Dr Andrea Cassin
Lecturer
School of Creative Industries
- Email:andrea.cassin@newcastle.edu.au
- Phone:(02) 4921 6765
Career Summary
Biography
Andrea Cassin is a Lecturer at the School of Creative Industries and has been teaching communication at the University of Newcastle since 2007.
Her expansive teaching experiences include courses in public relations, communication and audience studies at Bachelor and Master level (Bachelor of Communication; Bachelor of Creative Industries; Master of Digital Media) with consistently excellent student feedback, both formally and informally.
Andreas research interests center around public relations, community engagement and audience studies. Andrea's PhD investigated community engagement for renewable and low carbon emission technologies through the lens of public relations theory. She has presented her research at international conferences including the Annual International Communication Association (ICA) Conference, the Barcelona PR Meeting and BledCom in Slovenia.
Both her research and teaching are supported by ten years practical experiences in media and communication. Her industry experiences include product management at a leading Australian member-based organization, public affairs for an international media corporation based in Germany, project management at a public relations and events management agency, and working at a German commercial television channel.
Andrea completed her Masters in Mediamanagement (Media Science and Applied Communication Research) at the University of Hanover, Germany, with high distinction. In her masters' thesis she developed an audience typology based on their motivations for going to the cinema.
Qualifications
- Doctor of Philosophy in Communication and Media Arts, University of Newcastle
- Masters in Media Science and Applied Communication, Universitat Hannover
- Certiificate 1V in Assessment and Worklace Training BZ401698, Sydney Community College - RTO
- Cert 1V in Training and asessment TA40104, TAFE
Keywords
- audience studies
- community engagement
- environmental communication
- public relations
- strategic communication
Languages
- English (Fluent)
- German (Mother)
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 470101 | Communication studies | 40 |
| 470108 | Organisational, interpersonal and intercultural communication | 40 |
| 470204 | Cultural and creative industries | 20 |
Professional Experience
UON Appointment
| Title | Organisation / Department |
|---|---|
| Lecturer | University of Newcastle School of Creative Industries Australia |
Academic appointment
| Dates | Title | Organisation / Department |
|---|---|---|
| 1/1/2018 - | Lecturer | School of Creative Industries | University of Newcastle Australia |
| 1/2/2016 - 31/12/2017 | Lecturer | Univerisity of Newcastle School of Design, Communication and Information Technology Australia |
| 1/7/2007 - 31/12/2015 | Sessional Academic | School of Design, Communication & IT, University of Newcastle Australia |
Membership
| Dates | Title | Organisation / Department |
|---|---|---|
| 1/1/2021 - 31/12/2021 | College Board Member | The University of Newcastle College of Human & Social Futures Australia |
| 1/1/2021 - 31/12/2021 | School Executive Board Member | The University of Newcastle School of Creative Industries Australia |
| 1/1/2020 - 31/12/2020 | Faculty Board Member | Faculty of Education and Arts, The University of Newcastle, Australia Australia |
Professional appointment
| Dates | Title | Organisation / Department |
|---|---|---|
| 1/8/2002 - 30/6/2005 | Product Manager and Channel Communication Specialist | NRMA Motoring & Services Travel Department Australia |
| 1/4/2000 - 31/7/2001 | Corporate Communication Consultant | Bertelsmann AG Corporate Communication Germany |
| 2/8/1999 - 31/3/2000 | Projectmanager Media and PR | Klußmann Communications Germany |
| 4/8/1997 - 27/11/1998 | Strategic Management Consultancy - Project Work (contracts) | Roland Berger & Partner GmbH Competence Centre Multimedia/Media Germany |
| 1/7/1992 - 30/9/1993 | Personal Assistant for Producer of Live TV Show | RTL Television Germany |
Teaching appointment
| Dates | Title | Organisation / Department |
|---|---|---|
| 1/1/2010 - 31/12/2012 | Casual Teacher for Marketing, Communication and Events | Hunter Institute TAFE Australia |
Awards
Award
| Year | Award |
|---|---|
| 2019 |
Faculty Excellence Award - Festival X Team FEDUA, University of Newcastle |
Research Award
| Year | Award |
|---|---|
| 2013 |
Outstanding Postgraduate (Research) Student Achievement Award in 2013 Faculty of Science and Information Technology The University of Newcastle |
Teaching Award
| Year | Award |
|---|---|
| 2019 |
Teaching and Learning Excellence 2018 Office of the DVC(A), The University of Newcastle, Australia |
Teaching
| Code | Course | Role | Duration |
|---|---|---|---|
| CMNS3320 |
International Media Studies School of Design, Communication & IT, University of Newcastle This course examines global issues in communication and media industries. Students will deepen their understanding of international media practice and theory and develop skills to assist them in working in a global environment. They will learn the role of media professionals in society. The course examines variations in media systems around the world including how social, cultural, political, economic and historical contexts influence and impact media practice. |
