Exporting excellence: what does the future hold for Hunter Valley wine?
As debate intensifies around the newly negotiated Australia-EU Free Trade Agreement, University of Newcastle experts, industry leaders and policymakers have come together to examine what the future might look like for one of Australia's most iconic regional industries: Hunter Valley wine.
Whilst some describe the Free Trade agreement as a once-in-a-generation opportunity for Australian exporters, the deal continues to face intense scrutiny in Parliament, marking a significant moment in time for regional producers.
To bolster the discussions, the University of Newcastle Wine Studies Network – supported by the Institute for Regional Futures (IRF) and the Newcastle Institute for Energy and Resources (NIER) – held a timely roundtable event to explore the future of the Hunter Valley wine industry in a changing international trade environment.
Business and law experts from the University, alongside representatives from DFAT, the EU Delegation to Australia, and trade, came together to consider how the Hunter Valley wine industry can respond to changing international markets, capture new opportunities and build resilience for the future.
Topics included:
- What recent and emerging international trade developments mean for Australian and Hunter Valley wine producers
- Opportunities arising from the Australia–EU Free Trade Agreement
- The evolving trade relationship between Australia and China
- Opportunities to diversify markets and strengthen international competitiveness
- How changing local conditions intersect with international market pressures
- What government, industry and universities can do to support resilience and long-term regional prosperity
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