MKTG1001
10 units
1000 level
Course handbook
Description
To achieve business success requires constant review of marketing strategies and maintenance of marketing knowledge. Foundations of Marketing introduces the foundational concepts/frameworks in marketing and develops both strategic and short-term marketing and planning perspectives. Topics include the marketing environment, market segmentation, new product development and the marketing mix, as well as mix interactions, strategies, implementations and controls. This course develops communication and team processes which are valued attributes within marketing environments.
Availability2024 Course Timetables
Singapore PSB
- Trimester 1 - 2024 (Singapore)
- Trimester 3 - 2024 (Singapore)
Ourimbah
- Semester 1 - 2024
Newcastle City Precinct
- Semester 1 - 2024
- Semester 2 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Evaluate the key concepts and principles of marketing in an applied setting
2. Critically evaluate the components of the marketing mix using marketing theory and frameworks
3. Conduct a current Situation Analysis of a company/product/brand
4. Create a written report suitable for a business audience
5. Access, analyse, evaluate and synthesise information appropriate for marketing activities
6. Work collaboratively to challenge and develop ideas, and to communicate outcomes
Content
The topics in this course include the following:
- Key Marketing Concepts
- Consumer Behaviour
- Market Segmentation, Targeting and Positioning
- Products, Services and Brands
- New Products and Price
- Place - Distribution
- Integrated Marketing Communications
- Micro and Macro Environment
- Market Research
- SWOT Analysis
- The Augmented Marketing Process
Requisite
This course replaces MKTG2100. If you have successfully completed MKTG2100, you cannot enrol in this course.
Assessment items
Written Assignment: Case Study Analysis
Written Assignment: Marketing Report
Written Assignment: Group Situation Analysis
Contact hours
Trimester 1 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Semester 1 - 2024 - Ourimbah
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Semester 1 - 2024 - Newcastle City Precinct
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Trimester 3 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Semester 2 - 2024 - Newcastle City Precinct
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 13 week(s) starting in week 1
- Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Course outline
- MKTG1001 - Semester 2, 2023 (Newcastle) (PDF, 225.0 KB)
- MKTG1001 - Trimester 3, 2023 (Singapore) (PDF, 219.5 KB)
- MKTG1001 - Semester 1, 2024 (Newcastle) (PDF, 208.5 KB)
- MKTG1001 - Semester 1, 2024 (Ourimbah) (PDF, 208.5 KB)
- MKTG1001 - Trimester 1, 2024 (Singapore) (PDF, 224.6 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.