International Marketing

Course code MKTG3060
Available in 2016
2015 Course Timetables


Remaining competitive in a changing environment requires organisations to continuously adapt to market forces. The complexities of marketing in an international environment are examined while addressing local market characteristics. Marketing theory and consumer behaviour addressed in other marketing courses is expanded upon as well as incorporating theory specific international/global marketing management. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.


UoN Singapore

  • Trimester 2 - 2016 (Singapore)


  • Semester 2 - 2016


  • Semester 2 - 2016

Learning Outcomes

1. Apply the basic concepts, theories, and principles of marketing to international marketing.

2. Demonstrate an integrative understanding of the environmental and organisational constraints that act on the development of an effective international marketing strategy.

3. Evaluate the international marketing processes involved in a successful marketing effort.

4. Apply problem-solving and decision-making to international marketing situations participating actively and responsibly in individual and collaborative learning experiences.

5. Research and analyse contemporary issues inclusive of social and cultural, which impact international marketing operations

6. Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose.


The topics in this course may include:

  1. Rationale for International Marketing
  2. Appreciating the international economic and financial environment
  3. Catering for the cultural and social environment of international marketing
  4. Avoiding the pitfalls of the international political and legal environment
  5. The technology environment and contemporary environmental variables
  6. Researching international markets
  7. International market selection and entry
  8. Planning for international marketing
  9. International competitive strategy
  10. Globalisation
  11. Internationalisation, relationships and networks
  12. Modifying products for international markets
  13. Marketing services internationally
  14. Promotion in international marketing
  15. International pricing for profit
  16. Effective international distribution

Assumed Knowledge

MKTG2100 Principles of Marketing

Assessment Items

Quiz: Quiz

Report: International Marketing Cultural Analysis Report (Group)

Presentation: Case Presentation (Group)

Tutorial / Laboratory Exercises: Tutorial Written Assessments

Formal Examination: Final Exam

Contact Hours

UoN Singapore


Face to Face On Campus 2 hour(s) per Week for Full Term


Face to Face On Campus 1 hour(s) per Week for 12 Weeks