Available in 2024
Course code

CMNS2600

Units

10 units

Level

2000 level

Course handbook

Description

This course will examine the way audiences are researched within academic practices, and understood and positioned by media organisations. Students study competing conceptions of ‘audience’ and how they are operationalised through different media industries.


Availability2024 Course Timetables

Singapore PSB

  • Trimester 1 - 2024 (Singapore)

Newcastle City Precinct

  • Semester 1 - 2024

Learning outcomes

On successful completion of the course students will be able to:

1. Explain the role and significance of audiences within the media and communication industries.

2. Critique approaches to the understanding of audiences.

3. Explain the differences between different forms of audience measurement.

4. Design and conduct audience research appropriate to an industry context.


Content

Topics will include:

  1. Examining and critiquing differing concepts of ‘audience’ 
  2. Traditions of academic audience research
  3. Data practices within media industries
  4. Research paradigms and research design
  5. Ethical practice in engaging with human participants

Assumed knowledge

CMNS1234 or an equivalent understanding of media theory and production.


Assessment items

Annotated Bibliography: Annotated Bibliography

Report: Audience Data Analysis

Essay: Essay


Contact hours

Trimester 1 - 2024 (Singapore) - Singapore PSB

Lecture-1
  • Face to Face On Campus 1 hour(s) per week(s) for 12 week(s)
Tutorial-1
  • Face to Face On Campus 2 hour(s) per week(s) for 12 week(s)

Semester 1 - 2024 - Newcastle City Precinct

Tutorial-1
  • Face to Face On Campus 2 hour(s) per week(s) for 11 week(s) starting in week 2

Course outline