Creation and storytelling at the heart of a startup
Sheda means 'to create' in Yoruba, a South-Western Nigerian language, and Oyem Ebinum has placed creation and storytelling at the heart of his mission to engage with community and technology to improve health outcomes for people and planet. Although working with designers, strategists and engineers to build innovative digital platforms, he is driven by conversation and connection with others to generate the best possible results from all of Sheda's projects.
At I2N’s Startup Stories at the I2N Hub Honeysuckle on Wednesday 17 August, Oyem shared how he began and then nurtured his startup career to found Sheda - a company that aligns with his life mission by making positive impacts on community health.
Sheda is a design-led product development company developing solutions across web and mobile platforms. Sheda collaborates with health and social care practitioners to design and deliver digital products to help improve health outcomes for people and planet.
Check out startup stories with Oyem
Top Takeaways:
- Allow your career mission to sit front and centre in your mind when you decide which problems to solve
- Beginning your startup journey is hard. Be sure to take care of yourself physically and emotionally so you don’t burn out, and stay connected with others in your ecosystem to support each other.
- Learn how to become a good storyteller so you can sell your product and convince others of its worth. Practice this specifically!
- Read good literature that teaches you about the startup world and be prepared to learn, grow and change on your journey.
The University of Newcastle's I2N works with individuals and organisations from across the Hunter region and beyond to turn ideas and challenges into opportunity. As a leading driver of economic and business growth, the I2N cultivates an entrepreneurial mindset that is behind many of the region's most innovative businesses and leaders.
Keep up to date with future I2N events, programs and opportunities by subscribing to I2N's monthly newsletter or visit www.newcastle.edu.au/i2n
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