Win in China: complexities and opportunities

Wednesday, 14 February 2018, 07:45 am — Wednesday, 14 February 2018, 09:30 am



The Sydney School of Entrepreneurship and the University of Newcastle's Integrated Innovation Network (I2N) warmly invite you to attend 'Win in China' with Bo Ji from Cheung Kong Graduate School of Business.

China is the second largest economy in the world, a booming market and a conducive business environment for start-ups and growth companies. China should be a key priority in business strategies for leaders and entrepreneurs presenting a unique business opportunity due to its diverse and rich culture. Attend the SSE speaker series to better understand the policies, culture and way that business is done in China as we delve deep into insights on China’s business models and entry strategies. ‘Win in China’ will provide an understanding of the skills needed to overcome the challenges of entering a foreign market and enable you to seize the opportunity to capitalise a large market for innovation.

'Win in China' with Bo Ji, Cheung Kong Graduate School of Business
Wednesday 14 February 2018, 7:45am-9:30am
University of Newcastle
NeW Space, Level 1, Room X101
Hunter St, Newcastle
Free to attend, but registration is essential.

7:45am Registration and networking (muffins w tea and coffee provided)
8:05am Welcome by UON
8:10am Introduction by SSE
8:15am Presentation by Bo Ji
8:45am Q&A
9:30am Event close

About Bo Ji Bo Ji is the Assistant Dean of the Cheung Kong Graduate School of Business. He is an inspiring speaker, entrepreneur well versed in the economics of China’s market and how to expand in the start-up game. He has a strong background in international business and education leading divisions at top fortune 500 companies including Pfizer, Wrigley and Mars as well as teaching at some of the top business schools such as NYU, MIT and HKUST. Bo’s global perspective has given him a unique perspective on essential factors of China-West relations.

About SSE Sydney School of Entrepreneurship (SSE) is an unprecedented new partnership between all 11 NSW universities and TAFE NSW. SSE is about creating a diverse community of next-generation Australian entrepreneurs, generating jobs and businesses of the future. SSE brings together students across disciplines, sectors, locations and backgrounds and provides access to practical training, support and mentoring for students looking to establish and operate innovative businesses across NSW.

About I2N The University of Newcastle’s Integrated Innovation Network (I2N) provides the enabling infrastructure and programs needed to support and celebrate entrepreneurship, driving broader economic growth and creation of new businesses.

SSE and I2N are supported by NSW Government's Department of Industry.