Course Coordinator, Lecturer & Tutor | 1/1/2007 - 31/12/2011 |
| CMNS2530 |
Strategic Communication School of Creative Industries | University of Newcastle This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin public relations strategy. The course focusses on organisational communication behaviour and strategic engagement with key publics, and the role of public relations within an organisation. Using a problem-based learning approach, students will work collaboratively with local organisations to identify, analyse and address real-world communication issues. Students will develop strategic responses that are underpinned by relevant theoretical, ethical and legal frameworks. |
Course Coordinator, Lecturer & Tutor | 1/7/2020 - 31/12/2021 |
| CMNS2290 |
Public Relations Issues and Strategies University of Newcastle |
Tutor | 1/1/2009 - 30/7/2010 |
| CIND3500 |
Professional Placement School of Creative Industries | University of Newcastle Students will undertake a work placement in an organisation to apply the professional skills and practices acquired during their program of study. During the placement they will develop professional skills and practices appropriate to their chosen profession and experience the dynamics, discourses, practices and realities of working in a professional environment. Direction is provided onsite by a placement supervisor. Student projects may include, but are not limited to: theoretical explorations and reviews; speculative design practices; professionally oriented projects; work-integrated learning and research-integrated learning opportunities; group / collaborative projects; external stakeholder based projects Students undertaking CIND3500 – Professional Placement may be eligible to apply for a Scholarships with our industry partners. The Work-Integrated-Learning placement with the industry partner would contribute to their completion of CIND3500. |
Course Coordinator & Facilitator | 1/7/2021 - 31/12/2021 |
| CMNS2600 |
Audience Studies School of Design, Communication & IT, University of Newcastle The onset of media convergence and the rapid uptake of new media platforms such as streaming services, has changed the way audiences interact with traditional media platforms such as television and radio. This course will examine the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs, and the needs of producers and the media industries. Students will also explore specific instances of text/reader relationships as they apply to film, radio, popular music, print media and television and the Internet. |
Course Coordinator, Lecturer & Tutor | 1/7/2006 - 30/6/2012 |
| CMNS3540 |
Public Relations Campaigns School of Creative Industries, Factulty of Education and Arts, University of Newcastle This unit of study focuses on theory and management of public relations campaigns. Students will critically examine a range of campaigns and different strategies and theories of public relations campaigns. Ethical issues in campaigning will be a major consideration. Students will learn how to develop, manage and evaluate a public relations campaign. Students will also apply content production and media management skills developed throughout their degree to their campaigns in the context in which contemporary public relations is practiced. |
Course Coordinator, Lecturer and Tutor | 1/7/2018 - 31/7/2021 |
| CMNS3510 |
Advanced Public Relations Studies School of Design, Communication & IT, University of Newcastle This course contributes to the student's depth and breadth of knowledge of the evolving media landscape and the role traditional and emerging communication channels play in public relations. It is a detailed examination of the array of channels utilized by public relations professionals including traditional media, digital media, social media, earned and owned media. These are explored and assessed from a theoretical, strategic and tactical perspective. Knowledge and skills including the design, implementation and measurement of promotional, persuasive and social media engagement strategies are developed through case studies and projects. The course builds on previous courses at 1000 and 2000 level to further students’ understanding of public relations theory and practice, both in an Australian and in an international context. |
Course Coordinator, Lecturer & Tutor | 1/7/2008 - 31/12/2012 |
| CMNS3550 |
Public Relations Project School of Creative Industries | University of Newcastle This course is the capstone unit in the Public Relations and Strategic Communication Major. It provides students with the opportunity to draw on and assimilate the knowledge and skills they have developed throughout their major, while extending and refining these skills to provide strategic and tactical solutions for a real-world client-based campaign. Students will engage with and apply the theoretical, ethical and legal understandings that underpin public relations campaign practice. Working both independently and collaboratively, it will prepare students for professional practice through the delivery of well-researched and creative responses and materials, that practicably meet their client’s brief within allocated budgets and timeframes. |
