Digital Transformation in Business and Society

About

The Newcastle Business School Digital Transformation in Business and Society cluster is a broad network of scholars researching some of the key digitalisation challenges facing business and society today, and in the future. The cluster represents a collective of researchers working collaboratively across digital technologies, data systems and relevant innovation topics at the Newcastle Business School.

Researchers from Professors to PhD students work side-by-side within the cluster to share the latest thinking, skills and expertise. The cluster involves researchers from a range of management disciplines who use a range of methodological approaches across both quantitative and qualitative methods, working on topics such as:

  • Artificial intelligence in Business and Societies
  • Big Data, Social Media and behavioural Analytics
  • Predictive Analytics methods and approaches for business decisions
  • Disruptive Technologies for industrial fourth revolutions
  • Consumer engagement at the technology interface (E-commerce, Virtual Reality, Augmented Reality, Social Media)
  • E-service design and quality management
  • Financial Technology (FinTech)
  • Omnichannel service experience management
  • Smart businesses – smart factory, smart logistics, and smart tourism
  • Strategic and operational issues regarding the adoption of digital technologies
  • Supply chain performance
  • Value co-creation in digital ecosystems

The cluster’s work aligns to the Australian Governments Innovation Agenda, Sustainable Development Goals (SDGs) of the United Nations, and research priorities within the management disciplines of the business school. The research cluster is also home to the Marketing Technology Lab and Business Analytics Co-Design Lab (serves under the Greater Bank Finance Lab) located in the NUSpace building at the CBD campus which supports research and teaching on digitalisation topics in business.

Digital Transformation in Business and Society

Hear from staff about the great work conducted by this Research Cluster

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Purpose

The goal of the cluster is to drive new research and creative approaches of enhancing understanding how digital technologies, systems, process and their innovations are constantly transforming business and society. This understanding is needed to better prepare business models to adapt to digital disruption and facilitate improved value creation and competitiveness. Such disruption can take place across various dimensions including individuals, nature of work, business processes and practices, and societal systems. By engaging on a range of topics from multi-disciplinary perspectives, the cluster brings a unique perspective into the business school’s research and teaching program for producing business-oriented insights and technology-ready business graduates.

Cluster Leaders

Professor Shah Miah  

Shah is Professor of Business Analytics, Program Director, Bachelor of Business Analytics, and Head of the Business Analytics, Economics & Politics at Newcastle Business School. His research interests include Business Decision Support Systems, Business Intelligence, Business and Big-Data Analytics. He is actively involved in the Australian business industries for various consulting and problem-solving research activities and collaborations with national and international universities. His teaching expertise focuses on Innovative teaching curriculum design for delivering higher education through online and mobile-enabled approaches, particularly for teaching in socio-technical areas such as business info systems, AI in Business, Business Intelligence, Big Data and Predictive Analytics, and other areas of higher education in business and Information Technology based innovations.

Associate Professor Jamie Carlson  

Jamie is an Associate Professor in Marketing, and Deputy Head of School Research Training, at the Newcastle Business School. His research program focuses on customer experience management issues to develop frameworks that improve the design and delivery of consumption experiences that are valued by customers. A particular emphasis of this work has been placed on understanding consumer behaviour at the customer-technology interface (including e-commerce, social media, VR and AR) and in omnichannel service contexts. His research program has attracted category 1 research grants from the National Health and Medical Research Council Partnership grants and external income from industry. Prior to joining the University, Jamie was a business consultant at IBM Global Services.

Outcomes

The Digital Transformation in Business and Society cluster meets regularly, with a range of knowledge sharing, partnership building, internal/external networking and skill-sharing research workshops. We work together to share ideas for development of research projects, assist with grant writing, facilitate collaborations, exchange teaching resources, and hold an annual Symposium.

Members have also published work in numerous internationally acclaimed journals, such as Journal of Retailing, International Journal of Information Management, Journal of Retailing and Consumer Services, Journal of Business Research, European Journal of Marketing, Internet Research, PLoS ONE, Information and Management, Journal of Big Data, Journal of the Association for Information Systems, Journal of the Association for Information Science and Technology, Information and Management, Information Technology and People, and Knowledge-Based Systems.