Available in 2024
Course code

CIND3000

Units

10 units

Level

3000 level

Course handbook

Description

This course focuses on frameworks for understanding different market sectors within the Creative Industries, and the opportunities and challenges for new and innovative initiatives in these sectors. Students will gain a deeper understanding of entrepreneurship as the basis for generating income from intellectual property. Students will work collaboratively to conceive and develop a business model for a possible project in the Creative Industries.


Availability2024 Course Timetables

Singapore PSB

  • Trimester 1 - 2024 (Singapore)
  • Trimester 2 - 2024 (Singapore)

Newcastle City Precinct

  • Semester 1 - 2024

Learning outcomes

On successful completion of the course students will be able to:

1. Identify audiences as key stakeholders in any creative project;

2. Analyse the relationship between service, product and market with a focus on innovation and ideation;

3. Undertake market analysis for different sectors within the Creative Industries;

4. Identity and evaluate enterprise opportunities within a market sector;

5. Develop and communicate a business model for a project, service or event in the Creative Industries;

6. Demonstrate an ability to work collaboratively on projects.


Content

Topics will include;

  • Economic, social and cultural conceptions of audience and consumers;
  • Concepts and structures of entrepreneurship;
  • Intellectual property and copyright in cross-platform environments;
  • Market analysis within different sectors of the creative industries;
  • the use of business modelling to drive entrepreneurial projects;

Assessment items

Case Study / Problem Based Learning: Case Study

Report: Market Analysis

Written Assignment: Reflective Statement

Proposal / Plan: Business Model Canvas + Pitch


Contact hours

Trimester 1 - 2024 (Singapore) - Singapore PSB

Semester 1 - 2024 - Newcastle City Precinct

Lecture-1
  • Online 1 hour(s) per week(s) for 6 week(s) starting in week 1
Tutorial-1
  • Face to Face On Campus 1 hour(s) per week(s) for 6 week(s) starting in week 1
Tutorial-2
  • Face to Face On Campus 2 hour(s) per week(s) for 6 week(s) starting in week 7

Trimester 2 - 2024 (Singapore) - Singapore PSB

Lecture-1
  • Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Tutorial-1
  • Face to Face On Campus 2 hour(s) per week(s) for 12 week(s)

Course outline