Available in 2017, 2018
Course code

MKTG3060

Units

10 units

Level

3000 level

Course handbook

Description

Remaining competitive in a changing environment requires organisations to continuously adapt to market forces. The complexities of marketing in an international environment are examined while addressing local market characteristics. Marketing theory and consumer behaviour addressed in other marketing courses is expanded upon as well as incorporating theory specific international/global marketing management. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.


Availability2017 Course Timetables

Ourimbah

  • Semester 2 - 2017
  • Semester 2 - 2018

Newcastle City Precinct

  • Semester 2 - 2017
  • Semester 2 - 2018

PSB Singapore

  • Trimester 2 - 2018 (Singapore)
  • Trimester 3 - 2018 (Singapore)

Learning outcomes

On successful completion of the course students will be able to:

1. Apply the basic concepts, theories, and principles of marketing to international marketing.

2. Demonstrate an integrative understanding of the environmental and organisational constraints that act on the development of an effective international marketing strategy.

3. Evaluate the international marketing processes involved in a successful marketing effort.

4. Apply problem-solving and decision-making to international marketing situations participating actively and responsibly in individual and collaborative learning experiences.

5. Research and analyse contemporary issues inclusive of social and cultural, which impact international marketing operations

6. Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose.


Content

The topics in this course may include:

  1. Rationale for International Marketing
  2. Appreciating the international economic and financial environment
  3. Catering for the cultural and social environment of international marketing
  4. Avoiding the pitfalls of the international political and legal environment
  5. The technology environment and contemporary environmental variables
  6. Researching international markets
  7. International market selection and entry
  8. Planning for international marketing
  9. International competitive strategy
  10. Globalisation
  11. Internationalisation, relationships and networks
  12. Modifying products for international markets
  13. Marketing services internationally
  14. Promotion in international marketing
  15. International pricing for profit
  16. Effective international distribution

Assumed knowledge

MKTG2100 Principles of Marketing or MKTG1001 Foundations of Marketing


Assessment items

In Term Test: In Term Tests

Report: International Marketing Cultural Analysis Report (Group)

Presentation: Cultural Analysis Presentation (Group)

Formal Examination: Final Exam


Contact hours

Ourimbah

Workshop

Face to Face On Campus 2 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.

PSB Singapore

Lecture

Face to Face On Campus 2 hour(s) per Week for Full Term

Tutorial

Face to Face On Campus 1 hour(s) per Week for 12 Weeks