Course Coordinator, Lecturer & Tutor | 1/7/2020 - 31/12/2020 |
| CMNS6060 |
eCulture and Audiences School of Creative Industries | University of Newcastle As part of the Master of Digital Media this online course examines cultural issues relating to communication networks and interactive multimedia, from both historical and contemporary perspectives. It also considers the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs and the needs of producers operating within cultural frameworks. Students will examine these issues by engaging with digital media production and analysis. |
Course Coordinator & Online Facilitator | 1/1/2016 - 30/6/2021 |
| CMNS3530 |
Public Relations Strategy School of Creative Industries | University of Newcastle This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin public relations strategy. The course focuses on strategic communication and positioning; risk, issues and crisis communication; organisational communication; community relations and government relations. Students will develop a strategic communication plan and responses to address contemporary public relations issues focusing on public consultation and community engagement. |
Course Coordinator, Lecturer & Tutor | 1/1/2014 - 31/12/2019 |
| CIND3003 |
Creatives Industries Professional Project School of Creative Industries | University of Newcastle The course provides students with an opportunity to build on professional networks, work with stakeholders and audiences and develop skills for future employment and entrepreneurial activity in the Creative Industries. It requires students to produce a major collaborative or individual project in a professional setting. Students will manage all stages toward the completion of the project, including production, audience development and critical reflection of both commercial, aesthetic and social outcomes. Student projects may include, but are not limited to: theoretical explorations and reviews; speculative design practices; professionally oriented projects; work-integrated learning and research-integrated learning opportunities; group / collaborative projects; external stakeholder based projects. |
Project Supervisor | 1/7/2021 - 31/12/2021 |
| CMNS1230 |
Introduction to Public Relations The University of Newcastle This course introduces students to the field of public relations and provides a foundational knowledge of public relations theory and practice. Students will begin to develop an understanding of professional practice, ethical issues, and role of communication strategies and tactics in public relations management. Students are encouraged to explore the different types of public relations practice and to begin positioning themselves to develop a career in the field. |
Course Coordinator, Lecturer & Tutor | 1/7/2007 - 31/12/2011 |
| CIND3000 |
Distribution, Markets and Audiences School of Creative Industries | University of Newcastle This course focuses on frameworks for understanding different market sectors within the Creative Industries. Students will gain a deeper understanding of distribution as the basis for generating income from intellectual property, and the means to attract, generate and maintain an audience. Established distribution models for analogue and digital media will be introduced, discussed and problematised. Students will undertake a detailed study of a market sector, and the opportunities and challenges it represents for creative work. At the end of the course, students will pitch an outline of their major creative project. |
Lecturer & Tutor | 1/7/2019 - 31/12/2020 |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (1 outputs)
| Year | Citation | Altmetrics | Link | |||||
|---|---|---|---|---|---|---|---|---|
| 2020 |
Sansom J, Cassin A, McIntyre K, 'Muslims in Australia: How Facebook Use Cultivates Perceptions of Us against Them among Social Groups', The Journal of Communication and Media Studies, 6 21-39 (2020)
|
|||||||
Conference (6 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2021 |
Killen C, McIntyre K, Foster L, Ransom L, Mulcahy A, Drabsch B, et al., 'Communicating as Community: Examining power and authority in community focused environmental communication through participatory action research in the Ourimbah Creek Valley.', Melbourne, VIC (2021)
|
||||
| 2019 | Cassin A, 'Getting the Green Light: Community Engagement for Renewable Energy and Low-carbon Emission Technologies in Australia', Bonn, Germany (2019) | ||||
| 2016 | Cassin A, James M, 'Green community engagement do organisations actually listen?', https://www.bledcom.com/asset/tfyt5d6TmW66QZ8eJ, Bled, Slovenia (2016) | ||||
| 2013 | Balnaves M, Cassin A, James MB, 'The Social Mood Reader - Mapping citizen engagement in public relations using the semantic web and supercomputing.', International Communication Association, London, UK (2013) [E1] | ||||
| Show 3 more conferences | |||||
Thesis / Dissertation (1 outputs)
| Year | Citation | Altmetrics | Link |
|---|---|---|---|
| 2021 | Cassin A, Getting the Green Light: Community Engagement for Renewable Energies and Low-Carbon Emission Technologies in Australia , University of Newcastle, Australia (2021) |
Grants and Funding
Summary
| Number of grants | 8 |
|---|---|
| Total funding | $83,000 |
Click on a grant title below to expand the full details for that specific grant.
