Business Venturing

Course code MNGT2002Units 10Level 2000Faculty of Business and LawNewcastle Business School

The review of business fundamentals and the basic ingredients of a business plan are vital for sustainable enterprises. Business Venturing examines the processes of creating new business enterprises bringing together many concepts including the business idea, relevant resources, personal commitment and entrepreneurial drive, and a marketable product or service. Emphasis will be placed upon understanding the most essential aspects of each concept and the implications for application in relevant business contexts.

Available in 2015

Callaghan CampusSemester 2
OurimbahSemester 2
Previously offered in 2014
ObjectivesOn successful completion of this course you will be able to:
1. Analyse the primary components of creativity
2. Outline strategies to enhance business creativity and the development of business ideas
3. Discuss the entrepreneurial process
4. List and outline strategies to screen business ideas
5. Identify and explain the main components of a business plan
6. Prepare a business plan, incorporating both autonomous and collaborative work processes
7. Present the business plan to potential stakeholders in both oral and written formats conducive to audience and purpose.
8. Demonstrate an awareness of the standards necessary for appropriate professional practice and ethical conduct and their implementation.
9. Work towards identified targets using set working methods and describing periodic progress for their achievement.
ContentLectures may include, but are not restricted to, the following topics:
1. Introduction to Business Venturing in Australia
2. Creativity in Business Venturing and Sources of Ideas
3. Innovation and Strategic Competitive Advantage
4. Preliminary Venture Evaluation
5. New Venture Strategies
6. Venture Feasibility Analysis and the Business Plan
7. The Entrepreneurial Process
8. Entrepreneurs - The Personal Factor
9. Financing the New Venture
10. Commercialising the New Venture
11. The Business Life Cycle: Or How will Your Business Grow?
12. Franchising: A Special Form of Business Venturing
13. Role of I-Commerce in Business Venturing
Replacing Course(s)MKTG2260
TransitionThis course is not available to students who have successfully completed MKTG2260 or BUSN2000.
Industrial Experience0
Assumed KnowledgeNil
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Assessment Items
Examination: ClassMid-semester test
Essays / Written AssignmentsGroup Business Plan - Outline Group Business Plan - Written Group Business Plan
Examination: Formal
Group/tutorial participation and contribution
Presentations - Class
Contact HoursLecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for 12 weeks
Timetables2015 Course Timetables for MNGT2002