CMNS2000
10 units
2000 level
Course handbook
Description
Digital and social media have transformed our lives, and how individuals, professionals, and organisations engage with their audiences. Students will learn about the theoretical and cultural dynamics of digital communication. This course provides students with an opportunity to investigate a range of digital and social media forms and practices. It provides students with an opportunity to investigate social, political, economic, and cultural implications of digital media engagement from both Western and non-Western perspectives. Students will also create a professional profile that enables and equips students to connect with industry professionals and become work-ready.
Availability2024 Course Timetables
Singapore PSB
- Trimester 1 - 2024 (Singapore)
- Trimester 2 - 2024 (Singapore)
- Trimester 3 - 2024 (Singapore)
Newcastle City Precinct
- Semester 1 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Explain how a range of digital media tools and/or platforms can be used to foster audience engagement.
2. Analyse and critique digital audience engagement strategies with a particular focus on legal and ethical issues.
3. Develop a digital media engagement strategy to achieve a professional objective.
4. Communicate effectively orally and using digital media.
Content
The course will cover:
- Introduction to digital media engagement.
- Cultural frameworks and audiences in digital media engagement.
- Professional online branding.
- Digital and social media metrics and analytics.
- Challenges and limitations of digital media engagement (i.e., social, legal, and ethical aspects).
- Implications of digital media on the media industry (i.e., economic and political frameworks).
- New forms of digital media engagement & future perspectives.
Assumed knowledge
Students should have an established e-portfolio (such as in CMNS1234).
Assessment items
Tutorial / Laboratory Exercises: Weekly Quiz
Professional Task: Online Professional Profile
Presentation: Analysing and making recommendation for improvement of digital and social media presences
Contact hours
Trimester 1 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 12 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Semester 1 - 2024 - Newcastle City Precinct
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 6 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 11 week(s) starting in week 2
Trimester 2 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 12 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Trimester 3 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 12 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Course outline
- CMNS2000 - Semester 1, 2024 (Ncle) (PDF, 204.5 KB)
- CMNS2000 - Trimester 1, 2024 (Psb) (PDF, 320.5 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.