GSBS6512
20 units
6000 level
Course handbook
Description
Project in Enterprise Development is a capstone course in the Master of Innovation Management and Entrepreneurship. This course builds on theory but also puts into practice what has been learnt from the courses undertaken in the Master of Innovation Management and Entrepreneurship. Students will work with their current employer or identified business (the enterprise) to create and implement a major new product (good or service) or new process (the innovation), which will be run and managed by an internal corporate venture (together, the innovation and organisational vehicle to create and implement the innovation are known as the project). The course provides mentorship and support for their respective projects. This course focuses on students having the ability to apply their skills to real world problems. The major outcomes of this course are a written final report and presentation of the proposed project.
Availability
Not currently offered.
This Course was last offered in Trimester 3 - 2018.
Learning outcomes
On successful completion of the course students will be able to:
1. Evaluate enterprise strategy and the impact of a new project on the strategy
2. Evaluate project organisation and resource requirements to develop and launch a major new innovation
3. Evaluate relevant theories, concepts and models underpinning new products/ processes development;
4. Evaluate key ingredients involved in taking a product or process to market.
Content
- Nature, theories and practice of enterprise profiling and strategy;
- Enterprise strategic analysis, both external and internal, for turbulent environments;
- Setting direction and objectives for enterprise success;
- Creating enterprise and innovation strategies to achieve enterprise objectives;
- Enterprise leadership and entrepreneurship capabilities;
- Idea generation; and scoping new products or processes
- NPD processes to develop and commercialise new products/ processes;
- Design and development plans for new product/ processes;
- Testing and validation of new products/ processes;
- Launch and commercialisation of new products/ processes;
- Post launch review.
Assumed knowledge
GSBS6509 and GSBS6510
Assessment items
Written Assignment: Project Report Brief, Objective and Structure
Presentation: Individual Presentation
Written Assignment: Written Project Report
Course outline
Course outline not yet available.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.