Idea Workshop: Know your Market

This event was held on Tuesday 29 August 2023

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Good ideas fail all the time. By identifying a sustainable marketplace or segment of customers, you can correctly forecast business goals and ensure there are enough people out there interested in purchasing your solution.

Upon completion of this workshop, you will come away with the tools and methodologies needed to calculate the Total Addressable Market (TAM), the Serviceable Available Market (SAM), and the Serviceable Obtainable Market (SOM) - and learn the differences between each.

Whether you're planning to submit an application to the Female Founders Program, or just want to ensure your idea has the best chance of success, this Idea Workshop will demystify your assumptions and support you to understand the world from your potential customers' point of view.

Event is free but registration is essential.

Order of Proceedings

4:00PM - Doors open

4:10PM - Housekeeping and introduction

4:15PM - Workshop theory

4:45PM - Practical session

5:45PM - Workshop Q&A

6:00PM - Workshop concludes

Be sure to register for all upcoming Idea Workshops, held in person at I2N Hub Honeysuckle:

Mon 4 Sep, 4-6PM - Tell your Traction Story

Tue 12 Sep, 4-6PM - Find a Co-Founder

What is I2N?

The University of Newcastle's Integrated Innovation Network (I2N) is responsible for driving economic diversity and business growth through innovation and entrepreneurship. At its network of innovation hubs, which are home to the Hunter region’s most promising innovators and entrepreneurs, the I2N delivers a range of enterprise skill-building programs that develop ideas into sustainable, global businesses.

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Event Information

  • Date:  This event was held on Tuesday 29 August 2023
  • Location: I2N Hub Honeysuckle