Idea Workshop: Business Experiments

This event was held on Thursday 21 March 2024

Good ideas fail all the time. By effectively explaining the traction achieved to-date, you will be able to attract more customers, employ talented people and raise money from investors.

When starting a new business that first big step can be shrouded in uncertainty and be difficult to articulate. This workshop will give you the exploratory tools and processes any early-stage founder needs as well as the ability to:

  • Identify the most valuable first step and how to plan it
  • Define your early-adopters for testing your product or service
  • Communicate your needs and your wins to the stakeholders who can help you grow
  • The types of experiments you can conduct to test your critical assumptions

Whether you're planning to submit an application into the I2N Accelerator or just want to build an entrepreneurial mindset, this Idea Workshop will demystify your assumptions and support you to understand the world from your potential customers point-of-view.

Register now

Event is free but registration is essential.

Order of Proceedings

4:00PM - Doors open

4:10PM - Housekeeping and introduction

4:15PM - Workshop theory

4:45PM - Practical session

5:45PM - Workshop Q&A

6:00PM - Workshop concludes


What is I2N Accelerator?

I2N Accelerator is for ambitious tech founders headquartered in the Newcastle region. If you've been tinkering away on a new product, our program will help to validate your business model and get you ready for your next phase of growth.


What is I2N?

The University of Newcastle's Integrated Innovation Network (I2N) is responsible for driving economic diversity and business growth through innovation and entrepreneurship. At its network of innovation hubs, which are home to the Hunter region’s most promising innovators and entrepreneurs, the I2N delivers a range of enterprise skill-building programs that develop ideas into sustainable, global businesses.


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Event Information

  • Date:  This event was held on Thursday 21 March 2024
  • Location: I2N Hub Honeysuckle