Available in 2024
Course code

CMNS2530

Units

10 units

Level

2000 level

Course handbook

Description

This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin strategic communication and public relations strategy. The course focusses on organisational communication behaviour and strategic engagement with key publics, and the role of strategic communication within an organisation. Using a problem-based learning approach, students will work collaboratively to identify, analyse and address real-world communication issues. Students will develop strategic responses that are underpinned by relevant theoretical, ethical and legal frameworks.


Availability2024 Course Timetables

Singapore PSB

  • Trimester 1 - 2024 (Singapore)

Newcastle City Precinct

  • Semester 2 - 2024

Learning outcomes

On successful completion of the course students will be able to:

1. Explain key concepts of strategic communication, stakeholders and publics in an organisational context;

2. Assess the strengths and weaknesses of key theories in underpinning and informing approaches to contemporary practice;

3. Identify key issues and trends in strategic organisational communication practices and effectively communicate research outcomes;

4. Develop strategic responses that conform with the ethical and legal dimensions of organisational communication.


Content

Topics will include:

  1. Key concepts of communication and public relations strategy
  2. Thematic engagement through the examination of organisational communication for key publics such as media relations, employee relations, community relations/CSR; and other stakeholder relations.
  3. Developing strategic responses to identified communication issues that are underpinned by public relations theory and comply with legal and ethical standards for organisational communication.
  4. Developing applied communication skills needed to produce strategic public relations materials in an organisational context.

Requisite

If you have successfully completed CMNS3530 you cannot enrol in this course.


Assumed knowledge

Completion of all 1000 level courses within the Bachelor of Communication and CMNS2140 Principles of Public Relations.


Assessment items

Online Learning Activity: Learning and Project Journal

Tutorial / Laboratory Exercises: Tutorial Activities

Presentation: Organisational Communication Analysis

Report: Strategic Communication Response


Contact hours

Trimester 1 - 2024 (Singapore) - Singapore PSB

Lecture-1
  • Face to Face On Campus 1 hour(s) per week(s) for 12 week(s)
Tutorial-1
  • Face to Face On Campus 2 hour(s) per week(s) for 12 week(s)

Semester 2 - 2024 - Newcastle City Precinct

Lecture-1
  • Face to Face On Campus 1 hour(s) per week(s) for 8 week(s) starting in week 1
Tutorial-1
  • Face to Face On Campus 1 hour(s) per week(s) for 6 week(s) starting in week 8
Tutorial-2
  • Face to Face On Campus 2 hour(s) per week(s) for 6 week(s) starting in week 2

Course outline