The University of Newcastle, Australia

Open days breathe new life in 2018

Monday, 10 September 2018

The revitalisation of the University’s 2018 Open Days delivered hugely successful events across Callaghan, NeW Space, Ourimbah and Port Macquarie campuses in August.

People at Open Day 2018

Deputy Vice-Chancellor (Academic), Professor Darrell Evans has been championing the revitalisation effort, which the newly centralised Marketing & Communications team delivered to great success.

“Open Days offer a chance for prospective students, their families and interested community members to access our facilities to see exactly what we have to offer.

“It was an absolute pleasure to attend this year’s Open Days, seeing everyone’s enthusiasm and visitors immersing themselves in the interactive activities and sessions,” Darrell said.

With the benefit of a full M&C team and great support from the faculties, many new milestones were achieved, record attendance in excess of 6500 attendees and our first ever ‘virtual’ campus tour reaching a domestic and international audience of close to one million on social media.

Future Students Manager, Belinda Rose said the revitalisation effort saw increased interaction and engagement across a range of different activities.

“We were very focused on making it about the people – students and staff.

“It was great to see lots of families and other members of the community participating and the feedback we have received has been that everyone felt very welcome on our campuses,” Belinda said.

“A huge ‘thank you’ to everyone who played a part in making the 2018 events happen," Darrell Evans said

“In addition to staff, the efforts of so many current students were truly fantastic and really demonstrated that they are the voice and face of Open Day going forward.

"Let’s hope we have inspired some ‘NEW’ potential students and learners and can soon welcome them to the UON family,” Darrell said.

Darrell said that continued investment in new ideas and channels was hugely important to engage prospective students.

“This year’s events were such a great step forward and provide some really good foundations for the future,” he said.

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