20213 grants / $36,000
Muswellbrook Shire Council Creative Scholarship$28,000
Funding body: Muswellbrook Shire Council
| Funding body | Muswellbrook Shire Council |
|---|---|
| Project Team | Andrea Cassin, Simon Weaving |
| Scheme | Muswellbrook Shire Council Creative Scholarships |
| Role | Lead |
| Funding Start | 2021 |
| Funding Finish | 2021 |
| GNo | |
| Type Of Funding | Other Public Sector - Local |
| Category | 2OPL |
| UON | N |
Transdisciplinary Research Network in Art and Interface Technology (TRAIT)$5,000
Funding body: Faculty of Education and Arts, University of Newcastle
| Funding body | Faculty of Education and Arts, University of Newcastle |
|---|---|
| Project Team | Dr Rewa Wright (Lead); Dr Andrea Cassi; A/Prof John Drummond; Dr Ralph Kenke; Prof Mario Minichiello; Dr Nicole Carroll; Dr Clinton Watkins (Auckland Uni of Technology); Dr Alison Bennett (RMIT) |
| Scheme | Strategic Network and Pilot Project Grants Scheme |
| Role | Investigator |
| Funding Start | 2021 |
| Funding Finish | 2021 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
CHSF Working Parents Research Relief Scheme$3,000
Funding body: College of Human and Social Futures | University of Newcastle
| Funding body | College of Human and Social Futures | University of Newcastle |
|---|---|
| Scheme | CHSF - Working Parents Research Relief Scheme |
| Role | Lead |
| Funding Start | 2021 |
| Funding Finish | 2021 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
20201 grants / $10,000
Communicating as Community: An Action Research, Arts-Based Approach to Species Survival in the Ourimbah Creek Valley$10,000
Funding body: FASTLab | School of Creative Industries
| Funding body | FASTLab | School of Creative Industries |
|---|---|
| Project Team | Prof Phillip McIntyre, Dr Chloe Killen, Dr Bernadette Drabsch, Dr Anita Chalmers, Mrs Andrea Cassin |
| Scheme | RAPID |
| Role | Investigator |
| Funding Start | 2020 |
| Funding Finish | 2021 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
20194 grants / $37,000
Muswellbrook Shire Council Creative Scholarship$25,000
In 2019 the School of Creative Industries (SOCI) University of Newcastle (UoN) partnered with Muswellbrook Shire Council (MSC) to work on the Blue Heeler Film Festival as a combined work integrated learning (WiL) project as part of the curriculum of their communication, creative industries, music and visual design programs. Providing students with a real industry project enables them to build skills, encourage collaborative creative work practices and provides scope for potential future projects and career insights.
The Blue Heeler Film Festival (http://www.blueheelerfilmfest.com.au/) celebrates short-form film-making and aims to support and encourage both emerging and experienced filmmakers across the Hunter region. The festival focuses on young local people making and delivering film content for a film competition and festival event to be held at Muswellbrook. The event is run by Muswellbrook Shire Council and supported by local businesses.
The collaboration between the University of Newcastle and Muswellbrook Shire Council provided students with scholarships and the opportunity to develop collaborative creative practice through a real industry project. These scholarships supported students in developing collaborative creative practice through project based learning initiatives. It aims to support students across disciplines of communication, design, film, music and the visual and performing arts.
