Idea Workshop: Know your Market
Idea Workshop: Know your Market
Good ideas fail all the time. By identifying a sustainable marketplace or segment of customers, you can correctly forecast business goals and ensure there are enough people out there interested in purchasing your solution.
Upon completion of this workshop you will come away with the tools and methodologies needed to calculate the Total Addressable Market (TAM), the Serviceable Available Market (SAM) and the Serviceable Obtainable Market (SOM) - and learn the differences between each.
Whether you're planning to submit an application into the I2N Accelerator or just want to build an entrepreneurial mindset, this Idea Workshop will demystify your assumptions and support you to understand the world from your potential customers point-of-view.
Event is free but registration is essential.
Order of Proceedings
4:00PM - Doors open
4:10PM - Housekeeping and introduction
4:15PM - Workshop theory
4:45PM - Practical session
5:45PM - Workshop Q&A
6:00PM - Workshop concludes
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What is I2N Accelerator?
I2N Accelerator is for ambitious tech founders headquartered in the Newcastle region. If you've been tinkering away on a new product, our program will help to validate your business model and get you ready for your next phase of growth.
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What is I2N?
The University of Newcastle's Integrated Innovation Network (I2N) is responsible for driving economic diversity and business growth through innovation and entrepreneurship. At its network of innovation hubs, which are home to the Hunter region’s most promising innovators and entrepreneurs, the I2N delivers a range of enterprise skill-building programs that develop ideas into sustainable, global businesses.
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You may be photographed or videoed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.
The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.
Event Information
- Date: This event was held on Tuesday 28 March 2023
- Location: I2N Hub Honeysuckle
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.