A critical aspect of a modern enterprise is to develop a holistic understanding of innovation management. Enterprise competitive advantage stems from a culture of continuous improvement and strategically driving this from an enhanced interpretation of user needs. This course explores why innovation management plays a pivotal role in such advancement and, in doing so, will include multiple interpretations of innovation management, including a resource based interpretation as well as strategic competitive and open innovation interpretations. Key aspects for students of this broader approach relate to the central role of consistently reviewing business models as well as enterprise functions and processes.
Availability2020 Course Timetables
- Trimester 2 - 2020 (Singapore)
- Trimester 3 - 2020 (Singapore)
Newcastle City Precinct
- Semester 2 - 2020
On successful completion of the course students will be able to:
1. Demonstrate understanding of the tools and frameworks of innovation management;
2. Analyse the importance of innovation for entrepreneurs, nations and modern enterprises;
3. Reflect on the processes for delivering improved innovation performance and critically analyse capability development to explore and exploit strategic innovation opportunities;
4. Critically analyse innovation concepts and context such as open innovation and the sharing economy;
5. Demonstrate the effective application of theories, tools and frameworks to case study and/or real-world settings.
The topics in this course include the following:
- Introduction to advanced innovation management and enterprise growth
- National systems of innovation and entrepreneurship;
- Processes behind sustaining innovation outcomes including development, application, commercialisation and diffusion;
- Managing organisational knowledge;
- open innovation and the sharing economy;
- Strategic alliances and networks;
- Managing product and process innovation within firms;
- Market adoption and technology diffusion;
- The growth of service innovation.
MNGT1002 Introduction to Entrepreneurship and Innovation
Report: Major Report
Formal Examination: Final Examination
Newcastle City Precinct and PSB Singapore
Integrated Learning Session
Face to Face On Campus 2 hour(s) per Week for Full Term
Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.