AI Sector Voices: Cogniti and Sports Marketing Education

LDTI’s AI Sector Voices sessions include guest presentations from experts and practitioners on a variety of GenAI and Education topics.

In the lead up to our initial Cogniti training session on 02 April, LDTI is pleased to welcome Dr Sarah Wymer (Senior Lecturer - Sport Leadership and Management, Auckland University of Technology) to discuss her use of Cogniti in a sport management/marketing course.

Sarah has used Cogniti to develop “Jack”, an agent developed to act as the marketing manager of Auckland FC. The agent was built in collaboration with Aukland FC and is providing opportunities for the university’s sport marketing and management students to engage first-hand with a professional sports organisation.

This session is intended for academic staff but may be applicable to anyone with an interest in how GenAI may be used with education.

Related Resources

• From Generic Feedback to Industry Voice: Designing Jack from Auckland FC
• AUT students working with Auckland FC
• 2025 Cogniti mini-symposium - University of Sydney
• Cogniti: AI Agents by Educators, for Education

This session will be recorded and made available via the AI Community of Practice.
See LDTI GenAI Education Development Series for details of upcoming sessions.