The University of Newcastle, Australia
Available in 2020
Course code



20 units


3000 level

Course handbook


Entrepreneurial Strategy is a 20 credit point capstone course in the Innovation and Entrepreneurship program. The focus is on advancing your knowledge of how to craft and improve key enterprise choices and outcomes. Sustaining enterprises in an environment of accelerated change is also a critical element of this course. This starts here with an identification and framing of a real innovation project and problem. A mix of design thinking and project management will also be incorporated. The course importantly examines the "why" and values behind a venture which are known key tenets of great enterprises and their success. What should also be getting clearer is that successful firms are not built around luck but are a result of evidence and crafted strategies to mastermind a better outcome. The capstone applies all your knowledge from the suite of previous courses but with the addition of a major industry based challenge and project that utilises the theory and hones your practical understanding.

Availability2020 Course Timetables

PSB Singapore

  • Trimester 2 - 2020 (Singapore)
  • Trimester 3 - 2020 (Singapore)

Newcastle City Precinct

  • Semester 2 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Critically evaluate relevant theories, concepts and models underpinning entrepreneurial strategy

2. Strategically assess major emerging trends that may impact entrepreneurial success

3. Appraise the criticality of effective entrepreneurial planning, decision-making, communication and behaviours when operating in turbulent environments

4. Evaluate a range of leadership skills and ethical practices critical for sustainable, responsible entrepreneurial strategic success

5. Demonstrate an advanced ability to create, implement and evaluate entrepreneurial strategies to complex, real-world case studies and a major work-based project


The topics in this course include the following:

  1. Nature, theories and practice of enterprise strategy for times of accelerated change
  2. Problem identification, framing and design thinking for improving outcomes
  3. Project managing and evaluating effectiveness of strategies to achieve objectives
  4. Strategic choices, direction and objectives of great enterprises internationally
  5. Planning, processes and critical role and development of project innovations
  6. Role of luck and chance in sustained strategy
  7. Enterprise leadership, managing and applying project innovations
  8. Ethical behaviour and social responsibility

Assumed knowledge

40 units of the Entrepreneurship and Innovation major sequence, including MNGT1002 Introduction to Entrepreneurship and Innovation and MNGT2003 Entrepreneurial and Innovation Diversity

Assessment items

Written Assignment: Initial Problem Identification Brief

Project: Project Design and Innovation Presentation

Project: Project Innovation Report

Formal Examination: Final Examination

Contact hours

Newcastle City Precinct and PSB Singapore

Integrated Learning Session

Face to Face On Campus 3 hour(s) per Week for Full Term

Students are expected to complete 6 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 8 hours of independent study per week.