CMNS2140
10 units
2000 level
Course handbook
Description
This course introduces students to the field of public relations and provides a foundational knowledge of public relations theory and practice. Students will begin to develop an understanding of professional practice, ethical issues, and role of communication strategies and tactics in public relations management. Students are encouraged to explore different types of public relations practice and to begin positioning themselves to develop a career in the field.
Availability2024 Course Timetables
Newcastle City Precinct
- Semester 1 - 2024
Singapore PSB
- Trimester 2 - 2024 (Singapore)
Learning outcomes
On successful completion of the course students will be able to:
1. Explain core public relations theories and how they apply to practice;
2. Describe types of public relations activities and illustrate their use in real world contexts;
3. Interpret and apply ethical frameworks for public relations
4. Design public relations strategies and tactics in order to solve real-world problems;
5. Implement teamwork, problem solving, report writing and interpersonal communication skills
Content
Topics include:
- Public relations theory, practice, and current debates in the discipline
- Popular culture portrayals of public relations and how these portrayals inform perceptions of public relations
- Public relations ethics and how ethical frameworks impact on practice
- Preparation of a public relations communication plan using research-based evidence.
Requisite
Students cannot enrol in this course if they have successfully completed CMNS1290.
Assumed knowledge
CMNS1090 Media Storytelling.
Assessment items
Online Learning Activity: Blog
Journal: Reflective Journal
Written Assignment: Report Support Material/s
Report: Report
Contact hours
Semester 1 - 2024 - Newcastle City Precinct
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 9 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 1 hour(s) per week(s) for 7 week(s) starting in week 6
Tutorial-2
- Face to Face On Campus 2 hour(s) per week(s) for 4 week(s) starting in week 2
Trimester 2 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 12 week(s)
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s)
Course outline
- CMNS2140 - Semester 1, 2024 (Ncle) (PDF, 233.0 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.