Available in 2022
Course code



10 units


2000 level

Course handbook


This course will examine the way audiences are researched within academic practices, and understood and positioned by media organisations. Students study competing conceptions of ‘audience’ and how they are operationalised through different media industries.


PSB Singapore

  • Trimester 1 - 2022 (Singapore)
  • Trimester 2 - 2022 (Singapore)

Newcastle City Precinct

  • Semester 1 - 2022

Learning outcomes

On successful completion of the course students will be able to:

1. Explain the role and significance of audiences within the media and communication industries.

2. Critique approaches to the understanding of audiences.

3. Explain the differences between different forms of audience measurement.

4. Design and conduct audience research appropriate to an industry context.


Topics will include:

  1. Examining and critiquing differing concepts of ‘audience’ 
  2. Traditions of academic audience research
  3. Data practices within media industries
  4. Research paradigms and research design
  5. Ethical practice in engaging with human participants

Assumed knowledge

CMNS1234 or an equivalent understanding of media theory and production.

Assessment items

Annotated Bibliography: Annotated Bibliography (30%)

Report: Audience Data Analysis (30%)

Essay: Essay (40%)

Contact hours

Newcastle City Precinct


Online 1 hour(s) per Week for 11 Weeks


Face to Face On Campus 1 hour(s) per Week for 11 Weeks starting in week 2

PSB Singapore


Face to Face On Campus 1 hour(s) per Week for 12 Weeks


Face to Face On Campus 2 hour(s) per Week for 12 Weeks

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.