Available in 2021
Course code



10 units


3000 level

Course handbook


Remaining competitive in a changing environment requires organisations to continuously adapt to market forces. The complexities of marketing in an international environment are examined while addressing local market characteristics. Marketing theory and consumer behaviour addressed in other marketing courses is expanded upon as well as incorporating theory specific international/global marketing management. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.

Availability2021 Course Timetables

PSB Singapore

  • Trimester 3 - 2021 (Singapore)

Newcastle City Precinct

  • Semester 2 - 2021

Learning outcomes

On successful completion of the course students will be able to:

1. Apply the basic concepts, theories, and principles of marketing to international marketing.

2. Demonstrate an integrative understanding of the environmental and organisational constraints that act on the development of an effective international marketing strategy.

3. Evaluate the international marketing processes involved in a successful marketing effort.

4. Apply problem-solving and decision-making to international marketing situations participating actively and responsibly in individual and collaborative learning experiences.

5. Research and analyse contemporary issues inclusive of social and cultural, which impact international marketing operations

6. Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose.


The topics in this course may include:

  1. Rationale for International Marketing
  2. Appreciating the international economic and financial environment
  3. Catering for the cultural and social environment of international marketing
  4. Avoiding the pitfalls of the international political and legal environment
  5. The technology environment and contemporary environmental variables
  6. Researching international markets
  7. International market selection and entry
  8. Planning for international marketing
  9. International competitive strategy
  10. Globalisation
  11. Internationalisation, relationships and networks
  12. Modifying products for international markets
  13. Marketing services internationally
  14. Promotion in international marketing
  15. International pricing for profit
  16. Effective international distribution

Assumed knowledge

MKTG2100 Principles of Marketing or MKTG1001 Foundations of Marketing

Assessment items

In Term Test: In Term Quizzes

Written Assignment: Case Study in International Marketing

Report: International Marketing Cultural Analysis Report

Presentation: Cultural Analysis Presentation (Group)

Contact hours

Newcastle City Precinct


Face to Face On Campus 2 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.

PSB Singapore


Face to Face On Campus 2 hour(s) per Week for Full Term


Face to Face On Campus 1 hour(s) per Week for 12 Weeks

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.