MKTG3060
10 units
3000 level
Course handbook
Description
Remaining competitive in a changing environment requires organisations to continuously adapt to market forces. The complexities of marketing in an international environment are examined while addressing local market characteristics. Marketing theory and consumer behaviour addressed in other marketing courses is expanded upon as well as incorporating theory specific international/global marketing management. Communication and collaborative work processes are emphasised as important attributes for the international marketing professional.
Availability2024 Course Timetables
Singapore PSB
- Trimester 2 - 2024 (Singapore)
Ourimbah
- Semester 2 - 2024
Newcastle City Precinct
- Semester 2 - 2024
Nurture - Van Lang University
- Semester 2 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Apply the basic concepts, theories, and principles of marketing to international marketing.
2. Demonstrate an integrative understanding of the environmental and organisational constraints that act on the development of an effective international marketing strategy.
3. Evaluate the international marketing processes involved in a successful marketing effort.
4. Apply problem-solving and decision-making to international marketing situations participating actively and responsibly in individual and collaborative learning experiences.
5. Research and analyse contemporary issues inclusive of social and cultural, which impact international marketing operations
6. Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose.
Content
The topics in this course may include:
- Rationale for International Marketing
- Appreciating the international economic and financial environment
- Catering for the cultural and social environment of international marketing
- Avoiding the pitfalls of the international political and legal environment
- The technology environment and contemporary environmental variables
- Researching international markets
- International market selection and entry
- Planning for international marketing
- International competitive strategy
- Globalisation
- Internationalisation, relationships and networks
- Modifying products for international markets
- Marketing services internationally
- Promotion in international marketing
- International pricing for profit
- Effective international distribution
Assumed knowledge
MKTG2100 Principles of Marketing or MKTG1001 Foundations of Marketing
Assessment items
In Term Test: In Term Quizzes
Written Assignment: Preliminary Product and Marketing Analysis
Report: International Marketing Cultural Analysis Report
Presentation: Cultural Analysis Presentation (Group)
Contact hours
Trimester 2 - 2024 (Singapore) - Singapore PSB
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Semester 2 - 2024 - Ourimbah
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Semester 2 - 2024 - Newcastle City Precinct
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Semester 2 - 2024 - Nurture - Van Lang University
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Course outline
- MKTG3060 - Trimester 2, 2024 (Psb) (PDF, 255.2 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.