CMNS3737
10 units
3000 level
Course handbook
Description
As social media becomes ever more integrated into our lives, the lines blur between our private and public personas as our personal data becomes an increasingly valuable commodity. This course exposes students to the key theories, debates, approaches, and regulatory developments relating to the practice of social monitoring and listening. Using real-world examples, students will explore
and learn about social monitoring and listening tools, as well as investigate the ethical issues and the impacts of social monitoring and listening for different social groups. Students will develop a contextual understanding of how social monitoring and listening is practised by different types of organisations and its relevance for media and communication professionals.
Availability2024 Course Timetables
Newcastle City Precinct
- Semester 2 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Explain and give examples of theories and current applications relating to the practice of social monitoring and listening for social media measurement and public relations social strategies.
2. Critically examine and evaluate the potential and implications of social monitoring and listening for individuals, organisations, and governments.
3. Describe the ethical issues associated with social monitoring and listening and connect these issues to their social, political economic, and cultural contexts.
4. Formulate and justify appropriate social monitoring and listening strategies for organisations and governments to connect with their key stakeholders and reach out to their target publics and audience.
Content
The course will examine:
- Theories and practical applications of social monitoring and listening as part of social media analytics and public relations practice.
- Current perspectives and critical debates on the practice and potential of, as well as approaches towards, social monitoring and listening.
- The ethics and implications, whether social, political economic, or cultural, of social monitoring and listening for contemporary society and social structures.
- The influence of domestic and international regulatory frameworks on personal data collection and how these impact the practice of social monitoring and listening.
Assumed knowledge
10 Units at the 3000 Level
Assessment items
Written Assignment: Major Essay
Presentation: Presentation
Written Assignment: Written Assignment – Social Listening and Monitoring Report
Contact hours
Semester 2 - 2024 - Newcastle City Precinct
Lecture-1
- Online 1 hour(s) per week(s) for 10 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 1 hour(s) per week(s) for 6 week(s) starting in week 2
Tutorial-2
- Face to Face On Campus 2 hour(s) per week(s) for 6 week(s) starting in week 8
Course outline
Course outline not yet available.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.