Audience Studies

Course code CMNS2600Units 10Level 2000Faculty of Science and Information TechnologySchool of Design, Communication and IT

Considers the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs, and the needs of producers and the media industries. Students will also explore specific instances of text/reader relationships as they apply to film, radio, popular music, print media and television and the Internet.

Available in 2015

Callaghan CampusSemester 1
UoN SingaporeTrimester 1
Previously offered in 2014
ObjectivesThe course will:

1. Explain the role of the audience in the communication process.

2. Outline differing theoretical approaches to the study of audiences and explain certain
types of analytic frameworks available for the critical investigation of audiences and audience/text relationships.

3. Explain the differences between quantitative and qualitative audience measurements.

4. Describe various relationships that can occur between text/s and audiences.
Content1. Audience Studies outlines differing theoretical approaches to the concept of what audience means in a range of social, cultural and mediated contexts.

2. Analytic frameworks in which the notion of audience has been traditionally considered including quantitative and qualitative research methodologies.

3. Current trends in audience research using contemporary media products and environments.

4. Relationships between theoretical assumptions, production processes and cultural texts.

Specific topics include: mass and niche audiences, measuring audiences, media effects, soap operas, romance and audience, special interest audiences, audiences for the internet and multimedia.
TransitionN/A
Industrial Experience0
Assumed KnowledgeCMNS1110 or an equivalent understanding of media theory and production.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Seminar
Tutorial
Assessment Items
Essays / Written Assignments
Group/tutorial participation and contribution
Presentations - Tutorial
Contact HoursLecture: for 1 hour(s) per Week for Full Term
Tutorial: for 2 hour(s) per Week for Full Term
Timetables2015 Course Timetables for CMNS2600