Empowering women through financial literacy
Mariam Mohammed is the Co-founder of MoneyGirl, a startup dedicated to improving women's financial literacy and empowerment. MoneyGirl believes that every woman deserves the freedom to make her own decisions, and the knowledge to make the best decisions for her wellbeing.
At I2N's Startup Stories at I2N Hub Honeysuckle on Wednesday 18 October, Mariam shared her inspiring journey from migrant to award-winning entrepreneur. Outside of being a co-founder, Mariam is the Host of The Great Tangent & co-runs Ignite the Leader Within, a leadership training focused on decolonising leadership and empowering women to lead with authenticity, intuition, and inclusivity. Mariam coaches changemakers on how to be formidable leaders of impact, without compromising their values and wellbeing.
At Startup Stories, Mariam deep dived into how her background in filmmaking and storytelling helped shape MoneyGirl's approach to financial education, and how the startup is breaking barriers for women in finance.
Catch up on Startup Stories with Mariam Mohammed
Top Takeaways
- Storytelling can be a powerful tool in education, especially when addressing sensitive topics like financial literacy and violence against women.
- Mariam's experience as a top graduate who received zero job offers, highlights the challenges faced by migrants in the job market, even with strong academic credentials.
- MoneyGirl's programs were co-created based on community feedback, Mariam emphasised the importance of tailoring solutions to real needs. Engaging the community ensures that programs are relevant and impactful.
- Mariam expressed that they have a strong emphasis on building confidence rather than traditional success metrics, which challenges conventional business evaluation methods. This approach recognises the importance of internal growth and personal empowerment.
- Financial literacy is a crucial tool for empowering women, particularly survivors of violence, providing them with independence and security.
The University of Newcastle's I2N works with individuals and organisations from across the Hunter region and beyond to turn ideas and challenges into opportunity. As a leading driver of economic and business growth, the I2N cultivates an entrepreneurial mindset that is behind many of the region's most innovative businesses and leaders.
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