Performance begins with well-being
Alicia and Dan Edge, both entrepreneurial partners and spouses, shared their remarkable journey of founding a nutrition startup while balancing family life at I2N's Startup Stories event at I2N Hub Honeysuckle on Wednesday 5th of March.
Using technology and personalised care innovations, Compeat Performance delivers predictive digitally led solutions that prioritise well-being in the journey of athletes and individuals everywhere. Their approach gathers data from client interactions to generate predictive insights that enhance health and performance outcomes while addressing the psychological dimensions of nutrition.
"We realized that nutrition advice often fails not because of the information itself, but because of psychological and behavioural barriers," explained Alicia. This insight led them to develop a behaviour-centric care model that integrates personal contexts into dietary advice, combining self-guided habits with professional support.
Their establishment of the Compete Academy aims to train nutrition professionals in addressing these behavioural dimensions, moving away from conventional prescriptive practices toward more effective, personalised approaches.
Catch up on Startup Stories with Alicia and Dan
Top Takeaways
- Shifting from traditional prescriptions to behaviour-focused models revolutionised their approach to nutrition guidance and improved client outcomes.
- Learning from mistakes and adopting flexible strategies is essential, particularly in the health and technology industries where market conditions evolve rapidly.
- Each failure serves as a learning opportunity, reinforcing the idea that persistence and adaptability are crucial for entrepreneurial success.
- A clear mission is crucial for maintaining motivation through the inevitable ups and downs of entrepreneurship.
- Establishing a sustainable business model should come before pursuing rapid growth or external funding to ensure long-term viability.
The University of Newcastle's I2N works with individuals and organisations from across the Hunter region and beyond to turn ideas and challenges into opportunity. As a leading driver of economic and business growth, the I2N cultivates an entrepreneurial mindset that is behind many of the region's most innovative businesses and leaders.
Keep up to date with future I2N events, programs and opportunities by subscribing to I2N's monthly newsletter or visit www.newcastle.edu.au/i2n
Related news
- Science and Engineering Challenge celebrates National Finals
- Polymer science PhD student wins prestigious ATSE award
- University proposes new student accommodation at Callaghan Campus
- University proposes new student accommodation at Callaghan Campus
- Healthy recognition: Dietitian earns prestigious Australian science honour
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.