Available in 2022
Course code



10 units


3000 level

Course handbook


This course focuses on frameworks for understanding different market sectors within the Creative Industries, and the opportunities and challenges for new and innovative initiatives in these sectors. Students will gain a deeper understanding of entrepreneurship as the basis for generating income from intellectual property. Students will work collaboratively to conceive and develop a business model for a possible project in the Creative Industries.


PSB Singapore

  • Trimester 2 - 2022 (Singapore)

Newcastle City Precinct

  • Semester 1 - 2022

Learning outcomes

On successful completion of the course students will be able to:

1. Identify audiences as key stakeholders in any creative project;

2. Analyse the relationship between service, product and market with a focus on innovation and ideation;

3. Undertake market analysis for different sectors within the Creative Industries;

4. Identity and evaluate enterprise opportunities within a market sector;

5. Develop and communicate a business model for a project, service or event in the Creative Industries;

6. Demonstrate an ability to work collaboratively on projects.


Topics will include;

  • Economic, social and cultural conceptions of audience and consumers;
  • Concepts and structures of entrepreneurship;
  • Intellectual property and copyright in cross-platform environments;
  • Market analysis within different sectors of the creative industries;
  • the use of business modelling to drive entrepreneurial projects;

Assessment items

Case Study / Problem Based Learning: Case Study - 20%

Report: Market Analysis - 30%

Written Assignment: Group Work - 15%

Proposal / Plan: Business Model Canvas - 35%

Contact hours

Newcastle City Precinct


Online 1 hour(s) per Week for 6 Weeks starting in week 1


Face to Face On Campus 18 hour(s) per Term Full Term starting in week 1

1 hour per Week for Weeks 1-6 2 hour(s) per Week for Weeks 7- 12

PSB Singapore


Face to Face On Campus 1 hour(s) per Week for 12 Weeks


Face to Face On Campus 2 hour(s) per Week for 12 Weeks

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.