Available in 2021
Course code



10 units


1000 level

Course handbook


Entrepreneurship and innovation have never been more important in the 21st century at a time of global, turbulent environments involving discontinuous change. This course introduces the concepts of entrepreneurship and innovation and how they are distinguished. It further explores who is an entrepreneur and what are the entrepreneurial and innovation processes that are used to achieve successful business outcomes. Students will be sensitised to these important contemporary concepts and processes and will apply them to case studies and other real-world contexts.

Availability2021 Course Timetables

PSB Singapore

  • Trimester 2 - 2021 (Singapore)


  • Semester 2 - 2021

Newcastle City Precinct

  • Semester 2 - 2021

Learning outcomes

On successful completion of the course students will be able to:

1. Utilise models and theories to explain the concepts of entrepreneurship and innovation and apply them to a real-world context.

2. Demonstrate an understanding of the importance of innovation and the role of entrepreneurs in creating value in Australian and global contexts.

3. Describe idea generation, idea sourcing and idea screening processes and apply them to a real world context.

4. Prepare a competitive analysis for an innovative idea.

5. Communicate effectively the concepts of innovation and entrepreneurial ideas in a written format for a business audience.


The topics in this course include the following:

  1. The entrepreneurial and innovation process
  2. Entrepreneurial and innovative creativity
  3. Relationship between entrepreneurship and innovation
  4. Sources of innovation
  5. Search strategies for innovation
  6. Assessing opportunities and risks of innovation projects
  7. Business models and capturing value
  8. New product development
  9. Exploiting knowledge and intellectual property
  10. Social and sustainability-led innovation and entrepreneurship
  11. Global and national perspectives of entrepreneurship for the 21st century

Assessment items

Quiz: Quizzes

Report: Written Report 1

Written Assignment: Written Report 2

Formal Examination: Final Examination

Contact hours

Ourimbah, Newcastle City Precinct and PSB Singapore


Face to Face On Campus 1 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.


Face to Face On Campus 2 hour(s) per Week for Full Term starting in week 1

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.