MKTG1001
10 units
1000 level
Course handbook
Description
To achieve business success requires constant review of marketing strategies and maintenance of marketing knowledge. Foundations of Marketing introduces the foundational concepts/frameworks in marketing and develops both strategic and short-term marketing and planning perspectives. Topics include the marketing environment, market segmentation, new product development and the marketing mix, as well as mix interactions, strategies, implementations and controls. This course develops communication and team processes which are valued attributes within marketing environments.
Availability
PSB Singapore
- Trimester 1 - 2019 (Singapore)
Newcastle City Precinct
- Semester 1 - 2019
- Semester 2 - 2019
Ourimbah
- Semester 1 - 2019
Replacing course(s)
This course replaces the following course(s): MKTG2100. Students who have successfully completed MKTG2100 are not eligible to enrol in MKTG1001.
Learning outcomes
On successful completion of the course students will be able to:
1. Examine and discuss the key concepts and principles of marketing
2. Identify and explain the main factors involved in understanding the marketplace
3. Demonstrate an integrative understanding of the steps involved in marketing planning
4. Analyse the components of the marketing mix
5. Access, analyse, evaluate and synthesise information appropriate for marketing activities
6. Work collaboratively to challenge and develop ideas, and to communicate outcomes in written contexts
Content
The topics in this course include the following:
- Key Marketing Concepts
- Consumer Behaviour
- Market Segmentation, Targeting and Positioning
- Products, Services and Brands
- New Products and Price
- Place - Distribution
- Integrated Marketing Communications
- Micro and Macro Environment
- Market Research
- SWOT Analysis
- The Augmented Marketing Process
Requisite
This course replaces MKTG2100. If you have successfully completed MKTG2100, you cannot enrol in this course.
Assessment items
Quiz: Multiple-choice quiz
Written Assignment: Marketing Report
Written Assignment: Group Situation Analysis
Formal Examination: Formal exam
Contact hours
Ourimbah, Newcastle City Precinct and PSB Singapore
Integrated Learning Session
Face to Face On Campus 2 hour(s) per Week for Full Term
Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.