James MB, 'The Social Mood Reader - Mapping citizen engagement in public relations using the semantic web and supercomputing.', International Communication Association, London, UK (2013) [E1]
2013 Cassin A, 'Exploring Community Engagement for renewable energies and low-carbon emission technologies in Australia', Barcelona (2013)
2010 Koutsoukos C, Cassin A, 'World Youth Day Sydney 2008: The acceptable face of religion in contemporary Australia', World Youth Day Sydney 2008: The acceptable face of religion in contemporary Australia, Toronto, Canada (2010)
Co-authors Christina Koutsoukos
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Grants and Funding

Summary

Number of grants 5
Total funding $47,000

Click on a grant title below to expand the full details for that specific grant.


20201 grants / $10,000

Communicating as Community: An Action Research, Arts-Based Approach to Species Survival in the Ourimbah Creek Valley$10,000

Funding body: FASTLab | School of Creative Industries

Funding body FASTLab | School of Creative Industries
Project Team

Prof Phillip McIntyre, Dr Chloe Killen, Dr Bernadette Drabsch, Dr Anita Chalmers, Mrs Andrea Cassin

Scheme RAPID
Role Investigator
Funding Start 2020
Funding Finish 2021
GNo
Type Of Funding Internal
Category INTE
UON N

20194 grants / $37,000

Muswellbrook Shire Council Creative Scholarship$25,000

These scholarships were established by Muswellbrook Shire Council to support students in developing collaborative creative practice through project based learning initiatives. It is the intention of the scholarships to support students undertaking a project required as part of the curriculum of their communication, creative industries, music and visual design programs. The successful students will be offered the opportunity to undertake their required project with Muswellbrook Shire Council on a component of the development of the Blue Heeler Film Festival as a combined work integrated learning (WiL) placement and attendance at relevant university classes. It aims to support students across disciplines of communication, design, film, music and the visual and performing arts. Muswellbrook Shire Council recognises the value in providing students with a real industry project to build skills, encourage collaborative creative work practices and provide scope for potential future projects and career insights.

Funding body: Muswellbrook Shire Council

Funding body Muswellbrook Shire Council
Project Team

Una Rey, Andrea Cassin

Scheme Muswellbrook Shire Council Creative Scholarships
Role Investigator
Funding Start 2019
Funding Finish 2019
GNo
Type Of Funding External
Category EXTE
UON N

Authentic assessment and work-integrated learning in the creative industries$9,000

The tEN Research Investment Scheme is an initiative of the NeW Education Framework and is designed to provide encouragement, mentoring, support and resources that will enable our University educators to undertake high-quality research in teaching and learning. The investments are supported by a series of research development workshops and network events to support educators in the field of scholarship of teaching and learning. Through the tEN Research Stream, educators will be enabled to produce quality research outputs, develop excellence and equity in learning and teaching, test and generate new and emergent pedagogies, and embed a critical, research-informed approach.

Funding body: Univeristy of Newcastle

Funding body Univeristy of Newcastle
Project Team

Janet Fulton, Andrea Cassin, Caelli Brooker, Christina Koutsoukos, Paul Scott, Felicity Biggins

Scheme tEN Research Investment Scheme
Role Investigator
Funding Start 2019
Funding Finish 2019
GNo
Type Of Funding Internal
Category INTE
UON N

2019 New Courses Initiative funding - FEDUA$2,000

Funding body: The University of Newcastle - Faculty of Education and Arts

Funding body The University of Newcastle - Faculty of Education and Arts
Project Team

Craig Hight, Andrea Cassin

Scheme New Courses Initiative funding
Role Lead
Funding Start 2019
Funding Finish 2019
GNo
Type Of Funding Internal
Category INTE
UON N

School of Creative Industries Travel Grant$1,000

Funding body: School of Creative Industries, Factulty of Education and Arts, University of Newcastle

Funding body School of Creative Industries, Factulty of Education and Arts, University of Newcastle
Project Team

Janet Fulton, Andrea Cassin, Caelli Brooker, Christina Koutsoukos, Paul Scott, Felicity Biggins, Belinda Hodgson, Ralph Kenke, Carl Morgan, Louise Dash

Scheme Travel
Role Lead
Funding Start 2019
Funding Finish 2019
GNo
Type Of Funding Internal
Category INTE
UON N
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Research Supervision

Number of supervisions

Completed1
Current2

Current Supervision

Commenced Level of Study Research Title Program Supervisor Type
2020 Honours Rainbow Washing in Public Relations: Audience Power and Positioning during the ANZ #LoveSpeech Campaign Communication & Media Studies, School of Creative Industries, Factulty of Education and Arts, University of Newcastle Principal Supervisor
2020 PhD The Climate Change Debate in Australia: How Facebook use Cultivates Perceptions of ‘Us Against Them’ among Social Groups PhD (Comm & Media Arts), Faculty of Education and Arts, The University of Newcastle Principal Supervisor

Past Supervision

Year Level of Study Research Title Program Supervisor Type
2019 Honours The cultivation effects of Facebook use on perceptions of Muslims in Australia Communication & Media Studies, School of Creative Industries, Factulty of Education and Arts, University of Newcastle Sole Supervisor
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Research Projects

The climate change debate in Australia: How Facebook use cultivates perceptions of 'us against them' among social groups 2020 - 2024

Collaborators

Name Organisation
Mrs Andrea Sandra Eugenie Cassin University of Newcastle
Professor Phillip Colin Phillip McIntyre University of Newcastle

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Mrs Andrea Cassin

Position

Lecturer
School of Creative Industries
Faculty of Education and Arts

Contact Details

Email andrea.cassin@newcastle.edu.au
Phone (02) 4921 6765

Office

Building NU Space Level 4
Location Newcastle City Campus

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