GMBA6005
10 units
6000 level
Course handbook
Description
Marketing is the process whereby business organisations take the goods and services they produce from the development of the initial concept of providing something of value, through to its eventual purchase and use by consumers. With the steady rise in material wealth across the world, and exponential increases in access to timely and specific information, in the twenty-first century consumers have more power than ever to dictate to business organisations the nature of the goods and services they want and need. Allied with this increase in consumer power is the greatly enhanced scope and scale of marketing channels available to businesses to promote their brands, with the associated increase in competition for consumers’ attention. To assist in business success, marketing responsibilities are no longer limited to a specific department but require the whole firm to work in an integrated way to achieve its goals. Students will gain knowledge about the stages in the marketing process, and skills to make effective decisions to market products and services in an international context.
Availability2024 Course Timetables
Newcastle City Precinct
- Trimester 1 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Explain and apply knowledge of the key stages in the marketing process.
2. Critically analyse and evaluate a market/marketing problem.
3. Use expert judgement in providing solutions to complex marketing problems.
4. Engage effectively in leadership of, and participation in, group problem-solving processes.
Content
The content in the course includes the following:
- Defining Marketing issues for the 21st Century
- Developing marketing strategies and plans
- Capturing marketing insights
- Connecting with Customers
- Accessing, and engaging with, global markets
- Building strong brands
- Creating value
- Delivering value
- Communicating value
- Conducting marketing responsibly and sustainably
- Marketing across cultures
Requisite
Students must be active in one of Master of Business Administration (Global) programs [40160], Master of Business Administration (Global)/Master of Science (Data Analytics)[40218] or Master of Health Economics, Management and Policy (Global) [40261].
Assessment items
Written Assignment: Group Marketing Report
Written Assignment: Individual Report on Teamwork and problem solving
Report: Individual Marketing Report
Contact hours
Trimester 1 - 2024 - Newcastle City Precinct
Online Activity-1
- Self-Directed 6 hour(s) per term
- 6 hours of online content per term provided for self directed learning
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Course outline
- GMBA6005 - Trimester 1, 2024 (Ncle) (PDF, 208.1 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.