Tourism Marketing

Course code TOUR3003
Available in 2016
2016 Course Timetables


Increasing the development and promotion of sustainable tourism is a planned and progressive strategy. Building upon the 'Principles of Marketing' offered in the Bachelor of Business core, this course investigates a range of approaches and issues associated with marketing destinations and the tourism experience.

Using selected case studies from around the world the course examines the challenges of contemporary marketing approaches to the development and promotion of sustainable tourism. Working through experiential exercises you will undertake research and marketing strategies reflective of current professional practice.


UoN Singapore

  • Trimester 1 - 2016 (Singapore)
  • Trimester 2 - 2016 (Singapore)


  • Semester 1 - 2016


  • Semester 2 - 2016

Learning Outcomes

1. Examine and discuss the key concepts and principles of marketing as applied to destinations and the tourism experience

2. Demonstrate an evaluative understanding of current issues associated with destination marketing

3. Access, examine and assess the effectiveness of marketing strategies applied to tourism

4. Engage in tourism and marketing research and inquiry to inform strategic decision making and problem solving

5. Demonstrate skills in oral and written communication as well as critical and analytical thinking in accordance with professional contexts

6. Work independently and as a team member to collect and analyse information to guide your problem solving and decision making


Topics include but are not restricted to the following:

  1. Strategic marketing and sustainable tourism
  2. Destination marketing and branding
  3. Understanding tourist markets
  4. Tourism marketing, communication and promotion
  5. Tourism marketing and information technology
  6. Tourism product and price
  7. Collaborative approaches to tourism marketing
  8. Tourism marketing and crises

Assumed Knowledge

Students who enrol in this course will be expected to have undertaken TOUR1000 or MKTG2100.

Assessment Items

Tutorial / Laboratory Exercises: Tutorial Assessment: Team meetings

Written Assignment: Briefing Paper

Presentation: Tutorial Group Presentation and Stakeholder Role Play

Report: Report

Contact Hours

Callaghan, Ourimbah and UoN Singapore


Face to Face On Campus 2 hour(s) per Week for Full Term


Face to Face On Campus 1 hour(s) per Week for 12 Weeks