The University of Newcastle, Australia
Available in 2019
Course code

MKTG3060

Units

10 units

Level

3000 level

Course handbook

Description

Remaining competitive in a changing environment requires organisations to continuously adapt to market forces. The complexities of marketing in an international environment are examined while addressing local market characteristics. Marketing theory and consumer behaviour addressed in other marketing courses is expanded upon as well as incorporating theory specific international/global marketing management. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.


Availability2019 Course Timetables

PSB Singapore

  • Trimester 2 - 2019 (Singapore)
  • Trimester 1 - 2019 (Singapore)

Ourimbah

  • Semester 2 - 2019

Newcastle City Precinct

  • Semester 2 - 2019

Learning outcomes

On successful completion of the course students will be able to:

1. Apply the basic concepts, theories, and principles of marketing to international marketing.

2. Demonstrate an integrative understanding of the environmental and organisational constraints that act on the development of an effective international marketing strategy.

3. Evaluate the international marketing processes involved in a successful marketing effort.

4. Apply problem-solving and decision-making to international marketing situations participating actively and responsibly in individual and collaborative learning experiences.

5. Research and analyse contemporary issues inclusive of social and cultural, which impact international marketing operations

6. Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose.


Content

The topics in this course may include:

  1. Rationale for International Marketing
  2. Appreciating the international economic and financial environment
  3. Catering for the cultural and social environment of international marketing
  4. Avoiding the pitfalls of the international political and legal environment
  5. The technology environment and contemporary environmental variables
  6. Researching international markets
  7. International market selection and entry
  8. Planning for international marketing
  9. International competitive strategy
  10. Globalisation
  11. Internationalisation, relationships and networks
  12. Modifying products for international markets
  13. Marketing services internationally
  14. Promotion in international marketing
  15. International pricing for profit
  16. Effective international distribution

Assumed knowledge

MKTG3060International MarketingRemaining competitive in a changing environment requires organisations to continuously adapt to market forces. The complexities of marketing in an international environment are examined while addressing local market characteristics. Marketing theory and consumer behaviour addressed in other marketing courses is expanded upon as well as incorporating theory specific international/global marketing management. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.

FBUSLFaculty of Business and Law344Newcastle Business School1030005945Trimester 2 - 2019 (Singapore)PSBPSB Singapore20195915Trimester 1 - 2019 (Singapore)PSBPSB Singapore20195980Semester 2 - 2019CENTRALCSTOurimbah20195980Semester 2 - 2019NCLE_CITYNewcastle City Precinct2019MKTG2100 Principles of Marketing or MKTG1001 Foundations of MarketingThe topics in this course may include: Rationale for International Marketing Appreciating the international economic and financial environment Catering for the cultural and social environment of international marketing Avoiding the pitfalls of the international political and legal environment The technology environment and contemporary environmental variables Researching international markets International market selection and entry Planning for international marketing International competitive strategy Globalisation Internationalisation, relationships and networks Modifying products for international markets Marketing services internationally Promotion in international marketing International pricing for profit Effective international distribution YOn successful completion of this course, students will be able to:1Apply the basic concepts, theories, and principles of marketing to international marketing.2Demonstrate an integrative understanding of the environmental and organisational constraints that act on the development of an effective international marketing strategy.3Evaluate the international marketing processes involved in a successful marketing effort.4Apply problem-solving and decision-making to international marketing situations participating actively and responsibly in individual and collaborative learning experiences.5Research and analyse contemporary issues inclusive of social and cultural, which impact international marketing operations6Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose. In Term Test: In Term QuizzesWritten Assignment: Case Study in International MarketingReport: International Marketing Cultural Analysis ReportPresentation: Cultural Analysis Presentation (Group) OurimbahWorkshopFace to Face On Campus2hour(s)per Week for0Full Term0Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.Newcastle City PrecinctWorkshopFace to Face On Campus2hour(s)per Week for0Full Term0Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.PSB SingaporeLectureFace to Face On Campus2hour(s)per Week for0Full Term0TutorialFace to Face On Campus1hour(s)per Week for12Weeks0


Assessment items

In Term Test: In Term Quizzes

Written Assignment: Case Study in International Marketing

Report: International Marketing Cultural Analysis Report

Presentation: Cultural Analysis Presentation (Group)


Contact hours

Ourimbah

Workshop

Face to Face On Campus 2 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.

Newcastle City Precinct

Workshop

Face to Face On Campus 2 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.

PSB Singapore

Lecture

Face to Face On Campus 2 hour(s) per Week for Full Term

Tutorial

Face to Face On Campus 1 hour(s) per Week for 12 Weeks