The University of Newcastle, Australia
Available in 2020

Course handbook


This course focuses on frameworks for understanding different market sectors within the Creative Industries. Students will gain a deeper understanding of distribution as the basis for generating income from intellectual property, and the means to attract, generate and maintain an audience. Established distribution models for analogue and digital media will be introduced, discussed and problematised. Students will undertake a detailed study of a market sector, and the opportunities and challenges it represents for creative work. At the end of the course, students will pitch an outline of their major creative project.

Availability2020 Course Timetables

Newcastle City Precinct

  • Semester 2 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Appreciate and give examples of professional and social contexts in the design of creative work

2. Identify audiences as key stakeholders in any creative project

3. Analyse the relationship between service, product and market at the local, national and international levels

4. Describe the challenges and opportunities of digital forms of distribution

5. Undertake market analysis for different sectors within the Creative Industries

6. Develop a marketing or promotional plan for a project or event in the Creative Industries


  • economic, social and cultural conceptions of audience
  • the challenges and opportunities of digital distribution
  • intellectual property and copyright
  • market analysis within different sectors of the creative industry

Assumed knowledge

CIND1000, CIND1001, CIND1002, CIND1003, CIND2000, CIND2001

Assessment items

Case Study / Problem Based Learning: Case Study - 30%

Proposal / Plan: Proposal / Plan - 30%

Presentation: Presentation - 40%

Contact hours

Newcastle City Precinct


Face to Face On Campus 1 hour(s) per Week for Full Term


Face to Face On Campus 2 hour(s) per Week for Full Term