CMNS2600
10 units
2000 level
Course handbook
Description
This course will examine the way audiences are researched within academic practices, and understood and positioned by media organisations. Students study competing conceptions of ‘audience’ and how they are operationalised through different media industries.
Availability2024 Course Timetables
Singapore PSB
- Trimester 1 - 2024 (Singapore)
Newcastle City Precinct
- Semester 1 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Explain the role and significance of audiences within the media and communication industries.
2. Critique approaches to the understanding of audiences.
3. Explain the differences between different forms of audience measurement.
4. Design and conduct audience research appropriate to an industry context.
Content
Topics will include:
- Examining and critiquing differing concepts of ‘audience’
- Traditions of academic audience research
- Data practices within media industries
- Research paradigms and research design
- Ethical practice in engaging with human participants
Assumed knowledge
CMNS1234 or an equivalent understanding of media theory and production.
Assessment items
Annotated Bibliography: Annotated Bibliography
Report: Audience Data Analysis
Essay: Essay
Contact hours
Trimester 1 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 12 week(s)
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s)
Semester 1 - 2024 - Newcastle City Precinct
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 11 week(s) starting in week 2
Course outline
- CMNS2600 - Semester 1, 2024 (Newcastle) (PDF, 179.8 KB)
- CMNS2600 - Trimester 1, 2024 (Psb) (PDF, 309.0 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.