The University of Newcastle, Australia
Available in 2020
Course code



10 units


3000 level

Course handbook


Increasing the development and promotion of sustainable tourism is a planned and progressive strategy. Building upon the 'Principles of Marketing' offered in the Bachelor of Business core, this course investigates a range of approaches and issues associated with marketing destinations and the tourism experience.

Using selected case studies from around the world the course examines the challenges of contemporary marketing approaches to the development and promotion of sustainable tourism. Working through experiential exercises you will undertake research and marketing strategies reflective of current professional practice.

Availability2020 Course Timetables

Newcastle City Precinct

  • Semester 2 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Examine and discuss the key concepts and principles of marketing as applied to destinations and the tourism experience

2. Demonstrate an evaluative understanding of current issues associated with destination marketing

3. Access, examine and assess the effectiveness of marketing strategies applied to tourism

4. Engage in tourism and marketing research and inquiry to inform strategic decision making and problem solving

5. Demonstrate skills in oral and written communication as well as critical and analytical thinking in accordance with professional contexts

6. Work independently and as a team member to collect and analyse information to guide your problem solving and decision making


Topics include but are not restricted to the following:

  1. Strategic marketing and sustainable tourism
  2. Destination marketing and branding
  3. Understanding tourist markets
  4. Tourism marketing, communication and promotion
  5. Tourism marketing and information technology
  6. Tourism product and price
  7. Collaborative approaches to tourism marketing
  8. Tourism marketing and crises

Assumed knowledge

Students who enrol in this course will be expected to have undertaken LEIS1000 or TOUR1000 or MKTG1001 or MKTG2100.

Assessment items

Tutorial / Laboratory Exercises: Workshop exercises

Written Assignment: Briefing Paper

Presentation: Group Presentation

Report: Report

Contact hours

Newcastle City Precinct

Integrated Learning Session

Face to Face On Campus 2 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.