MKTG1001
10 units
1000 level
Course handbook
Description
To achieve business success requires constant review of marketing strategies and maintenance of marketing knowledge. Foundations of Marketing introduces the foundational concepts/frameworks in marketing and develops both strategic and short-term marketing and planning perspectives. Topics include the marketing environment, market segmentation, new product development and the marketing mix, as well as mix interactions, strategies, implementations and controls. This course develops communication and team processes which are valued attributes within marketing environments.
Availability2021 Course Timetables
Ourimbah
- Semester 1 - 2021
Newcastle City Precinct
- Semester 1 - 2021
- Semester 2 - 2021
PSB Singapore
- Trimester 3 - 2021 (Singapore)
Learning outcomes
On successful completion of the course students will be able to:
1. Evaluate the key concepts and principles of marketing in an applied setting
2. Critically evaluate the components of the marketing mix using marketing theory and frameworks
3. Conduct a current Situation Analysis of a company/product/brand
4. Create a written report suitable for a business audience
5. Access, analyse, evaluate and synthesise information appropriate for marketing activities
6. Work collaboratively to challenge and develop ideas, and to communicate outcomes
Content
The topics in this course include the following:
- Key Marketing Concepts
- Consumer Behaviour
- Market Segmentation, Targeting and Positioning
- Products, Services and Brands
- New Products and Price
- Place - Distribution
- Integrated Marketing Communications
- Micro and Macro Environment
- Market Research
- SWOT Analysis
- The Augmented Marketing Process
Requisite
This course replaces MKTG2100. If you have successfully completed MKTG2100, you cannot enrol in this course.
Assessment items
Quiz: Multiple-choice quiz
Written Assignment: Marketing Report
Written Assignment: Group Situation Analysis
Formal Examination: Formal exam
Contact hours
Ourimbah
Lecture
Face to Face On Campus 1 hour(s) per Week for Full Term starting in week 1
Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop
Face to Face On Campus 2 hour(s) per Week for Full Term starting in week 1
Newcastle City Precinct
Lecture
Face to Face On Campus 1 hour(s) per Week for Full Term starting in week 1
Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop
Face to Face On Campus 2 hour(s) per Week for Full Term starting in week 1
PSB Singapore
Lecture
Face to Face On Campus 1 hour(s) per Week for Full Term starting in week 1
Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.
Workshop
Face to Face On Campus 2 hour(s) per Week for Full Term starting in week 1
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.