Funding body: Muswellbrook Shire Council
| Funding body | Muswellbrook Shire Council |
|---|---|
| Project Team | Una Rey, Andrea Cassin |
| Scheme | Muswellbrook Shire Council Creative Scholarships |
| Role | Investigator |
| Funding Start | 2019 |
| Funding Finish | 2019 |
| GNo | |
| Type Of Funding | External |
| Category | EXTE |
| UON | N |
Authentic assessment and work-integrated learning in the creative industries$9,000
The tEN Research Investment Scheme is an initiative of the NeW Education Framework and is designed to provide encouragement, mentoring, support and resources that will enable our University educators to undertake high-quality research in teaching and learning. The investments are supported by a series of research development workshops and network events to support educators in the field of scholarship of teaching and learning. Through the tEN Research Stream, educators will be enabled to produce quality research outputs, develop excellence and equity in learning and teaching, test and generate new and emergent pedagogies, and embed a critical, research-informed approach.
Funding body: Univeristy of Newcastle
| Funding body | Univeristy of Newcastle |
|---|---|
| Project Team | Janet Fulton, Andrea Cassin, Caelli Brooker, Christina Koutsoukos, Paul Scott, Felicity Biggins |
| Scheme | tEN Research Investment Scheme |
| Role | Investigator |
| Funding Start | 2019 |
| Funding Finish | 2019 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
2019 New Courses Initiative funding - FEDUA$2,000
Funding body: The University of Newcastle - Faculty of Education and Arts
| Funding body | The University of Newcastle - Faculty of Education and Arts |
|---|---|
| Project Team | Craig Hight, Andrea Cassin |
| Scheme | New Courses Initiative funding |
| Role | Lead |
| Funding Start | 2019 |
| Funding Finish | 2019 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
School of Creative Industries Travel Grant$1,000
Funding body: School of Creative Industries, Factulty of Education and Arts, University of Newcastle
| Funding body | School of Creative Industries, Factulty of Education and Arts, University of Newcastle |
|---|---|
| Project Team | Janet Fulton, Andrea Cassin, Caelli Brooker, Christina Koutsoukos, Paul Scott, Felicity Biggins, Belinda Hodgson, Ralph Kenke, Carl Morgan, Louise Dash |
| Scheme | Travel |
| Role | Lead |
| Funding Start | 2019 |
| Funding Finish | 2019 |
| GNo | |
| Type Of Funding | Internal |
| Category | INTE |
| UON | N |
Research Supervision
Number of supervisions
Current Supervision
| Commenced | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2021 | Honours | A strategic interplay: The elements of strategic communication in promotional surf brand campaigns | Communication & Media Studies, School of Creative Industries | University of Newcastle | Sole Supervisor |
| 2020 | PhD | The Climate Change Debate in Australia: How Facebook use Cultivates Perceptions of ‘Us Against Them’ among Social Groups | PhD (Comm & Media Arts), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
Past Supervision
| Year | Level of Study | Research Title | Program | Supervisor Type |
|---|---|---|---|---|
| 2020 | Honours |
Rainbow washing in public relations: Audience power and positioning during the ANZ #LoveSpeech campaign Completed with First Class Honours |
Communication & Media Studies, School of Creative Industries, Factulty of Education and Arts, University of Newcastle | Sole Supervisor |
| 2019 | Honours | The cultivation effects of Facebook use on perceptions of Muslims in Australia | Communication & Media Studies, School of Creative Industries, Factulty of Education and Arts, University of Newcastle | Sole Supervisor |
Research Projects
The climate change debate in Australia: How Facebook use cultivates perceptions of 'us against them' among social groups 2020 - 2024
Collaborators
| Name | Organisation |
|---|---|
| Doctor Andrea Sandra Eugenie Cassin | University of Newcastle |
| Professor Phillip Colin Phillip McIntyre | University of Newcastle |
Edit
Dr Andrea Cassin
Position
Lecturer
School of Creative Industries
College of Human and Social Futures
Contact Details
| andrea.cassin@newcastle.edu.au | |
| Phone | (02) 4921 6765 |
Office
| Building | NU Space Level 4 |
|---|---|
| Location | Newcastle City Campus , |
